Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. The post Continuing trends & new opportunities: 5 predictions for email marketing appeared first on ClickZ.
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Web development has allowed the developers to unfold web technology to most of the huge numbers of customers throughout the world.However, you could rent a software program development crew, or you could get devoted improvement teams for growing your website.The essential characteristic of a PWA is that it'll not crash in the course of the server loading or in instances of excessive traffic.Also, there's no necessary for the consumer to visit the app stores for the update, PWAs gets automatically updated.Progressive web apps are important for e-commerce companies, news platforms, startups, etc.By the use of this technology those gamers can attain a great audience.Accelerated Mobile PagesThe motive behind making accelerated mobile pages is to hurry up the webpage’s overall performance in order that the consumer can’t depart it.Google commenced the use of AMPs in its webpages in 2015.
No one's AMPing up the love Google's Accelerated Mobile Pages technology, known as AMP among web publishers, took a beating this week as an antitrust lawsuit filed by the Attorney General of Texas charged that the ad biz used AMP to hinder competition.…
Website optimization for more traffic, profit, and conversions is a crucial part of SEO.Today, success means to go beyond just having a sleek and tidy website design, which in fact can be an obstruction with regard to the way search engines see and crawl your site.Standard flat website structure is always a popular choice.However, a webmaster trends analyst at Google, John Mueller, hinted that having a hierarchical website structure could indicate better to Google – the meaning of each page on your website and how all of them are related and connected.Given the differences in the principles of website design and structure, the opinions of a web designer and SEO professional can wildly differ.Your final goal should be to strike a balance between a visually aesthetic site for visitors and a structure built for search engine visibility.When it comes to SEO, having a well-organized site structure is incredibly necessary.If you don’t develop something that makes sense, your other SEO, content, and even design efforts will be all pointless.A great site structure should considerably impact your SEO traffic and conversions, of course, in a positive way, needless to say.It should also enable your entire organization to better engage with the audience and build a user experience in line with your business goals, products, and services.In this blog, we will discuss ten ways in which your website structure can impact your SEO.Site CrawlabilityWhen it comes to site structure, crawlability is one of the essential factors.It refers to the search engine’s ability to access and crawl through the entire content of your website to ascertain what your site is all about.This process also involves navigating through subpages and specific topics on your website to grasp it all together.A web page should direct a visitor elsewhere within the website, from one page to another, in order to qualify as crawlable.A vital principle of good site crawlability is that the search engine robot should not run into any dead ends while crawling through your site.Make a united effort to add internal links on all pages building a bridge from one part of your site to another.Breadcrumb trails, schema markup, and structured data are all beneficial here.Also, be sure to know and monitor your Google crawl budget regularly.URL StructureURL structure is one of the most crucial factors that relate to how website structure impacts SEO.Moreover, URLs are the constituents of a successful site hierarchy, delivering value through your domain, and leading visitors to their desired destinations.The best URL structures are the ones that are easily read by the audience as well as the search engines and incorporate target keywords so that they’re content-rich too.Effective site structures reflect logic across your entire website.It can be extremely helpful to submit an XML sitemap containing all the crucial URLs you want to rank for to Google and other search engines.Keep your URLs as simple as possible, and try to avoid overcomplicating them by adding too many parameters.HTTP, HTTPS, HTTP/2HTTPS ensures the security of your website.Since Google continues to make this a part of the user experience, having a secure website can also increase your rankings.Perhaps that’s the reason more than half of the websites across the world are already utilizing HTTPS.Besides better rankings, switching to HTTPS comes with numerous other benefits, including:Enhanced user experienceProtection of your visitors’ or customers’ dataImplementation of AMP (Accelerated Mobile Pages), which is only possible with HTTPSPPC campaigns successUpgraded Google Analytics dataAccording to the announcement made earlier this year in November, Googlebot has begun crawling some websites over HTTP/2.Internal LinkingThe fundamentals of proper website navigation lay down that a visitor should be able to move from one page to another within your site without any snags.If you have a large website that contains heaps of pages, the real challenge is to make these pages accessible to users within a couple of clicks using navigation only.Usability specialists suggest that a user should ideally be able to access any given page within three clicks only; however, use this advice as a direction, not a rule.Internal linking is what helps people and search engines find a page, and similar to message houses, it helps build a flow between pages and content.Search engine bots find it harder to crawl pages that are not linked.Classify and arrange links in a manner that won’t sabotage your site structure.Internal linking works by adding your target keywords within your content and then linking them to another suitable content piece on your website.There are various benefits of using internal linking purposely for SEO, including:The keyword-rich anchors let search engines discover other pages.These links can lower your page depth.It makes it easier for people to access other content on your website, thus contributing to an improved user experience.Search engines give greater importance to internal links concerning SERP rankings.Often, SEOs will link back to older content using internal links.In some rare cases only, most SEOs would do the opposite – browsing through the older content to link the newer content.Close the loop by ensuring both the pieces of content are connected via internal links.Important Content and KeywordsContent and keyword research are basic elements of SEO and should be a vital part of the way you create and structure your site from the very beginning.Ensuring its implementation will make sure that your knowledge of your target audience, consumer search behavior, and competitive topics are incorporated into your site structure and layout.The best websites make sure that they offer an excellent user and search engine friendly experience by ensuring that their site’s most important content is of the highest quality and central to the website structure.Duplicate ContentThis is no secret that duplicate content hurts your SEO because search engines view it as spam.Focusing on producing high-quality and original content on the SERPs precisely interprets the way your site should be structured for ideal search engine optimization.Search Console by Google is a great tool to discover and remove duplicate content on your website.There might be a possibility to repost duplicate content on Medium or LinkedIn but be careful while doing so.However, generally, you should refrain from posting duplicate content on your own or anybody else’s website.Navigation and User ExperienceThe standards of usability that the websites nowadays maintain are much more rigid than the initial days of the web.If a user runs into a poorly built website today, they will completely avoid engaging with it further.Moreover, it makes sense that people wouldn’t want to waste their time on a website where they have no idea what they should do next.If a user fails to find what they came looking for on your website, they will simply turn to a competitor website to hunt for it there.In addition to this, negative user experience harms SEO.Google understands the way users are interacting with a website for future search results.Average time on site, click-through rate, and bounce rates all act as indicators to Google’s algorithm.Statistics that signal a good user experience endorses the search results to Google.Similarly, statistics that indicate an awful user experience suggest to Google that the page might not be the most relevant or useful for the given search query.Thus Google will modify the future search results appropriately.Implement these fundamentals of offering a positive user experience:Align click-through with user expectationsMake it easy for visitors to find the desired informationMake sure your site navigation makes sense to the point of intuitivenessConduct some tests with impartial visitors to ascertain the usability of your website and be sure to find out the way real users interact with your site.Core Web Vitals and User ExperienceCore Web Vitals were introduced with the Google’s page experience update, and when optimizing images, especially, they can affect SEO.The shift in accent on Cumulative Layout Shift (CLS) and the evaluation of content and content jumping as the images load is something website makers, web designers, and SEO professionals should be working on collectively.Core Web Vitals might become one of Google’s ranking factors in the coming years, and as of now, not even one-fourth of the total websites meet the benchmark.Google has already given a heads up to the SEOs and website owners to get ready for this update.
There is no wonder and doubt that android is one of the most popular and demanded operating system in mobile apps with a share of 85% and over 3.04 million apps in the Google play store, including the basic apps like calendars, web browsers, social media apps, business apps or games.Read More at : https://lnkd.in/eg4hUm5
Development trends change year to year.Yet it’s important to keep pace with new developments for making informed decisions and sharpening the knowledge.I’ve gathered the most promising web development trends for 2020 by analyzing market demands across different industries.Here’s a quick overview of what we're going to talk about: Progressive Web Apps (PWA) Accelerated Mobile Pages (AMP) Websites with responsive design Optimization for voice search API-centered development Push notifications Motion UI library Chatbots 1.Progressive Web Apps It’s probably the most impactful not only in 2020 but a year before as well.Invented by Google, PWAs are pushing.
Google is promoting AMP as the final solution for Mobile webpage loading speed, should you jump on?Accelerated Mobile Pages or AMP is the latest technology in web development developed by Google.The technology helps developers build mobile sites that are faster to load.Google has always stated that one of the key ranking factors for a website is it's loading speed; in plain English, websites that are faster to load are better ranked by Google.Read in Detail: Do we need Google's Accelerated Mobile Pages (AMP)?
The internet is drastically expanding its domain in the last few years along with numerous challenges.With the expansion of the internet, there are some issues arises that troubled the users because of the unreliability and slow nature of the mobile web.There are several technologies that emerged to resolve such technical issues like accelerated mobile pages and progressive web apps.Read More at : https://www.appsinvo.com/blog/which-is-better-accelerated-mobile-pages-vs-progressive-web-apps/
“Google has launched a new initiative to enable developers to capitalise on mobile apps and websites with ergonomic designs that are customer-centric.”Google has launched a new portal to facilitate developers with expert advice on ways to design applications and web pages to ensure optimal performance on mobile devices.The aim is to enable mobile app development companies to capitalise on booming mobile market and aid end-users access information on the platform most convenient for them.Think with Google – Micro-MomentsAccording to Google, consumers are seeking “real-time, intent-driven micro-moments” (Source:thinkwithgoogle.com).Each micro-moment creates an opportunity for decision-making regarding brands and defines our choices.Working along with AnswerLab, a company that researches user experience and usability testing, Google conducted an extensive research to design the new platform for creating website designs and mobile applications which will deliver an exemplary mobile experience.Tapping on MobilityMobile computing is central to Google’s business interest and the company has in the recent past undertaken a number of initiatives to perpetuate the importance of mobile computing amongst developers.Some of the initiatives include better page ranking for mobile-friendly websites and Accelerated Mobile Pages (AMP).With the new initiative, Google intends to meet dual goals of improving mobile user experience and driving conversion.Read More: https://www.solutionanalysts.com/blog/think-with-google-micro-mobile-moments-with-new-design-portal-for-mobile-apps-and-websites/
Top Mobile App Development Trends Blockchain TechnologyBlockchain has interrupted and redesigned the mobile app development and can be applied in mobile apps for enhancing safety, tracking, and quality controls.ChatbotsIn 2019, chatbots will extremely take over various communication features in the mobile app world.Part of this is credited to the need to have real-time communication between the service suppliers and customers.More of On-Demand AppsIn early years, we are looking the complete domination of the on-demand apps going to numerous businesses and parts in the mobile app world.The use of IoT in mobile apps helps remotely switch smart gadgets via smartphones.Accelerated Mobile Pages (AMP)The AMP or the Accelerated Mobile Pages is the smaller variant of the HTML that helps in high presentation processing and faster loading of the pages.
To draw your customers towards your site, it is essential to have a website that sets an incredible impression of your business. Visitors always see if the website is engaging and that it intrigues them to remain or to leave. It is hence very important to get in touch with a web design company that will understand the needs of your business and get you profit driven projects. In a profoundly competitive market such as a digital one it is imperative to foresee the latest trends and adapt to them. AMP - Accelerated Mobile Pages: With the help of this technology websites can be loaded in no time and create a smooth working across mobile phones. First development API: Considering the rise of mobiles and other devices it is no surprise that web solutions need to be well prepared for connectivity with applications.
Speed is a killer if the loading time is high, there are more chances your page will increase.We all are aware of the impacts of the loading speed of a website as a ranking factor in search engines and influential impact on the percentage of sales.Due to the global boom in the web market surfing through a mobile device, the AMP or Accelerated Mobile Pages gaining attention tremendously as compared to the beginnings.Read More at : https://bit.ly/3hFW1Ft
Advanced Search Engine Optimization , code cleaning and optimization, meta data and structured data integration, social media cards, page speed load time optimization, CDN content delivery network integration, AMP Accelerated Mobile Pages design, security headers and content security policies, server tuning.
With once a year, the event trends and technologies are dynamic  and with-it techniques and tools are returned within the market and influencing android app development some years back, android burst into the IT world and created a revolution.Innovative trends of this method are still making nice effects within the minds of the users.The android app development platform keeps dynamic  with recent innovations that this makes thanks to remodel the user experiences.The apps also are getting to keep and can evolve with time.Instant ApplicationsGoogle has return up with the most recent surprise, AMP (Accelerated Mobile Pages) Android app developers before long became busy creating the simplest use of AMPs, and so Google declared Instant Apps this permits android applications to run instantly while not having to transfer or install them.Instant apps are currently growing and have the ability to alter the manner folks use android apps before long they're going to be available for all mobile platforms and users will simply relish this facility.Intelligent AppsAndroid mobile apps are geared additional towards intelligence apps; as an example, Google’s AI-powered algorithms will remodel a simple image to a creative creation.This technology has created a really nice progression in today’s digital world and businesses shouldn't let this chance go they have to form a made-to-order mobile app to assist them meet specific needs.
Google AMP (Accelerated Mobile Pages) is a widely known open-source technology for accelerating the performance of mobile web pages.It is provided in the form of a JS library.It was released in 2015 and, according to the Google team, its usage is not capable of enhancing ranking in search engines.The speed of performance this technology offers, however, can cause quite a felt boost in the increase of the website SERP positions.Integration of Google AMP is considered to be most relevant for blogs, news resources, info sites, and landings.Nevertheless, the speed of a site’s loading can influence its rank in search results, which makes AMP an optimal option also for online stores.That is why we decided to consider the nuances of applying Google AMP for Drupal - one of the most popular CMSes for the creation of prevalently commercial web resources (NOTICE: further in the article, we will be using the term ‘Drupal’ to describe the 7th and 8th versions of Drupal).
We are the best website design and development company in the USA.With our years of experience in UI/UX, we will create an engaging and enriching apps.Keeping your users perspective while developing a website is something that we never forget to do.We embrace new technologies like Google Accelerated Mobile Pages.With our 15 years of experience, we will give you a top-notch Website, Mobile App and Game designing services.For more information visit our official website.
Today, the increasing number of tools consumers have at their fingertips to make purchase decisions has shifted the way they buy.Even if you visited a few different stores, for the most part, it was a one, two, or three-stop-shop.Now we have the internet, smartphones, magazines, TV, and brick-and-mortar businesses.If you’re a brick-and-mortar business with a website, you want the experience of transferring between that website to your storefront to be as easy as possible (to see a product on TV, research desktop, order it on mobile, and have it ready and waiting for you in the store, for example).You can find places to eat, decide where you’ll pick up fast passes, and even get info about attractions (like their location and estimated wait time) right from your mobile phone.In the UK, internet users have the ability to browse the web 5x faster than we do in the US.
Today, the increasing number of tools consumers have at their fingertips to make purchase decisions has shifted the way they buy.Even if you visited a few different stores, for the most part, it was a one, two, or three-stop-shop.Now we have the internet, smartphones, magazines, TV, and brick-and-mortar businesses.If you’re a brick-and-mortar business with a website, you want the experience of transferring between that website to your storefront to be as easy as possible (to see a product on TV, research desktop, order it on mobile, and have it ready and waiting for you in the store, for example).You can find places to eat, decide where you’ll pick up fast passes, and even get info about attractions (like their location and estimated wait time) right from your mobile phone.In the UK, internet users have the ability to browse the web 5x faster than we do in the US.
How to Get Increase Your SEO from Using Google UpdatesWith regards to result driven SEO google update news battle, consolidating the most recent SEO systems is one expert strategy that will dependably enable you to beat your rivalries.This can upgrade your inquiry positioning in a lot snappier and dependable style than it used to be.we have ordered the rundown of Current SEO Google search algorithm update news to enable you to find the 16 most critical SEO refreshes that you have to know in 2018Best Search engine optimization Technic from using SEO Algorithm UpdateGoogle, the world's biggest web index is dependably looking for conveying a quality outcome to its clients.
Need to integrate AMP on Magento store and boost your eCommerce website performance? Read the essential guide to Google AMP for Magento here.  
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