A colorful, creative piece of direct mail is a great way to catch a potential customer's eye and can be a fantastic way to drive business.While most think of today's business world as mostly digital, when done correctly direct mail is a fantastic way to reach a whole different group of prospects.

The most important things to include on any potential piece of direct mail is something to identify your business, a logo works great, a call to action and a way for customers to reach you with any questions.

Other than these you can be as creative or minimal as you wish, anything that you feel will help your business to stand out to customers when seeing your mailer.How Does Direct Mailing Work?It is MemorableGetting a letter in the mail gives the person who received it the positive feelings associated with receiving a letter from a family member or friend in the mail.

And adding a personalized touch to your direct mailing like a handwritten signature can evoke theses feelings even more.

Small touches can make your mailer even more memorable, and a beautiful design will help to stand out from the crowd as well.It is InteractiveBecause your potential customers are actually physically handling your piece when going through their mail, there is no chance that your message can get lost in a crowded email inbox or sent to a spam folder.

Including a promotional offer such as a coupon or exclusive sales that require engagement with the mailer makes them even more memorable and makes it much more likely that your prospect will keep and engage with them.Better Response RateBecause of the physical nature of direct mail postcards and other mailers, they become much more memorable to customers which makes them more likely to engage with your brand.

Communicating effectively with both potential and existing customers should be at the forefront of every business owner's mind.

Direct Mailing involves sending something directly to a customer through the postal service and while anyone can send a flyer to potential customers, there are proven steps that can help a business grow through direct mail.Mail That Stands OutWhen sending direct mail, getting the customer to notice your piece of mail is the first step in gaining a new customer through your message.

Catching the customer's eye through use of color, effective design and special things like personalized touches all pull weight in making your mailer stand out from the crowd.

Because of this, most direct mail service providers will also provide some kind of graphic design services to help their clients send the most effective pieces of mail.

Strong OfferAfter the initial look of the piece of mail, the most important aspect in converting customers is that the mailer has a very strong offer associated with it.

70% of people say that they will return to a business they have already frequented if they receive a mail offer that is strong enough, which goes to show the importance that direct mail can have in relation to sales.