One exciting format in development offers audio beat detection that syncs visual embellishments to songs playing in the background or added via the Music feature for adding licensed songs as soundtracks that is coming to Facebook Stories after debuting on Instagram.

we brought in film makers and cinematographers to help the broader team understand the tropes around storytelling and filmmaking” says Dantley Davis, Facebook Stories’ Director Of Design.

Now the mandate has reached Facebook Stories which today opened up to advertisers globally, and also started syndicating those ads into Stories within Messenger.

Facebook is even running “Stories School” programs to teach ad execs the visual language of ephemerality now that all four of its family of apps including Instagram and WhatsApp monetize with Stories ads.

Fears they wouldn’t lopped $120 billion off Facebook’s market cap this summer.

But to run ads you need viewers and that will require responses to questions that have dogged Facebook Stories since its debut in early 2017: Why do I need Stories here too when I already have Instagram Stories and WhatsApp Status.

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