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Augmented Reality and Big Business Retailing

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Tim Tailor
Augmented Reality and Big Business Retailing

An example is Paramount Pictures, whose Home Media Distribution Division recently released an AR app to promote an about-to-be released new film.

The game is being developed by Next Games Studios of Finland who also created the mobile strategy game The Walking Dead: No Man’s Land, which according to Next Game has been downloaded more than 16 million times.

The Our World game is being described by some as a gruesome version of Pokémon Go, with digital characters fighting the undead with guns, grenades, swords and anything else at hand in an environment overlaid on the player’s physical surroundings.

An example is a patent granted in 2016 is for Customized Impulse Shelves, which will send digitally notify shoppers as they approach shelves stocked with soft drinks, candy, magazines chewing gum or other inexpensive items that are often bought on a whim.

In 2013, McDonald’s Germany launched McMission, which was a campaign that used a series of AR mini-games to promote resource sustainability and environmental awareness.

Players scan game pieces to see if they have won a prize ranging from free food to cash.

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Tim Tailor
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