Dreamforce, Salesforce’s massive customer conference is coming later this month to San Francisco, but the news is starting already well ahead of the event.

For starters, the company wants to simplify inside phone sales, giving the team not only a list of calls organized by those most likely to convert, but walking them through a sales process that’s been defined by management according to what they believe to be best practices.

High Velocity Sales is designed to take underlying intelligence from Salesforce Einstein and apply it to the sales process to give sales people the best chance to convert that prospect.

For emails, it could provide key details designed to move the prospect closer to sale and how often to send that next email.

That product has its roots in the company’s SteelBrick acquisition several years ago, and it too gets a shiny new update for Dreamforce this year.

As sales moves toward a win, it typically moves the process to the the proposal stage where pricing and purchases are agreed upon, and if all goes well a contract gets signed.

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