Google and Facebook have made the headlines so frequently in recent days that news about them is beginning to sound more like salacious celebrity gossip than reports about tech companies.

In fact, one recent headline claims that “Google consumes one-third of our digital minds.”

The headline was inspired by a study by Brian Wieser, a researcher at Pivotal, that found consumers spent 34.2% of their time online in June using Google products, including Waze and YouTube.

If consumers are no longer spending as much time on Facebook and have migrated to Google, should advertisers follow suite?

Then, a month after the GDPR took effect, it was announced that Facebook’s stock dropped 20%, losing $120 billion in value.

And most important for marketers, Facebook ads are getting more expensive, yet people seem to be less receptive.

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