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How social media help to retail's business

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Mobiloitte Tech
How social media help to retail's business

 

As the rise of social media is increasing rapidly small businesses have alternate operational strategies to adapt. Social media helps businesses in making their brands more personal, market their products differently and communicating with customers in several ways. With the help of social networking retail brands get the opportunity to form a relationship with millions of customers. As many people are spending money online retail sales increased by 14% last year. Now, you can see almost all brands has some form of presence on social media whether for Facebook, Instagram, Twitter or a Pinterest board. Brands are drawing the attention of millions of people to their facebook page.

 

The key benefits of social media marketing for retailing businesses include:

 

 

  • Increase online visibility & brand awareness: It helps in improving the brand awareness for any size of a company, especially focusing on startups. Retailers who want to increase their brand awareness, with the help of social media channels such as Facebook, Instagram or twitter they are able to target on millions of customers. Videos are one of the most effective ways. The visibility of the brand can also be increased when the published content of relevance, quality & uniqueness go viral.

 

 

 

  • Increase trust among customers: This is one of the main key benefits because social media marketing introduces a brand to customers, vendors and partners. It is one of the best ways of targeting the millions of audience.

 

 

 

  • Increase in online sales and conversion rates: The brands have the ability to advertise products sold on highly trusted & verified platforms that the customers trust. The conversion rate is also increasing from staying on these platforms. Incentives and promotions result in increasing online sales and conversion rates.

 

 

 

  • Improving customer service and relations: On social media, consumers like to interact. They give feedback, ask questions, give reviews and much more. It helps in improving the customer service for a brand.

 

 

Social communities are the perfect place for brands to connect with their audience. A survey also found that 17% of marketing executives believe in generating sales leads with Facebook advertising. The main advantage is that it opens up communication between a business and its customer. People start to feel a part of the business when they get the benefit of opening up a direct line of communication. Businesses can meet the customer’s desires by listening to them.

 

Mobiloitte offers Social Media Optimization (SMO) services. Our social media strategy are completely focused to increase brand awareness to get more customers via all targeted social media platforms. We help companies in creating a focused and driven perspective as required in smart marketing.

 

 




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