Telecoms.com periodically invites third parties to share their views on the industry’s most pressing issues.
In this piece Thomas Neubauer, VP Innovations and Business Development, TEOCO, urges the industry to show restraint when talking up the 5G era.
5G is only just now becoming a reality, and some people are already heartily sick of it—at least, if some articles are to be believed: Headlines such as Don’t fall for the 5G hype, Why Everyone Needs to Shut Up About 5G and even The ‘Race to 5G’ Is Just Mindless Marketing BS show that there is already a lot of skepticism around this new technology.
We don’t have a 5G smartphone on the market yet, and already there’s a 5G backlash.
They’re still exhausted by the hype from previous generations.
Advertising regulators and even the courts were involved as HSPA+ networks were rebadged as LTE, and wild claims of high speed turned out to be less impressive in practice.