«Поддержка крупных игроков может коренным образом сделать отношение к криптовалюте и самой Facebook, учитывая только последние скандалы, связанные со безопасностью данных», – заключает эксперт.Но камнем преткновения становилось потенциальная возможность двойного расходования одних и тех же средств.После ICO токены торгуются на биржах, где меняются в цене, причём рост цены ничем не Chatex.com .Взамен на них предлагается токен, выполняющий функцию контракта, по которому владельцу предоставят что-то взамен.У ICO существуют несколько альтернатив, у каждой из которых есть твои преимущества и недостатки.В Steemit токены являются наградой за активность рекламу проекта и публикацию контента, в TrafficX (крипто-аналоге Uber) токенами можно оплачивать поездку.Единицы купить биткойн анонимно на Chatex , что их воплотить будет успешным, а средства возвращены инвесторам.Всегда нет риск того, что ICO окажется провальным, а токены окажутся просто «цифровыми фантиками».По его судя, средняя комиссия за зарубежные переводы составляет около 7%.
'Social media' is a term that has gained prominence and recognition during the last couple of years.Traditional media including newspaper, radio and TV formats are one-way communication formats in the publisher for the reader, listener or viewer.Social websites are social formats of two-way media communication where the publishers, readers, listeners and viewers are common capable to contribute to the conversation and form communities of specific mutual interests.Social Media was enabled by so-called 'Web 2.0' technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities, and user or consumer generated content (media) on the Internet.It encompasses capabilities such as blogs, online chat, social support systems, social network, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.So that it follows that 'Social Media Marketing' could be the utilization of social networking capabilities for marketing purposes.Nearly - traditional varieties of marketing usually do not directly translate or be employed in this new environment.You utilize social websites capabilities in the same ways your web visitors and prospects do, and you also notice the rules set with the community you happen to be emailing.
After months of anticipation, Nintendo Switch is ready to shed more light on its China launch.The Japanese console giant and Tencent are “working diligently” to bring the Switch to the world’s largest market for video games, the partners announced on Weibo today, the Twitter equivalent in China.The pair did not specify a date when the portable gaming system will officially launch as the government approval process can take months.But there are signs that things are moving forward.For example, Tencent has been given the green light to run a trial version of the New Super Mario Mario Bros. U Deluxe and a few other blockbuster titles in China.On August 2, the partners will jointly host a press conference for Switch — no product launch yet — in Shanghai, Tencent confirmed to TechCrunch.
As Clark County, Washington, combats an ongoing measles outbreak, Facebook announced Thursday that it’s diminishing the reach of anti-vaccine information on its platform.It will no longer allow it to be promoted through ads or recommendations, and will make it less prominent in search results.The company also said it was exploring ways to give users more context about vaccines from “expert organizations.”The decision was widely anticipated: Facebook, along with YouTube and Amazon, has faced criticism from journalists and lawmakers in recent weeks for allowing vaccine misinformation to flourish on their sites.Facebook also told media outlets in February that it was looking into how it should address anti-vaccination content.Last month, Adam Schiff, a Democratic representative from California, sent letters to the CEOs of YouTube and Facebook demanding they answer questions about the spread of anti-vaccine information on their company’s platforms.
Facebook has responded to criticism over anti-vaxxer and vaccination-related ‘misinformation’ that exists on its platform.The company will reduce the ranking of Pages and groups that spread this inaccurate information, though it won’t be removing them from its platform.As well, Facebook plans to reject anti-vaccine ads, stop showing the content on Instagram Explore, and more.Renewed attention was drawn to Facebook’s platform following a report from The Guardian that detailed private anti-vaccination groups using the social network.These groups are, in some cases, quite large and completely isolated from outsiders, enabling them to function as echo chambers where individuals can find and spread misinformation related to vaccines.Critics have called on Facebook to remove these groups and Pages, but Facebook is taking a less permanent approach to its problem.
After indicating that it was exploring its options for fighting the potentially deadly rise of anti-vaccination content on its platform last month, Facebook is making a plan of attack.Facebook’s strategy in the effort is to both minimize the spread of vaccination misinformation and to point users away from inaccurate anti-vaccination propaganda and toward “authoritative information” i.e.info corroborated by the health and scientific establishment.To achieve a reduction in the spread of anti-vax propaganda, Facebook will downrank groups and pages that spread this kind of content across both News Feed and its search function.Facebook will also reject ads promoting anti-vaccination misinformation.Repeat offenders attempting to promote this content through ads may see their accounts disabled.
If you’re not careful, your content process can act like those toddlers and your content team could be tripping over projects like a sleep-deprived parent stepping on Legos in the dark at 2 a.m.Let me show you what I mean.They forgot to tell you earlier the announcement goes out today.They need digital banners for the event website and a landing page to send them to.Often the nexus of impromptu marketing has to do with a lack of focus or a lack of discipline.Having your content marketing goals and principles documented should guide decisions about which projects to take on.
Consider the number of people who influence a sale, the length of the decision-making cycle, the competing interests of the people who purchase, implement, manage, and use the technology.Despite this, many tech marketers think well of their content marketing programs: 75% say their organization’s content marketing is more successful compared with its performance a year ago.These are a few of the findings in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IDG Communications, Inc.The new report looks at responses from 364 content marketers at for-profit technology companies who participated in the ninth annual Content Marketing Institute/MarketingProfs survey conducted in June/July 2018.Struggle to create content for multiple roles is realI mentioned that 68% of tech content marketers overall say they struggle to create content that appeals to multiple roles.
We believe our content brings real value to our prospects, clients, and partners.So, we need to be able to show proof of content marketing ROI to get our key stakeholders to believe, too.And to do this, we need a source of truth that artfully and easily shows how we’re performing against our benchmarks, goals, and key performance indicators (KPIs), as well as where we’ve identified opportunities to improve results.To put it simply, when set up right, an actionable dashboard allows us to answer two simple questions: 1) Is what we’re doing working?How does this help you identify, show, and prove ROI across the organization?How Actionable Content Marketing Dashboards Can Inform, Inspire, & Show ROI
Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be?”Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum.As we’ve said, labeling an approach to content marketing isn’t as necessary as ensuring that the activities are a meaningful part of the brand’s integrated marketing mix.How much of the existing brand should we include in our content?Content-as-brand – Johnson & Johnson’s Babycenter.comLook beyond the money being exchanged (or not) and consider distribution ownership from a control perspective.
Livestreaming platform Huya saw solid traction in monthly active user (MAU) growth for the fourth quarter and doubled total net revenues for the quarter and full year 2018, according to earnings results released Monday.The platform, listed on exchanges in both Hong Kong and New York, steadily grew both mobile and total MAUs in the fourth quarter of 2018.Mobile MAUs rose 30.7% year-on-year to 50.7 million and total MAUs grew 34.5% year-on-year to 116.6 million.The number of paying users also increased 73% year-on-year to 4.8 million in the period ended Dec. 31.CEO Rongjie Dong attributed the growth to the platform’s “rich content and differentiated user experience.”Net revenues surged more than 100% year-on-year to RMB 1.5 billion (around $218.9 million) in the fourth quarter of 2018, driven by the platform’s livestreaming revenues, which jumped 108% to more than RMB 1.4 billion.
Samsung has teamed up with Calm, the company behind the meditation app by the same name.Under this new partnership, Calm users will be able to directly access the app’s various mindfulness and meditation features using Samsung’s Health app and newly launched Galaxy Watch Active wearable.According to Samsung, its smartwatch will measure the user’s stress levels during meditation sessions.Meditation is a trendy way to reduce stress right now, and that popularity has spawned a number of apps related to mindfulness and meditation.Counted among those apps is Calm, a service that offers guided meditations related to a variety of topics, a collection of ‘Sleep Stories,’ masterclasses from experts, exclusive tracks for sleep and relaxation, and more.The Calm app is available to download for Android and iOS.
One lawsuit has already been filed by a content moderator who claims she developed post-traumatic stress disorder.Instead, it's outsourced to contractors, some of whom turn to drugs and sex in the workplace to distract themselves from the abhorrent images they see every day, according to a recent story in The Verge, which reported that some of the workers make as little as $28,800 per year.That's just over the federal poverty level for a family of four.Contractors and temps don't get the health care or retirement benefits that full-time employees do, a difference that hasn't gone unnoticed."We work with a global network of partners, so we can quickly adjust the focus of our workforce as needed," a Facebook spokeswoman said in a statement.The company's role in supporting Facebook's content moderation activities was the subject of the recent story in The Verge, which reported that roughly 1,000 Cognizant employees at its Phoenix office evaluate posts for potentially violating Facebook rules against hate speech, violence and terrorism.
While not everyone will feel a need to add to the game’s already towering roster of fighters, those who can’t get enough of their Smash Bros fix will be waiting to pounce on the additional fighters, outfits, soundtracks and more coming their way in 2019.Not content to rest on its laurels, though, it’s clear Nintendo has big plans for Smash Bros UItimate beyond its recent launch.You don’t put all that work into one game just to replace it two or three years in, after all – and Nintendo will be hoping to keep players buying and playing their title well into the next decade if they can.So what downloadable content / DLC can players hope to get in 2019?Smash Bros Ultimate DLC charactersThe real draw of Smash Bros DLC is in the fighters.
When I think of remarkable content experiences, the first thing that comes to mind is Spotify.Beyond its sleek interface and a vast library of music, there’s something truly remarkable about it that always keeps me coming back—it knows me.There’s a quote I’ve used in a few of my presentations from a Canadian DJ, Mikey Da Roza, that sums up this idea: “The best DJs are able to read their audience.We judge books by their covers, wine by the label, and we judge content the same way.When you look at your blog or website, consider these questions:Is it aesthetically pleasing and attention-grabbing?
Oh, and between content overload, changing consumer preferences for personalization, and diminishing audience trust, it’s increasingly hard to capture and keep attention.The digital content landscape is increasingly competitive.And as Lee pointed out, research shows that 81% of marketers agree that interactive content grabs attention more effectively than static content (CMI) and 70% of marketers say interactive content is effective at converting site visitors (Ion Interactive).As Lee said, these days “buyers expect more, but trust less.” In fact, according to a HubSpot report, 65% of buyers don’t trust ads and a whopping 55% of those surveyed said they don’t even trust the companies they’re already doing business with.When that content is interactive, it creates an experience that is more engaging and inspires action.”Working with influencers to co-create content delivers mutual value.
Timing a content marketing campaign to a special day often is a good idea.Build a basic campaign scheduleContent marketing campaigns can be timed to:Big global or country-specific holidays (e.g., Christmas, Halloween, Boxing Day) Here’s a good list of those.awareness days and weeks (Wave does a good job of monitoring those.)Identify dates when you should start preparing for the trend by posting on social media and putting together your content assets:
Facebook is throwing its hat in the upfront ring, not with a big, glitzy presentation of premium content but with what it’s calling Facebook Showcase.Erik Geisler, the social network’s head of U.S. agency sales, said at a press event that Showcase transforms ad buying from a quarter-by-quarter opportunity to a way to purchase an entire season in advance.It’s a new way of doing things for Facebook, but it jibes with common practice for broadcast and cable television networks.Director of media monetization Kate Orseth said it would be fair to compare Showcase to Google Preferred.Perhaps what matters most for Facebook’s ad business is that buyers are on board.“Offering deals with an upfront-like approach is smart on Facebook’s behalf because so many of the biggest brands’ planning cycles are aligned to making that annual upfront commitment,” Kennedy said.
It’s no secret that the workforce tasked with reviewing the most offensive content on the web is underpaid, overworked, and poorly supported.A new story from The Verge on Facebook moderators in Phoenix, Arizona in the US further illustrates the disturbing reality of life for these workers—who reportedly make just $28,800 (£21,372) a year and use sex and drugs to deal with the stress.According to the report, employees experienced severe mental health distress, which they coped with by having sex at the office and smoking weed.One quality assurance manager said he began bringing a gun to work in response to threats from fired workers.“There was nothing that they were doing for us,” one former moderator told The Verge, “other than expecting us to be able to identify when we’re broken.And that’s what kills me.”