It isn’t exactly easy to be a social media network here in a crowded 2017, and that’s especially true when Facebook owns the competition.

Throughout the year, Facebook has been launching new features for Instagram, turning the app into its own little version of Snapchat.

This, of course, is bad news for Snapchat itself, as it has been significantly lagging behind Instagram in terms of user numbers for some time now.

What do you do when the competition is beating you in terms of monthly active users?

You expand your reach, or you try to at any rate.

Snapchat is looking to do just that with a new feature called Stories Everywhere, which will allow Stories to be embedded in places around the web.

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