If you're reading this column, there's a decent chance you're among Google's most enthusiastic users — y'know, the type of person who's super-tuned in to the company's latest launches and is always eager to try out the exciting new app or service of the moment.
I'm not talking about the usual "Holy moly, Google's watching my every move!"
It's an all-too-familiar tale for those of us who follow Google closely — and while the notion itself is nothing new, the trend has been escalating to especially upsetting heights as of late.
Consider: In the span of a single month this fall, Google casually assassinated Inbox, the next-gen email app it unveiled to much fanfare four years earlier — and then killed off Google+, the "future of Google" social layer it spent endless energy convincing folks to embrace.
Neither was a broadly adopted service by Google's standards, clearly.
Google emphatically urged these human beings to weave these products tightly into their lives, and then the company quietly moved on when strategies shifted and shinier opportunities arose.