2018 brought a handful of new cameras to market, but which ones were the most popular?

It showed growth for Panasonic and Sony, while other brands saw marginal declines in the percentage of rentals, including the most-rented brand, Canon.

Canon leads three of the different lists, with the brand in the top four spots for the most popular photo and video gear overall for the year.

The list is lead by the Canon 24-70mm f/2.8L II and Canon 70-200mm f/2.8L IS II, despite a newer version of the telephoto lens launching in August.

Sony, the second most-rented brand on the list jumped a bit from about 24 percent last year to 26 percent this year.

The a7S II, FE 24-70mm f/2.8 GM, a7 III, FE 70-200mm f/2.8 GM OSS, and Sony a7R III all made the top 20 list.

The text above is a summary, you can read full article here.