At a time when digital technologies are transforming the economy and the way we live our lives, Britain’s creative industries are at the heart of the country’s competitive advantage and are a crucial part of the future economy.

Looking forward ten, twenty or thirty years we need booming creative industries to not only create jobs and growth across the country, but continue to be at the centre of our productivity and global success.

The cultural and creative sectors are the engine of the UK’s international image and soft power.

Creative Industries influence and help shape how the rest of the world sees us.

The industry is helping to forge trading links in emerging economies across the globe, influencing wider perceptions of the UK.

From Harry Potter to Grand Theft Auto, Saatchi & Saatchi to Savile Row, Adele to Alexander McQueen, our creative industries are selling ‘brand Britain’ abroad and are a source of pride here at home.

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