The popularity of Android App Development is undeniable.

Here are a few numbers to prove it:6 billion applications in Google Play Store by December 2018 (Statista)5 billion Google Play mobile app downloads reported by the 3rd quarter of 2018 (Statista)Android has 85% global operating system market shareWhen it comes to choosing an operating system for a startup, lots of entrepreneurs would opt for Android.

Here are some reasons why you should choose an Android platform for business seeking enterprise application.High Return on Investment Android is an open source platform which means developers can readily use a rich repository of Android’s Software Development, without paying big licensing fees.

We broadly classify the development cycle into three phases – App design & development, App testing, and App deployment which offers a higher ROI than Apple counterpart.Cost from Development to LaunchAndroid app development can cost you around $2000 to $18000 however iOS app development can cost you around $5,000 to $40,000.

The vast difference in app development cost is self-significant that Android App development can cost you a lot less than iOS apps.

Apart from this, at the time of launch Google Play Store takes one-off payments of $25 whereas to sign up on the Apple store you need to keep on paying $99 every year.Smart Customization Android is a robust and versatile platform which offers great flexibility and smart customization features.

To successfully run an e-commerce business, you need a remarkable feature-rich mobile application.

According to Q1 statistics of 2020, more than half of the potential customers are using smartphones to search and shop their favorite items.

By ignoring this segment’s needs, you are setting yourself up for failure.Mobile e-commerce app will help you lead in a competitive retail sector to win the extra mile.

Thanks to renowned and reliable mobile application development companies California, you can turn mobile apps as an irreplaceable part of your business strategy for reaching out to new customers seamlessly.E-commerce mobile apps come with the slogan, “shop-on-go” which is reigning over smartphone users.

Moreover, you can lower cart abandonment rates by sending a push notification offering a discount for the item they left abandoned in the cart.Push notifications are not only an effective way to reach your audience in real-time but also a great way to retain existing customers over a long duration of time.

Push notifications are personalized text messages which appear directly on the screen thus, increases the chances to stay top of mind of customers.