The concept of “going live” in the business world has been steadily picking up steam for a few years now.The significance behind this goes much deeper than many people initially think.Bring new meaning to “brand authenticity”While the idea of “going live” sounds fairly straightforward, it’s not as easy as it sounds.Chances are, you’ve spent a great deal of time and effort nailing down the ideal personality to represent your brand and make your message authentic.In many ways, the host of these live sessions is a candid living and breathing representation of your brand.
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Watch Openspace Ventures’ Gervin Yang, Gobi Partners’ Kay-Mok Ku, and Funding Societies’ Kelvin Teo unravel the sometimes complex process of startup valuation.