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Microsoft Executive President of Gaming Phil Spencer announced ahead of the Electronic Entertainment Expo (E3) 2018 on Sunday that the company is building a cloud-based streaming service for games.
Microsoft's cloud-based service will essentially function in the same way as Netflix, offering access to games from a host of developers and allowing users to stream the content on any device.
Cloud streaming will help Microsoft unlock various opportunities for gaming on mobile, as smartphones are traditionally known for transitory game experiences.
Microsoft isn't the only company to express interest in pursuing a cloud-based streaming service for games.