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Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020.This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement.This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards.Since 2009, Bonafide has helped growth-minded companies build their businesses through multi-channel marketing strategies comprising account-based marketing, marketing automation, search engine optimization, paid search, PR, social media, and content-driven campaigns.Under Bonafide’s growth-marketing model, businesses across the healthcare, energy, manufacturing, technology, professional services and other B2B industries have adapted the way they market and sell online.But while Bonafide president and founder Shareef Defrawi is proud to be helping his clients succeed, he believes maintaining a healthy corporate culture is just as important: “When it comes to helping our clients stand out in a crowded market, traditional marketing efforts just don’t cut it.Customers respond to brands that respect and engage with them as individuals.The same holds true for our own company.
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August 26, 2020: In this report, our team offers a comprehensive analysis of Account-Based Marketing Consulting Provider Services market, SWOT analysis of the most prominent players in this landscape.Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data, and market forecast information are offered in the full study, etc.This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, covering•    Six & Flow•    Gorilla 76•    Agent3•    Brafton•    TOPO•    Madison Logic•    Convince & Convert•    Celsius GKK International•    DemandGen International•    Campaign Stars•    Heinz Marketing•    Intelligent Demand•    Ignitium•    Lenati•    Hero DigitalRequest a Free Sample Copy of this Report @ https://www.radiantinsights.com/research/global-account-based-marketing-consulting-provider-services-market-2020-2026/request-sampleOn the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into•    Online Service•    Offline ServiceBy Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into•    Individual•    Enterprise•    OthersBy Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like•    China•    USA•    Europe•    Japan•    Korea•    India•    Southeast Asia•    South AmericaDownload Full Research Report @ https://www.radiantinsights.com/research/global-account-based-marketing-consulting-provider-services-market-2020-2026Table of ContentsGlobal Account-Based Marketing Consulting Provider Services Market Professional Survey Report 20191 Report Overview    1.1 Definition and Specification    1.2 Manufacturers and Region Overview        1.2.1 Manufacturers Overview        1.2.2 Regions Overview    1.3 Type Overview        1.3.1 Online Service        1.3.2 Offline Service    1.4 Application Overview        1.4.1 Individual        1.4.2 Enterprise        1.4.3 Others    1.5 Industrial Chain        1.5.1 Account-Based Marketing Consulting Provider Services Industrial Chain        1.5.2  Upstream        1.5.3  Downstream    2.1 The Overall Market Performance(Volume)         2.1.1 Online Service         2.1.2 Offline Service    2.2 The Overall Market Performance(Value)         2.2.1 Online Service         2.2.2 Offline ServiceAbout Radiant Insights: At Radiant Insights, we work with the aim to reach the highest levels of customer satisfaction.Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions.Corporate Sales Specialist Radiant Insights, Inc.Phone: +1-415-349-0054 Toll Free: 1-888-928-9744 Email: [email protected] Web: https://www.radiantinsights.com/
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It is highly profitable for B2B businesses, also where the competition is neck-tight.Benefits of Account-Based MarketingThere are infinite benefits of account-based marketing.Some of the benefits are listed here:Keep marketing and sales team aligned- when the departments in a company work in sync, they sure shot derive more sales and build a business.ABM focuses on aligning the marketing and sales team; it focuses on keeping them together on the same goals.It also makes them stick to the budget that was mutually agreed upon.With such great services, why will a company stop working with you?Measure return on investment- with ABM, it is possible to measure ROI for every account you invest your time and resources into.It is beneficial because this way, you will understand that your efforts did not go in vain.
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Lockdown during the COVID-19 pandemic has brought the businesses to a standstill.Their sales have plummeted and the only option left with them is to survive on the savings or government grants.Therefore, during this difficult time, a strong and effective digital marketing strategy is the only way through which businesses can outreach their customers and still make money.Let's take a deep dive into the various digital marketing strategies that can help B2B business recover their business during Covid-19.Make use of account-based marketing or ABM for the winFor the success of the business, it is imperative for all the departments of the businesses to work in close-knit.Just like email marketing, ABM helps in converting leads to sales that helps in recovering business during Covid-19.You can use accurate verified email lists for ABM to understand your targeted customer profiles.No data requirement is too difficult.Make use of low budget targeted email lists to reach your audienceReaching to the target audience is an imperative aspect for B2B businesses.
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Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D Account Based Marketing platform.The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics martech news.“B2B marketers are increasingly being asked to do more with less so they are turning to account-based strategies to make the most of their resources,” said Michael Bird, President of Sales & Marketing Solutions at Dun & Bradstreet.“We have built upon our industry-leading data and insights and added all the things that demand generation and digital marketers need to automate and activate hyper-targeted, instantly responsive campaigns for engaging with target accounts, buying committees and key contacts.”The latest Dun & Bradstreet Data-Driven Marketing and Advertising Outlook reported that 60% of B2B marketers are currently using an account-based marketing (ABM) approach in their organization, compared to 37% one year earlier, but marketers are still facing obstacles.One of the key challenges with ABM today is identifying and engaging target accounts in an automated and consistent way across the silos of salestech, martech and adtech in which marketers have invested.Organizations need a platform that is open and flexible when it comes to enabling activation of ABM programs using the channels and technologies already in place.Dun & Bradstreet uses market-leading technology to openly connect and integrate data from disparate systems and applies artificial intelligence (AI) to quickly identify key insights and automate rapid execution of account-based campaigns.The platform combines the power of several Dun & Bradstreet solutions into a single, unified product experience and introduces the following new capabilities
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NetLine Corporation has announced that it has joined the ABM Leadership Alliance, a coalition which aims to bring industry-leading technology partners and thought leaders together to share best practices, actionable insights and real-life examples of how to launch and scale ABM strategies that drive engagement, pipeline and revenue.Founded by Demandbase in April 2016, the ABM Leadership Alliance was created to help marketers reduce the confusion involved with developing a successful ABM strategy and tech stack.Today, the Alliance educates businesses on ABM (account-based marketing) best practices from sales and marketing alignment to which Martech tools will best optimize ABM performance.As the #1 B2B buyer engagement platform, NetLine’s role with the Alliance will be to provide insightful thought leadership on employing a content-centric philosophy across all ABM executions to more efficiently capture first-party and fully permissioned engagement from targeted accounts.In addition, the company will actively engage within the community of ABM practitioners and decision-makers, along with each of the other nine members of the Alliance.NetLine’s SVP, Audience and Product, David Fortino shared his enthusiasm for the company’s admission into the ABM Leadership Alliance.“In a crowded marketplace, ABM is one of the most efficient and effective marketing practices B2B organizations can leverage,” Fortino said.“We’re elated to partner with our member colleagues through the ABM Leadership Alliance to bring the very best ABM data, strategies, and case studies focused on the ‘last mile’ of ABM where first-party data has been obtained by the marketer.”Despite joining mid-year, NetLine expects to be a significant contributor to the Alliance for the remainder of 2020.The company will be partnering with other members on a Virtual Summit in June and an ABM Benchmarks Report, eBook, and Roadshow in Q3.
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Account-based marketing (ABM) has become a central strategy for market leaders in B2B organizations that work with their sales partners to attract new customers and drive demand from existing customers ABM is the process of identifying the most likely leads and then marketing them.B2B companies naturally want to focus their marketing investments on accounts with the most significant potential to generate sustainable income.B2B account-based marketing is proven strategy to generate effective b2b leads database.Prospect profiling is the one of the key parameter in account-based marketing, which helps in prioritizing prospects, fetch deep insight, and build brand recognition.Next comes, Better relationships and ROI Marketers who use account-based strategies perform better and more competitively than their peers who sell to individuals.With ABM, marketing data can drive b2b sales strategies, improve prospecting, and increase conversions with more accurate targeting across the organization.
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At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor.As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers.Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Account-Based Marketing Solutions, Q1 2020” report alongside a handful of emerging vendors martech news.Forrester included only 26 vendors that address core ABM technology segments, including ABM platforms, analytics solutions, data providers, direct mail solutions, and personalization solutions.Folloze is listed as one of 11 growth stage ABM companies with personalized marketing solutions serving key B2B industries and customers such as Cisco, ServiceNow and Autodesk.In the report, Forrester cites the elevated role of account-based marketing, which now represents the new “table stakes” for every B2B company.By 2025, Forrester predicts that the term “ABM” will disappear “as most B2B organizations opt for an account-centric orientation to identify, plan, manage, and measure buying and post-sale motions.” The key to this strategy is enabling orchestrated, contextual engagement and personalization for customers, across the variety of channels and content formats that are important to them.“We are proud to be included in Forrester’s report as an emerging ABM personalization vendor,” said David Brutman, Chief Product Officer and Co-Founder of Folloze.“The rapid rise of ABM underscores the impersonal and ineffective nature of today’s B2B marketing practices that are driven by automation technology and high-velocity outreach tactics.
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Strategic IC, the Account-based Marketing Automation Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients martech news.Alex Embling, CEO of Strategic IC, commented: “We are thrilled to be announced as the first ABM Agency to receive gold tier Nexus accreditation.Our relationship with Cyance has grown from strength to strength over the course of the last few years.”Mr Embling continued: “Both companies have invested heavily in the relationship and this is reflected in this significant milestone for Strategic IC.The gold tier accreditation displays the value that we as an ABM agency provide to our clients where data (and buyer intent data in particular) is at the heart of all our client campaigns driving accelerated pipeline and revenue growth martech.”Jon Clark, CEO of Cyance, added: “Strategic IC works with some amazing clients and delivers truly remarkable results.Throughout the accreditation process, the Strategic IC team were able to demonstrate how they deployed intent data at every stage of their ABM programmes – from planning to account selection to prioritisation to content creation and campaign execution to deliver highly targeted campaigns yielding fantastic results.”
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MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform.Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relevant topic and apply cutting edge machine learning and AI models to alert and action the appropriate stakeholders in real-time martech news.The latest release of MRP Prelytix, powered by Kx, the fastest in-memory, time-series operational intelligence platform in the world, gives customers the ability to operate with an unsurpassed view of their target accounts.This release dramatically increases the scale and sources of data inputs, currently averaging 1.5 trillion data signals per month across 1st, 2nd, and 3rd party data, covering both online and offline sources.These data assets and Artificial Intelligence then determine buyer topics of interest, readiness scoring, next best actions, triggered ABM orchestrations, and user configurable reporting dashboards martech.“Enterprise-class account-based marketers have outgrown simplistic point solutions, they now require the ability to unify data, rapidly derive insight and take action across channels, business units and geography, in real-time,” said Pierre Custeau, MRP SVP of Products.“This release further consolidates our position as the only enterprise-class ABM solution vendor with the ability to help marketing and sales professionals rapidly unify first, second and third-party data and leverage AI to direct, coordinate and execute engagement with customers across all channels.”MRP Prelytix 2.5 incorporates a new data connector interface, simplifying the platform connection to customer-supplied offline and online data, as well as wealth of new MRP sourced global data.Applying real-time AI, clients are presented with an account level representation of all data and the ability to respond to all account level events with automated triggers within MRP Prelytix or client marketing automation platforms and CRMs, such as Eloqua, Marketo, and Salesforce.
A majority of sessions and conversations evoked the term in some fashion, matching the trend I’ve noticed online and in client interactions.A look at the Google Trends trajectory for “account based marketing” over the past five years reminds me a bit of the trajectory for “content marketing” in the five years prior.It’s only natural that B2B organizations everywhere are either adopting or taking an interest in ABM, because the strategy is founded on so many key pillars of effective marketing today: personalization, organizational alignment, and the focused pursuit of high-value customers.Sales and Marketing Alignment is the Biggest ABM ChallengeMost companies report being in the earlier stages of ABM maturity, and it’s evident that sales and marketing alignment is a common barrier to progress, with a leading 46% of survey respondents citing it as their biggest ABM-related challenge.A strategic and sophisticated ABM program is built on orchestrated account selection, outreach, and nurturing processes.
It was a great conference with lots of great sessions packed with learnings, ideas, and conversations.Session: Account-Based Marketing: New Insights and Best Practices for 2020Speaker: Jon Miller, CEO at EngagioJon’s session was filled with tons of great information on ABM from selecting accounts to creating engagement, marketing alignment, and measurement.For certain stages, include the number of people who have individually reached an engagement threshold.This can be used as criteria to determine if the account is ready to move to the next stage.
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According to this study, over the next five years the Account-Based Marketing Consulting Provider Services market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019.In particular, this report presents the global revenue market share of key companies in Account-Based Marketing Consulting Provider Services business, shared in Chapter 3.This report presents a comprehensive overview, market shares and growth opportunities of Account-Based Marketing Consulting Provider Services market by product type, application, key companies and key regions.Request Sample of Report @ https://www.orbisresearch.com/contacts/request-sample/3754393 The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.The key manufacturers covered in this report: Breakdown data in in Chapter 3.Six & FlowGorilla 76Agent3BraftonTOPOMadison LogicConvince & ConvertCelsius GKK InternationalDemandGen InternationalCampaign StarsHeinz MarketingIntelligent DemandIgnitiumLenatiHero Digital This study considers the Account-Based Marketing Consulting Provider Services value generated from the sales of the following segments: Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.Online ServiceOffline Service Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.IndividualEnterpriseOthers Browse Complete [email protected] https://www.orbisresearch.com/reports/index/global-account-based-marketing-consulting-provider-services-market-growth-status-and-outlook-2019-2024 Research objectivesTo study and analyze the global Account-Based Marketing Consulting Provider Services market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.To understand the structure of Account-Based Marketing Consulting Provider Services market by identifying its various subsegments.Focuses on the key global Account-Based Marketing Consulting Provider Services players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.To analyze the Account-Based Marketing Consulting Provider Services with respect to individual growth trends, future prospects, and their contribution to the total market.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).To project the size of Account-Based Marketing Consulting Provider Services submarkets, with respect to key regions (along with their respective key countries).To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.To strategically profile the key players and comprehensively analyze their growth strategies.About Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.
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According to this study, over the next five years the Account-Based Marketing Consulting Provider Services market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019.In particular, this report presents the global revenue market share of key companies in Account-Based Marketing Consulting Provider Services business, shared in Chapter 3.This report presents a comprehensive overview, market shares and growth opportunities of Account-Based Marketing Consulting Provider Services market by product type, application, key companies and key regions.Request Sample of Report @ https://www.orbisresearch.com/contacts/request-sample/3754393 The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.The key manufacturers covered in this report: Breakdown data in in Chapter 3.Six & FlowGorilla 76Agent3BraftonTOPOMadison LogicConvince & ConvertCelsius GKK InternationalDemandGen InternationalCampaign StarsHeinz MarketingIntelligent DemandIgnitiumLenatiHero Digital This study considers the Account-Based Marketing Consulting Provider Services value generated from the sales of the following segments: Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.Online ServiceOffline Service Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.IndividualEnterpriseOthers Browse Complete [email protected] https://www.orbisresearch.com/reports/index/global-account-based-marketing-consulting-provider-services-market-growth-status-and-outlook-2019-2024 Research objectivesTo study and analyze the global Account-Based Marketing Consulting Provider Services market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.To understand the structure of Account-Based Marketing Consulting Provider Services market by identifying its various subsegments.Focuses on the key global Account-Based Marketing Consulting Provider Services players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.To analyze the Account-Based Marketing Consulting Provider Services with respect to individual growth trends, future prospects, and their contribution to the total market.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).To project the size of Account-Based Marketing Consulting Provider Services submarkets, with respect to key regions (along with their respective key countries).To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.To strategically profile the key players and comprehensively analyze their growth strategies.About Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.
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