Image Source: Kevin Winter/Getty ImagesA new report from Sandvine reveals that Amazon s big money plays on developing original content and securing exclusive licensing deals is paying off.Sandvine s latest research data reveals that Amazon is now the third biggest streaming video site on the web, following behind Netflix and YouTube.While Amazon s share of downstream internet traffic is relatively low — 4.3% to be exact — the fact that Amazon is making waves at all is no small feat.As Quartz points out, Amazon three years ago didn t even place in the top 10.Indeed, Amazon s share of downstream internet traffic just three years ago was a paltry 1.3%.
Amazon wants a spot on your Android phone.The company on Tuesday announced that it s discounting the price of two unlocked Android smartphones, the forthcoming Moto G 4th-gen and Blu R1 HD, by $50.Unfortunately, there's a couple of big caveats.First, you can only get this discount if you're an Amazon Prime member.Second, the reason Amazon's able to sell these phones for so cheap is because it's putting its own ads and apps on them.Think of it like what Amazon currently does with the special offers on its own Fire tablets, just with third-party devices.You ll see targeted ads for varying Amazon and third-party services on the lock screen and notification tray, while apps for Amazon, Amazon Music, Amazon Video, Prime Now, and Audible will be pre-installed by default.Amazon says those apps will work like Google's usual suite in that they can be removed and disabled — but it doesn't appear that they'll be totally uninstallable.The deal means the 16GB Moto G — whose predecessors we ve enjoyed — will start at $149.99 unlocked, or $179.99 for the 32GB model.The R1 HD, meanwhile, will start at $49.99 unlocked.The company says it ll slash another $25 off the former in a limited-time promotion.
They aren t Fire Phones, but something better: an opportunity to make real money.There s also an extra $25 off the Moto for a limited time .The Moto G, available in either 16GB or 32GB for $30 more , works on the four major US carriers.They re not iPhones, but if that doesn t matter—and increasingly, it shouldn t—this is a great deal.With a catch: You must be a Prime member.Not to mention less mainstream apps like Goodreads, Prime Now, Alexa, Amazon Music, Amazon Drive, and Amazon Photos.
At CES in January, Sony pulled a surprising move, opting out of selling lower-end TVs in favor of an all-premium strategy.It doesn t look as if the company is reversing that decision, but it is offering new TVs at a lower price without dropping key features like 4K resolution and High Dynamic Range HDR .Less expensive than the flagship models released earlier this year, the new XBR-X800D, XBR-X750D, and XBR-X700D series still offer a premium experience and a price tag to match.Like other TVs in Sony s 2016 lineup, every TV in the new series is powered by Google s Android TV platform, offering built-in support for Google Cast in addition to apps like Netflix, Amazon Video and YouTube.Two different sizes are available, with the 49-inch class XBR-49X800D selling for $1,500 and the 43-inch class XBR-43X800D selling for $1,300.All of these new TVs are available for pre-sale starting now, and will go on sale at Amazon, Best Buy, and other authorized dealers.
Google's much-trumpeted Widevine digital rights management DRM system has the kind of hole that gives content owners nightmares: users can access local, decrypted versions of protected content.Ben-Gurion University PhD student David Livshits has unearthed the issue and published a proof-of-concept, but is waiting for Google to plug the hole before publishing the details.From his proof-of-concept video it looks like Livshits found a local decrypted cache version of the CDM content decryption module -protected content.The Widevine vulnerability, the university says, has been tested "successfully and consistently" on different Chrome versions, against Netflix and Amazon video services.The university hints that other DRM schemes might be similarly vulnerable, with lecturer and researcher Dr Rami Puzis quoted as saying: "We hope that disclosure of this vulnerability will urge other DRM vendors to re-evaluate the security of their products and provide additional layers of defence."The bug has been reported to Google, and the university says details will be released once Mountain View has pushed out a fix.
This new support joins Amazon s previously launched UHD high dynamic range content, though depending on who you re talking to, the Dolby Vision content is usually favored for having higher quality.AdChoicesAd covers the pageReport this adThanks for the feedback!RepetitiveIrrelevantInappropriateThanks for the feedback!Closing ad: %1$dAmazon has announced the first roster of Dolby Vision content, the likes of which include the second season of Amazon s Bosch original show, a well as some well known movies like Pineapple Express, The Amazing Spider-Man 2, After Earth, Hancock, Men in Black 3, Elysium, Fury, Chappie, and The Smurfs 2.Users will notice things like better contrast, brighter but not overblown highlights, and, according to Amazon, colors never before seen on TV."With the increased number of Dolby Vision enabled TVs now in market, Amazon s commitment to deliver Dolby Vision content to consumers marks another leap forward in providing viewers around the world with access to exceptional movies and original content that come to life on screen.
Last year, Amazon Video began offering some of its content in High Dynamic Range HDR , beating many other services – including Netflix – to the punch.Now users of any HDR TV — no matter which HDR technology it uses — will be able to view select movies and series with the improved contrast and wider color gamut of HDR.We re thrilled that starting today customers have access to titles, including our binge-worthy Amazon Original Series, in Dolby Vision HDR, vice president of Amazon Video Jim Freeman said in a statement.We will continue to expand our selection, adding more movies and TV series for our customers to watch and enjoy in the premium picture quality of HDR.By the end of the year, Amazon plans to offer more than 150 hours of HDR content across both formats.While Amazon has yet to reveal any other titles from its originals library, it has made available a few movies from Sony Home Entertainment: After Earth, Men in Black 3, Hancock, Salt, Pineapple Express, Fury, The Amazing Spider-Man 2, Chappie, and Elysium are all available for rent or purchase in Dolby Vision HDR.
Dolby Vision-enabled movies include The Smurfs 2, The Amazing Spider-Man 2, Pineapple Express, and Men In Black 3Amazon is now offering content in Dolby Vision High Dynamic Range, a first for the service.Amazon has teamed up with Dolby Laboratories to ensure Dolby Vision High Dynamic Range supports Amazon s own HDR content.Jim Freeman, VP of Amazon Video, said: We re thrilled that starting today customers have access to titles, including our binge-worthy Amazon Original Series, in Dolby Vision HDR.We will continue to expand our selection, adding more movies and TV series for our customers to watch and enjoy in the premium picture quality of HDR.If you ve got a Dolby Vision TV, here are some of Amazon Video s supporting shows:BoschThe Smurfs 2After EarthMen In Black 3HancockSaltPineapple ExpressFuryThe Amazing Spider-Man 2ChappieElysiumDolby Vision offers two key things: high dynamic range and a wide colour gamut.Curt Behlmer, SVP, Content Solutions at Dolby, said: The Dolby Vision ecosystem is garnering momentum, affirming that the best way to enjoy stunning content with expanded dynamic range and ultra-vivid colours is with Dolby Vision.
Ground-breaking contrastGorgeous, ultra-thin designExcellent smart TV interfaceSpectacularly rich coloursCurved screen exaggerates reflectionsVarious picture noise issuesBright area detail lossSome motion issuesWhile there's always been a lot of excitement around OLED technology, it seems to have reached fever pitch this year, and it's easy to see why.The first of these potential OLED dazzlers to come our way is the OLED55C6V: a 55-inch curved-screen model boasting a native Ultra HD Resolution and support for both high dynamic range HDR and 3D playback.Online optionsThis online content includes such key services as the 4K and HDR-capable versions of Netflix and Amazon Video; the Now TV service; and, for the first time on an LG smart TV, all of the 'big four' UK catch up TV services: BBC iPlayer, ITV Hub, All 4 and Demand 5.That said, LG still has a few bits and bobs to sort out before OLED becomes 100% irresistible.This is caused, presumably, by the OLED55C6V still not delivering enough brightness to cover the full brightness range of HDR content its light output peaks at between 600 and 650 nits using any sensible picture settings, versus the 1000 nits most UHD Blu-rays are currently mastered to .Let's not forget, either, that it wasn't all that long ago when you couldn't get an OLED TV for less than eight grand.
From Marketing Land:The Election: More searchers, more opportunitiesJun 23, 2016 by John CosleyColumnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.Back to basics: Why you need to stop stressing over backlinksJun 23, 2016 by Kyla BeckerFishing for backlinks is like fishing for compliments: the sincerity will always be questionable.InMobi to pay nearly $1 million following FTC charges of location tracking deceptionJun 22, 2016 by Greg SterlingThe mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:Affiliate MarketingAffiliate Marketing Done Right with Rachel Luna, www.amyporterfield.comBefore adding affiliate links to your website, do this, raventools.comAnalytics5 Tools to Measure Social Media ROI, www.socialmediaexaminer.comBlogs & Blogging4 Resources to Help You Brainstorm Ideas for Your Next Blog Post, www.convinceandconvert.comShould You Start Writing 3,000 Word Blog Articles?, blog.crazyegg.comBusiness IssuesGoogle Fiber is buying high-speed internet provider Webpass, techcrunch.comContent MarketingConversion OptimizationCopywriting, Design & UsabilityAlleviating pain points is key in optimizing the customer experience, www.mobilecommercedaily.comDo s and don ts in SEO copywriting, yoast.comThe DAU Of Hip-Hop: Designing For Authenticity, www.smashingmagazine.comTips From Special Agent Gibbs on How to Write Better Copy, www.marketingwords.comWhy Incubation Time Makes You A Better Writer: Tips from Henneke Duistermaat, seocopywriting.comE-CommerceAnalyze Better: The Quick & Easy Ecommerce Efficiency Report, www.clixmarketing.comHow Backend Code Describes an Ecommerce Business, www.practicalecommerce.comOpening the Doors to Interaction: How APIs Make Conversational Commerce Possible, www.martechadvisor.comThe Top Reasons Consumers Abandon Online Shopping Carts, www.marketingprofs.comWhat e-commerce marketers should do now to prepare for the holiday season, www.internetretailer.comEmail Marketing4 Ways to Humanize Your Brand with Email Marketing, movableink.com7 Steps to An Effective Email Newsletter, www.verticalresponse.comFor some publishers, email is a way to wring value out of ad blocking readers, digiday.comGeneral Internet Marketing13 Best Marketing Strategies for Small Businesses, www.wordstream.com4 Key Differences Between Customer Journeys and Campaigns, www.silverpop.com5 Reasons Why Your Brand Should Have a Following, www.ducttapemarketing.comHow to Find Influencers for B2B Online Marketing Campaigns, www.komarketingassociates.comMarketing Plan 101: Important Points to Remember, www.searchenginejournal.comWinning B2B Marketers Follow the Purchasing Power, www.cmswire.comYour Customers Flow From Online to Offline, So Should Your Marketing, www.cmswire.comInternet Marketing IndustryConvertMedia Integrates With 11 DSP & SSP Partners, www.marketwired.comMarTechBot Or Not?Brands Need Creative And Clear Metrics Before Playing In Messaging, adexchanger.comInsights from the chief marketing technologist of an $18B firm, chiefmartec.comMobile/Local MarketingIs Your Content Ready for the Mobile Takeover?, contentmarketinginstitute.comStart Your Summer Mobile-Ready, smallbusiness.googleblog.comTap into Growth of Mobile Sales, blog.cj.comSocial Media2016 Facebook Awards Global Winners Announced, www.facebook.com7 Costly LinkedIn Publisher Mistakes You Should Never Make, www.jeffbullas.comAmerican Express Is the First Financial Institution to Make a Facebook Messenger Bot, www.adweek.comDespite all the challenges of distributed news , traditional brands are vital for social, econsultancy.comDid Facebook Just Deliver A Crushing Blow To Native Advertising?, www.fastcompany.comFast-growing Instagram risks ad overload, www.internetretailer.comFive Things Every Marketer Can Learn from E3, www.facebook.comHow Much Do Small Businesses Spend on Facebook Marketing?Not That Much, smallbiztrends.comInstagram Will Start Letting You Translate Captions, Comments and Bios, www.adweek.comReddit Advertising: A Beginner s Guide to the Self-Serve Platform, www.ppchero.comSix B2B Takeaways From Six Great Facebook Ads, www.marketingprofs.comSocial Media IRL: Facebook Starts Attributing Unattributable Revenue, simplymeasured.comSocial Media Tips & Tools To Post Smarter: Content Creation, www.searchenginepeople.comThe Power of Personality on Twitter And What Your Brand Can Steal , simplymeasured.comTrend report: What s popular on Pinterest this month, blog.pinterest.comTwitter wants to sell its NFL ad spots for more than $50 million, www.recode.netVideo6 Online Video Insights from comScore to Inform Your 2017 Media Plan, adwords.googleblog.comAmazon Video s traffic is spiking, which means internet video is now dominated by three big companies, qz.comHow to Love Facebook Live, www.adweek.comOnline-Video Viewers Open Wallets in China, www.wsj.comOutstream Video Faces Trackability Challenges, adexchanger.comTwitter Is Bullish on Periscope as Brands Adapt to Livestreaming s Growing Popularity, www.adweek.comU.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook, www.adweek.comWhat s Next for Social Video?, www.adweek.comWhy Brands Are Misusing Social Video and Losing Customers, www.convinceandconvert.comWith Picked for You, Instagram is now recommending videos, digiday.com
With Netflix accounting for more than one-third of internet traffic on North American fixed networks, it s no wonder the streamer is known for being a bandwidth hog.In fact, the change for Netflix may have less to do with its relative popularity, and more to do with its innovative technology.It s also important to note that the Sandvine report looks at shares of bandwidth usage, not actual usage.Netflix is still far and away the leader, topping runner-up YouTube, which accounted for a 17.5 percent share of peak-period downstream bandwidth in North America up from last year s 15.6 percent .With Netflix and YouTube accounting for over half of internet traffic during the peak period 7 p.m. to 11 p.m., as defined by Sandvine , streaming in general is responsible for 71 percent of evening traffic in North America, and the share is expected to surpass 80 percent by 2020.Looking at the latest results, at least one thing is clear: Our appetite for audio and video content is basically insatiable.
Netflix and YouTube account for more than half of all bandwidth usage for streaming video, but one often overlooked contender is starting to creep up the charts.Netflix still dominates video streaming, representing 35.2% of traffic in North America within the past year, while YouTube takes the runner up spot with 17.5%.Amazon has also been putting more money into original programming in an effort to lure more users.Other findings from Sandvine's report:Streaming audio and video now accounts for 71% of evening traffic in North American fixed access networks.has surpassed Filesharing as the largest source of upstream traffic during peak period on North American fixed access networks.BitTorrent now accounts for less than 5% of total daily traffic in the region.
Streaming video dominates, with Netflix and YouTube coming in at 35% and 17% respectively.But what s more interesting is that Amazon Video continues to creep up the charts, coming in at 4.26% — ahead of both iTunes and Hulu — and over twice what it was a year ago.The flywheelEarlier this month, Amazon CEO Jeff Bezos extolled the virtues of Amazon s video offerings, saying they could become a fourth pillar of Amazon.He also said they help other parts of Amazon s business, which could help explain why Amazon is investing heavily in it, with analysts at Bernstein estimating that Amazon spent $2 billion on video content for Prime in 2015.Amazon s video section includes Prime Video, its Netflix competitor, as well as a rental and purchase business that competes with players like iTunes.Here's how Sandvine says Amazon currently stacks up against the competition:And here is what the same research looked like a year ago:Amazon Video has more than doubled its downstream usage percentage in the last year, from 1.97% to 4.26%, and is up from Sandvine's last measurement in December 3.11% .And Amazon has pulled away from both Hulu and iTunes in usage.iTunes is particularly significant, since Apple has not made an entry into the subscription streaming video market, and has seemingly stalled its plans for a live TV competitor.It's also worth noting that downstream internet activity is an imperfect proxy for how much time people spend watching since both Netflix and Amazon have made strides towards reducing how much bandwidth their services use .But it still provides a good basic snapshot of the competitive landscape, and shows Amazon climbing.Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.NOW WATCH: You may have Amazon credits waiting for you — here's how to checkLoading video...
It's interesting that Google Play TV and Movies has made its way onto the remote, considering that it has a streaming platform of its own, but it's a welcome change over the Rdio button found on the Roku 4 remote.Speaking of the app, while it's comparatively heads and shoulders above the software Roku offered in past generations, I still don't find it as useful as the Cast button that comes built into iOS and Android apps.Search is the piece-de-resistance of Roku features.There are over 3,000 channels on the store and around 100 "hidden" channels that can only be accessed by entering a channel code on Roku's website, triggering a download on your local system.Oh, and it's worth pointing out here that the aforementioned last bunch of services do not come free with the hardware and require separate monthly subscriptions.If you're someone who comes home after a long day, grabs the remote and watches Netflix and Amazon Prime Instant Video, and would genuinely consider renting movies from Google Play Movies and TV, there's no better option in the streaming stick category than Roku.