Shares of Yahoo rose 35 cents to $39.20 in morning trading Friday in New York, while shares of Verizon gained 1.3% to $56.07.In order to maintain the integrity of the process, we won t be commenting until an agreement is finalized, a Yahoo spokeswoman said.In an earlier round of bidding, Verizon offered about $3 billion for Yahoo s core internet business and indicated it wasn t interested in acquiring certain assets, such as patents and real estate, according to a person familiar with the matter.It plans to combine customer data from smartphones with advertising inventory on AOL—and possibly Yahoo—to create an online advertising technology platform that can compete with Web giants such as Facebook Inc. FB 0.07 % and Alphabet Inc. GOOGL 0.46 % s Google, analysts say.4689 0.88 % Brian Wieser, analyst at Pivotal Research, estimates the core business is worth about $3.5 billion.Yahoo s talks with possible asset buyers have dragged on for months partly because of uncertainty over what s in the deal and what s not, according to a person familiar with the matter.
Who owns mobile data - Advertisers?Are brands and agencies successful in bridging the data chasms of a post-cookie world?Campaign, DMN, Medialets, and a panel of senior level clients and experts from across the mobile ecosystem answer these questions and debate on the future of mobile data.Warren Tomlin, IBM, VP and Global Leader for MobileLouis Paskalis, SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of AmericaBrian Wieser, Sr. Analyst, Pivotal Research Group