By Payal Parikh, Director of Client Engagement at Heinz Marketing With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. In my early career … Continued
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By Michelle Voznyuk, Marketing Consultant at Heinz Marketing Even with Halloween approaching, few things are scarier than realizing that marketing email you sent just went out with a huge mistake in it. Maybe it was a spelling error. Or a broken link. Or maybe it had the wrong subject line (yikes!). Whatever it may be, … Continued
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We are the Top NGO for Education we have been actively involved in providing quality education for students that some or by other means are not able to afford quality education.The real reason why India is behind is because of the lack of quality education.The major issue is the rampant illiteracy in India.Children aging between 11-14 are in maximum jeopardy of dropping out of schools.With an aim to transform lives of students, EqualSign foundation has started of their journey.Moreover, we aim to strive for student’s equal education, equal opportunities and gender equality.EqualSign Foundation collects funds from numerous bodies that are willing to change lives of students with limited means and the whole amount is spent on students where it is most needed.Various campaigns and programs are conducted across India to help and improve the level of education that is being provided.Similarly, we believe that one sector that needs to be given priority to, is the Education Sector and especially for the underprivileged ones.
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Twitter has hired God-is Rivera from VMLY in the newly-created role of global director of culture and community, effective Nov. 12.“As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement.“The leadership team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.”In the leadership position, Rivera will utilize brand marketing, campaigns with Twitter partners, events and experiences to better engage communities globally.She will help drive internal strategy to ensure campaigns and programs are inclusive and reflective of the communities the social media company serves, while developing relationships and programs with external partners, including brands, influencers, community leaders, creators and more.Based out of New York, she will report to Twitter global head of culture, engagement and experiential Nola Weinstein.
R/GA has chosen account specialist Nick Allen to lead its longstanding relationship with telecom giant Verizon as svp, group managing director in New York.He arrives from Anomaly, where he spent two years as global and North American group business head, managing both the New York Life account and the entirety of the Diageo portfolio including Johnnie Walker, Crown Royal and Captain Morgan.Allen succeeds Anthony Romano, who left to become CEO of BBH New York earlier this summer.In the new role, he will act as senior partner working to manage and expand Verizon and other client relationships and collaborate with R/GA’s strategists, creatives and producers.He reports to U.S. president Sean Lyons.“Nick’s wealth and breadth of experience driving successful campaigns and programs for clients across the globe is proof he understands the current and emerging landscape for brands and marketers,” said Lyons.
Growth hacking is a fairly simple concept - it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth.The whole point of growth hacking is to develop and run lean tests, campaigns, and programs that can help you better identify viable strategies, channels, and focus areas that you can use to scale your business.Here are 17 simple growth tactics you can try implementing next month to fuel growth at your eCommerce business:You can also incorporate testimonials in advertisements and include them in the emails you send to your subscribers.Summary: Blogging on your own website is a great way to build and nurture relationships with potential customers, but in order to drive more traffic and connect with more people who would be interested in buying your products, you need to reach new audiences and attract new customers.In an age when everyone is over-automating to the point where people can’t tell whether there are actually people behind the business they are buying products from, you can stand out from competitors by offering personal, genuine, and thoughtful service to you from actual human beings.
Growth hacking is a fairly simple concept: It s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: Driving growth.The whole point of growth hacking is to develop and run lean tests, campaigns, and programs that can help you better identify viable strategies, channels, and focus areas that you can use to scale your business.Here are 17 simple growth tactics you can try implementing next month to fuel growth at your e-commerce business:1.For this tactic, you ll want to focus on your product pages specifically.To drive more sales, try testing one of the following ideas:Bigger product photos vs. smaller product photosInclude a trust badge vs. don t include a trust badgeAdd limited supply information vs. don t include limited supply informationFor even more ideas, check out this blog post from Optimizely.Next, you ll want to prepare your marketing materials — Facebook ads, new graphics for your homepage and product pages, email copy and graphics, social media updates, and anything else you think you ll need.