As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation.
In 2018, bold leadership and creative thinking in media is critical for any marketer looking to reach the right customer with the right message in the most effective place and time.
For those reasons and more, this year’s All-Stars will lead the industry forward.
Our Executive of the Year, John Moore, helped transform MullenLowe’s Mediahub from an upstart into a contender with innovative solutions to the business needs of breakthrough clients like Netflix.
And Rising Star Alexis Toney of Laundry Service is a proud cord-cutter untethered to the “traditional” media model.
Taken together, this diverse array of All-Star talent represents a transformative way of working.