DHL Express announced its minority stake acquisition in Link Commerce, the UK-based e-commerce firm that helped the logistics company develop its hugely successful DHL Africa eShop platform.Hennie Heymans, CEO of DHL Express sub-Saharan Africa said that the acquisition demonstrates the company’s commitment to growing e-commerce on the continent.“Acquiring a stake in Link Commerce – the company behind the MallforAfrica.com platform – shows our tremendous support of e-commerce in Africa.It also positions us to realize our ambitions of growing the eShop offering globally, and work on the scalability of the platform when the opportunity arises.” Link for Article
DHL has expanded its DHL Africa eShop business to 13 additional markets, upping the presence of the global shipping company’s e-commerce platform to 34 African countries.DHL href="https://techcrunch.com/2019/04/11/dhl-launches-africa-eshop-app-for-global-retailers-to-sell-into-africa/">went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers — from Neiman Marcus to Carters — online to African consumers.Similar to MallforAfrica’s model, the arrangement allows Africa eShop users to purchase goods directly from the websites of any of the app’s global partners.This week’s expansion is the second for DHL’s Africa eShop, after adding 9 markets in May.Here are Africa eShop’s latest additions: Angola, Benin, Burkina Faso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Namibia, Niger, Sudan, Togo, and Zimbabwe.MallforAfrica CEO Chris Folayan points to the novelty of online sales in many of Africa eShop’s new markets.
DHL is expanding its DHL Africa eShop business to 9 additional markets, upping the presence of the global shipping company’s e-commerce platform to 20 African countries.DHL’s move to offer Africa eShop to 20 of the continent’s 54 countries comes a month after Africa’s most visible (and well funded) e-tailer, Jumia, went public.There’s a competitive e-commerce scenario brewing between the two platforms.It’ll take a little more time to shake out the stats behind each company’s branding claims.DHL’s app takes advantage of the shipping giant’s existing delivery structure on the continent, able to get goods to doorsteps through its DHL Express courier service.DHL’s partner for the new app, MallforAfrica, brings experience collaborating with a number of big-name retailers, including Macy’s and Best Buy.
DHL is launching an e-commerce app called DHL Africa eShop for global retailers to sell goods to Africa’s consumers markets.The platform goes live today and brings more than 200 U.S. and UK retailers—from Nieman Marcus to Carters—online in 11 African markets: South Africa, Nigeria, Kenya, Mauritius, Ghana, Senegal, Rwanda, Malawi, Botswana, Sierra Leone, and Uganda.DHL Africa eShop takes advantage of shipping giant’s existing delivery structure on the continent, able to get goods to doorsteps near and far through its DHL Express shipping, tracking, and courier service.DHL’s partner for the new app, MallforAfrica, has experience collaborating with DHL and a number of big name retailers, including Macy’s and Best Buy.Backed by Helios Investment Partners, MFA was founded in 2011 to solve challenges global consumer goods companies face when entering Africa.DHL has been a MallforAfrica logistics partner since 2015 and in 2018, the two teamed up to launch MarketPlaceAfrica.com—an e-commerce site for select African artisans to sell their goods in any of DHL’s 220 delivery countries.
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