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3 Ways Virtual Reality Is Expected To Transform Meetings

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Ray Parker
3 Ways Virtual Reality Is Expected To Transform Meetings

Virtual reality (VR) is a simulated picture that mimics experience through perception and senses. The immersive environment can be comparable to the actual world or it can be fantastical, making an experience not possible in normal physical reality.

Nowadays, this technology is incorporated into mobile apps for conferences. In fact, all the major technology companies like Facebook, Samsung, Microsoft, and Google have spent billions of dollars on virtual reality. As a consequence, we are just beginning to see the returns of their investments coming out now.

There are going to be so many changes in the coming time period as these products work their way into the market. They are going to make their way into events, as they become a regular part of the customer playing field.

Keeping this scenario in mind, we are listing down three ways in which virtual reality is expected to transform meetings and conferences.

1. Virtual Site Inspections

 Tours and venue previews being offered by destination marketing organizations are likely to become more immersive and sophisticated. This is because it will allow planners to save money and time by enabling them to make a short list of venues without actually visiting them.

When it comes to event planning, organizers can see virtual experiences of venues and conference halls to get an idea regarding arranging an event at the particular location. Although organizers will also have to actually visit the venue to plan the event, VR assists them to cut down the list, making simpler planning process. In this way, a lot of money gets saved.

2. Event Marketing

Meeting planners can make use of VR technology to market their events to meeting attendees. This is done in the same manner that venues and destinations can use this technology to market themselves to meeting planners.

This promotional process is the point where event planner can actually take advantage of the virtual technology offerings. By catching past events in VR, managers can market to possible event attendees, speakers, and sponsors in a better way that still videos and photos can never achieve. This technology puts the viewer in the middle of the event and permits them to monitor what and how they discover it. It ensures them that they are able to view things that matter them the most.

The objective would not be substituting live attendance, but slightly promoting it. Virtual reality offers viewers the chance to experience destination or an event prior to attending and traveling themselves. Due to this, VR is the eventual sales and marketing tool. Virtual reality should not be a substitute for physical reality, nonetheless somewhat a motivator to get the viewer to take action and really visit an event or location.

3. Virtual Product Demonstrations

This technology will enable exhibitors to get into action. At an event, VR goggles were used to remotely visit an offshore oil rig. In it, people were able to see drilling operation against a backdrop of whales and waves.

It puts you in locations that you could never visit otherwise. Exhibitors can make use of VR technology at trade shows to market services and products that they could just display on brochures and websites. Therefore, as a replacement for lugging in thousands of tons of equipment, a virtual demo on the show floor utilizing virtual reality tools is the closest thing.

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