The globe has been struck with a pandemic COVID-19 outbreak that has taken a toll on the global economy along with the whole healthcare sector.
With every other business being hit by the virus, the impact of Coronavirus on qualitative market research methods has been a topic of the limelight.Since the qualitative market research groups, calls, or interviews are occurring remotely due to the Coronavirus, the impact has been of quite a force on the industry.
Though it has not gone down the drain and many of the remotely held online surveys have been successful, the question is if it is effective and will it bring any change overall?How is the Qualitative market research affected by the CoronavirusThe communication has been hindered by the virus attacking every sector along with the qualitative market research methods.
The impact of Coronavirus has made the face to face research a risky onset only allowing telephone and online surveys.
As per a market research company in India, they are using ways of market research methods to go online and work remotely by replacing face-to-face interviews and focus groups.Applications such as skype, zoom meetings have taken place instead of personal or group meetings.
What is missed and cannot be reached via online surveys and interviews is the lack of in-depth discussions, the comfort provided to the respondent, the efficiency of the answers and discussion, and the respondent’s complete attention.