The SEO is the process of optimizing the website for ranking on search engines (mainly Google in UAE). SEO is the abbreviation of Search Engine Optimization. This is to ensure that the website is as visible as possible for the Internet users who are the target of the company. For this, you need to know what keywords they use to search for information through Google. Once this analysis is done, you must perform a set of complex actions to be present as close as possible to the first positions on the search engine results pages.
SEO: Search Engine Optimization
This is the basis. You have to understand what is happening with the search engines. A search engine is there for people to find information. The user will search with keywords. It will then end up on search engine result pages (called SERP). For example, for an “SEO optimization” search, there are about 10 million results. Each page gives 10 natural results. We can also add paid ads up and down that is called paid search advertising and which at Google is managed by Google Ads. 10 results is little compared to 10 million. 75% of Internet users go no further than the first page on average. So you have to be on this first page. We must therefore make SEO to be more aggressive on this famous page. It will take time, and a lot of work to rank on first page of google.
Step 1: SEO audit
This stage of the SEO audit is essential and much longer than one might think. It involves analyzing the website (its positive and negative points), the relevant keywords sought by the target Internet users (the keyword that we have identified may not be the right one), the competition on interesting keywords, incoming links. We will deduce a list of prioritized actions to achieve the position in SERP. The SEO audit is therefore an essential and it takes time to organically rank your website on search engines. You can approach any SEO company in Dubai to get a Free SEO audit of your website.
Step 2: SEO optimization at website level
The SEO audit will inevitably highlight imperfections at the technical level on the website. This can include redirects, html code, language code, mobile optimization, site security, site download speed, content duplication, blocking elements ... There are many elements that should be part of website optimization.
Step 3: SEO optimization at the page level
These include content and Meta tags. One page must be optimized for one main keyword. This page content must be written according to the guidelines of search engines. Indeed, the optimization of SEO pages on the internet has nothing to do with writing on magazine or newspaper. The way of reading is totally different. Content quality is essential for SEO. In this web article, we must add SEO copywriting. It's essential. There are rules to respect, especially in terms of keyword density, places to put the keywords, the type of vocabulary use (semantics), the size of the text, To this must be added SEO at the level of the page tags. We speak here in particular tags (including meta description, title, H1, H2, alt).
4th step: SEO in terms of inbound links (Backlinking)
The web can be imaged like a spider web. Each page has links to other pages of the same site and other sites. All these links are essential. We talk about Backlinking when we talk about the SEO optimization of ensuring that the site receive quality links from pages of other websites. We are talking about popularity. The concept is complex but to summarize, the more a website will receive inbound links from many other sites considered as a quality website by Google, the more popular this website and have a chance to be well positioned on Google. It's a lot more complex in reality.
5th step: SEO optimization over time and its follow-up
So we did a full SEO audit. We then optimized the site and the pages (content). We made sure to have quality links (backlinks). SEO takes time for the actions carried out to bring results (several months). We must follow the positioning of the site on the keywords where we wanted to position ourselves to see if the results are up. In addition, it will ideally continue to do actions regularly to continue to improve its positioning or avoid going down (on the most competitive keywords, where competitors will try to overtake you).
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Learn how to increase organic traffic and SEO strategy that works for your business.What is SEO?
Overview of Search Engine Optimization
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