Contrary to what you would possibly read or hear, email marketing is extremely much alive and still one of the simplest online marketing strategies for all the Digital marketing company in Delhi NCR  Reasons Why to Email Your Database First of all, here are just 4 reasons why you ought to be emailing your database of consumers to maximize your chances of winning their business before the competition does!
To Generate BusinessThis is the amount one reason why you ought to be emailing your customers both new and existing.
Emails are personal and go on to the customer’s Inbox, unlike social media where customers can miss your post.Targeted & Relevant EmailsIf your database has information about what customers have bought, then you'll target products to those particular customers.
Email marketing is extremely cheap to get, liberal to send and reaches an outsized audience at the press of a button.
Our 10 Top Tips for Better EmailsEvery Digital marketing company that invests in email marketing as part of their online marketing strategy knows that, in order to be successful, their emails need to be opened, read and clicked.Here are some tricks that you simply can implement which will dramatically improve your emails, and obtain them to be opened, read and clicked: Always Test Before SendingThis is one of the foremost important belongings you got to do.
Test links, appearance, cross-browser testing and make your emails look professional, this may provide a positive impression to customers and potential customers.
A colorful, creative piece of direct mail is a great way to catch a potential customer's eye and can be a fantastic way to drive business.While most think of today's business world as mostly digital, when done correctly direct mail is a fantastic way to reach a whole different group of prospects.
The most important things to include on any potential piece of direct mail is something to identify your business, a logo works great, a call to action and a way for customers to reach you with any questions.
Other than these you can be as creative or minimal as you wish, anything that you feel will help your business to stand out to customers when seeing your mailer.How Does Direct Mailing Work?It is MemorableGetting a letter in the mail gives the person who received it the positive feelings associated with receiving a letter from a family member or friend in the mail.
And adding a personalized touch to your direct mailing like a handwritten signature can evoke theses feelings even more.
Small touches can make your mailer even more memorable, and a beautiful design will help to stand out from the crowd as well.It is InteractiveBecause your potential customers are actually physically handling your piece when going through their mail, there is no chance that your message can get lost in a crowded email inbox or sent to a spam folder.
Including a promotional offer such as a coupon or exclusive sales that require engagement with the mailer makes them even more memorable and makes it much more likely that your prospect will keep and engage with them.Better Response RateBecause of the physical nature of direct mail postcards and other mailers, they become much more memorable to customers which makes them more likely to engage with your brand.
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands.
In addition to it, the platform also targets the emerging 1.5 Trillion Digitalization opportunities together with 5G plus Transformation.
The New Expectation: Hyper-personalization Personalization principles have changed in the new normal with customer mobility getting restricted and digital interaction & buying being preferred.
Custom Campaigns Replacing Mass CampaignsIn the new world, mass campaigns are no longer hitting the mark.
Adoption Of Two-way Conversational ApproachBeing distant doesn’t mean being disengaged.
Now is the time for brands to stay more connected with socially distanced customers, striking a two-way contextual conversation.
More and more people are willing to spend a great deal of money for their near and dear ones.
Holidays highly influence retail and seasonal shopping is something that retailers can safely count on even today.If you run a business, whether it is a shoe store or a clothing brand, you must participate in this trend.
The best way to leverage this festive season and elevate your brand is to have a solid marketing strategy in place that incorporates direct mail marketing or digital marketing – either one of them.This blog will talk about the points that will help you decide which one is ideal for your strategy this holiday season.
Let’s take a look at Direct Mail Marketing vs. Digital Marketing.Cost-EffectivenessAlthough you need to put in more effort and time in direct mail marketing, even after considering the standard courier rates and the total cost that goes into the things used to prepare mails, it turns out that direct mail marketing is comparatively cheaper than digital marketing.
The reason being that the majority of the websites will charge the advertisers a fixed amount to display their ads, which can be both costly and doubtful since we don’t know about its effectiveness.On the other hand, with direct mail marketing, advertisers can choose to send out a small shipment first for testing, which will help you save more money and give you the opportunity to make improvements if required.
This also allows you to upgrade your choices once you see the initial results and customer response to your mail.Response RateDirect mail marketing takes a more targeted approach, and therefore, it also receives a much higher response rate as compared to digital marketing.
Communication takes many different formats, such as postal mail, telemarketing, SMS marketing, etc.
There’s been numerous life-changing, market-shifting events like the global pandemic.
In addition to $350 Billion, the platform also targets the emerging 1.5 Trillion Digitalization opportunities together with 5G plus Transformation.
High segmentation and targetingOne of the great advantages of direct marketing is that you can target and reach your specific prospective buyer segments.
Traditional direct marketing channels lacked customization opportunities with limited or no targeting and segmentation opportunities.
Proper optimization of modern direct marketing campaign enables them to achieve the same or even better results while using only a fraction of the costs usually associated with traditional methods of marketing like SMS and emails.
A colorful, creative piece of direct mail is a great way to catch a potential customer's eye and can be a fantastic way to drive business.While most think of today's business world as mostly digital, when done correctly direct mail is a fantastic way to reach a whole different group of prospects.
The most important things to include on any potential piece of direct mail is something to identify your business, a logo works great, a call to action and a way for customers to reach you with any questions.
Other than these you can be as creative or minimal as you wish, anything that you feel will help your business to stand out to customers when seeing your mailer.How Does Direct Mailing Work?It is MemorableGetting a letter in the mail gives the person who received it the positive feelings associated with receiving a letter from a family member or friend in the mail.
And adding a personalized touch to your direct mailing like a handwritten signature can evoke theses feelings even more.
Small touches can make your mailer even more memorable, and a beautiful design will help to stand out from the crowd as well.It is InteractiveBecause your potential customers are actually physically handling your piece when going through their mail, there is no chance that your message can get lost in a crowded email inbox or sent to a spam folder.
Including a promotional offer such as a coupon or exclusive sales that require engagement with the mailer makes them even more memorable and makes it much more likely that your prospect will keep and engage with them.Better Response RateBecause of the physical nature of direct mail postcards and other mailers, they become much more memorable to customers which makes them more likely to engage with your brand.
More and more people are willing to spend a great deal of money for their near and dear ones.
Holidays highly influence retail and seasonal shopping is something that retailers can safely count on even today.If you run a business, whether it is a shoe store or a clothing brand, you must participate in this trend.
The best way to leverage this festive season and elevate your brand is to have a solid marketing strategy in place that incorporates direct mail marketing or digital marketing – either one of them.This blog will talk about the points that will help you decide which one is ideal for your strategy this holiday season.
Let’s take a look at Direct Mail Marketing vs. Digital Marketing.Cost-EffectivenessAlthough you need to put in more effort and time in direct mail marketing, even after considering the standard courier rates and the total cost that goes into the things used to prepare mails, it turns out that direct mail marketing is comparatively cheaper than digital marketing.
The reason being that the majority of the websites will charge the advertisers a fixed amount to display their ads, which can be both costly and doubtful since we don’t know about its effectiveness.On the other hand, with direct mail marketing, advertisers can choose to send out a small shipment first for testing, which will help you save more money and give you the opportunity to make improvements if required.
This also allows you to upgrade your choices once you see the initial results and customer response to your mail.Response RateDirect mail marketing takes a more targeted approach, and therefore, it also receives a much higher response rate as compared to digital marketing.
Contrary to what you would possibly read or hear, email marketing is extremely much alive and still one of the simplest online marketing strategies for all the Digital marketing company in Delhi NCR  Reasons Why to Email Your Database First of all, here are just 4 reasons why you ought to be emailing your database of consumers to maximize your chances of winning their business before the competition does!
To Generate BusinessThis is the amount one reason why you ought to be emailing your customers both new and existing.
Emails are personal and go on to the customer’s Inbox, unlike social media where customers can miss your post.Targeted & Relevant EmailsIf your database has information about what customers have bought, then you'll target products to those particular customers.
Email marketing is extremely cheap to get, liberal to send and reaches an outsized audience at the press of a button.
Our 10 Top Tips for Better EmailsEvery Digital marketing company that invests in email marketing as part of their online marketing strategy knows that, in order to be successful, their emails need to be opened, read and clicked.Here are some tricks that you simply can implement which will dramatically improve your emails, and obtain them to be opened, read and clicked: Always Test Before SendingThis is one of the foremost important belongings you got to do.
Test links, appearance, cross-browser testing and make your emails look professional, this may provide a positive impression to customers and potential customers.
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands.
In addition to it, the platform also targets the emerging 1.5 Trillion Digitalization opportunities together with 5G plus Transformation.
The New Expectation: Hyper-personalization Personalization principles have changed in the new normal with customer mobility getting restricted and digital interaction & buying being preferred.
Custom Campaigns Replacing Mass CampaignsIn the new world, mass campaigns are no longer hitting the mark.
Adoption Of Two-way Conversational ApproachBeing distant doesn’t mean being disengaged.
Now is the time for brands to stay more connected with socially distanced customers, striking a two-way contextual conversation.
Communication takes many different formats, such as postal mail, telemarketing, SMS marketing, etc.
There’s been numerous life-changing, market-shifting events like the global pandemic.
In addition to $350 Billion, the platform also targets the emerging 1.5 Trillion Digitalization opportunities together with 5G plus Transformation.
High segmentation and targetingOne of the great advantages of direct marketing is that you can target and reach your specific prospective buyer segments.
Traditional direct marketing channels lacked customization opportunities with limited or no targeting and segmentation opportunities.
Proper optimization of modern direct marketing campaign enables them to achieve the same or even better results while using only a fraction of the costs usually associated with traditional methods of marketing like SMS and emails.