Newsletters have been a part of digital marketing for many years now.
Only here, readers get it in their inbox.
A newsletter is a great way of keeping in touch with your users.
An important part of this aspect of digital marketing is that you get to stay connected with your users and keep them engaged with your website.
The first step to building your newsletter subscriber list is to find a solid email service provider.
Let’s now look at a few of the tools that help in building a comprehensive subscriber list.
A “subscriber list”, full of interested customers and prospects is a valuable resource to any online business.
It has therefore become essential for every entrepreneur and is a doorway of sorts to your prospects and customers.
Offer a “subscribe to our newsletter” form where prospects can leave their contact information to receive your emails.
They do not need to necessarily make a purchase immediately but have a good chance of becoming your customer if you can make them remember you.
Again, when a customer has already made a purchase and is in the process of checking out, make sure they have the option of clicking on a button that gives you permission to send them email communications.
Instead of using a one size fits all approach, using smart segmentation tactics to better cater to subscriber interests and needs works well.
Checkout the why MailChimp is shutting down its popular integration with Shopify.
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