One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP).AMP, short for Accelerated Mobile Pages, is an open-source initiative and format by Google with the aim to speed up the web experience for mobile users.
A page can be AMP-enabled by modifying the website’s HTML code with certainly specified tags or by implementing a specialized JavaScript framework.
But even if you don’t have any experience with coding, you can still implement AMP if you use a CMS platform like WordPress.
Just by installing a Google AMP WordPress plugin that is easily available, you can make your page AMP-optimised and help it load faster.How to implement AMP:Implementing AMP requires you to make your pages available in an alternative format according to the specifications of the AMP standard.
Below mentioned are some of the benefits that SEO can get from it.– The publishing sites benefit the most from it because it helps in providing higher ranks and also makes it easier for a large mass of people to reach your service or product.– You can either transit your whole site with Accelerated mobile pages or you can simply just apply on a few sections such as updates or news etc.– Ranks of the site will get increased and your site will be known by more people.– People will find it easy to browse your site and hence you will get more traffic with the passing days.– Sites will become more responsive to mobiles.– The main benefit provided by accelerated mobile pages is that the pages or sites will instantly show up on the Google News carousel which means you will get much more attention than usual from the online browsers.– Not only your speed will increase and ranks will hike but even your bounce rate will experience reduction and that would prove very beneficial for your site.– Accelerated mobile pages also support a variety of ad networks, formats, and technologies.– Accelerated mobile pages allow you to track your visitors and help you make conversions.
There are still moving parts to the AMP Project that make implementation and execution a challenge, including:1) JavaScript & CSS LimitationsFor the most part, AMPs contain very little in the way of branding and individuality.