One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP).AMP, short for Accelerated Mobile Pages, is an open-source initiative and format by Google with the aim to speed up the web experience for mobile users.

A page can be AMP-enabled by modifying the website’s HTML code with certainly specified tags or by implementing a specialized JavaScript framework.

But even if you don’t have any experience with coding, you can still implement AMP if you use a CMS platform like WordPress.

Just by installing a Google AMP WordPress plugin that is easily available, you can make your page AMP-optimised and help it load faster.How to implement AMP:Implementing AMP requires you to make your pages available in an alternative format according to the specifications of the AMP standard.

Below mentioned are some of the benefits that SEO can get from it.– The publishing sites benefit the most from it because it helps in providing higher ranks and also makes it easier for a large mass of people to reach your service or product.– You can either transit your whole site with Accelerated mobile pages or you can simply just apply on a few sections such as updates or news etc.– Ranks of the site will get increased and your site will be known by more people.– People will find it easy to browse your site and hence you will get more traffic with the passing days.– Sites will become more responsive to mobiles.– The main benefit provided by accelerated mobile pages is that the pages or sites will instantly show up on the Google News carousel which means you will get much more attention than usual from the online browsers.– Not only your speed will increase and ranks will hike but even your bounce rate will experience reduction and that would prove very beneficial for your site.– Accelerated mobile pages also support a variety of ad networks, formats, and technologies.– Accelerated mobile pages allow you to track your visitors and help you make conversions.

There are still moving parts to the AMP Project that make implementation and execution a challenge, including:1) JavaScript & CSS LimitationsFor the most part, AMPs contain very little in the way of branding and individuality.

But traditional shopping is quite a different experience that makes consumers feel all five senses like see, taste, touch, listen and smell.

To make that possible, many car companies are offering test drives for consumers to experience the whole specs and features of products.Now a new revolutionary trend has come into the limelight in this digital era where a surge in internet businesses and internet marketing is at its peak.

Celebrities are mostlyusing social media not only for their engagement with the public but also to promote the brands.Live streaming from Facebook live, Instagram live is the best platform.

It is estimated that around $3.5 billion to $18 billion of revenue has done with online-videomarketing method.

Not only South Korea, China too has been growing faster in Asian LiveCommerce market with a compound annual growth rate of 46.4%The USA’s Live Commerce:Amazon, the USA-based online shopping platform launched Amazon Live in 2019.

Even new entrepreneurs like Dote also branded as ‘Gen Zuplifted itself in this trending live commerce.

These challenges include lack of finance, inadequate resources, inefficient time management, high employee turnover, fluctuating cash inflow, and lesser in-hand projects.

The principal challenge for any startup is to strike a balance between offering value and utilizing limited resources in an effectual manner.

In this article, we will focus on outsourcing digital marketing services requirements of a startup.Consequently, they prefer a substitute approach that many other successful brands have actually utilized during their startup phase, i.e.

outsourcing.– Outsourcing provides several benefits to startups, as listed below:– An organization can focus on own growth if non-core tasks are outsourced– More productive time can be devoted to primary tasks– Outsourcing tasks to skilled Digital marketing firms can overall increase an organization’s efficiency– Significant savings on cash outflows can be made possible by outsourcing short-term tasksMerits of Digital Marketing for Startups include:1) ECONOMICAL: The biggest benefit for any businessperson employing this technique for popularizing the venture is in the form of monetary resources saved.

It will help to generate leads and in conversions.

Good brand development enables marketers to differentiate their products/services in a highly competitive market and successfully compete with competitors.3) ATTRACT TARGET CUSTOMERS BY SEO: Conventional strategies have limited options for specifically focussing on the ideal buyers of a product or service whereas this new age technique presents highly productive options for the purpose.

But traditional shopping is quite a different experience that makes consumers feel all five senses like see, taste, touch, listen and smell.

To make that possible, many car companies are offering test drives for consumers to experience the whole specs and features of products.Now a new revolutionary trend has come into the limelight in this digital era where a surge in internet businesses and internet marketing is at its peak.

Celebrities are mostly using social media not only for their engagement with the public but also to promote the brands.

It is estimated that around $3.5 billion to $18 billion of revenue has done with the online-video marketing method.

Not only South Korea, China too has been growing faster in the Asian Live Commerce market with a compound annual growth rate of 46.4%The USA’s Live Commerce:Amazon, the USA-based online shopping platform launched Amazon Live in 2019.

Here we can understand that western businessmen are being Kate in live stream shopping compared to Asia.

Google Ads was launched just two years after what has become the most popular website in the world: Google.com.

The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click, where you (the advertiser) pays per click (PPC) or per impression (CPM) on an ad.

The better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead or customer.Why advertise on Google?Google is the most used search engine, receiving 3.5 billion search queries a day.

Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

So, there are a few reasons why you’d want to consider advertising on Google.Also, the competitors are using Google Ads.

Thousands of companies use Google Ads to promote their digital marketing businesses, which means that even if you’re ranking organically for a search term, your results are being pushed down the page, beneath your competitors.What is Ad Rank?Ad Rank is a metric that Google uses to determine the order in which paid search ads are displayed on the SERP.

When we think of SEO, we tend to focus on positioning our website at the top of Google’s search results, but your website won’t reach the top of the search results unless it matches the searcher’s intent.

The Four Types of Search Intent Whether you want to book a flight to Mumbai or you’re looking to get a crash course in underwater basket weaving, we all search for content that helps us achieve something.

And generally speaking, there are four core types of search intent: informational (know), navigational (go), transactional (do), and commercial (do + know)—all of which manifest at different stages throughout the customer or buyer journey.

Searchers here want to learn more about a topic, are asking questions, and seek answers.

Here, searchers often use branded keywords along with specific products and services to find the exact webpage they need.

4 – TransactionalAs the name implies, transactional intent is all about the purchase.

The first digital marketing term was coined in the year 1990 when the internet had just begun with web 1.0.

In 1994 Yahoo took shape and first e-commerce transaction, with Netmarket was done.

Later in 1998, Google the giant search engine has taken birth, Microsoft launched MSN.

These years have taken major development in the web world and in 2006, internet surge has taken place and the traffic grew to 6.4 billion monthly.

But with the rise of Laptop and smartphones, that has been replaced by these electronic devices.

Hence, many organizations are looking to have a partnership with digital marketing services in Hyderabad Which is better Traditional marketing or digital marketing Traditional marketing is generally carried out through advertorials, radio, TV, print collaterals, outdoor activities like billboards, events, sponsorship events, trade fairs, exhibitions.

Social Media platforms are acting as global-connecting platforms.

With such a significant population at them, understanding the buyer’s persona will surely help you to market your healthcare brand and services online.

Another point of approach through Social Media is to obtain direct feedback from users or potential customers.

How to get benefitted from Social Media Marketing for the Healthcare sector?

Follow this simple plan to effectively promote your healthcare brand through social media: Be informative – Being in the healthcare sector, you may have limited resources or ways to promote.

It is not bad to post a joke or two, create engagement events in the form of polls, ask the expert, etc.Be consistent – Maintain the frequency of your posts.

WFH is allowing the employees the complete the work.Let’s talk about the impact of COVID-19 on Businesses.According to a study, 23% of the businesses have not been much affected by the COVID-19 restrictions.

Since the functions, operations, and outputs of other companies have been severely affected, the current situation does not provide them with adequate incomes.

This is the reason, such companies are choosing to make a temporary pause and come back after the lockdown is lifted.Will the temporary shut-down affect my business and brand reputation?Of course, yes!

Even during the lockdown, most of the companies are continuing their marketing processes with appropriate reductions in the budget.

Since most of the people lack the understanding behind implementing successful digital marketing campaigns and think it to be rocket science.

The following tips will guide you to promote your brand and products through digital platforms effectively:Begin with a websiteThe website has been underestimated for a long time but today it has become the point through which you can explain your product, brand, and services to the users online.

These challenges include lack of finance, inadequate resources, inefficient time management, high employee turnover, fluctuating cash inflow, and lesser in-hand projects.

The principal challenge for any startup is to strike a balance between offering value and utilizing limited resources in an effective manner.

In this article, we will focus on outsourcing digital marketing services requirements of a startup.Consequently, they prefer a substitute approach that many other successful brands have actually utilized during their startup phase, i.e.

outsourcing.– Outsourcing provides several benefits to startups, as listed below:– An organization can focus on its own growth if non-core tasks are outsourced– More productive time can be devoted to primary tasks– Outsourcing tasks to skilled Digital marketing firms can overall increase an organization’s efficiency– Significant savings on cash outflows can be made possible by outsourcing short-term tasksMerits of Digital Marketing for Startups include:1) ECONOMICAL: The biggest benefit for any businessperson employing this technique for popularizing the venture is in the form of monetary resources saved.

It will help to generate leads and conversions.

Good brand development enables marketers to differentiate their products/services in a highly competitive market and successfully compete with competitors.3) ATTRACT TARGET CUSTOMERS BY SEO: Conventional strategies have limited options for specifically focussing on the ideal buyers of a product or service whereas this new age technique presents highly productive options for the purpose.

Let’s talk about the impact of COVID-19 on Businesses.

According to a study, 23% of the businesses have not been much affected by the COVID-19 restrictions.

Since the functions, operations, and outputs of other companies have been severely affected, the current situation does not provide them with adequate incomes.

Even during the lockdown, most of the companies are continuing their marketing processes with appropriate reductions in the budget.

Since most of the people lack the understanding behind implementing successful digital marketing campaigns and think it to be rocket science.

The following tips will guide you to promote your brand and products through digital platforms effectively: Begin with a website The website has been underestimated for a long time but today it has become the point through which you can explain your product, brand, and services to the users online.

Google’s mission to direct web users to high quality informative online content has been highlighted by an algorithm update which has seen a range of websites and e-commerce sites demoted in search page rankings, often seriously.

This development has taken many businesses by surprise and there is confusion about how this algorithm works and how to work with it.

algorithm has been given that name because of the three key things it prioritizes.

How knowledgeable are you (or any contributing writers to your site) about the subject matter related to your business?– Authoritativeness.

Below are the Google’s guidelines stating that “high-quality pages have the following characteristics,” where “MC” stands for “main content”:  – High level of Expertise, Authoritativeness and Trustworthiness (E-A-T)– A satisfying amount of high-quality MC, including a descriptive or helpful title satisfying website information and/or information about who is responsible for the website.

Conversely, the guidelines state that “if a page has one or more of the following characteristics,” where “SC” stands for “Supplementary Content,” it gets a low quality rating:– An inadequate level of Expertise, Authoritativeness and Trustworthiness (E-A-T)– The quality of the MC is low.– There is an unsatisfying amount of MC for the purpose of the page.– The title of the MC is exaggerated or shocking.– The Ads or SC distracts from the MC.– There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page (no good reason for anonymity).– A mildly negative reputation for a website or creator of the MC, based on extensive reputation research.

To sustain itself as the best digital marketing company in Hyderabad, contemporary and advanced trends and technologies have to be installed for 2021.

With Artificial Intelligence technology, chatbots can be provided 24×7 with most of FAQs and answers.

By implanting an Image search facility to users, digital marketing companies can be forward more steps.Celebrity marketing: From traditional marketing to advanced digital marketing, Celebrities make a good impact on viewers to enhance the brand.

A real-time auction id held with pre-set prices by using Artificial Intelligence optimization.

Real-time bidding is done between publisher and advertiser automatically.

AI scrutinizes user search ways, social media behavior, website statistics, and various patterns of the user and provides required and interesting ads, posts, and services.

The existence of websites is dependent on traffic.

Algorithm: Search engines, majorly Google make many modifications andimprovements in Algorithms.

It leads your site ranking to a level lower.

Thus it gives appropriate results for the user toaccess.

Speed of page: Users feel comfortable with the loading speed of a page.

Internal paths: A pathfinder in your website gives users to find where they are inthe website.

When we think of SEO, we tend to focus on positioning our website at the top of Google’s search results, but your website won’t reach the top of the search results unless it matches the searcher’s intent.

The Four Types of Search Intent Whether you want to book a flight to Mumbai or you’re looking to get a crash-course in underwater basket weaving, we all search for content that helps us achieve something.

And generally speaking, there are four core types of search intent: informational (know), navigational (go), transactional (do), and commercial (do + know)—all of which manifest at different stages throughout the customer or buyer journey.

Searchers here want to learn more about a topic, are asking questions, and seek answers.

Here, searchers often use branded keywords along with specific products and services to find the exact webpage they need.

4 – TransactionalAs the name implies, transactional intent is all about the purchase.

The existence of websites is dependent on traffic.

Algorithm: Search engines, majorly Google make many modifications andimprovements in Algorithms.

It leads your site ranking to a level lower.

Thus it gives appropriate results for the user toaccess.

Speed of page: Users feel comfortable with the loading speed of a page.

Internal paths: A pathfinder in your website gives users to find where they are inthe website.