Trueface.ai, the stealthy facial recognition startup that’s backed by 500 Startups and a slew of angel investors, is integrating with IFTTT to allow developers to start playing around with its technology.

Chief executive Shaun Moore tells me that the integration with IFTTT represents the first time that facial recognition technology will be made available to the masses without the need to understand complex code.

“We ended up taking a really broad approach and letting [hardware developers] do whatever they want with it,” Moore tells me.

The goal, says Moore, is to make facial recognition available to everybody.

And IFTT’s integration is one step to make that happen, because it will familiarize product developers and makers with the toolkit, Moore says.

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