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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business.

Include accurate and relevant keywords in your video's title, description and tags

As you're uploading and publishing each new video, compose a creative, well-thought-out, informative and captivating title for each video, as well as a detailed description that's short, direct and enticing.

Every word in a video's title, description or tag(s) becomes keyword searchable -- not just on YouTube but through search engines like Google.

You'll be pleasantly surprised by the number of views you can achieve based on random people using a keyword search to find your content.

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