Thailand has the second-highest obesity rate in south-east Asia, largely due to the fact that its delicious cuisine can be rather greasy.Since people in Thailand are unlikely to change the food they eat, the Thai Health Promotion Foundation and BBDO Bangkok decided to tackle how they eat their food.We first saw this campaign over at Adweek.And so the "AbsorbPlate" was born.The design of the plate was inspired by the surface of a sponge and contains hundreds of tiny holes to allow oil to slip away from a meal and be absorbed at the bottom.The promotional video claims the plate can soak up about 7 ml of oil, or 30 calories on average, from each meal.Here's the full ad:NOW WATCH: How to see everything Google knows about youLoading video...
MoreGirls-who-codeWhen it comes to entering a male-dominated field like tech, there's a lot standing in a girl's way.The videos focus on three main topics that, according to misguided popular opinion, keep girls from being successful coders: boobs, beauty and menstruation.There are already a ton of inspirational videos about why girls should code, Reshma Saujani, founder and CEO of Girls Who Code, said in a release."We wanted to try something different ... Our hope is these videos will spark a much-needed conversation about the messages we send our young women, and what we can do to create a more inclusive, well-rounded image of a programmer."Girls are constantly shamed for being "too sensitive" and their bodies labeled "too distracting" to men in school or the workplace.According to Adweek, the campaign may also move to television, depending on donated media.
A bombshell trade report lands next month which will reveal the level at which US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients, sources told Business Insider.The report, commissioned by advertiser trade body the Association of National Advertisers ANA , is set to be more "explosive" than many people in the industry were prepared for, these sources say, because it will lay bare the practices media agencies use to make hidden margins on their advertising buys.Any indication that cash is instead being siphoned into schemes that only benefit agencies will cause trouble.One source, who is aware of the report's findings, told Business Insider there have been suggestions of the possibility of "jail time" for executives found to have been deliberately in breach of their contracts.Why this is an issueMedia agencies are paid by advertisers to secure them the best and most efficiently priced advertising slots.However, one of the issues is whether buying agencies are actually securing the most strategic slots for advertisers, or whether they've made a previous agreement with a media owner to spend a set amount of their clients' ad dollars in order to receive a rebate.That's the benefit of working with a big global agency, as opposed to a smaller independent — and if clients are unhappy, they shouldn't sign the contracts.Business Insider does not yet know precisely which — if any — of these nontransparent practices the report will address, but sources told us the impact of the report's findings will be huge.A quick recap on the story so farThe controversy surrounding media agency rebates was thrust into the spotlight in March last year at the annual ANA conference.Jon Mandel, the former CEO of WPP media agency MediaCom, stood on stage and alleged agency kickbacks are still "widespread" and cited them as one of the reasons he left the industry.WPP s Martin Sorrell says firmly that media kickbacks are not a factor in America: There are no rebates in the U.S. CannesLions — Adweek @Adweek June 26, 2015In October last year, the ANA hired two firms to investigate the media rebates and transparency issues plaguing the sector.One of those firms is K2, an investigative consultancy staffed by former FBI agents and founded by "father-son detective duo" Jules and Jeremy Kroll.Jules Kroll founded the Kroll Inc. private security and intelligence empire.More than 70% of global advertisers and agencies surveyed by ID Comms agreed the way in which rebates are handles remains the biggest barrier to building long-term trust, as Marketing Week reported.Graham Brown, a director at global media advisory firm MediaSense, said he hopes the report isn't made into a "tabloid press issue" — not least by consultancy firms that could gain business if the report manages to find malpractice — and instead helps marketers decide how important the relationship is with their agencies and whether they want to make it better, or review it.
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When brands release new icons and logos, previously loyal customers often groan with frustration.This happened when Instagram changed its app icon at the start of May.The flatter, more abstract design was described by Adweek as possibly "one of the biggest design fails of the year."But the industry trade title was wrong, according to new analysis from Dragonfly, a design-analysis app created by Black Swan and researchers from Queen Mary University of London.The new logo is actually 10% more engaging to the human eye than its predecessor, according to the app.Dragonfly uses a computational model to process the visual characteristics of what someone is looking at orientation, contrast, texture, luminance to assign a stimulus attention score to every pixel, demonstrating its attractiveness.The resulting graphics are heatmaps that display what grabs human attention in the first three seconds of interaction.Business Insider asked Dragonfly to analyze the old and new logos of 10 major brands, giving each a saliency score out of 100.Below are the results: View As: One PageSlides
When brands release new icons and logos, previously loyal customers often groan with frustration.This happened when Instagram changed its app icon at the start of May.The flatter, more abstract design was described by Adweek as possibly "one of the biggest design fails of the year."But the industry trade title was wrong, according to new analysis from Dragonfly, a design-analysis app created by Black Swan and researchers from Queen Mary University of London.The new logo is actually 10% more engaging to the human eye than its predecessor, according to the app.Dragonfly uses a computational model to process the visual characteristics of what someone is looking at orientation, contrast, texture, luminance to assign a stimulus attention score to every pixel, demonstrating its attractiveness.The resulting graphics are heatmaps that display what grabs human attention in the first three seconds of interaction.Business Insider asked Dragonfly to analyze the old and new logos of 10 major brands, giving each a saliency score out of 100.Below are the results: View As: One PageSlides
Havig a system of boosted, or purchased, posts virtually forces businesses to pay money to in order to ensure that their content is shown in their subscriber s news feeds.The move caused many business owners to look to other social networks, like Instagram, to continue building their audience for free.Well, if some currently unused code in Instagram s latest software is any indication, it appears that the golden days for businesses on Instagram may be coming to a close as well.As referenced recently in Adweek, Eliot Miller, head of innovation at Social Chain, decompiled Instagram s latest code and found some breadcrumbs that point to the direction the social network is heading.Miller wrote about his discovery in depth in a post to Medium, in which he points to four currently unutilized variables: can boost post, can see organic insights, can convert to business, and show insights terms as proof of the intention to bring boosted posts to Instagram.From the perspective of regular users, this means that businesses you follow on Instagram will likely have to spend money in order to show up in your feed regularly.
Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they re more than just top level.There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments.Other changes include expanding text ads, including expanding headlines to two, 30 character rows vs. one, 25 character row and increasing the description line to 80 characters.Mobile now accounts for a whopping 82% of the company s overall revenue, so the move seems only natural for the social media giant.AdweekMore must be done to educate brands on online ad rules, says ASAAccording to Marketing Week, The ASA believes that despite a fall in the number of complaints about ads by the public more needs to be done to educate brands about their obligations when it comes to online advertising.Figures published today 26 May by the Advertising Standards Authority ASA show that the number of online ads investigated by the body is more than double the total for TV – the second most complained about medium.The ASA has admitted that the regulatory body needs to do more to ensure that brands understand their obligations under the CAP Code, regardless of medium.
Twitter is becoming the place to be for livestreamed lacrosse, as the social network followed up March’s announcement of a pact with the with Friday’s news of an agreement withTwitter will livestream the MLL Game of the Week during the 2017 season, and its slate consists of 15 regular-season games and two postseason clashes.The livestreams will be available free-of-charge to logged-in and logged-out Twitter users via mll.twitter.com or @MLL_Lacrosse.The livestream schedule is (all times ET):Saturday, April 29, 6 p.m., Denver Outlaws at New York LizardsSaturday, May 6, 7 p.m., Rochester Rattlers at Ohio Machine
Twitter is becoming the place to be for livestreamed lacrosse, as the social network followed up March’s announcement of a pact with the with Friday’s news of an agreement withTwitter will livestream the MLL Game of the Week during the 2017 season, and its slate consists of 15 regular-season games and two postseason clashes.The livestreams will be available free-of-charge to logged-in and logged-out Twitter users via mll.twitter.com or @MLL_Lacrosse.The livestream schedule is (all times ET):Saturday, April 29, 6 p.m., Denver Outlaws at New York LizardsSaturday, May 6, 7 p.m., Rochester Rattlers at Ohio Machine
The deal will see the official NBA Twitter account tweet out links to exclusive behind-the-scenes footage from the NBA Finals shot using the Samsung Gear 360 camera.The 360-degree videos will consist of behind-the-scenes clips of pregame warm-ups, player entrances, captain meetings, and postgame footage from the floor, reports Adweek.Several pregame videos have already been tweeted by the NBA account, including players such as Stephen Curry arriving for the game.Gear360 presented by @SamsungMobileUS https://t.co/kwxerqlAdV— NBA @NBA June 3, 2016The partnership sees Twitter play catch-up with social media rival Facebook, which has already hosted native VR videos on its platform, including a recent clip shot in New York s Grand Central Station.Live sporting events, however, tend to be Twitter s arena, mainly due to its live tweeting experience.Game six and seven of the Conference Finals attracted a combined 3.61 million tweets sent from 1.21 million unique Twitter accounts.
watson710The tech overlords of our time—Google, Facebook, Microsoft, etc.—are engaged in something of an AI arms race to determine which company will finally inject a fully functional and useful chatbot into the online messaging mainstream.And we can't forget IBM's Watson; perhaps the most popular current effort in creating a true AI, and likely the seminal iRobot that who?Many of the products that make use of advanced chatbots or machine learning are either on the market now, or will be before the summer's out.A company called And Chill has released a new chatbot on Facebook's burgeoning bot platform that will discuss with, and recommend movies to you based on your own natural language interaction with the bot.Wired Watson will soon power interactive digital ads for weather companies.Adweek A Google AI recently beat a legendary player of the ancient Chinese board game Go.
The bright red Pins even carry the recognizable Pin it slogan that was a former staple of the platform, before they are replaced with the more accessible save button.According to the promo clip above, the Pins are powered by a lithium battery and can even save items to your virtual board if your phone is on standby thanks to Bluetooth Smart tech.The concept is credited to Brazilian design agency DM9DDB, which has also worked on projects with a host of other international clients.The innovation is in the app s easy and intuitive use and all the technology backing it up, so that you don t have to leave the app open or pair your cellphone s Bluetooth with the physical button, Igor Puga, vice president for integration and innovation at DM9DDB, told Adweek.Retail brands are increasingly seeking ways to connect their offline merchandise with their online presence.In the past, Ralph Lauren introduced Oak Labs smart mirrors to its Polo flagship store on Fifth Avenue, which — among other things — could send an item summary to your phone via text message.
Instead it s offering ad firms a limited opportunity to partner with SNL to create original branded content, according to AdWeek.The hidden ads of the futureWe don t yet know what SNL s new format will look like — a troubling enough thought for fans of the iconic comedy show, which has remained remarkably unaltered in its 40-plus years.But the precedent foreshadows an even more worrisome, broader trend ahead in the murky future of traditional TV.As Deadline reports, content creators like Viacom and Turner have made their own plans to cut back commercial airtime, with Turner s TruTV and TNT committed to eliminate as much as 50 percent of their ad airtime.Incorporating products into TV shows and movies is also far from a modern concept.Sometimes you don t know you re reading an article paid for by someone with skin in the game.
At this spring s SXSW digital festival in Austin, Texas, it was clear very early on that messaging app SnapChat had won the show and hit critical mass; everybody was talking about the company.The app was launched in the summer of 2011 and called Pictaboo, Spiegel coming up with the ghost logo, but at the end of that summer the app had less than 150 customers.As the money came in, so did extra features, meaning users could send videos, video chat, message and create their own Stories .It broke all records to such an extent that it received 226 million views over one 24-hour period.While Taco Bell did the creative, this was a joint effort with SnapChat and digital agency LBi; another early adopter in this space.According to one ad buyer reported in AdWeek earlier this year, such 24-hour deals range between $350,000 and $750,000, revenue that a rival, and more mature, platform such as Twitter would love to be able to offer.
Snapchat AdsNow that Snapchat has become one of the hottest messaging apps in the world, it s time to do what every messaging app has done before it: figure out how to make money.Among those common threads, a flood of new advertising is always in there somewhere, and Snapchat has apparently now reached that stage in its life cycle.The bad news is that as you swipe from one story to the next, you ll now find giant full-screen ads waiting for you between stories.Adweek reports that the ads will play a big role in Snapchat s attempt to rapidly grow its business.The Snapchat app got a big redesign last week and these new ads will become a central feature of the new design.Snapchat also announced a new Snapchat Partners API that will allow companies to place and manage ads more easily.
Facebook wants to show advertisers that their ads make you visit their bricks-and-mortar stores and buy their stuff.The company s new Local Awareness ad features will be fascinating for businesses and depressing for the rest of us.Businesses can now include a map with their ad to show users where the closest store is in case they want that $12 dress right now.According to Adweek, early results from these features which roll out in the next few months are already good.Of those, 12 percent of clicks or about 180,000 led to visits within a week.And in some ways, it s just catching up to Google, which has provided location metrics for AdWords for years.
Considering how ubiquitous the company has become over the past several years, this might not come as much of a surprise, but even Samsung executives will admit that it wasn t long ago when consumers were calling the company boring and monotonous.MUST SEE: Leaked iPhone 7 photo shows a major change we never saw comingIn a recent interview with Adweek, marketing head Younghee Lee explains that she has done her best since joining Samsung in 2007 to help the company tell its story in a way that will be appreciated by consumers.Our mission should be for the everyday users, not technology for the sake of technology, says Lee.Here s what Lee said when asked how Samsung managed to overtake Apple as the industry s worldwide leading smartphone manufacturer:We always relentlessly pursue what we think is right in technology.In North America, we were aggressive with our marketing toward competitors—we went at them head on.If you think about the Fanboy and Wall Hugger Galaxy S campaigns and the approach we took there, we tried to be flexible, relevant and bold.
Facebook wants to show advertisers that their ads make you visit their bricks-and-mortar shops and buy their stuff.The company s new Local Awareness ad features will be fascinating for businesses and depressing for the rest of us.Businesses can now include a map with their ad to show users where the closest shop is in case they want that £12 dress right now.According to Adweek, early results from these features which roll out in the next few months are already good.And in some ways, it s just catching up to Google, which has provided location metrics for AdWords for years.Facebook, via Adweek, Recode
This infographic has the formula to make a great headline, and some helpful explanations along the way.Search Engine JournalAdvertisers Look to Harness Virtual Reality for Marketing BoostWith the decreasing cost of virtual reality headsets, virtual reality marketing has been on the rise.B2B organizations, especially those with a long sales cycle and a complex product, can benefit from the show, don t tell nature of virtual reality.Marketers can also partner with a vetted creative agency that can produce enticing ads.SocialTimesTwitter Is Bullish on Periscope as Brands Adapt to Livestreaming s Growing PopularityDespite discussion in the digital community about Twitter backing off on Periscope, the brand has shown a renewed investment after Periscope s recent media attention.According to AdWeek, the company on Wednesday unveiled 140-second videos to its platform, conceptually mirroring the social platform s 140-character limit for text-based messaging.
In various Tinder ads, eager users have found that they matched with verified celebrities, only to learn that their right swipe led to a prompt to see a film or other project, but not the possibility of a date.It first started happening two years ago when Tinder created a card for Mindy Lahiri, Mindy Kaling s character from The Mindy Project.One example is Ava, the profile of an attractive female featuring photos of Alicia Vikander on Tinder who would actually engage with her matches, asking them questions and participating in conversation.But soon thereafter, she would reveal herself as an ad for Ex Machina, the 2015 film that went on to win an Academy Award.If a user matches with a branded profile card, it s clear that it s an ad based on the promotional message sent to them after they swipe right, Tinder tells Yahoo Finance.Ultimately, Tinder doesn t seem to have any plans to change course — after all, its ads are how the app makes money other than its paid premium service, which is also doing quite well with over a million people now swiping plastic to swipe left or right .
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