Small businesses are making use of BI to gain competitive advantage & transform their data into business insights. This helps in delivering customer’s expectations and building lasting relationships. Customize Sales Strategy Using BI, the sales team can carry out in-depth analysis to track the activities and figure out trends in customer behavior, which helps in planning approaches and up-selling & cross-selling options. Drive Revenue for Business With BI platform, one can transform the bunch of information to new business opportunities, as data from different areas like inventory, manufacturing, supply chain, etc. Unified View of Customers BI provides access to all the business data irrespective of the platform you use through a consolidated dashboard. The dashboard includes all the data related to customers from CRM system, email marketing, website engagements, chat interactions history, etc.