Jam City has grown to more than 500 people, rising to become one of the most successful mobile game companies.

But it made a big move a little while ago by acquiring the assets of Brainz, a Bogota, Colombia-based mobile game developer and maker of the upcoming action strategy game, World War Doh.

Josh Yguado, president and chief operating officer, told me that it’s better to be big because those companies are getting biggest slice of the pie in the $50 billion mobile game industry.

“To us that means launching games and franchises that don’t just live as mobile games, but could lend themselves to becoming TV series or web stories or comic books.

We want them to be able to stand on their own, narratively.”

Yguado is also going to speak on making intellectual property games work in mobile at our upcoming GamesBeat Summit 2018 event on April 9-10 in Mill Valley.

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