The usage of the Internet has more than doubled during the course of the past decade and this has significantly impacted how people buy products.

It encompasses everything from email marketing to PPC advertising to social media marketing and even blogging.If you are a business owner in Pune and looking to benefit from the boom in online marketing, Saletify, the Best Digital Marketing Company in Pune, can help you.

This is because we are committed to helping our clients achieve their online marketing goals.

Further, we are proud of the fact that we are a Professional Digital Marketing Company in Pune.Why Choose Saletify as Your Digital Marketing Company in PuneOne of the key aspects of digital marketing is achieving higher rankings in SERPs.

This is a relevant strategy despite the growing popularity of social media networks.

The digital marketing experts at Saletify will make it happen for you.As the Digital Marketing Company in Pune, we will extend help in keeping your prospective customers engaged by creating relevant content and ensuring that top influencers work closely with your brand.Saletify has the expertise and many years of experience in providing top-quality digital marketing services by implementing various effective online marketing strategies.Our service charges are very competitive and highly affordable even to small businesses in Pune.

                                                                 Search Engine Optimization (SEO)  has been around for almost as long as the internet has been public, and since the early days, businesses and brands have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth through consumer conversions.

Over time, SEO has become a sophisticated practice that’s highly informed by current web user behavior, and today, both on-page and off-page techniques to ensure high-quality websites make it to the top of search engine result pages.

Let’s see what the terms exactly mean.On-Page SEOOn-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP (Search Engine Ranking Page), and it can also help determine how well that page ranks.

It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be.On page SEO Includes:Title tagsHeadings TagsContentURL structureAlt text for imagesSite speedInternal linksMeta descriptionsMeta KeywordsxmltxtResponsiveness Off-Page SEOOn one hand, on-page SEO touches on to the elements that you can control on your site itself, while off-page SEO touches on to the page ranking factors that do not exist in your site, e.g.

It consists of your promotional techniques, considering the measure of exposure something gets via the social media platforms, for example.

Kaizen Design Studio is the best SEO company in Pune , India, which provides innovative solutions that are both cost-effective and highly result-oriented.

 Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media.

Online reputation management is critical for businesses to maintain a positive brand identity in the eyes of consumers.

Negative content spreads rapidly online.

You can recover from this negative publicity to regain trust from your target audience with the help of ORM.What can you do to prevent negative feedback?

These reviews are very powerful because, unlike social network content, they crop up in search engine results.

Some of them even create hate websites specially meant for destroying your brand image.

It plays an important role in maintaining the good name of the business.Kaizen Design Studio, one of the best digital marketing companies in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed!

Today, online reputation is as essential as content marketing and SEO for local businesses.What is ORM (Online Reputation Management)?Online reputation management (ORM) is the method of designing strategies that shape the perception of the public about an organization.

It’s also about managing negative business reviews and encouraging satisfied clients or customers for giving maximum positive feedback.

ORM counters the human bias for gossip, ensuring that the reviews that actually matter aren’t overrun by rumors.

A good ORM system can bring your product to the top in no time.What can you do to prevent negative feedback?

It’s vital to keep an eye on what people are saying about your brand or business online and it is also essential to take steps to correct any inaccuracies.

Google itself has changed the way it ranks the websites on a particular search.

Earlier Google was like a hungry child who craved for more keywords in the website and appreciated the same but now, Google prefers quality over quantity!

Kaizen Design Studio provides the Best SEO Company in Pune which optimizes the content in such a way that the user is fully satisfied and this leads your website to be top-ranked in the SERP.Mobile just got more ‘friendly’!you should focus more on developing mobile-friendly websites for your brand.

If you want to boost your website in terms of rankings, Kaizen, an SEO company in Pune  is here to provide you brilliant SEO strategies with its experienced and trained staff.

Kaizen Design Studio, Pune also has the best in-house web developers to make your website load fast without any glitches.Voice’ is the new choice!Speaking out our searches is the new SEO revolution that has taken place due to the emergence of voice assistants like ‘Alexa’ and ‘Google Home’.

Kaizen Design Studio provides the best SEO services in Pune which optimizes the content in such a way that the user is fully satisfied and this leads your website to be top-ranked in the SERP (Search Engine Result Page).About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.

 Influencer marketing is a new type of marketing where a digital marketing reach in Pune or a branding agency in Pune would focus on using the popularity and reach of trending/popular or influencing leaders in the market to convey your brand’s message to the larger audience.

It means rather than reaching the audience directly, you as a digital marketing agency would pay market influencers to get your message out in the public in an effective way.For better effectiveness and more reach, influencer marketing companies run social media marketing or content marketing campaigns simultaneously.

Many marketers have accepted that they have used influencer marketing in some form or other.This percentage is likely to go up in the future as influencer marketing becomes more mainstream.

Those brands that are not part of this will soon start losing control over the brand.

Most of the digital consumers are fed up with online marketing messages.Influencer marketing is a solution to this ad fatigue and hence has to be considered by organizations and influencer marketing agency in Pune to achieve the following:Attract new customersIncrease in repeated purchasesMaintaining customer loyaltyFascinating Influencer Marketing Trends of the year:Influencers will focus more on audio visual content.Introduction to the ‘Computer Generated Imagery’ or CGI influencers.New influencers in town: Your employees.AI will impact influencer marketing and marketing overall.Companies will prefer influencers with similar value systems to get more sustainability in terms of content and reach.An expert Social Media marketing agency would take care of all the things mentioned above and more.

Influencer marketing agencies leverage their network and experience to brand your products.About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.

What is voice search optimization?A technology where users can search by saying search terms aloud.

Although built as a software application but can be built as a service.

Undoubtedly the next big thing in the SEO world, voice search history can be traced back to 1962 when IBM created a voice recognition device that could understand words and digits.

In the past couple of years, Google has given more impetus to voice search features like BERT update.

This latest algorithm update understands the complexity of human language through Natural Language Processing (NLP).

It tries to understand long-tail search terms and show relevant results in a fraction of seconds.How does voice search optimization work?When a user asks a question using the key phrase “Ok Google” or “Alexa”, the voice search device reads the answer.

 Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way.

Animated explainer videos have always been a great addition to the trends in this sector.

However, finding the right fit for your corporate video production in Pune seems a great deal.

Kaizen Design Studio is a leading motion graphics company in Pune who can be of great help to you if you are looking for some high-quality and creative explainer videos.Their dynamic skills in motion graphics services are impeccable and their ideas, out of the box!

They have some remarkable experience in creating the best graphic animation videos in Pune.When it comes to creating unique and out of the box corporate videos, simply the use of animation can make it something unforgettable.

Plus, they create a sense of connection between the brand and the audienceLet's check out the top 5 benefits that animated explainer video offer to your business.Increase in conversion rates of the people are more likely to buy your product or service when they see explainer video.Increase brand awarenessBetter ROIFlexibility on all screensBetter ranking on GoogleA vivified explainer video is an ideal device for pulling in guests to your site and enlightening them regarding the key advantages and highlights of your item.

 Email marketing is an important digital marketing category and if you are a smart marketer, and wish to grow your business then you should be looking for ideas and new ways to build relationships and grow revenue.

Here we will review different types of marketing emails and the advantages and disadvantages associated with them.Welcome Emails: Welcome emails are the best way to introduce your organization and are better qualified for open and click-through rates as they offer a personal touch.

These mails don’t pitch on sales but introduce your product and your organization in an impressive way.

These mails are result-driven mails and easy to build and track progress.Lead nurturing emails: The content of these emails is mostly based on the buyer’s persona and serves to inform customers about what’s happening within your organization.

Most often these are auto-generated to cut down on time and labor needs.

However, these mails are not as effective as dedicated mails for creating buzz and most often remain underreported.Sponsorship Emails: These emails are mainly to generate leads by reaching out to a different set of audiences that are not on your database and are one of the components of a paid media strategy.Transactional emails These mails are generated after a specific action is taken by your contact.

And eventually, it becomes the 24*7 salesman of the owner.

But due to the dynamic platform of marketing the digital trends sometimes make the website outdated.

To overcome such hindrances the following steps should be taken1) In order to make the content more appreciable, the use of white space is necessary as it will make the content more legible and will also enable the user to focus on the texts as well as the essentials surrounding it.

But that doesn’t mean that you have to put the content above the fold.2) To improve the homepage, you will have to work on optimizing the page speed.

With the increase in the use of digital platforms, people are accessing content all over the world on many platforms and they expect a fast result, and if they don’t get the desired results they usually bounce.

Because it is a leading cause of slow page speed.3) To improve the contact us page, you need to be responsive and mobile-friendly.