How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states and federally?

Well, that’s exactly what David Dancer, CMO of MedMen, is on a mission to do.

Founded 10 years ago and valued at $2 billion annually, MedMen is one of the largest cannabis retailers globally, but only recently opened retail stores after California legalized cannabis for adult use.

David is creating a robust CRM system, leveraging incoming retail customer data and newly-launched qualitative studies and navigating the complexities of media outlets and publishers while growing his team.

David’s diverse background in financial services, regulatory, retail, ecommerce and HR are all assets in this role.

He is also uniquely qualified to lead the psychological transformation of this market, inviting its consumers to come out of the dark shadows and find a warm, welcoming environment.

The text above is a summary, you can read full article here.