Beyond creating content and impressive brand designs, the overall purpose of a blog, especially if you re looking to turn it into a profitable business is to build traffic, overall online visibility and become profitable in the process.If the ultimate goal for you is to build a successful blog, then you ll need to constantly reinvent yourself, while applying the right strategies and connecting with experts in your niche.Before creating content, it s important to consider the value it adds to your readers.According to Hubspot, this requires awakening your journalistic tendencies for better content marketing results and visibility.Go the Extra Mile: Incorporate Podcasts, Guest Post, Host Webinars & VideosIn this present day, people are hungry for different versions of content.Melyssa Griffin has done a great job by creating a community around her brand and building a thriving six figure business.
The move will likely please media publishers and bloggers who can now include Reddit content — including posts containing media, such as GIFs, photos, and videos — on their respective sites.These links will include the name of the subreddit, the title of the post, when it was shared, how many points it has received which determine its popularity , and the total number of comments.The embed function can be found by clicking the share option underneath a post or comment, and then clicking embed, where the code you need to paste on to your website or blog will be located.Reddit itself stands to gain a lot more publicity thanks to embedded posts.Aside from the controversial behavior of some of its users, the site is often in the news for its AMA sessions with celebrities, and notable personalities.The link-sharing site has already confirmed several publishing partners for the new feature, including AOL, Time Inc., and Advance Local.
A study published recently in the journal PLOS Biology presents evidence showing that a very cheap solution could help to patch up one of them: the sharing of data that underlies published research.It s kind of like a politician who quietly works away at fixing problems for the people he represents, without much song and dance: it s the right thing to do, but it s not the thing that will get him the publicity that spurs a re-election.In 2012 and 2013, before the incentive was introduced, an average of 2.5 percent of articles in Psychological Science reported that their data was available.After the badges were introduced, this number quickly shot up to 22.8 percent.There s an important caveat here: just saying your data is available to other researchers doesn t mean it's true, and it doesn t mean it s in a format that's actually useful.Of all the 2,478 articles used in the study, those without badges were very weak about sharing: Just six of 37 articles from journals without badges and two of 10 articles from Psychological Science before badges that reported available data had accessible, correct, usable data, write the authors.
GIFThe latest trailer for Justin Lin s Star Trek Beyond debuted at tonight s fan event in Los Angeles, and it showed off a retrospective Kirk as his ship is shot out from under him.The trailer teases Idris Elba s villain Krall, and shows off the presumed destruction of the Enterprise.Kirk seems to be facing some second thoughts about his lot in life, with a voiceover from Shohreh Aghdashloo cautioning that it s easy for someone to get lost out in the depths of space: there s only the ship and crew for a captain to count on.Here s the trailer:The rollout for publicity for the latest Star Trek film has been minimal so far this year, and this event looked to jumpstart that process, releasing a behind the scenes documentary, announced that director Justin Lin was finishing up the final edits tonight, and that the film would premiere at a special San Diego Comic Con outdoor IMAX event on July 20th.Star Trek Beyond opens in theaters on July 22.
Purported publicity shots have emerged of the rumoured Samsung Gear Fit 2, set to launch this summer.Tizen Cafe via Engadget has obtained the images claiming to show various aspects of the user experience.The shots show the device in various states, including faces showing mapped routes, heart beat and distance.Earlier this month Samsung leaked a photo of the Gear Fit 2, lending credence to today s new photos.The company could choose to launch the Gear Fit 2 alongside the Galaxy Note 6 at IFA in September.However, recent reports have also hinted at a release next month.
Twitch chief executive Emmett Shear has issued a set of values about being inclusive at the livestreaming company.The timing of the document, which is not being shared publicly in a release, comes at a time after Twitch faced a lot of bad publicity around racist slurs hurled at a star player of Blizzard s Hearthstone game during a livestreamed event.The values, however, are not just about being an inclusive company.Rather, they focus on what makes Twitch unique and how it encourages its people to move fast, make their own decisions, and do what s right for the company.In the document, Shear said, These values exist to document and communicate how we work at Twitch, and more importantly how we want to work at Twitch.They represent what we think is different, or even unique, to Twitch.Shear encourages people to seek out different perspectives, saying, When you make decisions at Twitch, whether it s about community management or product design or recruiting or anything else, seek out perspectives that feel uncomfortably different, strive to understand them, and integrate your new understanding into your decision.Then when you choose a partner to promote or hire a new team member, make sure you re choosing the best: We never compromise our values.Here s the full description of Twitch values:
If you have Windows 7 on your computer or laptop, and you want to keep it instead of upgrading to Windows 10, you should read this.Unless you find out in advance and disable it, at some random time, out of the blue Microsoft may take control of your computer and automatically start the Windows 10 upgrade .While our laptop was upgrading I searched online and found a tip that after Windows 10 was finally installed, it would ask me to accept the Windows 10 Terms and Conditions, and I could at that point decline the update.It s kind of crazy to think I need to install a third party program to keep Microsoft from taking over my computer and forcing an unwanted, unauthorized update on me.It s an entirely different thing if they are tricked and forced into upgrading.The next time I buy a new computer, I m not sure what I ll get...image credit:boy on left - original Microsoft Introducing Windows 10 TV commercial 2015boy on right - Milca Mulders, freeimages.com/photographer/milca-30809
Heck, most PR and marketing companies don t even understand how to work with the media in a way that results in actual publicity for their clients.Case in point, Shailesh Kumar, the founder of Value Stock Guide, finally got featured in The New York Times, two years after he initially pitched the reporter.After all, consider what you re asking.Prior to Baxter getting her first mainstream media coverage, she had not seen success in pitching reporters multiple times and didn t have any existing connections to mainstream reporters.Copying and pasting a blanket response or biography to HARO reporters is a surefire way to never, ever get quoted as a source.He fell in love with the concept and raved about it on his radio show.
Michael Slaby, who worked on both of Barack Obama s presidential campaigns, founded a company in 2013 called Timshel that offers Democratic political candidates software to reach supporters, raise money and host grass-roots events.Backed by Alphabet Inc. Chairman Eric Schmidt, Chicago-based Timshel is working with Democratic presidential candidate Hillary Clinton s campaign, which has paid more than $460,000 for the services, according to filings with the Federal Election Commission.On the Republican side, companies include Targeted Victory, a digital advertising company co-founded by Zac Moffatt, who served as digital director for Mitt Romney s 2012 presidential bid, and i360, a data and technology firm backed by the Koch brothers, Charles and David.To survive and grow many startups have sought to broaden their client base.The same technology that helps political campaigns reach specific groups of voters and donors can be put to work for a car dealer trying to contact new customers or a movie studio seeking publicity, Mr. Moffatt said.Blue State Digital Inc., a Democratic digital media and technology company founded by veterans of Howard Dean s 2004 presidential run, started out with a pure political focus, but made a concerted push to broaden its client base in 2008, said founder Joe Rospars, who worked as chief digital strategist for the 2008 and 2012 Obama presidential campaigns.
At one Foxconn factory in Kunshan, China, 60,000 workers have been replaced by robots, a Chinese official said — another data point that indicates that electronics production is increasingly being automated.Foxconn is best known as one of the primary assemblers for Apple products, but it also assembles gadgets for essentially every major electronics brand.According to the South China Morning Post, the factory has reduced its workforce from 110,000 to 50,000.Officials are hopeful that other "major companies" in the region will soon follow suit:"The Foxconn factory has reduced its employee strength from 110,000 to 50,000, thanks to the introduction of robots.It has tasted success in reduction of labour costs, said Kunshan government publicity department head Xu Yulian.In 2015, Foxconn chief Terry Gou predicted that Foxconn would use automated robots to complete 70 percent of its assembly line work.According to Apple's 2016 supply chain report, Apple does not do any final assembly at Foxconn plants in Kunshan, Jiangsu, although other Apple suppliers, Pegatron and Wistron, do assemble iPhones in the region.Recently, Foxconn posted a listing on its home page indicating that it's "hiring a large number of ordinary workers" for a salary of 3,800 renminbi, or $579 dollars per month.Signs point to the increase in hiring being related to iPhone 7 production.But it is unclear if Apple's factories will need as many workers to assemble the iPhone 7 as they employed to assemble the iPhone 6 and other previous iPhones.The Daily Mail recently reported on a Shanghai Pegatron plant which now reportedly has several abandoned dorms after it laid off migrant Chinese workers when they were no longer needed.NOW WATCH: A SpaceX rocket just did something not even its engineers thought was possibleLoading video...
Earlier this year, a jury in Florida found gossip blog Gawker liable for violating the privacy and publicity rights of well-known wrestler Hulk Hogan whose real name is Terry Gene Bollea by posting an amateur sex tape involving Bollea and the then-wife of former friend and radio personality Bubba the Love Sponge real name Todd Alan Clem .A recent story in The New York Times notes that Bollea s lawsuit was partially funded – to the tune of $10 million – by PayPal co-founder Peter Thiel, who also happens to be one of the early and now, filthy rich investors in Facebook.Why would Thiel be willing to put up that much money in a privacy case involving a wrestler and a media publication?Thiel told the Times that Gawker was out to ruin people s lives for no reason which is why he funded a team of lawyers to help victims of Gawker fight back against the publication.What better victim to back than a high-profile celebrity?In an interview with the Times, Thiel said it s less about revenge and more about specific deterrence.
Trump Sanders DebateBernie Sanders and Donald Trump have been flirting around each other like teens at a high school dance.But thanks to Sanders appearance on Kimmel last night, we re finally getting a look at whether this debate is going to happen, and what Sanders thinks it should look like.DON T MISS: How Google s big court win just made historyIn his segment last night, Sanders seemed very into the idea of a debate with Trump — as he should be, of course, given the publicity boost it would give him not to mention framing him nicely as a presidential contender .Although The Donald said yesterday that he d love to debate Sanders, they d need to find some way of raising cash for charity in order for Trump to consider it.They see the race for the Democratic nomination as being over, and Sanders continued involvement is just hurting Clinton s chances in the long run.Of course, with a State Department report hammering Clinton s use of private emails, and a former senior military adviser saying that Clinton s disregard for rules caused counter-terrorism ops to fail, things are still very much up in the air.
I'm 16 and I started the website, so I feel like there's gotta be some news source willing to talk about it.I've sent 100s of individual emails to the email addresses that news sources put online news tips, individual reporters , but to no avail.Maybe someone has some other ideas.
Luisa BrentonAnyone trying to get a startup going and growing knows having a strong social media presence is crucial.Yet it seems some businesses get great results from their social media efforts while others are largely ignored.The best content for LinkedIn tends to be longer and focussed on business related topics.Twitter, on the other hand, is more about trending topics, communicating thoughts and opinions in relatively short blurbs and engaging in conversations.It is a great platform to weigh in on trending topics that are interesting to the audience.Simply posting or repost a few things each day that you believe are relevant is not enough.Marketing managers need to get the audience excited and hopefully looking forward to posts.To achieve this goal, try a few of the following ideas:Post quizzes and pollsAsk audience members to submit stories and pictures related to products or servicesPost content appealing to all types of customer personas such as students, retirees, or thirtysomethings.Hold contests and giveaways to involve followers sharing content or posting a particular hashtagAlign the company with a charitable causeUse images and videosTouch the audience s emotions by sharing content that is funny, surprising or inspirationalFor ideas and inspiration, look at brands such as Chipotle, Taco Bell, Mod Cloth, Jack Daniels, and Coca-Cola.Each does an excellent job with social media engagement.Proactively deal with any negative social media publicityNegative social media publicity is going to happen and the best way to handle it is by being as proactive as possible.In fact, some companies might want to actively look for negative publicity.Then, look into it any important issues and find ways to resolve the problem to make the complaining parties feel better about their experience.In some cases, people will use the latest social media posts a launching pad.
We are now in a post-gatekeeper era of publicity and PR.Companies and key influencers with an established online presence often have more reach than the publications they pitchTake Jason Fried, founder and CEO of Basecamp.Many, perhaps most, of the people I know and love inside the coffee trade subscribe to an insidious and terrible fallacy: that most daily coffee drinkers lack the good taste to appreciate good coffee.The results, so far, we re pretty proud of.Some choice quotes: It s really expensive to break out and get known… Of course, you can hire a PR firm for five to 15 or 20 thousand dollars a month, which is a waste of money, I wouldn t do that… What I think you should be doing is thinking about how you can teach people about your domain.Here are the last two paragraphs:Concurrently, we are rebuilding the entire system from scratch using what we ve learned by selling over $60 million of restaurant tickets to patrons, having dozens of our staff members use the system, and feedback from our beta restaurants and our customers.
All decisions of the judges regarding this Promotion are final and binding in all respects.This Promotion is only open to legal residents of the 50 United States and District of Columbia who are at least 18 years old as of the date of entry, except officers, directors, members, and employees of the Sponsor, the judging organization if applicable , or any other party associated with the development or administration of this Promotion, and the immediate family i.e., parents, children, siblings, spouse , and persons residing in the same household, as such individuals.By entering the Promotion, each entrant releases and discharges the Sponsor, Facebook, Twitter, judging organization if applicable , and any other party associated with the development or administration of this Promotion, their parent, subsidiary, and affiliated entities, and each of their respective officers, directors, members, shareholders, employees, independent contractors, agents, representatives, successors and assigns collectively, Sponsor Entities , from any and all liability whatsoever in connection with this Promotion, including without limitation legal claims, costs, injuries, losses or damages, demands or actions of any kind including without limitation personal injuries, death, damage to, loss or destruction or property, rights of publicity or privacy, defamation, or portrayal in a false light collectively, Claims .In the event of a dispute, entries will be deemed submitted by the authorized account holder of the Twitter or Facebook account submitted at the time of entry.Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York, without regard to any principles of conflict of laws.To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages excluding attorneys fees associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.
Comcast sucks less than last year, but still has a pretty miserable customer rating, according to the annual American Customer Satisfaction Index ACSI .The organization's new report PDF for 2016 shows a remarkable increase in satisfaction with the cable company – up 15 per cent, or eight points.Perhaps it's a little unfair to pick on just Comcast, because as a whole ISPs and cable companies continue to provide the lowest levels of customer satisfaction across the 43 industries covered by the ACSI."Though many consumers are cutting the chord sic to subscription TV, most of them must still rely on the same companies for the high-speed Internet access required for streaming media platforms like Netflix, Hulu or Amazon Prime Video," a related ACSI press release says.Comcast in particular has been working hard on being less hated, thanks in no short part to its appalling 54 per cent rating last year and the widespread publicity that followed it.Cable companies' terrible customer satisfaction results have also worked against the industry, which previously felt it was unassailable but has been given a rude awakening thanks to a series of Federal Communication Commission policies, including net neutrality.
If you re good at networking, you can be good at PR for your startup.Public Relations is all about building relationships by sharing mutually beneficial information.It s a reporter's job to report news and relevant content to their following.The best way to get your back scratched is to scratch other backs often.In this sense, making connections saves you money.If a reporter knows they can come to you for information before a deadline, you ll get more chances at publicity than if you force them to work on your schedule.
Photograph: Production company/Publicity imageChannel 4 has taken a stake in the parent company of Barcroft Media, which runs a popular YouTube channel network with more than 2 million subscribers to channels including Bear Grylls Adventure and ones dedicated to topics such as cars and animals.The business came to prominence with an initially promotional YouTube channel populated with catchy videos such as a buffalo launching a lion into the air, a snake devouring a crocodile whole, and a dog the size of a Coca-Cola can.Since then the YouTube channel network, which has 2.1m subscribers and almost 2bn lifetime views, has developed a news service and a range of factual channel partners.Barcroft Holdings production business has made programming including The Outsiders for MTV, Body Bizarre for Discovery-owned TLC, Channel 4 s The KKK and Bear Grylls: Man vs Everest for Discovery.The Barcroft businesses have grown quickly, particularly over the past two years, said Sam Barcroft, chief executive of Barcroft Holdings.As Channel 4 s growth in online and commercial innovation continues apace, it s an exciting time for our indie growth fund to make its first investment in a future-facing business with both content creation and multiplatform distribution capabilities, said David Abraham, chief executive of Channel 4.
So who is Aidan Turner and will he be any good?He's the current hot tip to be announced as the new Bond, so be must be OK at least.BBC drama Being Human marked his breakthrough after a few years of acting school and being in low key plays, which led to The Hobbit and Poldark and all of a sudden he's A-list, just like that.He was an apprentice electrician for a bit after leaving school, so should at least look believable when operating gadgetry or defusing a ticking dirty nuclear bomb placed deep within Westminster tube station -- plus any sort of safety certificate he already holds ought to help the producers lessen their insurance risk.That's quite young for a Bond, as we'd expect a man in such a high position within the UK government to have put in a few more years of admin and service before hitting the 00 ranks.Here he is doing some acting, some of which doesn't involve taking his shirt off:And here he is wearing a really stupid hat:The Hobbit was his biggest job by far and he has a pre-existing internet fan base thanks to being quite the modern BBC costume drama TV hunk, so ought to bring a bit of box office clout with him; plus the Daily Mail will go mad for the inevitable swimwear/shirt-off sequences, so that's more publicity assured too.
More

Top