The Business Research Company published its Advertising, Public Relations, And Related Services Global Market Report 2020 which provides strategists, marketers and senior management with the critical information they need to assess the global Advertising, Public Relations, And Related Services market.The report provides in-depth analysis of the impact of COVID-19 on the market, along with revised market numbers due to the effects of the coronavirus.The report covers the advertising, public relations, and related services market’s segments-1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment3) By Mode: Online, Offline.Subsegments covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms.View Complete Report: Advertising, Public Relations, And Related Services Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies.The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market.The chapter also covers markets which have been positively affected by the pandemic.The global advertising, public relations, and related services market is expected to decline from $759.7 billion in 2019 to $754.4 billion in 2020 at a compound annual growth rate (CAGR) of -0.8%.The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it.
 The report "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2025" The digital out of home (DOOH) market is expected to reach USD 32.1 billion by 2025, at a CAGR of 10.7% between 2017 and 2025.In indoor advertising, content needs to be managed and changed periodically because of the high customer interaction in various areas such as retail, hospitality, and healthcare.Infrastructural vertical expected to grow at the highest CAGR during the forecast period The digital out of home market for the infrastructural vertical includes transportation and entertainment sectors.In the entertainment sector, the displays are installed in theaters, stadiums, arenas, nightclubs, and other entertainment venues.Peerless Industries, Inc. designed a digital out of home solution with the following components: Peerless-AV Outdoor Daylight Display inside a Xtreme Outdoor Portrait Kiosk, with a tall backlit poster box, a Chromebox media player, an EKM power meter, and a cellular modem.These stations enable digital advertising on one side, and a blue light on the other side of these displays helps the car drivers to identify the charging station.
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Online platforms such as HBO Max, Disney+, Netflix, and Amazon Prime are now the go-to places for brand new shows and movies.To treat its viewers during dire times, HBO Max has released an original film on its platform.Even though HBO Max has a great list of content to choose from, the comedy film is a stellar addition to the platform’s list of originals.Preserved in a Vat of Pickle for 100 YearsAn American Pickle revolves around the story of Herschel Greenbaum (Seth Rogen), a Jewish immigrant who works in a pickle factory.Rogen’s second character of the film is a modern-day app developer.Upon seeing the place in shambles and a vodka billboard hanging around, the “old” man attacks a few workers.This event results in his and Ben’s arrest.The criminal record makes it difficult for Ben to find investors.Herschel goes on to set up a pickle business, but Ben tells the health inspectors that his great-grandad is using ingredients found in trash cans.
TikTok has transformed the music industry in recent months as tracks that go viral on the app have taken over the Billboard 100 and Spotify Viral 50 charts. Business Insider spoke with Corey Sheridan, TikTok's head of music-content operations for North America, and Isabel Quinteros, its senior manager of music partnerships and artist relations, to learn more about how the company works with artists, record labels, and users to shape the music experience on the app. "Music is part of the DNA of the product itself," Sheridan said.  Visit Business Insider's homepage for more stories. TikTok has captured the full attention of the music industry. Record labels, artists, and music marketers are well aware of the app's ability to drive song streams and album purchases (a marketer recently told Rolling Stone that a TikTok ban would be a "s---show" for the industry). And as TikTok has become an essential promotional tool for labels and artists alike, the company's music operations and artist- and label-relations employees have become industry tastemakers. The team has a series of levers it can pull to promote tracks on TikTok that end up topping the Billboard 100 and Spotify Viral 50 charts. These "promo levers" include adding songs to playlists in the "Sounds" section of the app (where all users go to create videos), promoting artists or tracks in a banner carousel unit that lives at the top of that page and applying keywords on the back end to optimize song discoverability in the app's search interface. TikTok also works with digital service providers like Apple Music to curate playlists off-platform. The company takes into consideration the priorities of record labels and artists — many of whom are doing influencer marketing or ad campaigns on TikTok — when deciding which songs to promote. "We have dedicated points of contact for all of the labels, and we work very closely with them to understand what their priorities are," Corey Sheridan, TikTok's head of music-content operations for North America, told Business Insider. "If they have an influencer campaign working on a specific single, or on the artist side, if we understand that the artist has their own content strategy rollout, that's definitely a very strong signal." The company also closely watches patterns in its users' videos to identify new songs that are gaining popularity and could benefit from more in-app exposure. "One of the things that's so unique about TikTok, and this is no secret, is that hits that are born and driven from TikTok often aren't focus tracks," Sheridan said. "It's what's resonating with the community that ultimately drives virality." Such was the case for Megan Thee Stallion's 2020 single "Savage," which took off on TikTok, despite its label 300 Entertainment's initial plans to promote another track on her album, "Captain Hook." "The focus track that they really wanted to push was 'Captain Hook,' and they had all of these creative ideas of how they wanted to roll it out," said Isabel Quinteros, TikTok's senior manager of music partnerships and artist relations. "My advice to them was, 'Hey let's just give it a minute. Let's take a beat. Let's see what our community is really gravitating towards, and then let's pull our levers against that particular track,' which in fact came to be 'Savage,'" she added. Onboarding new artists to TikTok when their songs begin to 'bubble' Similar to third-party influencer marketers, TikTok's music team looks at video-engagement metrics like comments, shares, likes, and views to understand which songs are becoming popular among its users. The company will often identify that an artist is surging on TikTok before the artist is aware. "When we see something that is bubbling up, part of my team's scope of work is making sure that we're reaching out to these artists, giving them support in the app, and ensuring that they're onboarded properly," Quinteros said. "Some of them don't even really know that they're trending in the app until after we reach out to them, which is an interesting dynamic." While Quinteros said she's worked with stars like Jason Derulo who have fully embraced TikTok as a promotional tool, her team also encounters artists who are hesitant to join the app because of preconceived notions about what it means to be a TikToker. "There's always that question of like, 'Hey, TikTok is cool, but I don't really want to dance. It's just not my thing.' And so there's a lot of educational best practices that come into play," Quinteros said. "Ultimately the goal is for them to have fun with the app and be able to connect with fans and be creative and that's kind of what guides the work that we do." For a full breakdown of how the TikTok music team and other industry players are using the app to transform popular music in 2020, read this story: The 24 power players using TikTok to transform the music industry, from marketers and record execs to artists And for more stories on how record labels, artists, and marketers are taking advantage of music trends on TikTok, check out these other Business Insider posts: TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry: TikTok creators, talent managers, and music marketers shared how much influencers earn by promoting songs in videos on the app. A Sony Music exec explains the label's TikTok strategy and how it responds when a song like 'Break My Stride' catches fire: Business Insider spoke with the marketing team at Sony Music's Legacy Recordings to learn about its strategy for promoting trending songs on TikTok. The agency behind one of TikTok's top ad campaigns says brands can build a massive audience through original music and dance trends but the 'window is closing quickly': Business Insider spoke with the cofounders of Movers and Shakers to learn more about their TikTok strategy and how brands fit into the app's future. Music artist Tiagz explains how he mastered TikTok's algorithm to score a major record deal, with help from Charli D'Amelio and a 1950s jazz classic: The Canadian rapper Tiagz (Tiago Garcia-Arenas) has built a career as a producer by strategically uploading songs to the short-form-video app TikTok. Join the conversation about this story » NOW WATCH: Why electric planes haven't taken off yet
The latest trending report Global LED Glass Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025 offered by is an informative study covering the market with detailed analysis.The report will assist reader with better understanding and decision making.The LED Glass market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.This report also researches and evaluates the impact of Covid-19 outbreak on the LED Glass industry, involving potential opportunity and challenges, drivers and risks.We present the impact assessment of Covid-19 effects on LED Glass and market growth forecast based on different scenario (optimistic, pessimistic, very optimistic, most likely etc.).Final Report will cover the impact of COVID-19 on this industry.Browse the complete report and table of contents @ major players covered in LED Glass are:G-Smatt GlobalZunhua Electronic Engineering Co., LtdSaint-GobainPolytronix, IncIQ GlassSCHOTTGuangzhou Technical Photon Technology Co., LTDGlasshapeStanley GlassShenzhen Prima Glass CoSanha Technology Co.,Ltd.LightingmeHaimengkejiFujiang WinShine Industrial Co., LimitedBy Type, LED Glass market has been segmented intoFlat LED GlassCurved LED GlassBy Application, LED Glass has been segmented into:Indoor DecorationOutdoor DecorationBillboard DesignOthersThe report offers in-depth assessment of the growth and other aspects of the LED Glass market in important countries (regions), including:North America (United States, Canada and Mexico)Europe (Germany, France, UK, Russia and Italy)Asia-Pacific (China, Japan, Korea, India and Southeast Asia)South America (Brazil, Argentina, etc.)Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa)Download Free Sample Report of Global LED Glass Market @ content of the study subjects, includes a total of 15 chapters:Chapter 1, to describe LED Glass product scope, market overview, market opportunities, market driving force and market risks.Chapter 2, to profile the top manufacturers of LED Glass, with price, sales, revenue and global market share of LED Glass in 2018 and 2019.Chapter 3, the LED Glass competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.Chapter 4, the LED Glass breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2015 to 2020.Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2015 to 2020.Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2015 to 2020.Chapter 12, LED Glass market forecast, by regions, type and application, with sales and revenue, from 2020 to 2025.Chapter 13, 14 and 15, to describe LED Glass sales channel, distributors, customers, research findings and conclusion, appendix and data source.Purchase the complete Global LED Glass Market Research Report @ Reports by Optical Glass Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025Global Low Iron Glass Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025Global Automotive AG Glass Market 2020 by Manufacturers, Regions, Type and Application, Forecast to is a global business research reports provider, enriching decision makers and strategists with qualitative is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors.
In an interview with Billboard, Dolly Parton has voiced her indisputable support for Black Lives Matter as well as the importance of changing with the times.“I understand people having to make themselves known and felt and seen,” the 74-year-old Parton said, referring to the latest wave of racial justice protests sweeping the world.“And of course Black lives matter. Do we think our little white asses are the only ones that matter? No!” The Queen of Country also explained her 2018 decision to rename the Dixie Stampede dinner attraction, a Southern-themed horse-riding and pyrotechnics show in Missouri and Tennessee, after it was called a “lily-white kitsch extravaganza that play-acts the Civil War but never once mentions slavery” in a 2017 Slate article.“There’s such a thing as innocent ignorance, and so many of us are guilty of that,” Parton said. “When they said ‘Dixie’ was an offensive word, I thought, ‘Well, I don’t want to offend anybody. This is a business. We’ll just call it The Stampede.’ As soon as you realise that [something] is a problem, you should fix it. Don’t be a dumbass. That’s where my heart is. I would never dream of hurting anybody on purpose.” Parton dropped the word “Dixie,” often used to describe the American South during the time of slavery, about 2½ years before The Dixie Chicks followed suit in June, renaming themselves The Chicks. Other segments of the interview detail Parton’s role during the COVID-19 pandemic, including the singer’s donation of $1 million toward coronavirus research at Vanderbilt University Medical Centre and the release of her inspirational song When Life Is Good Again.“As the Scripture says, ‘To whom much is given, much is required.’” Parton said. “So I look at my life with that every day and think that God expects it of me. ... If I can be an inspiration, then I want to be that. That makes me feel good.”Parton, a member of the Country Music Hall of Fame, made her debut in 1967 with her album Hello, I’m Dolly. Since then, the artist, actor and businesswoman has won a stunning nine Grammy Awards and received 49 nominations.Read the full interview here.READ MORE: Dolly Parton Will Read Bedtime Stories To Kids To Ease Coronavirus Fears 'I Could Tell Julia Roberts Had A Future': Olympia Dukakis On Steel Magnolias
TikTok has transformed the music industry in recent months as tracks that go viral on the app have taken over the Billboard 100 and Spotify Viral 50 charts. TikTok's music-friendly interface and its users' penchant for dance challenges have made it an indispensable promotional tool for the music industry. Business Insider compiled a power list of the 24 music marketers, artists, digital creators, record labels, and other industry insiders who are using TikTok to help define popular music in 2020. Visit Business Insider's homepage for more stories. On January 13, the marketing team at Sony Music Entertainment noticed that one of its artist's songs was surging on TikTok.  Like most record labels, the company had been monitoring activity on TikTok for months as the short-form video app had emerged as a major driver of song streams on platforms like Spotify, Apple Music, and YouTube. Sony had seen Doja Cat, who signed with its RCA Records imprint in 2014, blow up on the app in December after 17-year-old TikTok star Haley Sharpe created a popular dance to her song "Say So" (a dance that Doja Cat ultimately ended up using in her music video). But this time, it was one of the label's older catalog songs, a Matthew Wilder track from 1983 called "Break My Stride," that had caught the fancy of TikTok's largely Gen-Z user base. "Our entire music catalog is effectively tracked on a daily basis," said Andy McGrath, the senior vice president of marketing at Legacy Recordings, the division within Sony that manages Wilder's song catalog. "We're constantly monitoring actions, reactions, and trends that happen on TikTok. We watch what's happening and how many people are creating their own challenges and sharing existing challenges, et cetera, and then we start to say, 'Okay something's happening here.'" For large music conglomerates like Sony and independent labels alike, TikTok has become an essential marketing tool. Songs can rise on TikTok by accident, as was the case with Wilder's "Break My Stride." In other instances, marketers or artists try to make songs take off by tapping into existing TikTok fads, creating original songs, or adapting tracks for TikTok's short-video format and hiring influencers to promote them. "Every music label, every record label, they have a budget now for TikTok because it's becoming so huge," Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, told Business Insider.  In addition to helping artists and labels launch new tracks, song promotion has become an important source of revenue for TikTok's top creators who are looking for ways to make money on an app that still has limited monetization features. And for up-and-coming artists, TikTok can offer an effective way to build an audience quickly. You can see that clearly in the seemingly instantaneous music careers of TikTok stars like Dixie D'Amelio, Jaden Hossler, and Josh Richards. Artists like Abigail Barlow and the group Avenue Beat have also used TikTok to test out new tracks before releasing them on streaming platforms. Avenue Beat's recent smash hit, "F2020," blew up on TikTok first before the group committed to recording a full version of the song in July. It's since landed on Apple iTunes' top 50 chart for pop songs. "We hadn't finished writing the song, we'd literally just written a verse and chorus," Avenue Beat's Savana Santos said. "We just threw it up on TikTok, not thinking that anything was going to happen because we'd never had a video really take off before. We went to bed and we woke up and the next day it had 4.5 million views." TikTok isn't the first social-media platform to leave its mark on the music industry. YouTube has long been a key promotional tool for record labels and artists alike (Justin Bieber was a YouTuber before he became a pop star). And artists have recently used other social platforms like Instagram and Twitch to perform shows remotely for fans as live performances have come to a halt during the coronavirus pandemic.   But music is at the core of the TikTok experience. The short-form video platform's song-friendly interface (adding a "sound" is part of each user's video upload process) harkens back to the app's roots as the dancing and lip-syncing app, which TikTok's parent company ByteDance acquired and merged with TikTok in 2018. Some of TikTok's biggest stars are dancers who can spark the creation of millions of user-generated videos and streams of a new song by posting a single dance video. And TikTok's content recommendation page (the "For You" page) serves up an algorithmically determined assortment of posts that can make any song go viral, whether a track is being used in a paid promotion by a top influencer or in an original dance routine conceived by a non-famous teenager. One need look no further than the Billboard 100 or Spotify Viral 50 to see the app's imprint on popular music in recent months. To understand the power players driving music on TikTok forward, Business Insider compiled a list of the music marketers, artists, digital creators, record labels, and other industry insiders who are using TikTok to define popular music in 2020. The list was determined by Business Insider based on our reporting and the nominations that we received. We took into consideration how a company or individual has used TikTok to grow an artist's, song's, or label's prominence in the industry. Here are the 24 music industry players that are using TikTok to reshape popular music in 2020 (listed in alphabetical order):300 Entertainment Rayna Bass (SVP of marketing) 300 Entertainment is a US independent music label headquartered in New York.  The company works with a variety of artists who have taken off on TikTok in recent months, including Young Thug, whose song "Relationship (feat. Future)" appeared in over 35 million user-generated videos on the app. The label also represents Megan Thee Stallion, whose song "Savage" sparked one of the app's most viral dance challenges. After being promoted to SVP of marketing at 300 in January 2019, Rayna Bass has helped the label's artists grow and adapt to a changing consumer environment driven in part by song and dance trends on TikTok. Before joining 300 Entertainment, Bass held roles at Island Def Jam Music Group and Clear Channel Radio. Bass was one of Billboard's picks for its Women In Music Top Executives list for 2019. 740 Project Charley Greenberg (managing partner) 740 Project is a music marketing firm and record label that was cofounded by Charley Greenberg, Rahim Wright, and Jesse Edwards in 2015.  Greenberg serves as a managing partner at 740 and also works on the company's independent label Blac Noize!  The label's first signing, the artist Tokyo's Revenge, blew up on TikTok this year as two of its songs, "GOODMORNINGTOKYO!" and "THOT!" went viral on the app, appearing in hundreds of thousands of user-generated posts and dance videos from popular creators like Charli D'Amelio and Loren Gray. Greenberg also helped promote DeathbyRomy's single "Problems" on TikTok. ATG Media Omid Noori (cofounder) and Ramzi Najdawi (cofounder) Founded in 2018, The ATG Group, formerly known as Noori Marketing, is a marketing agency and artist management company founded by Omid Noori and Ramzi Najdawi. The company's marketing division, ATG Media, specializes in digital and influencer marketing. ATG told Business Insider that it has worked on a variety of high-profile influencer marketing campaigns on TikTok to promote songs like BMW Kenny's "Wipe It Down," Dua Lipa's "Don't Start Now," MASN's "Psycho!," Ashnikko's "STUPID (feat. Yung Baby Tate)," and Saweetie's "Tap In," which have collectively appeared in over 10 million user-generated videos on the app.   Noori told Business Insider that a lot of ATG's successful TikTok music marketing campaigns have come from identifying existing user trends and amplifying them through paid promotions with influencers rather than inventing something new. "We double down on what's working," he said. "We find content that's organically connecting, or that we shed a little bit of light on it, and we see it come to fruition."   AWAL Michael Pukownik (head of artist marketing) AWAL is an independent record label formed by the publishing company Kobalt Music Group and based in London, UK. The company provides artists with services like marketing and distribution while letting them keep full ownership of their copyrights. AWAL artists' songs are available on TikTok through a deal with the digital rights agency Merlin. Over the past two years at AWAL, Pukownik has built an artist marketing team responsible for driving discovery, audience development, marketing strategy, and release execution for the company's roster of artists.  Under Pukownik's tenure, AWAL artists have built large followings on TikTok, driving millions of video views and streaming platform plays for artists like Alaina Castillo, Lauv, Yung Bans, girl in red, and Gus Dapperton (who collaborated with Benee for one of TikTok's most popular tracks, Supalonely). Before joining AWAL, Pukownik worked in marketing roles at Warner Bros. Records, Capitol Records, and EMI Music. Danny Kang (founder) is a group of viral-content marketers that has an exclusive partnership with Columbia Records to promote artists and tracks on TikTok and other social-media platforms.  The company manages song promotion rights for influential TikTok sound accounts like Rapidsongs (8.4 million followers) and Goalsounds (5.6 million followers), whose track remixes have been used in millions of videos on the app. Collab Eric Jacks (chief strategy officer) Collab is a digital talent network and entertainment studio that works with TikTok music creators like Spencer X, Jon Klaasen, Scotty Sire, and Baby Ariel, who collectively have over 90 million followers on the app. The company was started by a brother trio of former creators (James, Tyler, and Will McFadden) and former Fullscreen Executive Soung Kang, to provide software, sales, and services to independent creators.  As Collab's chief strategy officer, Eric Jacks has helped Collab navigate partnerships with record labels, handle in-app music promotions, and work with TikTok-first music producers and artists.  The company has worked on music promotions for artists like Juicy J, Blink-182, Megan Thee Stallion, Dua Lipa, and Lauren Jauregui. Collab also worked with music producers and writers to create an original song "Bright Idea" for a Bliss Cosmetics TikTok campaign earlier this year.  Creed Media Timothy Collins (COO and cofounder), Madelaine 'Mimmi' Zetterström (head of campaign operations), Marisa Pilchmair (music campaigns), Alex Falck (music campaigns)  Founded in 2018 by Timothy Collins, Hugo Leprince, and Eliot Robinson, Creed Media is a music marketing agency based in Stockholm, Sweden. The team has worked with record labels and influencers to promote tracks on TikTok like Trevor Daniel's "Falling," Surf Mesa's "ILY," Camila Cabello's "My Oh My," Topic's "Breaking Me," and S1MBA's "Rover," according to the company. "We have a production team in-house actually, with music producers that help us TikTok-optimize certain songs," Collins said. "We work with creators as well as with our in-house team to come up with good skits or POV concepts or dance choreographies that we believe will resonate on the platform." Collins previously headed up digital strategies at the music management firm At Night Management, which worked with Swedish artists like Avicii, Axwell ^ Ingrosso, and Otto Knows. Zetterström oversees the company's day-to-day campaign operations. Falk leads client relationships for campaigns in the US. And Pilchmair works on campaigns for priority projects in Europe and the United States.   Def Jam J.D. Tuminski (VP, digital marketing) Tuminski runs digital strategy and marketing at Def Jam, working on artist promotions on TikTok and other social-media platforms.   He led the label's campaign for Justin Bieber's 2020 album Changes. One of Bieber's tracks on the album, "Yummy," has appeared in over four million videos on TikTok. Tuminski has also worked on promoting artists like Jhené Aiko, Kaash Paige, 2 Chainz, Alessia Cara, 070 Shake, and Fredo Bang on social media. This year, he's led efforts to engage fans during quarantine with digital events like a virtual reality performance by DaniLeigh. Before joining Def Jam, Tuminski worked in digital marketing at Columbia Records and in corporate communications at HBO. Doja Cat Doja Cat (Amala Ratna Zandile Dlamini) (music artist) While Doja Cat has sparked controversy, her imprint on the music and dance culture of TikTok is undeniable. The artist has 4.7 million TikTok fans, and millions of the app's users have posted videos of themselves dancing to Doja Cat songs like "Say So" and "Boss Bitch." The artist's embrace of TikTok has extended well beyond posting videos on the app. After 17-year-old TikToker Haley Sharpe posted a viral dance to her single "Say So," Doja Cat incorporated the dance in her official music video for the track with a cameo appearance from Sharpe. And Doja Cat recently made a guest appearance during The Weeknd's live concert series on TikTok on August 7. With song after song going viral on the app, Pitchfork described Doja Cat's reign on TikTok as "unimpeachable." Flighthouse Jacob Pace (CEO), Ash Stahl (general manager), Amy Hart (music marketing), Adi Azran (music marketing) In addition to running its own popular TikTok account with about 26 million followers, Flighthouse, which is owned by the music-technology company Create Music Group, has a marketing team that works with record labels to promote artists' songs on the app. The company is led by Gen Zers — its CEO, Jacob Pace, is 21 years old — and it has developed a formula to help make songs take off on TikTok by first making small modifications to artists' tracks and then tapping the right influencers to boost a song's visibility. Flighthouse was recently hired by the independent record label 10k Projects to put together an influencer campaign for the Surfaces' song "Sunday Best," which helped drive over 20 million user-generated videos on the app and aided in the music duo's rise to the No. 1 spot on Billboard's emerging-artists list. The company has worked on a variety of other tracks that have trended on TikTok, including Arizona Zervas' "Roxanne," but most record labels ask them not to disclose when they're involved in running a paid promotion, the company said. "TikTok has opened up this door where anything's at play," said Adi Azran, the head of marketing at Flighthouse. "All old records, all new records — people don't care on TikTok as long as it's fun to make content with." Read more about Flighthouse's work on TikTok: How a media company that turns songs into TikTok trends helped 'Sunday Best' appear in over 20 million videos and become a global hit on Billboard and Spotify Interscope Chris Mortimer (head of digital marketing) Chris Mortimer leads all digital marketing efforts for Interscope's roster of artists including Lady Gaga, DaBaby, Billie Eilish, Selena Gomez, and Lil Mosey.  Interscope's campaigns on TikTok have helped promote streams for songs like Trevor Daniel's "Falling"; Lil Mosey's "Blueberry Faygo"; "Rain On Me" by Lady Gaga with Ariana Grande; and "Rockstar" by DaBaby ft Roddy Ricch, which has appeared in over 1.7 million videos on TikTok and has held steady as a top ten track on streaming platforms like Spotify and Apple Music. Prior to Interscope, Mortimer was in the startup media and entertainment space. He holds an MA in communications management from USC. Jason Derulo Jason Derulo (Jason Joel Desrouleaux) (music artist) While Jason Derulo achieved fame as a music artist well before TikTok entered the social-media scene, the singer has leaned heavily into the short-form video app in recent months.  Derulo, who has 31.5 million TikTok fans and regularly posts collaborative videos with the app's other top creators, has also used TikTok to promote his own tracks.  Derulo's newest single "Savage Love (Laxed – Siren Beat)," which he co-released with New Zealand music producer Jawsh 685, came to life after Derulo used an unauthorized sample of a Jawsh 685's track that had taken off on TikTok. The pair reconciled their differences and the song has continued to chart on streaming platforms like Spotify. Derulo also does sponsored posts for brands on his TikTok account. The artist told Complex Media last month that he earns over $75,000 for brand promotions on TikTok.  Legacy Recordings Andy McGrath (senior vice president of marketing) Legacy Recordings manages Sony Music's catalog of songs from artists that may or may not be still producing music, including performers like Billie Holliday, Bruce Springsteen, and David Bowie.  The company mostly takes a reactive approach to engaging with TikTok, though it has tested out promotions for some of its older tracks in the past year, enlisting influencers to try to draw attention to the 15th anniversary of Ciara's "Goodies" in September. Once a song does take off on TikTok, the company will encourage artists to create TikTok accounts and join in on a trend that involves their track.  "We drop a note to the artist, or his or her team, and say 'Hey, there might be something here. Are you aware of this? Are you interested in participating?'" Andy McGrath, senior vice president of marketing at Legacy Recordings, told Business Insider in May. "If we're talking about catalog artists — 90s, 80s, early 2000s — a lot of these artists may or may not have TikTok accounts," said Kerry Abner, a marketing manager focused on social media and streaming at Legacy Recordings. "We want to get them on the platform and start engaging with their fans there by inserting themselves into the challenge." Read more about Legacy Recording's strategy on TikTok: A Sony Music exec explains the label's TikTok strategy and how it responds when a song like 'Break My Stride' catches fire Movers+Shakers Evan Horowitz (CEO and cofounder) and Geoffrey Goldberg (chief creative and cofounder) Founded in 2016 by Evan Horowitz and Geoffrey Goldberg, Movers+Shakers is a creative marketing agency that specializes in music and dance-based ad campaigns on social-media platforms like TikTok. The company has created original music and dances for brand campaigns on TikTok, and its work with the beauty brand e.l.f. Cosmetics in October 2019 set a new standard for engagements on the app. Movers+Shakers created an original e.l.f. song for the marketing push, "Eyes. Lips. Face. (e.l.f.)," that's been used in over 1.7 million videos to date. The song has 18 million streams on Spotify and millions of plays on YouTube, and the campaign's hashtag "#eyeslipsface" has been viewed 6.3 billion times on TikTok. "I think the nature of TikTok as a platform is that it's one of the main places that music is being launched right now," Horowitz told Business Insider in May. "It's only natural that brands that create really good music that the community on TikTok really resonates with, that that music can start to trend and be successful outside of the platform." Read more about Movers+Shakers' work on TikTok: The agency behind one of TikTok's top ad campaigns says brands can build a massive audience through original music and dance trends but the 'window is closing quickly' ReignDeer Entertainment Larry Rudolph (CEO) Larry Rudolph runs ReignDeer Entertainment and is a senior partner at Maverick Management, a division of Live Nation Entertainment. Rudolph's ReignDeer Entertainment manages several of TikTok's biggest music stars including Loren Gray, Jaden Hossler (JXDN), and more recently Josh Richards. Rudolph also serves as a formal advisor to TalentX Entertainment (which represents Hossler and Richards), where his son serves as VP of music.  Rudolph is perhaps best known for discovering and managing Britney Spears. He has also served as a manager for Steven Tyler (Aerosmith), Pitbull, and The Backstreet Boys. "New young audiences want to consume music differently," Rudolph told Business Insider. "To have some TikTok star with 20 million eyeballs using your song gets an enormous amount of attention and gets an enormous number of active music listeners. As a marketing tool, it's a massive platform."   Republic Records Tim Hrycyshyn (VP of digital marketing) As VP of digital marketing at Republic Records, Tim Hrycyshyn leads a team of marketers focused on the label's online strategy for artists like Post Malone, Lil Wayne, Ariana Grande, Nicki Minaj, James Bay, the Jonas Brothers, and The Weeknd (who recently performed live for TikTok users in the app's first-ever augmented reality concert). Hrycyshyn joined the label in 2015 as a director of digital marketing after working in marketing roles at Independent Label Group and the Alternative Distribution Alliance.  Roc Nation Carolyn Girondo (associate director of digital marketing) Founded by Jay-Z in 2008, Roc Nation is a full-service entertainment agency that works with a variety of stars from Rihanna and Shakira to Lil Uzi Vert and Big Sean. As associate director of digital marketing, Girondo told Business Insider that TikTok has had a huge impact on the agency's new music releases as well as older songs in artists' catalogs.  When the company noticed that Mariah Carey's 2009 track "Obsessed" was taking off on TikTok, the company quickly helped Carey create an account to help promote the song to its users. "Obsessed" has since appeared in nearly four million user-generated videos on the app, and Carey now has 3.6 million fans on TikTok.   TalentX Entertainment Gavin Rudolph (VP of music) and Michael Gruen (VP of talent) Having grown up in the music industry (his father Larry Rudolph is also featured on this list as CEO of ReignDeer Entertainment), Gavin Rudolph runs the music department at TalentX Entertainment, a talent management firm focused on TikTok creators.  During his tenure at TalentX, Rudolph helped the upstart TikTok agency form a partnership with Sony/ATV Music Publishing, which is offering publishing and artist development services to TalentX's songwriters and artists. He also helped facilitate a deal with Warner Records to create TalentX Records – a joint venture between the two companies to promote TikTok artists like TalentX's Josh Richards. Michael Gruen manages TalentX's roster of TikTok stars as the company's VP of talent. He helped facilitate Richard's deal with Warner Records and signed former Sway LA member Jaden Hossler, who has since built out a career in the music industry. The Fuel Injector Devain Doolaramani (CEO and founder) and Ariell Nicholas Yahid (talent manager) The Fuel Injector is a talent-management company that primarily focuses on TikTok creators. The company does a lot of music marketing on the app, working on four to five paid song integrations a week, according to Ariell Nicholas Yahid, a talent manager at the company.  "It seems like a lot, but in the music industry there's about 100 songs a week," Yahid said. "I started music marketing back when it was, when I managed all these audio accounts," Doolaramami said. "We built out the roster with dancers and actual personas so we started marketing within our talent in different music niches." The company told Business Insider that it's worked on influencer-marketing promotions on TikTok for Rontae Don't Play's "I'm Single and I'm Lit," "Civil War" by Russ, and $uicideboy$'s "...And To Those I Love, Thanks For Sticking..." Read more about The Fuel Injector's work in music marketing on TikTok: TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry     Tiagz Tiagz (Tiago Garcia-Arenas) (music artist) The Canadian rapper Tiagz, 22, built a career as a music producer by strategically uploading songs to TikTok. Tiagz's strategy for growing an audience on TikTok has been to write songs that directly reference a phrase or idea that's become popular on the app. Since joining TikTok in August 2019, several of Tiagz's songs have gone viral through this method, appearing in millions of user-generated videos across the platform. Two years after he started producing music, Tiagz is now signed by the record label Epic Records and has millions of monthly listeners on streaming apps like Spotify. "I tried to understand the platform," Tiagz told Business Insider in April. "The trends work, but the quality of the music matters too because a lot of songs that I made are flops." Read more about Tiagz's rise on TikTok: Music artist Tiagz explains how he mastered TikTok's algorithm to score a major record deal, with help from Charli D'Amelio and a 1950s jazz classic TikTok's music division TikTok is well aware of the integral role that music plays in its platform's success, and it's staffed up accordingly to support artists, record labels, and music-oriented creators and brands who use its app. The company's music division is divided into three focus areas: music operations, music partnerships and artist relationships, and business development.  The music operations group handles all music programming decisions on the app. The team curates the playlists and songs that are promoted to TikTok users when they are looking to add a "sound" to a video. Its "Emerging Artists" playlist can help yet-to-be-discovered artists take off on the app. The company told Business Insider that "nearly 50 songs programmed by the TikTok music ops team reached the Billboard Hot 100 in May and June 2020 alone." TikTok's music partnerships and artist relationships team serves as the company's liaison between the app and artists and labels. Team members work with the music operations team to jumpstart TikTok trends and support official playlisting and hashtag promotions, while also helping to onboard new artists onto the app. The music partnerships and artist relationships team also handles artist events tied to TikTok, including The Weeknd's recent virtual performance on the app.  The music business development team focuses on negotiating content licensing deals with labels, publishing companies, and distributors.  Here is the full list of team members at TikTok who focus on music: Corey Sheridan (head of music content operations, North America) Isabel Quinteros, Sr. (manager, music partnerships and artist relations) Mary Rahmani (director of music content and artist relations) Daniel Gillick (senior manager, music content & label relations) Brandon Holman (label partnerships manager) Chayce Cheathem (label partnerships) Yuko Shen (music operations) Alec Feld (music operations) Macie Spear (music operations) Chayce Cheathem (music content & label relations) William Gruger (music editorial lead) Ben Markowitz (director of music operations) Jordan Lowy (director of music partnerships) Christina Beltramini (music partnerships) Todd Schefflin (senior manager of music partnerships) Bryan Cosgrove (creative music licensing) Tracy Gardner (head of label licensing & partnerships) Leah Linder (director of communications, music) Ole Obermann (VP, global head of music) Paul Hourican (music operations, EU) Farhad Zand (music partnerships, EU) Hari Nair (head of digital music, India) Fennie Chin (head of digital music, Southeast Asia) Henrique Fares Leite (music industry relations, Latin America) Toyin Mustapha (music content and artist partnerships, EU) James Underwood (music content manager, EU) TuneCore Andreaa Gleeson (chief revenue officer) TuneCore is a tech platform designed to enable artists and labels to distribute songs on platforms like TikTok, Facebook, Instagram, YouTube, Spotify, Google Play, and Tidal. The company makes money by charging a flat rate for each album, song, or ring tone that it distributes. Since it launched its distribution partnership with TikTok in October 2019, over 200,000 of TuneCore's artists have distributed 300,000 releases on the app. As chief revenue officer, Andreea Gleeson oversees marketing, artist support, international work, and entertainment relations at TuneCore. Her efforts have helped up-and-coming artists build fan bases on TikTok. Gleeson previously served as TuneCore's chief marketing officer. UnitedMasters David Melhado (head of artist marketing) UnitedMasters is a music distribution company that helps artists get songs placed on music streaming platforms and social-media apps like TikTok, YouTube, and Instagram. The company makes money by taking a 10% split of artists' royalties or charging creators a flat annual rate to use its platform.  UnitedMasters has become a key tool for newcomer artists to get their music distributed on the short-form video app.  Currently the head of artist marketing at UnitedMasters, David Melhado is responsible for promoting artist, product, and brand efforts for UnitedMasters' artist community. Melhado has helped develop the careers of some of today's biggest rap artists including NLE Choppa (3.8 million TikTok followers) and Gunna (450,000 TikTok followers), whose track "Drip Too Hard (Lil Baby & Gunna)" has been used in tens of thousands of user-generated videos on the app.    Universal Music Group Celine Joshua (general manager, commercial, content, and artist strategy) Celine Joshua joined Universal Music Group in 2018, where she leads the company's 10:22 pm imprint, a division of UMG focused on signing social-media influencers, digital-media creators, and recording artists. Joshua and 10:22 pm have sponsored the TikTok creator house Kids Next Door LA as part of their work promoting 10:22 catalog songs. Her team also worked directly with TikTok to test out the platform's push notification feature in order to promote electronic music artist Alesso's new track "Midnight." Prior to joining UMG, Joshua worked at Warner Music Group in the IT department, at Disney Music as Head of Digital, and at Sony Music Entertainment's Epic Records. 
Amazon reportedly told multiple podcasters in an email that the company was considering launching podcasts on its Amazon Music and Audible services. However, the company told the producers that it will only give them a platform if they don't talk badly about Amazon. One podcaster who received the email tweeted about the "content restriction," writing that "signing up requires signing away your journalistic integrity." Visit Business Insider's homepage for more stories. Amazon reportedly communicated to multiple podcasters in an email its plans to launch podcasts on its Amazon Music and Audible streaming services, per a report from Billboard. But one stipulation of the deal is that podcasters "may not include advertising or messages that disparage or are directed against Amazon or any Service." As Pitchfork noted, one of the podcasters that Amazon emailed was Corey Quinn, the host of the AWS Morning Brief and Screaming in the Cloud podcasts. Quinn tweeted Monday night about the Amazon email, writing in part, "I'm a freaking entertainment podcast and I can't consent to that. How can any actual news podcast?!" He also wrote "signing up requires signing away your journalistic integrity." That's a standard flub, but here's where it really goes off the rails: the terms and conditions specify that podcasts will not disparage @Amazon in any way.I'm a freaking entertainment podcast and I can't consent to that. How can any actual news podcast?! — HydroxyCoreyQuinn (@QuinnyPig) August 11, 2020 Amazon did not immediately respond to Business Insider's request for comment. Rival streaming service Spotify has made strides into the podcasting world as of late, with a multi-year licensing deal with Joe Rogan and its acquisitions of The Ringer, Gimlet Media, and Anchor. The company also struck a deal with Kim Kardashian West for an exclusive podcast that will feature the celebrity and entrepreneur's work with the Innocence Project. Both Apple and Google also offer podcasts as part of their streaming services.SEE ALSO: Musicians are coming after Jeff Bezos over copyright concerns after the Amazon CEO told Congress he's not sure if Twitch pays royalties Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Illustration by Alex Castro / The Verge Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. The outdoor ad-tracking program has been in the US for four years, but Clear Channel waited to launch in Europe so it could meet the EU’s stricter privacy regulations. William Eccleshare, CEO of Clear Channel’s international division, told the FT that Radar, which he stressed relied on data that was “very well anonymized,” can see and follow people’s movements into a store, follow what they purchase, and look at viewing habits if someone, say, passed by an outdoor ad for a Netflix show. When Clear Channel launched... Continue reading…
Hi! Welcome to the Insider Advertising daily for August 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday.  Today's news: How TikTok influencers make money, AT&T's marketing cuts, and Amazon slashes marketing spend. TikTok influencers reveal how they're making money in 2020 despite the app's paltry monetization features Dan Whateley, Amanda Perelli, and Sydney Bradley looked at seven ways that TikTok influencers make money off of the short-form video app including brand deals, merchandising, and paid song integrations. Influencers like Tyler Bott, known as TyBott, has 2.5 million followers and charges $25 per video message sent through video-sharing app Cameo. Influencers can also earn money from affiliate marketing programs with commission rates that range between 1% and 20%.  Read the full story here. The third-largest advertiser in the US just laid off a chunk of its consumer marketing team Tanya Dua reported that AT&T recently laid off  54 New York-based employees in its consumer marketing division. The company said that the layoffs are part of an effort to focus on growth areas and address lower demand for legacy products.  The marketing cuts come as AT&T embarks on a multi-year strategy to cut as much as $6 billion in costs under new CEO John Stankey. AT&T's marketing department was recently reorganized where the consumer marketing team that was just cut was consolidated with the corporate brand team. Read the full story here. Amazon's record profits last quarter would've been impossible without an accounting change and a huge spending cut. That raises questions about future earnings growth. Eugene Kim reported that Amazon saved nearly $2.6 billion in net profits last quarter by cutting its marketing spend and through a previously announced estimate change for its server costs. In a call with analysts, Amazon's CFO Brian Olsavsky said that the company cut its marketing spend by "about a third" in the quarter to focus on its supply chain that has taken a hit during COVID-19. The cuts are equivalent to a $2.1 billion dip in marketing spend that Amazon would have normally spent during the quarter. Amazon's growth in higher-margin businesses like advertising and cloud helped offset a dip in retail profitability during the second-quarter. Read the full story here. More stories we're reading: PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic (Business Insider) Tencent and its hyper-popular messaging app WeChat have become Trump's latest target. Here's how the company became a $69 billion behemoth that has a stake in everything from 'Fortnite' to Hollywood blockbusters. (Business Insider) Addison Rae is the world's top-earning TikTok star, according to Forbes. She shared the inside story of her rise to fame. (Business Insider) After taking a pandemic hit, billboard ad companies see signs of hope (New York Times) Nathan Young steps down as president of diversity advocacy group 600 & Rising (Adweek) How the alternative holding agency groups are hitting growth spurts even during the downturn (Digiday) Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here. — LaurenJoin the conversation about this story » NOW WATCH: Why YETI coolers are so expensive
Market OverviewThe Global Out-of-Home (OOH) Advertisement Market is expected to grow at a CAGR of 4% during the forecasting period (2020-2027).Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).OOH, advertising formats fall into five main categories: billboards, malls, transit displays, street furniture, and place-based.The report covers all the major trends and drivers playing a vital role in the growth of the Out-of-Home (OOH) Advertisement market.It includes a digital display, digital billboard, or digital signage that changes the advertising content remotely with the use of LED and screen technology.In the coming years, the digital-out-of-home advertising will be dependent upon improved audience measurement such as location-based data, weather forecast, and live news by using advanced attribution tools.Digital-out-of-home advertising is unlocking various opportunities for advertisers to reach the target audience more effectively.The distribution of ad sales across segments is highly varied, depending on industrial history, geography, and regulation.
While the short-form video app TikTok offers relatively few ways for its creators to make money, the app's top stars have found a variety of means to earn a living from their large followings. TikTok creators can earn big paychecks by doing brand deals, paid song integrations, app marketing, merchandising, and pushing product sales for storefronts on other websites like Etsy and Depop. We broke down the seven main ways influencers on TikTok can earn money. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. TikTok is still in the early stages of releasing features that allow its creators to make money. Unlike competitors like YouTube and Facebook that run advertising alongside videos and share revenue with creators, TikTok's built-in monetization features remain relatively limited. The company offers a "virtual gifts" feature that allows creators to earn money while livestreaming by receiving digital "gifts" from fans that can be converted into cash. It built a creator marketplace platform to help marketers connect with its top stars for potential brand deals. And TikTok announced in July that it's setting aside $200 million (and up to $1 billion over three years) to pay influencers who are "seeking opportunities to foster a livelihood through their innovative content." But many creators hoping to earn a living from TikTok don't rely on the app's built-in monetization features, turning instead to a variety of alternative revenue streams like paid song integrations, brand deals, app marketing, merchandise, and promoting product sales on other websites like Etsy and Depop. And often with the help of a manager or agent, creators land lucrative sponsorship deals with major brands like American Eagle or Chipotle. The top TikTok creators are earning huge paychecks. On Thursday, Forbes released a ranking of the top-earning TikTok stars in the last year, with Addison Rae Easterling taking the top spot at $5 million, followed by Charli D'Amelio at $4 million.  Business Insider spoke with influencers across a variety of content categories to learn how they're making money on the app. Here are the seven ways that creators are generating revenue through their TikTok accounts:Music marketing (song integrations) TikTok has become a major promotional tool for the music industry. Songs can take off on TikTok by accident, as with the sudden surge in popularity of Matthew Wilder's 1983 hit "Break My Stride" earlier this year. In other instances, marketers or artists try to make songs trend by tapping into existing TikTok fads, creating original songs, or adapting tracks for TikTok's short-video format and hiring influencers to promote them. For TikTok influencers, promoting songs can be a reliable (and quick) way to earn extra income from the app. "The biggest marketplace on TikTok is music sponsored posts," TikTok creator Jack Innanen said. "I don't do dance videos, and I don't do videos with music, so I miss out on that entire market." Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, said his company would facilitate four to five paid song integrations a week for the company's TikTok creators. "It seems like a lot, but in the music industry there's about 100 songs a week, " Yahid said. "Every music label, every record label, they have a budget now for TikTok because it's becoming so huge." The starting rate for a song integration is in the low hundreds of dollars but can go well above $5,000 for a single post, industry insiders said. Read more on TikTok music marketing: TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry How a media company that turns songs into TikTok trends helped 'Sunday Best' appear in over 20 million videos and become a global hit on Billboard and Spotify App marketing Influencers and marketers told Business Insider that a single TikTok app promotion can generate tens of thousands of dollars in revenue for a creator.  "I started doing apps around four weeks ago, and it was a gamechanger," said Reagan Yorke, a 19-year-old college student who was recently paid tens of thousands of dollars to promote the group video chat app Bunch to her 2.5 million TikTok followers. Yorke worked with the app-marketing company Yoke, which provided her with a tracking link to add to her TikTok bio that would give her credit for any app installs she drove from her account. On June 14, she posted a video promoting Bunch to her followers, and the video took off, driving 11.5 million video views, 2.5 million likes, and 531,000 shares to date. "I literally posted it right before I went to sleep," Yorke said. "I woke up the next day and I had like $20,000 in my account, so I was just like, is this real?" Read more about app marketing on TikTok:  TikTok influencers say they're making tens of thousands of dollars by promoting apps in videos: 'There's not really a limit on how much you can earn' Working with a brand on sponsored content Influencers can land sponsorships through TikTok's monetization team (which reaches out to creators), using a brand or agency, or from a record label. For an official TikTok campaign, such as a "Hashtag Challenge," TikTok will provide the sponsorship to the creator directly. TikTok creator Cosette Rinab (2 million TikTok followers) told Business Insider in January that she earns most of her revenue through sponsored posts on TikTok.  Rinab has landed sponsorships with brands like Bumble, Hollister, and Universal, and there are also some management firms, like Whalar Stars and Amp Studios, that help creators land deals and opportunities. In the beginning, Rinab managed her TikTok business on her own. Now she is represented by the talent agency CAA. "At the end of the day, they are paying for a commercial to be produced and posted on the page," she said. "It's really important to know the value in that and know what they are getting out of it, and how your time should be compensated."  David White, the head of influencer management at Whalar Stars, told Business Insider in January that the factors considered when pricing a TikTok campaign generally are the creator's audience size, commercial licensing, brand exclusivity, and campaign scope. He said an audio integration for a record label was priced significantly less than an official brand sponsorship. Read more on sponsorships:  A college TikTok influencer with 1.6 million followers explains how much money she makes — and her 3 main sources of income How a pair of 30-year-old video producers turned TikTok from a side gig to their main job Selling branded merchandise and apparel For some top creators, especially those whose content is not particularly friendly to advertisers, merch has become a main source of revenue.  On TikTok, users can link to things on their profile page, like a website that will direct followers to buy their branded products.  TikTok star Addison Rae Easterling (54 million TikTok followers) sells her merchandise with the popular influencer ecommerce company Fanjoy, which handles merch sales for top creators like Jake Paul, David Dobrik, and Tana Mongeau. Selling merch is a popular revenue stream for top creators, often through companies like Fanjoy, Killer Merch, and Teespring. The current coronavirus pandemic has also shown how direct sales can stabilize an influencer's income in a time when advertising revenue decreases, and brands cancel influencer-marketing campaigns or put projects on hold. Merch sales have actually increased since the pandemic, Chris Vaccarino, CEO and founder of Fanjoy, told Business Insider in April. Aside from clothing, perfume launches — which have been a staple among Hollywood celebrities and performers like Taylor Swift and Ariana Grande — have also been a popular product for some influencers, like Tana Mongeau and twin-influencers Ethan and Grayson Dolan.  Read more on merch:  Inside the rise of Fanjoy, from selling music T-shirts to dominating influencer merchandise with YouTube star clients like David Dobrik and Jake Paul Promoting sales for a storefront on another platform like Etsy or Depop Artists, clothing resellers, and even slime makers have found that their TikTok accounts can be a key tool for driving sales on their storefronts on other platforms like Depop, Poshmark, and Etsy. Graphic artist and animator Annie Morcos said she started taking TikTok seriously in January when one of her videos attracted 3 million likes and 18 million views. The Los Angeles-based creator added her Etsy shop name to her TikTok bio so her hundreds of thousands of followers would know where they could buy her art. "I really didn't sell a lot of my artwork before, and in the past two months, all my art on my Etsy is flying," she said. "Everybody that follows me on TikTok wants a piece of my work." Emma Rogue, a Depop clothing reseller, posted a video of her packaging up her recent sales and went viral within a few days with over 6 million views.  "The amount of sales that I got from that — it was just crazy," she said. "TikTok is definitely a huge driver and that's why I'm keeping up with TikTok." Rogue made over $7,600 in sales that one week when her TikTok went viral and now she makes between $7,000 and $8,000 in sales each month (before she was making $3,000 to $4,000 a month). Read more about how TikTok creators are driving sales off-platform:  How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales How artists are using TikTok to drive thousands of dollars in sales and find new customers A 15-year-old 'slime' influencer saw his sales and follower count soar after sending TikTok star Addison Rae samples of his homemade products Using affiliate marketing to get a cut of sales driven to retailers TikTok has a feature that allows users to include a link on their profile page and let followers click off the platform. With this feature, creators can then earn money from things like affiliate links. When it comes to affiliate marketing, influencers typically earn a rate anywhere between 1% and 20%. Retail programs generally offer a lower rate, and tech programs run higher, according to industry professionals. There are a number of factors that play into the percentage. Most affiliate programs are run on the same basic principles: members apply and once they are accepted they are granted access to brands and can earn a commission off of every sale made through their personalized links. Some networks offer varying rates, tools (like shoppable apps or special tracking information), and each network has specific qualifications to apply. But linking on TikTok is not as effective as other platforms like YouTube or Instagram, because users can only add one link to their profile and they cannot include hyperlinks within a video description or comment, like on YouTube. Read more on affiliate marketing: The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy Inside Amazon's efforts to be a major player in the influencer business, from affiliate commissions to livestreaming Sending personalized video messages to fans through Cameo The celebrity shout-out app Cameo lets people buy personalized video messages from their favorite celebrities, athletes, and influencers.  TikToker Tyler Bott, known as TyBott (2.5 million followers), charges $25 per video message through Cameo, where he sends fans short videos of him saying things like happy birthday. Bott posts comedy videos on TikTok and he also sells merch and has a YouTube channel. He launched his TikTok account in 2018.  Other influencers who have flocked to Cameo include comedy YouTuber Cody Ko (5 million subscribers), TikTok star Lauren Godwin (20 million followers), and YouTube creator Lizzy Capri (5 million subscribers).  Read more on Cameo:  The CEO of Cameo, which lets you buy personalized video messages from celebs, talks global expansion plans and trying to get politicians on the platform
It’s no secret that Spotify is the music streaming service to beat, but just how popular is it? In its latest round of financials, Spotify gives us an idea, revealing just how many monthly active users and how many Premium subscribers it has. With those numbers out in the open, it seems that Spotify is closing in on a major … Continue reading
Only large companies could afford to advertise on TV commercials, billboards, and zines, but after the internet, everything changed. The birth of the internet opened many doors and welcomed opportunities for all kinds of businesses to expand their reach and visibility. Billboard You must have come across those huge advertisements displayed on long, high boards supported by a tall structure or on a building in high traffic areas and on the side of highways. Some companies think outside the box and advertise creatively like the Bloom grocery chain, who made the first “scented billboard” which emitted the smell of charcoal and black pepper to entice the customers into trying grilled steak. Mobile billboards are those that are on the move, carried around on wheels which can be quite hard to go unnoticed. However, before that in 1971, when the email came into existence, Roy Tomlinson sent the first email, paving the way for the commencement of digital marketing.
The report "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2025" The digital out of home (DOOH) market is expected to reach USD 32.1 billion by 2025, at a CAGR of 10.7% between 2017 and 2025.In indoor advertising, content needs to be managed and changed periodically because of the high customer interaction in various areas such as retail, hospitality, and healthcare.In the entertainment sector, the displays are installed in theaters, stadiums, arenas, nightclubs, and other entertainment venues.Digital out of home plays a significant role in the transportation sector.Peerless Industries, Inc. designed a digital out of home solution with the following components: Peerless-AV Outdoor Daylight Display inside a Xtreme Outdoor Portrait Kiosk, with a tall backlit poster box, a Chromebox media player, an EKM power meter, and a cellular modem.These stations enable digital advertising on one side, and a blue light on the other side of these displays helps the car drivers to identify the charging station.The digital out of home market is dominated by players such as JCDecaux (France), Lamar Advertising Company (US), Clear Channel Outdoor Holdings, Inc. (US), OUTFRONT Media (US), Prismview LLC (US), Daktronics (US).
To make the most of the alternatives, market vendors should still focus more on the increased possibilities within the fast-growing to be segmented, whereas holding their positions within the sluggish-becoming segments.The analysis of the center of attention to rising market traits gives actionable insights to aid organizations identify market opportunities and advance beneficial options to optimize our bazaar positions.The market is burst, and the degree of breach will decelerate through the anticipation period.Frontline Media Solutions is the number one international technology analysis and advising company.Many businesses can't afford its high costs, but an inexpensive form of advertising has come to the rescue, it is the human billboard.There is no better way to advertise a local business than having a person walking near it with a sandwich sign.For advertising, Human billboards might lift the sort of a unified content material athenaeum broadcasting, or automation that pulls and gifts information insights from a variety of equipment, or system automation to route a consumer adventure via several systems.One critical roadblock to agree with for any digital transformation is the actuality of silos.
During their time in the spotlight, the five original members of One Direction were never far away from the headlines, although it hasn’t always been for the right reasons.Originally formed on The X Factor in 2010, it didn’t take long before Harry Styles, Liam Payne, Louis Tomlinson, Niall Horan and Zayn Malik were global stars, racking up number one hits and selling out shows all over the world.However, the road to superstardom is often a rocky one, and 1D were no exception to this, repeatedly finding themselves in hot water for a number of reasons during their time as a band.On the 10th anniversary of One Direction’s formation, we’re looking back at some of the group’s most controversial moments...The band’s feud with The WantedIn the early years of One Direction, the band and their short-lived rivals The Wanted had a long-standing feud, which peaked when Zayn branded lead singer, Max George, “chlamydia boy” during a heated Twitter row.Eventually Jay McGuiness stepped in, urging Louis Tomlinson and Zayn to “stop mentioning us in your gigs”, adding: “We certainly no longer mention you and it’s time to let dead dogs lie.”Louis and The Wanted’s Tom Parker previously clashed after the latter sent an unpleasant tweet implying that the former is gay, tweeting: “I’ll enjoy the press even more when you come clean #narnia #itgetsbetter” Liam Payne gets on the wrong side of staff at the Empire State BuildingIn 2012, Liam paid a visit to the Empire State Building, but it seems his trip to the New York landmark wasn’t a smooth one.“Just been to the Empire State Building had a great time except the security detail in particular the senior security supervisor was arrogant, unproffesional and extreamly disrespectful to my family,” Liam tweeted, adding the hashtag #TheresAlwaysTimeForManors (sic).However, a post on the Empire State Building’s Twitter page accused Liam of “bad behaviour”, claiming: “No, our security does not know who you are, and does not care.”Following their response, Liam then posted an apology, writing: “I would like to formally apologise to the Empire State Building security team and its owners for our misunderstanding the other night.“I didn’t mean to cause anyone any problems and hope that I can come back again for a visit again in the future.”But that’s not the only time Liam has sparked controversy from a great height Liam was forced to apologise to fans over this photo, posted in 2014, which showed him standing on a window ledge, overlooking East London.He tweeted: “You may have seen a photo of me today taken on top of a building. I regret being there and having the photo taken. “It was a stupid and irresponsible thing to do. I am sorry...”Sidenote: Phone cameras have really come a long way since 2014, right? That infamous “joint” videoTaking the heat off Liam and his rooftop somewhat, the world’s eyes were on Zayn and Louis later in 2014, when a video surfaced online, showing the twosome smoking a dodgy-looking cigarette.In the video, Louis was heard saying to the camera: “So here we are, leaving Peru. Joint lit. Happy days!”He could also be heard joking that “Mary J” is “one very very important factor of Zayn’s warm up”. Both Louis and Zayn remained tight-lipped on the clip at the time, but Liam did eventually apologise on behalf of his bandmates, tweeting: “I love my boys and maybe things have gone a little sideways I apologise for that. We are only in our 20′s we all do stupid things at this age.”Louis clashes with Zayn after he quits the bandThey might have been BFFs when they were still in One Direction, but once Zayn was gone from the group, he and Louis fell out spectacularly on Twitter, over music producer Naughty Boy.During their tense exchange, Zayn publicly told Louis to “stop bitching”, writing to him publicly: “Remember when you had a life and stopped making bitchy comments about mine?”The two were later reported to have made up, but when Zayn fell out with Calvin Harris, Louis made it clear he was on the DJ’s side by liking one of his tweets.Years later, Louis claimed that he and Zayn had buried the hatchet, revealing it was his late mum’s dying wish for the two to make amends.Miley Cyrus hints at MTV awards fix At the MTV Video Music Awards in 2013, Miley Cyrus captured the whole world’s attention with her performance of We Can’t Stop, which saw her grinding up against Robin Thicke, sporting a flesh-coloured outfit and an enormous foam finger.But what’s sometimes forgotten is that this was also the year that Miley stormed out of the VMAs before the end, unhappy with the result of the Song Of The Summer category.Hinting on Twitter that something shady may be afoot, she wrote: “Leaving the VMAs. No it’s not over. I’m no psychic but congrats [to One direction] #songofthesummer”Call her Mystic Meg, because 1D only went and won, didn’t they? We’re sure it was just a coincidence, though...Louis Tomlinson gets the wrong end of the stick Fucking ridiculous I even have to tweet that shit !— Louis Tomlinson (@Louis_Tomlinson) November 10, 2014After a journalist for The Independent noticed that Louis was sporting a t-shirt with the Apple logo on, but emblazoned in rainbow colours, she speculated it might be a mark of solidarity with the company’s CEO, who had recently come out as gay.Unfortunately, Louis totally misread the situation, and took it as a suggestion that he himself was gay, tweeting the journalist directly and writing: “The fact that you work for such a ‘credible’ paper and you would talk such rubbish is laughable. I am in fact straight... Fucking ridiculous I even have to tweet that shit!”Well, Louis. It turns out you didn’t actually have to at all.Harry takes heat after posing in a Native American headdress Many of Harry’s Instagram followers were not impressed with this photo, which shows him sporting a traditional Native American headdress.After the controversy, the photo was deleted from his social media accounts.Zayn receives death threats over #FreePalestine tweet#FreePalestine.— zayn (@zaynmalik) July 28, 2014In 2014, Billboard reported that Zayn had received a “barrage” of death threats after sharing the above tweet to his 13 million followers (a figure which has more than doubled in the time since).They also pointed out that Zayn had kept his tweet up despite the threats, and it remains active almost six years later.Niall Horan apologises after branding a group of fans a “shower of c***s”Many were surprised in 2012, when a video surfaced showing Niall greeting fans at Dublin airport with the unusual salutation of: “You shower of c***s.”Although that sounds bad on paper, Niall did wish the same fans a happy birthday in the video, and later insisted his comments were “just banter”, tweeting: “Really sorry if I caused any offence. It was just banter with fans who I think of more as mates. But I understand that it’s not a word I should be using at all.”Hayley Williams accuses One Direction of copying New Found GloryA number of hits from the One Direction back catalogue have prompted music fans to get a sense of déjà vu (including Live While We’re Young, Best Song Ever and What Makes You Beautiful), but when the group unveiled their single Steal My Girl, Hayley Williams couldn’t help but point out its resemblance to another song.The Paramore singer tweeted: ”[The] beginning of that new 1D song couldn’t sound any more like the beginning of @newfoundglory’s “its not your fault” but...”Some critics also took issue with the lyrics of Steal My Girl, suggesting lyrics like “she belongs to me” were “anti-feminist”.Louis Tomlinson’s pal upsets animal rights activistsThis behind-the-scenes snap from the Steal My Girl video rubbed many animal rights activists up the wrong way, who were angered that the group had a chained monkey on the set of their music video.Although a 1D spokesperson was adamant that no animals were harmed while making the video, UK-based charity Wild Futures called for the video to be pulled altogether.READ MORE: Story Of Their Life: 1D Fans On Ten Years Of Fandom And The Legacy Of The Boyband That Changed Everything 19 Batsh*t Crazy Photos That Show Just How Dedicated One Direction's Fans Were Relive One Direction's Beginnings With A Look Back At X Factor's Iconic 2010 Series
The news comes just as the rapper is releasing a new, final album.
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