At Brainwork Technologies we provide customized solutions that are as unique as your business.We believe every business be it a startup or a well established company, an online presence is the key to engage with the customers, increase your brand image, and expand your business.We provide Impressive design reflecting your brand, a marketing plan with the measurable result, an SEO strategy to boost sales & ROI, a Content marketing campaign, and everything else that will take your business to the next level.As the fastest growing Digital Marketing Company in Gurgaon, we are a team, an interesting blend of IT experts and management professionals.Our aim is to deliver innovative solutions to emerging businesses and assist them in reaching their customers effectively.By helping you get an online image that has been engineered with integrated solutions, we also help you in delivering value on the digital platform.What makes us different is our high quality, timely services, dedicated work protocol.We, digital marketing consultants, perfect for you.
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute.
Interactive content is an attention seeker & has evolved as a crucial form of content marketing.Explore to know how it can help in driving phenomenal growth‘Interactive Content’ is a widely applied and consumed form of content that is less popular among the audience consuming it.81% of marketers believe that interactive content grabs the attention of readers.You can’t avoid advertising; most of us are subject to many ads on social media and websites every day.But these days, it’s not enough to simply offer great content.You also need to grow your audience base for that content.A huge portion of individuals believes that businesses that consistently create content are interested in building good relationships with old as well as new audiences.Regardless of Whether you’re building a blog audience or a Social Media fan base, the technique is basically the same.What’s more, it takes similar techniques to build an audience of 10,000 people that it takes to build an audience often.
Summary - A new market study, titled “Global and Japan Content Marketing Service Market Size, Status and Forecast 2020-2026” has been featured on WiseGuyReports.Global Content Marketing Service Scope and Market SizeContent Marketing Service market is segmented by Type, and by Application.Players, stakeholders, and other participants in the global Content Marketing Service market will be able to gain the upper hand as they use the report as a powerful resource.The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.Market segment by Type, the product can be split intoHybrid Print & Digital Content MarketingDigital-Only Content MarketingNon-Textual Content Marketing Market segment by Application, split intoB2BB2CAlso Read: Based on regional and country-level analysis, the Content Marketing Service market has been segmented as follows:North AmericaUnited StatesCanadaEuropeGermanyFranceU.K.ItalyRussiaNordicRest of EuropeAsia-PacificChinaJapanSouth KoreaSoutheast AsiaIndiaAustraliaRest of Asia-PacificLatin AmericaMexicoBrazilMiddle East & AfricaTurkeySaudi ArabiaUAERest of Middle East & Africa In the competitive analysis section of the report, leading as well as prominent players of the global Content Marketing Service market are broadly studied on the basis of key factors.The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020.
Summary - A new market study, titled “Global Marketing Cloud Platform MarketResearch Report 2020”has been featured on WiseGuy Reports.About Online GamblingAbout Marketing Cloud Platform The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data.It assists organizations to generate more revenue and a better ROI.It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.Technavio’s analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.Covered in this report The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021.To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.The market is divided into the following segments based on geography: • Americas • Europe • APAC  ALSO READ : trend • Increased adoption of analytics in marketing cloud platform • For a full, detailed list, view our reportKey questions answered in this report • What will the market size be in 2021 and what will the growth rate be?• What are the key market trends?
An ideal brand consultant will give you the perfect strategy for making your brand stand out from others.2020 marks the beginning of a new decade and a new year.There has been a sea change in the process of branding over the years.A branding companies can survive in this highly competitive environment only if it is updated with the latest branding trends.Try to incorporate what you want to convey through your social media posts with captivating visuals and enthralling designs.Boring ads that simply lay out what products you have to offer is less noticeable than  GIFs, charts, infographics, videos, and other types of visual content.The dawn of minimalism Minimalism has reached a new high nowadays!
PathFactory today announced it ranked 322nd on Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year.PathFactory grew 314% during this period.PathFactory’s President and CEO, Dev Ganesan, credits the company’s history of innovation and ability to listen to what customers need with the company’s 314% revenue growth.He said, “PathFactory has always been at the forefront of helping B2B marketers increase revenue through digital engagement.Without face-to-face meetings and events, the problems we solve for B2B marketers are front and center more than they have ever been before, and that’s why we continue to grow.”“For more than 25 years, we’ve been honoring companies that define the cutting edge and this year’s Technology Fast 500 list is proof positive that technology — from software and digital media platforms to biotech — truly does permeate so many facets of our lives,” said Paul Silverglate, vice chairman, Deloitte LLP and U.S. technology sector leader.“We congratulate this year’s winners, especially during a time when innovation is needed more than ever to address the monumental challenges posed by the pandemic.”“Each year the Technology Fast 500 listing validates how important technology innovation is to our daily lives.It was interesting to see this year that while software companies continued to dominate, biotech companies rose to the top of the winners list for the first time, demonstrating that new categories of innovation are accelerating in the pursuit of making life easier, safer and more productive,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and industry leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice.
Digitalhan digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales.Digital marketing is any type of promotional activity done via the web.This includes anything in our list of marketing services: Digital competitive analysis, content marketing, email marketing campaigns, Facebook advertising campaigns, conversation rate optimization, website design and development, LinkedIn advertising campaigns, pay per click (PPC), search engine optimization, Social media marketing, video marketing, branding and creative services, Local SEO and many more.
DashClicks is a SaaS-based private-labeled platform for internet marketing agencies.The company provides white label SEO, SMO, content marketing, website designing, pay-per-click ads management, Facebook ads management, Google ads management, etc.
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine appeared first on Content Marketing Institute.
How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together the answers to these key questions and eight others. Our CEO and co-founder Lee Odden explored the topics of authentic content and how influence can optimize content marketing performance during virtual presentations for the ContentTECH Summit and the IABC MN Convergence Summit, and we’ll share some of the top take-aways from his insight-filled sessions. Let’s dig right in and look at Lee’s 10 pointers to create better B2B content with authentic influence in our age of the new normal. 1 — Build Brand Trust With Authentic Content Co-Created With Experts Lee explained how in order to win the hearts, minds, and wallets of customers, successful brands should harness the power of authentic content co-created with experts — a process that when done right delivers stellar results and memorable customer experiences. The pandemic has changed B2B marketing, however, with 72% of B2B events having cancelled their physical experiences (CEIR), and driven buyers to consume 50% more content (MFG), all while three in five CMOs say that marketing is more important than ever (The CMO Survey). What can B2B marketers do in such a volatile and uncertain market? Lee pointed out that B2B content preferences have changed significantly in 2020, and noted that smart marketers will need to factor in these changes for successful 2021 efforts. The top content consumption habit that changed during 2020 has been an increased focus on the trustworthiness of content sources, Lee noted. He cited a DemandGen study which revealed that 67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions, and noted that 58% of B2B buyers don’t believe the claims made by the vendors they most recently bought from (TrustRadius). The most successful types of content also changed in 2020, with the same study noting that the top content types were: 65% Video 60% White Papers 56% Blogs 54% Webinars 54% Case Studies How can B2B marketers stand out in such a crowded and content-filled landscape with less trust than ever? 2 — Savvy Brands Differentiate with Powerful Customer Experience With such a lack of trust in 2020, Lee encouraged marketers looking to differentiate their brands to focus on the power of customer experience in 2021. What can help in this area, and what kind of experiences are you set to create in 2021 and in an eventual post-pandemic landscape? 74% of B2B marketers said that influencer marketing improves customer and prospect experience with the brand, according to our groundbreaking 2020 State of B2B Influencer Marketing Report. Lee said that it’s hard to create a great experience if customers don’t trust brand communications, and pointed out that trust is the gateway to influence. It's no wonder that interest in influencer marketing is high, as it allows B2B marketers and brands to co-create so many powerful types of content, including: Blog Posts Recorded Video Webinars Interviews Podcasts Live Video Industry Presentations Case Studies Infographics Interactive Content Third-Party Analyst Reports 86% of customers said that authenticity is important when deciding what brands they like and support (Stackla), Lee shared, and offered four insights about what the customers of 2021 will want: Customers Want What’s Real They Want to Trust They Don’t Trust Brands They Trust Peers and Experts 3 — Learn From Brands Putting Authenticity into Action Lee used real-world client success stories as examples of brands putting authenticity into action, starting with LinkedIn’s* use of authentic influencers. LinkedIn’s social-first campaign focused on the personal stories behind influencers and their individual and unique marketing careers, which turned into an influencer community of 75, with some 2,000 brand mentions by the influencers and their networks, totaling a potential reach figure of 84 million, Lee explained. Lee showed how IT service management software firm Cherwell Software* used trusted B2B influencers to achieve 342% better click-through-rate (CTR) on influencer content, with a potential reach of some 5.45 million from influencer shares, and how the firm was successfully able to use influencers to build trust around a topic they hadn’t previously been known for, resulting in 90% of all visitors being entirely new users. Lee also shared how Alcatel-Lucent Enterprise* (ALE) co-created content with prospects which led to an award-winning program, with the successful IT Vanguard Awards program, using IT industry influencers as judges to honor prospective customers. The awards program facilitated multi-million dollar deals, and went on to win an award at the 2020 Content Marketing Awards, while producing: 52 Nominations 14,000 Micro-Site Views in 10 Weeks 3rd Party Media Recognition & Local Ceremonies 4 — Accelerate Internal Credibility By matching internal influencers with external experts, B2B marketers can accelerate internal credibility, whether it’s executives, industry experts, analysts, stakeholders, media, peers, or sales, Lee explained. Using an example from SAP* and its Tech Unknown podcast, Lee showed how the firm created a podcast show with an influencer host in Tamara McCleary, featuring both industry influencers and SAP executives. This approach resulted in some impressive outcomes, including: 128M in potential reach from influencer shares 101% of industry average for downloads 66% increase in podcast downloads over the show’s previous season A solution that applied a unified process and specific tools for efficient sourcing, production, and promotion was employed for the SAP Tech Unknown podcast, creating a successful storytelling format surrounding technology topics. Accelerating internal credibility is just a part of the overall trust equation, however. 5 — Double Down on Activating Customers Another step for building trust with authenticity in content marketing is to double down on activating customers, Lee explained. It’s important to identify both the customer roles and the brands that are most influential — information that can then be applied when leveraging for reviews, testimonials, case studies, as well as a variety of contributions to brand content, Lee noted. An example Lee shared came from SAP’s Success Factors, a resource for customers that includes both customers and industry influencers alongside employees, to explore the universal issue of wellness versus well-being. Using brandividuals — a term Lee uses to represent those influencers who have reached the level of being their own brand — along with industry experts, employee experts, and customers, SAP Success Factors delivered: 66% landing page conversion rate 85% of all views driven by organic social (contributors) 69% of all conversions drive by organic social (contributors) The power of customer activation takes on even more important role when external influencers are included in the credibility mix, however. 6 — Work with External Influencers to Build Credibility Working with external influencers is also a key step in building credibility and trust with authenticity in content marketing, especially as marketers increasingly face what Lee has called a content attention deficit. This is especially important today, as 77% of B2B marketers say prospects rely on influencers for information, and 63% believe they would have better marketing results by having an influencer marketing program — two revelations Lee shared from our 2020 State of B2B Influencer Marketing Report. B2B is behind on influencer marketing, however, as just 19% of marketers run ongoing influencer marketing programs, and 60% say they don't have the knowledge to execute or have the right skills in-house, according the the report. Lee showed an example from* in which the remote team management firm significantly boosted brand trust using relevant industry experts. Content that co-created with industry influencers added credibility, trust, reach and engagement, leading to impressive results including: 1,700% above-goal social reach from influencer shares 17.9M potential reach from brand mentions by influencers, topping a 1M goal Over 300K organic impressions on social media Nearly 3K video views of a live-stream featuring industry experts within the first week Lee also showed how successfully utilized B2B influencer marketing to partner with remote work leaders, driving discussions via live-stream that resulted in exposure to thousands of potential customers. [bctt tweet="“With content attention deficit and information overload, buyers can easily be distracted. It’s important for B2B brands to stand out and stay connected with findable, credible content that delivers an experience.” @LeeOdden" username="toprank"] 7 — Create a Content Collaboration Ecosystem An additional step for building trust through content marketing authenticity comes when B2B marketers work to create a content collaboration ecosystem. Lee shared a powerful example of such an ecosystem in the Adobe* Insiders program, a diverse group of over 60 influencers that includes leading executives, industry leaders, major media correspondents, contributing journalists, technology pioneers — including Lee. Adobe utilized its influencers and activated its industry experts for the Adobe Summit event to create a variety of content types — from social shares and live-stream video to blog posts and articles in major publications including Forbes and CMO. Lee showed how the Adobe Insiders worked together to provide a cornucopia of content creation, resulting in: Millions in social reach from brand mentions and earned media by influencers during and after the event A Twitter DM channel for influencer communications that’s had daily posts since 2019 Individuals to sub-groups of influencers continue to be activated 8 — Optimize Measurement to Customer ROI Another step in the content marketing authenticity equation comes by taking the time to optimize measurements to customer return-on-investment (ROI), Lee showed. By attracting, marketers reach new audiences By engaging, they improve content consumption By converting, they gain subscribers, downloads, trials, demos, leads, & sales By retaining, they increase community participation By advocating, they inspire brand love and referrals Lee shared an example of how these elements can successfully come together, from Dell Outlet*, which used each to optimize for trust using influencers. Dell Outlet took a small-to-medium-sized business audience and used industry influencers to combat an initial lack of brand awareness and trust, while also increasing the perceived value of refurbished technology. Working to build awareness and credibility, Dell Outlet partnered with SMB influencers, and achieved a Finny-award-winning program that saw: Awareness: 425k additional reach from influencers Engagement: 693k video views and 1,350 hours watched Purchase Influence: 175% over goal in traffic referred to product pages 9 — Harness Technology to Help with Influencer Marketing Smartly harnessing an ever-expanding array of software technology can take a good influencer marketing program and make it great, and Lee shared how B2B marketers are using technology to help with influencer marketing, with data from the 2020 State of B2B Influencer Marketing Report showing uses including: 76% to identify influencers 69% to monitor influencer social network activity 65% to qualify influencers 63% to measure and report on campaign or program results 43% to manage influencer campaigns or programs 41% to manage and nurture influencer relationships 35% to activate influencers In the latest episode of our new Inside Influence series, Lee also took a close look at how B2B marketers can help maximize their return-on-investment (ROI) with data-driven influencer marketing software, exploring the issue in detail with Pierre-Loïc Assayag, CEO and founder at enterprise influencer marketing platform Traackr, in "Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology." Traackr is one of several powerful B2B influencer marketing tools, Lee shared, with a sample including: BuzzSumo — For social, author, and influencer search Onalytica —An enterprise B2B influencer marketing platform Traackr — A B2B & B2C enterprise influencer marketing platform CreatorIQ — A B2C enterprise influencer marketing platform BuzzStream — An outreach tool Pitchbox —An outreach tool Nimble — A social customer relationship management (CRM) and influencer engagement tool GroupHigh — A blogger and influencer discovery and outreach tool Keyhole — A social listening and influencer discovery tool [bctt tweet="“The pandemic and the strain on budgets in companies…really forces everybody to face the music and stop focusing on vanity metrics and start focusing on results.” @pierreloic" username="toprank"] 10 — Achieve Content Marketing Success with Purpose, Relevance, Reach & Resonance Through the smart use of each of Lee’s steps we’ve outlined and shown examples of here, B2B marketers can achieve content marketing success that is rich in purpose, relevance, reach, and resonance. Sharing a quote from Richard Edelman, president and CEO of Edelman — “In this time of turmoil people are turning to brands as islands of stability,” — Lee urged marketers to ask themselves two important questions: How will the world be different after you’re successful doing what you do? How does that narrative translate into your marketing? To bring greater relevance to your content marketing efforts, Lee urged marketers to use data to understand and create authentic content experiences, leverage the voices of your customers, prospects, and those they trust, in order to add credibility and context to your message. To maximize your reach, Lee recommended that marketers look to “be the best answer” for your customers with content that is easy to find and exists in context wherever buyers engage. Finally, to increase resonance, Lee said that B2B marketers should seek to understand the motivations of their audience throughout the entire buyer journey, to better inform the creation of messaging that truly “clicks,” and inspires the type of action and makes a concrete and measurable business impact. Ready to learn more about B2B influencer marketing? Contact us and find out why brands from SAP, LinkedIn, AT&T Business, and Adobe to IBM, Dell, Cherwell Software, and more have chosen TopRank Marketing. * LinkedIn, Cherwell Software, Alcatel-Lucent Enterprise, SAP,, Adobe, and Dell Outlet are TopRank Marketing clients. The post 10 Expert Pointers To Create Better B2B Content With Authentic Influence appeared first on B2B Marketing Blog - TopRank®.
In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading → The post Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research] appeared first on Content Marketing Institute.
 Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience.It means rather than reaching the audience directly, you as a digital marketing agency would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously.Many marketers have accepted that they have used influencer marketing in some form or other.This percentage is likely to go up in the future as influencer marketing becomes more mainstream.Those brands that are not part of this will soon start losing control over the brand.Most of the digital consumers are fed up with online marketing messages.Influencer marketing is a solution to this ad fatigue and hence has to be considered by organizations and influencer marketing agency in Pune to achieve the following:Attract new customersIncrease in repeated purchasesMaintaining customer loyaltyFascinating Influencer Marketing Trends of the year:Influencers will focus more on audio visual content.Introduction to the ‘Computer Generated Imagery’ or CGI influencers.New influencers in town: Your employees.AI will impact influencer marketing and marketing overall.Companies will prefer influencers with similar value systems to get more sustainability in terms of content and reach.An expert Social Media marketing agencywould take care of all the things mentioned above and more.Influencer marketing agencies leverage their network and experience to brand your products.About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading → The post How to Make the Google Algorithm Work for You appeared first on Content Marketing Institute.
Do you know the importance of content marketing for your business?For the success of effective content marketing, you need to choose the right content publishing platform.Know the Importance of Content MarketingContent marketing plays an important role in the sphere of digital marketing.It can help your business in many ways.Some of the benefits of content marketing are:Boost your conversionsFor building relationships between your business and customers for increasing loyalty For educating your prospects and leads about your products and services that you offerFor creating a sense of community around your business and brandFor showing your audiences your products and services and they help to solve the challengesHow To Choose The Right Content Publishing Platform?When it comes to the digital publishing world, you can find plenty of platforms to choose from.But choosing the right platform is important for the successful marketing of your content.Choose An Online Publishing Platform With An Open-source CmsMany open-source content management systems are there for publishing your content, and some of them can access for free.One of the best advantages of these CMS is that they have great security functionality better than normal closed-source systems.
It is a new way and endeavors to reach customers with the help of digital marketing is the belief of marketing experts.This type of marketing helps the employee to understand his client faster than traditional marketing.It gave rise to search result ads, email ads, and promoted tweets.According to marketing experts, Digital marketing has been categorized into 10 categories:      SEM (Search engine marketing)     SEO (Search Engine Optimisation)     PPC (pay per click)     SMM (social media marketing)     Content marketing     Email marketing     Influencer or affiliate marketing     Viral marketing     Radio advertising  Mobile advertising SEMCommonly called search engine marketing, the process of profit by purchasing ads on search engines.The better visibility of your page leads to Garner's attention and in attracting more customers to your business.PPCAlso called as pay per click internet marketing model for which advertiser pay fees each time ad is clicked.
Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading → The post How to Use Live Chat Data to Drive New Content Marketing Ideas appeared first on Content Marketing Institute.
Knot your business ties with online services of NavicoSoft digital marketing agency that compacts the world of marketing under one roof.The digital marketing agency has the power to boost the economic leads of a country, allowing existing companies and new upcoming organizations to rise.NavicoSoft being one of the powerful engines in the digital marketing industry ensures the growth of organizations that seek result-oriented solutions and services.We are referred to as an agency due to the tendency of fully compact resources.If you are a startup business messed up in the new world or even if you are an entrepreneur who wants to run his business security online, then you have come to the right place.Kick-off with a bundle of marketing services Technology has now turned marketing into an essential element to make coordination convenient with the customers.Facebook, Twitter, LinkedIn, Instagram are our best SMM services.Get involved with google analytics for giving highly anticipated content marketing strategy.Email marketing that promotes newsletter, sales promotions get it done with professional email services.Whip up your leadsDigital marketing is the demand of today's economy has made extravagant changes to its leading technology.Internet Marketing Services has given rise to global marketing.
Posted by amandamilliganBecoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. By building on-site content that provides this kind of value, you can build authority while simultaneously building more awareness for your brand. In other words, you can position yourself as an expert for those who don’t already know you. Search is a huge component of why this content tactic works. Google does a significant amount of curation for users, choosing what it thinks is the most appropriate results for a particular query. When users see that you’re ranking at the top for a certain keyword or topic, there’s an assumption you made it through the algorithm for good reason and know what you’re talking about. As an example, I searched “shoe size chart,” which, according to Keyword Surfer, gets 49,500 monthly searches in the U.S. alone. Here’s one of the top results from Famous Footwear: Presumably, people are searching for this because they want to buy shoes, but they’re not sure what size to get. If they click this result, not only are they now on the website, but they recognize that this brand provided the answer they were looking for. Perhaps they’ll even browse for shoes while they’re on the site. How to execute this strategy: Find out what your target audience is curious about by talking to your customer service representatives, performing keyword research, and using tools like Answer the Public and BuzzSumo’s Discover Questions feature. Then see what content already exists and if you can do better. If you can, get to creating! 2. Create newsworthy reports and studies One of the best ways to demonstrate your authority is to show your continued interest in unearthing new information and insights. You can do this by prioritizing original research. When you create your own studies, surveys, and reports (aka perform data journalism) based on new data or unveiling new insights, you not only provide value to readers, but also have something you can pitch to the media. This gives you double benefit: Getting media coverage (and building even more brand authority) and earning high-quality backlinks, which signals to Google that you’re an authority. We’ve used this strategy for our clients since Fractl first started up in 2012, and we’re convinced it’s one of the best brand authority strategies. Let’s look at a study we did for The Interview Guys, as an example, which involved analyzing the U.S. Bureau of Labor Statistics’ Occupational Requirements Survey to identify the highest-paying jobs that require the least amount of experience. Here’s one of the graphics from the report: The study got media coverage on CNBC, Reader’s Digest, MarketWatch and more, earning extremely high-value dofollow links. But take a look at how The Interview Guys are mentioned in the articles: By supplying new insights, The Interview Guys are positioned by the writers as the source of the information, which is an extremely authoritative way to be referenced. How to execute this strategy: After doing the first tip and analyzing questions, zoom out a bit and consider what general questions in your industry still need answers. How can you answer them with data? Once you’ve created a report that reveals new information, utilize digital PR to pitch writers. 3. Utilize the authority of in-house experts Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people. Smaller companies and newer companies alike can benefit from a similar strategy if they have subject matter experts (or SMEs) who can show their authority. A great example of this is Headspace and how it features its founder, Andy Puddicombe. There’s a page all about him on their website where they explain his credentials but also provide what are called authority signals (which I’ll explain more in the next section) and embed his Ted Talk, so you can see for yourself what he knows. Why is this smart? Headspace probably realized that as the literal voice behind Headspace (Andy does much of the meditation audio himself), Andy started building trust with audiences. It makes sense to double-down on that trust by helping people get to know who he is, and by having him explain even more concepts directly through Radio Headspace and their YouTube channel. After all, if people trust Andy, they’re more likely to trust the Headspace app. How to execute this strategy: If your internal experts have never shared anything with the public, see if they’re comfortable contributing blog posts or quotes to your website. Pitch them to be on podcasts, or use Help a Reporter Out (HARO) to pitch them as sources for relevant news articles. Help them demonstrate their knowledge in ways that are useful to audiences. 4. Highlight reviews, case studies, and other proof of expertise There are dozens of types of authority signals, from testimonials to reviews to social media share counts. The key is identifying which ones make sense to highlight for your products or services, and figuring out the best placement for them. Your goal is to show people you know what you’re talking about by leveraging third-party validation. Your audience doesn’t just have to take your word for it that you know what you’re doing — other people can confirm that you’re great, too! I like how SquadCast tackles this. On their homepage they have a few authority signals they provide, including testimonials that match with each user persona, which I think is really smart. Then when you scroll further, they throw in the fact that household names like Spotify, Microsoft, Starbucks, and ESPN trust them. If you look at the Fractl site, you’ll see we use a similar strategy. Not only do we have case studies showcasing the results we’ve gotten for clients, but we also have logos showing some of the clients we’ve worked with and the publications where our thought leadership appears. All of this content says to a site visitor: “Others trust us, and you should too.” How to execute this strategy: If you don’t already have this type of content, ask yourself how you can best collect it. Reach out to your best clients and ask them for a quote. Pull the best reviews you’ve ever gotten for your products. Call out any media mentions you’ve received. Then put this information on your homepage, but also on conversion pages to instill confidence when and where it counts. 5. Associate with other authoritative brands You know the phrase, “Show me who your friends are, and I’ll tell you who you are?” That can apply in marketing, too. If you align with other brands you respect and that are doing right by their customers/users, it’s possible some of that same trust will transfer to you if that company’s respect is reciprocated. Additionally, if you collaborate, you’re getting your brand name in front of a new audience. So, think about which brands it makes sense to collaborate with. There are ways to do this outside of content marketing, like referral programs, but there are content-specific ways to work together, too. This is an amazing example from Auntie Anne’s and Samuel Adams, who teamed up to create an at-home Oktoberfest kit, complete with Samuel Adams Octoberfest beer, Auntie Anne's DIY Pretzel Kit, recipe book, a "Prost from Home" playlist you can stream, and more. This isn’t purely a content strategy, but you can see the overlap between product and building more of an experience. People who love and count on Auntie Anne’s pretzels are exposed to Samuel Adams and vice versa. Through a collaboration like this, fans of one have the potential to become fans of the other, as you can see in this review: This is a more fun example, but you can also execute a collaboration based on studies and surveys by partnering with organizations interested in answering the same questions or solving the same problems as your brand. How to execute this strategy: Brainstorm which brands you may have a natural alignment in objectives or values with. How can you work together to provide something of value to both of your audiences? 6. Give away some of your secrets This can be scary for a lot of marketers and especially for the C-suite. Why should you give away what makes you great? It’s a valid question, and it won’t always apply. But in some cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve that greatness can actually build trust. Marcus Sheridan has a wonderful example of this. When my colleague attended Inbound last year, she was impressed by Marcus’s presentation in which he described a single blog post that earned him $2 million in sales. (Heidi Cohen has a great write up about it.) Why did it work? Because he shared information no one else wanted to share: the actual cost of a fiberglass pool. Rather than hiding the information and revealing it later in the sales process, he was forthright and answered the question people wanted the answer to. Clearly this strategy paid off. We use the same philosophy at Fractl, explaining exactly how we go about doing our work and building our clients links and brand awareness. There are process details we haven’t disclosed, but all and all, we’ve been very transparent about how we operate, and it’s worked well for us. In fact, people still recall an Experts on the Wire podcast interview with Kerry Jones, our previous marketing director, in which she walked through our strategies. I’ve had marketing folks tell me that this is how they heard about Fractl in the first place. Years later, it’s still featured on the podcast’s main page: People appreciate when you’re open and honest. In our case, even if people knew our strategy, clients often partner with us because they don’t have the bandwidth to execute the strategy at scale, as it requires a lot of time and resources. So by knowing how we work, they can trust us to handle it for them. How to execute this strategy: Consider what information you have that you can share, even if (sometimes especially if) your competitors haven’t shared it. You can leave a big impression of you’re open about your industry in a way others aren’t. Of course, don’t do something that will jeopardize your company, but consider the question and see what might make sense. Conclusion The very act of investing in content marketing is a big step in building more brand authority. By creating content that’s beneficial for your audience, you’re demonstrating your own knowledge and utilizing your expertise. By continuing to build on your strategy with the above tactics, you can greatly improve the chances your audience will not only remember your brand, but begin to trust your brand. Additionally, it’s likely the Google algorithm will recognize your authority, as well, especially after building an impressive link portfolio, and your results will rise in the SERP ranks. Good luck amplifying your strategy, and don’t hesitate to reach out if you have any questions!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Summary - A new market study, titled “Global Content Marketing Market Insights 2019 by Top Regions, Top Manufacturers, Type and Application” has been featured on The global  Leather Footwear market is valued at US$ xx million in 2019 is expected to reach US$ xx million by the end of 2019, growing at a CAGR of xx% during 2019.This report researches the worldwide Content Marketing market size (value, capacity, production and consumption) in key regions like United States, Europe, China, Japan and other regions.This study categorizes the global Content Marketing breakdown data by manufacturers, region, type and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks, sales channels, distributors.ALSO READ: Global Content Marketing market size will increase to xx million US$ by 2025, from xx million US$ in 2019, growing at a CAGR of xx% during 2020-2025.Global Major Manufacturers of Content Marketing Breakdown Data, including:HubSpotContentlyInfluence & CoNewsCredMarketoScriptedSkywordTapInfluenceBraftonEucalyptGlobal Sales Breakdown Data of Content Marketing by Type basis, including:BloggingSocial MediaVideosOnline ArticlesResearch ReportsGlobal Consumption Breakdown Data of Content Marketing by Application, including:Lead GenerationThought LeadershipBrand AwarenessCustomer AcquisitionGlobal Content Marketing Consumption Breakdown Data by Region, including:North AmericaUnited StatesCanadaMexicoAsia-PacificChinaJapanKoreaIndiaSoutheast AsiaAustraliaChina TaiwanRest of Asia-PacificEuropeGermanyUKFranceItalyRussiaSpainBeneluxRest of EuropeSouth AmericaBrazilArgentinaColombiaChileRest of South AmericaMiddle East & AfricaSaudi ArabiaTurkeyEgyptSouth AfricaRest of Middle East & AfricaReporting PeriodHistoria Year 2014-2019Base Year 2019Estimated Year 2019EForecast Year 2020F-2025FChapters Follows:Chapter 1: describing Content Marketing product scope, industry environment, market trends, market influence factor and market risks, marketing strategy to increase market position.Chapter 2: describing Content Marketing competitive situation, and position in the world.Chapter 3: describing the top player of Content Marketing market size and global market share of Content Marketing from 2017 to 2019.Chapter 4: describing North America Content Marketing, with market size, key players, major counties.Chapter 5: describing Europe Content Marketing, with market size, key players, major counties.Chapter 6: describing Asia-Pacific Content Marketing, with market size, key players, major counties.Chapter 7: describing South America Content Marketing, with market size, key players, major counties.Chapter 8: describing Middle East & Africa Content Marketing, with market size, key players, major counties.Chapter 9: describing Content Marketing breakdown data by type, from 2014 to 2019.Chapter 10: describing Content Marketing breakdown data by application, from 2014 to 2019; and Content Marketing Downstream Customers Analysis.Chapter 11: describing Content Marketing market dynamics and channel analysis.Chapter 12: describing Content Marketing market forecast, by regions, type and application, from 2019 to 2025.Chapter 13: describing Content Marketing research findings and conclusion.FOR MORE DETAILS:  About Us: Wise Guy Reports is part of the Wise Guy Research Consultants Pvt.Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.Contact Us:               NORAH TRENT                                                      [email protected]       Ph: +162-826-80070 (US)                          Ph: +44 203 500 2763 (UK)