Facebook's advertising network is expandingFacebook will begin tracking people without Facebook accounts across the web as the social media giant expands its advertising empire.The company s advertising network plans to install pieces of code known as cookies on internet user s browsers, even if they do not have Facebook accounts, it has announced.Cookies monitor the websites that internet browsers visit and are used to target adverts at users.Cookies are pieces of data installed on web browsers that record the user's browsing history.The technique is similar to those used by Google AdWords and other online ad platforms, and represent an extension of Facebook s ambitions to become an advertising giant beyond its own social network.In particular, we reflected feedback from people who use Facebook, including a variety of privacy experts across Europe, about improving our cookies policy and obtaining informed consent from people, Facebook s deputy chief privacy officer Stephen Deadman said.
View photosMoreHttps%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f99907%2f8d1e716e1d8349f0a1e89795646b9546Facebook CEO Mark Zuckerberg has already done a handful of Facebook Live broadcasts, talking about Facebook and its initiatives as well as interviewing members of the company.On Wednesday, Zuckerberg will call the International Space Station to speak with NASA astronauts Tim Kopra and Jeff Williams and British astronaut Tim Peake.Zuckerberg will speak with the astronauts, who are living and working on the Space Station to ask questions submitted by space fans on NASA's Facebook page.The broadcast will give Earthlings an idea of what exactly goes on aboard the station, including what it's like to conduct experiments in a weightless environment.Tim Kopra recently took over the agency's Snapchat page, showing people on Earth what it's like to live on the station using the relatively nascent social media platform.Aside from Facebook Live, NASA also uses NASA TV to stream interviews and other space events live to people on Earth.
Facebook s advertising network is already a colossal business — it helped the social network bring in over $5 billion in revenue in its most recent quarter alone — but it is about to take a step towards become the internet s advertising exchange after announcing that it will start showing ads to non-users across the web..While Facebook s Audience Network has enabled it to extend that reach outside of Facebook to let advertisers find Facebook users while they are not inside the social network, today s subtle move could hand advertisers the power to reach even more people.These details are essential to replicating the very precise Facebook ad targeting with those who don t have a Facebook account.Not only does it is further evidence that the company is keen to establish itself as the world s premier video platform — which has some seriously money when it comes to advertising, not to mention tough competition from the likes of YouTube — by appealing beyond its social network, it also raises some tantalizing possibilities for the future.That could help place more focus on video advertising, a play that Facebook has pursued for some time, while fewer ad spots would make those actually on the social network considerably more valuable.Scarcity would mean these spots are more valuable to advertisers and, potentially, more relevant and less intrusive for users.
Johan Rikner, CEO and co-founder Nyheter365 The advertising agency Nyheter365 runs for some time a number of sites with a focus on viral content, ie articles and videos disseminated principally via social media like Facebook and Twitter. Above all, the flagship Newsner, with over 270,000 followers on Facebook, competing with traditional media such as Aftonbladet that drive viral site Lajkat with over 100,000 followers on Facebook and Expressen, who runs the site, Recognized, with over 127,000 followers. It is close to three times as much as the year before. It involves pure advertising, and whether native advertising Newsner, he says. Comment: Because saw all rightly Telia's campaign for free surfing According to the newspaper Resumé participating media group Schibsted in the financing discussions. We can do pretty well themselves, you see the result.
It was a big deal for the people of Vietnam when the President of the United States visited their country earlier this week.But sadly, posting about the event on Facebook proved rather difficult.Reuters cites sources from two activist organizations—Access Now and Viet Tan—that both claim Facebook was restricted and at times blocked in Vietnam during the presidential visit.The restrictions were, according to the sources, put in place so that people were unable to organize protests via the social network.Reuters explains that it s not the first time that Vietnam has blocked Facebook—apparently it did so earlier this year when protests broke out over fish stocks and ahead of parliamentary elections.China, Uganda, Turkey and North Korea have all been known to censor social networks in the past.
File - In this May 21, 1999 file photo, eBay chief executive officer Meg Whitman, left, and Pierre Omidyar, eBay's chairman of the board, leaf through a magazine at the company's headquarters in San Jose, Calif.The courtroom fight between former pro wrestler Hulk Hogan and news-and-gossip site Gawker is becoming a battleground for Silicon Valley tycoons as well.First Look Media, a news organization financed by Omidyar, philanthropist and the co-founder of eBay, is reaching out to other media outlets to file supportive briefs about Gawker, according to the New York Post.Thiel, who co-founded PayPal and was an early investor in Facebook, has been a frequent target of Gawker writers, who have written unflattering pieces about Thiel's political beliefs and utopian goals .The same Gawker site, Valleywag, ran a number of stories skewering Facebook, which provided a big chunk of Thiel's estimated $2.7 billion fortune.Hogan sued Gawker after it posted a 2007 video of him having sex with the wife of his best friend, Tampa radio personality Bubba The Love Sponge Clem.
Virginia's new territory for trans-Atlantic cables, so Microsoft and Facebook are talking this up as adding resiliency to traffic between the USA and Europe.Most trans-Atlantic cables land in the UK, but there's only so much space in landing stations so a new or expanded beachhead can be useful.Consider, also that closely-grouped cables can mean one incident causes several outages, as Linode found out earlier this year when something took out a handful of cables near Singapore.Microsoft and Facebook claim the cable will have more capacity than any previous cable spanning the Atlantic, a claim that just about every new cable can make because each new connection uses newer technology.Let's not rain on the parade too hard: eight fiber pairs at an initial 160Tbps is a lot of bandwidth!Construction will start in August 2017 and, weather permitting, conclude in October 2017.
Mark Zuckerberg says he believes in freedom of expression.To prove it, he should ask Peter Thiel, who funded a legal campaign designed to drive media company Gawker Media out of business, to step down from Facebook's board of directors.What Zuckerberg saidEarlier this month, an anonymous former Facebook employee accused Facebook showing liberal bias in the story selection for its Trending News box.Every tool we build is designed to give more people a voice and bring our global community together.It's not the first time Zuckerberg has defended freedom of expression.After terrorists attacked the offices of France's Charlie Hebdo magazine for publishing parody cartoons of the Prophet Muhammad, Zuckerberg wrote:A few years ago, an extremist in Pakistan fought to have me sentenced to death because Facebook refused to ban content about Mohammed that offended him.We stood up for this because different voices — even if they're sometimes offensive — can make the world a better and more interesting place.What Thiel didThis week, Peter Thiel acknowledged that he's spent about $10 million funding various legal campaigns against the media organization Gawker, including one brought by former pro wrestler Hulk Hogan.Thiel admitted this only after Forbes broke the story, even though Gawker founder Nick Denton and others had been speculating about Thiel's involvement for some time.Thiel was partly upset about a 2007 article in Valleywag, a Gawker publication, about Thiel's being gay — the first article about Thiel's sexuality.The law in the United States is very favorable toward free speech, no matter who's funding that speech or how much money they're spending.Gawker has written a lot of nasty, personal stories about people over the years." The courts are hearing a number of cases against Gawker, and it might lose one or more of them on appeal.But spending years looking for people who have potential grievances against a publication, then secretly funding their lawsuits, is not consistent with the principles of free expression.
Facebook is shutting down its video ad exchange, LiveRail, sources tell The Wall Street Journal.Facebook bought the ad tech company for a reported $400 million to $500 million in July 2014 to help it "make video advertising much better for everyone," but the acquisition didn't play out as expected.In April, Facebook ad exec Brian Boland admitted to Business Insider that integrating LiveRail's technology "frankly took longer than we would have hoped."He said that ad fraud and viewability issues made LiveRail change course.Over the last few months, the company's CEO left and Facebook laid off dozens of LiveRail staffers.A source familiar with the company's plans told The Wall Street Journal that the LiveRail brand isn't going away because Facebook might decide to build new video ad tech products.It's been a big week for Facebook operated ad tech: Just yesterday, the company confirmed that it was shutting down its ad exchange, FBX, which allowed third party ad companies to buy desktop Facebook ads.Both shutdowns look like a sign that Facebook's putting even more attention on an ads platform called Facebook Audience Network, built in-house, which lets brands extend their Facebook ad campaigns beyond Facebook using the same targeting data as they use within it.NOW WATCH: Hidden Facebook tricks you need to knowLoading video...
The media company that consistently challenges and pokes at the powers that be in technology and venture capital has, according to The Wall Street Journal, hired an investment banker to explore strategic options including a potential sale, in the midst of this costly conflict.Now, Gawker founder Nick Denton has published an open letter challenging the investor in Facebook, Palantir and SpaceX to engage in a public debate outside of the courtroom, and without the affiliated legal fees, in the name of public discourse.On July 2, 2015, a jury trial for the Gawker Media LLC, Nick Denton and writer A.J.And Hulk Hogan issued a public apology, sending it exclusively to People magazine, for using the racist slurs.Gawker s Nick Denton wrote extensively on Gawker.com about complications his team faced throughout the trial, alleging essential testimony and evidence was wrongfully excluded, among other things.A source who previously worked for an institution that poured significant amounts of capital into Peter Thiel s funds said he did not think endowments, wealthy individuals or family funds who are limited partners working with Thiel s funds would react in any way.
The social network has announced that it will now be foisting ads on to every single person who uses third-party sites that are signed up to its advertising scheme, regardless of whether the user has a Facebook account or not.Now, though, reports the Wall Street Journal, it will use the same techniques—largely plug-in and cookies, but also Like buttons too— in order to track what everyone does when visiting those web pages.Now we ll use it to better understand how to target those people.Say you ve spent 20 minutes browsing for a new pair of trainers: Facebook knows you re interested in trainers, so plasters ads for them all over the cookery website that you re using to look up a dinner recipe.So it s not innovation—but Facebook has a huge dataset of intimate personal details behind it that it can leverage to do all kinds of clever things.In other words, Facebook plans to square up more firmly than ever against Google in the world of online advertising.
"Two weeks ago, the senior vice president of communications at CBS Films, Grey Munford, provided some insight on the new trend when he tweeted after the "Hell or High Water" trailer went online.In our darkest hours, courage leads the way.Deepwater Horizon – In theaters September 30, starring @Mark Wahlberg.https://t.co/K5nkHsUjf6 — Deepwater Horizon @DWHMovie May 26, 2016Movie trailer veteran Mark Woollen made the "Deepwater" clip through his boutique trailer house Mark Woollen & Associates.He says that others who work on trailers have similar views about the teasers.Woollen admits he isn't fully in the conversation about why studios have decided to start this.But he thinks a big reason is that, after you've viewed three seconds of a video playing on Facebook or Twitter, it counts as a view."At the end of the day, is it about getting numbers or making an impression and really creating real interest?"
"You shouldn't be surprised by that: Amazon Echo is an extremely popular product, and Google will soon release a similar product called Home.But here's what is surprising: Apple doesn't plan to make a completely separate device just to house Siri.According to a new report from VentureBeat, Apple is going to put all of the functionality of an Amazon Echo/Google Home inside its Apple TV hardware.This actually makes a lot of sense.The current Apple TV, which was introduced late last year, also supports Siri so you can control aspects of the Apple TV, like search and navigation, using your voice.The Siri-powered Apple TV has been out for less than a year, and it wouldn't take much to convert it into an Echo competitor.Apple will reportedly lay the groundwork for this hardware by releasing a software development kit SDK for Siri, which will let developers plug Siri into their applications.We expect more news about Siri, and maybe even this new Apple TV product, at Apple's annual developer conference WWDC next month.Read the original article on Tech Insider.Follow us on Facebook and Twitter.More from Tech Insider:'X-Men: Apocalypse' has one end-credits scene — here's what it means for future 'X-Men' moviesAmerica shut down the original NSA because 'gentlemen do not read each other's mail'If you have over 25 photos on Instagram, you re no longer coolWhat it's like to fly on Spirit Airlines, the most hated airline in AmericaThis is about to be the best reason to switch from iPhone to AndroidNOW WATCH: This is Google s answer to the Amazon EchoLoading video...
To learn more and subscribe, please click here.Apple will make its software development kits SDK open to all third-party developers that want to give Siri access to their apps, The Information reports.This will make Siri more useful for users, more competitive against rival voice assistants, and will address concerns that the virtual assistant hasn't added any significant features since its launch in 2011.Opening up Siri's SDK is the first step toward making it a more universal and helpful personal assistant.For example, if an iOS user has the Uber app on their phone, they will be able to use Siri to open the app and order a taxi.Developers will need to build some kind of search-query box into their apps in order to work with Siri's query-based algorithm, according to The Information.A number of large tech companies including Microsoft, Amazon, Facebook, and Google have unveiled new features for their intelligent virtual assistants over the past year.We expected the company to make an announcement about Siri at its Worldwide Developers Conference next month.Every subscriber to the BI Intelligence Apps and Platforms Briefing newsletter received this story first thing in the morning right to their inbox, along with other insightful and informative content.
They sold out in an hour, the company tweeted.Each package comes with two four-ounce patties; and at $5.99, it's almost twice the price of beef per ounce.When I opened the package, the patties looked exactly like raw beef — except they're made mainly from pea protein, yeast extract, and coconut oil.They contain beet juice, which gives them a reddish color.According to the nutrition label on the back, the Beyond Burger has significantly more protein, sodium, calories, and fat compared to a normal burger.Since the patty is made of plants, I wasn't sure whether to coat the pan with oil or not.Traditional livestock farming accounts for an estimated 18% of all global greenhouse emissions, uses 70% of the world's water, and exhausts 47,000 square miles of land every year.Cattle is the main source of this environmental havoc.Beyond Meat aims to shake up the $48 trillion global meat industry by creating palatable alternatives.For that reason, it's garnered much hype from vegetarians, meat-eaters, and a long list of investors, including Twitter co-founder Biz Stone, the Humane Society, and Bill Gates.Follow us on Facebook and Twitter.
On Thursday, a jury found that Google didn't violate Oracle's copyright with its Android operating system — ending the $9 billion lawsuit that had the whole tech industry on edge.Oracle had alleged that Google violated its copyright when it put pieces of the crucial Java technology into Android, which now ships on 80% of smartphones sold.Google's defense hinged on "fair use," the idea that it was legally allowed to use Java as it did.At the core of the conflict was a fundamental culture clash over "open source," or code that's made freely available, under a far more permissive copyright for any use people can find for it.Open source is a pillar of the software industry, with a huge and thriving community of developers and companies who rely on it to various extents.It would have meant a big payday for Oracle and a total shift in the industry.What is open source?The core concept of open source, as former Microsoft CEO Steve Ballmer once infamously noted, is akin to communism.Open source presents the opportunity to avoid reinventing the wheel, instead focusing on building a viable product.For instance, a scientific paper that Google wrote in 2003 became the genesis of Yahoo's Hadoop data-analysis software in 2006.When Yahoo released Hadoop as open source, it became the foundational technology at a string of hot startups that include Hortonworks, Cloudera, and Platfora.Which brings us back to Oracle v. Google.Where Google got into troubleThe testimony in this lawsuit tells the whole story.When Google was first building Android around 2005 and 2006, it knew that Apple was building something good with what would become the iPhone.To get its operating system out the door faster, Google decided that instead of building certain crucial pieces itself from scratch, it would use Java — a well-established technology that lots of would-be Android app developers were already familiar with.Eric Schmidt, Alphabet's chairman and Google's former CEO, testified in this case that he went to Sun Microsystems — now owned by Oracle and the original developer of Java — to try to properly license Java for $30 million to $40 million.Those talks fell apart, apparently because Sun was worried about giving up control of the mobile space.Google cofounder Larry Page testified that Google did use a whole bunch of Java code in Android, skipping the bits that it thought Sun alone had the rights to and rewriting what it couldn't take in-house.But Page says that Google did this only because Java was available as open source.
The new project, called Marea, will span the more than 4,000 miles between Virginia and Spain with eight pairs of fiber optic strands, which would make it the highest capacity link across the Atlantic.In a joint statement Thursday, the companies said the new cable will help to lower costs, accelerate bandwidth rates and help accommodate the explosion of data use around the world, both for commercial use such as cloud-computing and personal use like sharing photos on social media.The wholesale price of shuttling data across continents has been plunging for the past 15 years, leaving traditional telecom companies scrambling for a way to make a profit.New trans-Atlantic cables usually require more than $200 million to build, Mr. Mauldin said, though expenses vary widely depending on the project.The biggest Web companies mostly have focused their investments on heavily trafficked Internet corridors that tie together cities in Europe, the Americas and East Asia, where they own data centers.Projects like Google Fiber and Facebook s wireless broadband programs, aimed at making the Internet more accessible to consumers, are separately managed.
Photo: Nicholas Asfouri/AFP/Getty ImagesThe News Feed is the first thing you see when you open the Facebook app and the social networking company wants it to get a lot more personal.Earlier this month, tweets surfaced showing Facebook testing a feature to allow users to scroll through categories such as "sports" or "world news" in the News Feed.The testing was confirmed by a senior product designer who explained why customisation of Facebook's features area is a key focus for the company.We have a group of people who are kind of our quality panel and what they do is every day they go through their own news feed and give us feedback," Zhuo says.Last summer, it launched a feature called "See First" which allows users to choose which friends' posts appear at the top of their timeline.And the move is also the chance for Facebook to keep people engaged with content on the social network rather than going elsewhere for news to sites such as Twitter or Google.
The tech companies will help design the subsea cable which will run between Virginia in the US and Bilbao, Spain.The project will be managed by Spanish telecommunications firm Telefonica, which will sell any unused capacity on the cable to other customers.The cable will help the tech giants move data more quickly and cheaply between their global data centres.Microsoft said MAREA will help boost the speed and reliability of its cloud services.Microsoft has also been testing underwater data centres.Facebook and its 1.23 billion monthly active users are also heavily reliant of transferring data and chief executive Mark Zuckerberg has committed to expanding global internet access.
Facebook, news apps, Snapchat — there s endless temptation for bored teens to take out their smartphones and scroll.The Washington Post recently wrote an in-depth piece on kids these days and their social media usage, and in it was this startling statistic, courtesy of a 2015 study by the nonprofit group Common Sense Media: Teens are spending nearly nine hours a day consuming media.And children ages eight to 12 are spending nearly six hours a day doing the same thing.Let s say the average teen wakes up at 7 a.m. and goes to bed at 10 p.m. — that means that nine of their 15 waking hours are spent on their phones, computers, or tablets.The rest of those six hours are likely spent in school.To put that in perspective, that s nearly double the time that the average American spends looking at their phones.The kids themselves estimate they're spending much less time looking at their screens.In one study, researchers found evidence that when small children became addicted to tablets or smartphones, it could impede their ability to focus, concentrate, and build a large vocabulary.Tablets and smartphones may also make children more accustomed to constant stimuli, attention, and exposure, according to Psychology Today.And Dr. Victoria Dunckley, an integrative psychiatrist in Los Angeles, posits that screen time could be leading to "sensory overload, lack of restorative sleep, and a hyperaroused nervous system," or what she calls "electronic screen syndrome.Many teens are likely spending a majority of their screen time dedicated to social media usage, and this 2016 study in the journal of Anxiety Disorders Association of America found social media could be linked with increased depression.Plus, the blue light smartphone screens emit can confuse our brains and stop them from producing melatonin, allowing us to become increasingly distracted, making it harder to sleep, and putting us at an increased risk for obesity as well as breast and prostate cancers.So now that you re done reading this article, turn off your phone.Read the original article on Tech Insider.That might be great news!14 innovative features in Volvo's latest electric SUVThis is the oldest tech still used by the US governmentArtificial meteor showers could make a fearsome problem in space much worseNOW WATCH: A psychologist reveals what your posts on Facebook say about youLoading video...
Consider the services they run: Google offers its eponymous search engine, Gmail, Google Docs, Google Maps, and so many more.Even though Northern Virginia has long served as a major hub for Internet data centers, including facilities used by Facebook as well as dedicated data centers built by Microsoft and Amazon, the data itself typically flows through cables anchored in the New York area.Spanning more than 1.5 billion people, the Facebook social network has saturated the US and European markets, so now the company must focus on new frontiers.A similar dynamic is at play with the new undersea cable.But it should also be said that the Facebooks and the Googles and the Microsofts aren t taking existing business from the telecoms.That means it can potentially control the length and breadth of the network, from you to its many data centers in many parts of the world, and back again.
Nearly two-thirds of adults in the US now get their news on social media with 18 percent doing so often according to a new study from Pew Research Center.In a study involving nine of the top social networks, Reddit had the largest number of users that get news from its site at 70 percent.Facebook was a close second at 66 percent while 59 percent of Twitter users report getting news from the microblogging platform.Of those that get news via social media, 64 percent do so from just one source which is typically Facebook.Only 26 percent of people utilize two sites for news and just one in 10 rely on three or more sites for news.Pew conducted its study based on a survey of 4,654 members of its American Trends Panel between January 12 and February 8, 2016.
Microsoft Corp. and Facebook Inc. are teaming up to build an undersea cable in the Atlantic Ocean to deliver fast online and cloud services to customers of both companies.The cable, designed to have a bandwidth of as much as 160 terabytes per second, will be the highest capacity one of its kind under the Atlantic, the companies said in a statement Thursday.It will be operated by Telxius, a unit of Telefonica SA.It will stretch 6,600 kilometers 4,100 miles from Virginia Beach, Virginia, to Bilbao, Spain.Microsoft is seeing increased demand for speedy and reliable access to services like Skype and its cloud-based Office programs while Facebook needs faster speeds as video plays a bigger role in social media.Microsoft purchased a stake in Facebook in 2007 and the two companies have worked together on initiatives like search in the past.Construction of the cable, called MAREA, the Spanish word for tide, will start in August 2016 and is expected to be completed in October 2017, according to the statement.
In January, Facebook shut down one of LiveRail s products, an ad serving technology focused on helping deliver video ads to consumers.Then last month, LiveRail s founder Mark Trefgarne left the company, and 40 other staffers were told to find new roles at Facebook or be laid off, according to Business Insider.The LiveRail brand isn t going away entirely, as Facebook may look to build new ad tech products designed to help publishers more effectively sell video ads, said a person familiar with the matter.However, this move marks the latest pullback by Facebook in ad tech.We are discontinuing the LiveRail Private Exchange to focus on finding better ways for publishers to sell their ad space directly to advertisers, as well as expanding our video ad offering via Audience Network, said a Facebook spokeswoman.This is what many of our publishing partners told us they wanted, and we believe this will make video ads more relevant to the people who watch them.
It s like a medical concierge for your pooch or purring kitten.Watch our Facebook Live stream with four of Treat s kittens and ask the team questions here:It s got early funding from angels like Slack s April Underwood and a strategic investor in the pet care space.Live chat with a vet from 8am to midnight is free on its iOS app, while a vet visit costs $99.The idea for Treat came when co-founder and CEO Steve Simitzis cat had a stroke.She d recover with daily physical therapy and bottle feeding, but Simitizis would need questions answered at 2am, and help with care while he was at work.What none of them offer is the peace of mind of reliable answers when you re scared something could be wrong.
Today, hot communications startup Twilio filed to go public, which also means that we're getting our first serious look into its financials.You can read the filing here.Customers like Uber and Nordstrom rely on Twilio's services to automatically send text messages and phone calls.But per Twilio's filing today, Facebook's WhatsApp messaging app is the company's single biggest customer, and has been since 2013.In 2015, WhatsApp accounted for a solid 17% of the $166 million in revenue generated by the company.With almost 1 billion users, and no sign of slowing down, WhatsApp is a great customer for Twilio, especially as Twilio looks towards an IPO."WhatsApp has no obligation to provide any notice to us if they elect to stop using our products entirely and, as such, the contribution from WhatsApp could decline to zero in any future period without advance notice," says the filing.That's doesn't inspire a lot of confidence: While Twilio also says in the filing that it's expecting WhatsApp to account for less overall revenue as it attracts more and larger customers, the company isn't profitable today, and the prospect of losing as much as 17% of overall revenue could spook investors.So in some real ways, it's up to Facebook and WhatsApp to decide whether or not Twilio will thrive on the public markets.If they ever change providers, or build their own Twilio replacement, that would seriously damage the company's prospects.NOW WATCH: 10 WhatsApp tricks only power users know aboutLoading video...
Facebook and Microsoft are teaming up to build a new underwater cable that will span more than 4,000 miles across the Atlantic Ocean, according to a new announcement.The cable will help both companies transfer more data more quickly between the US and Europe, connecting hubs in northern Virginia and Bilbao, Spain.The move is meant to make Microsoft's and Facebook's services work more quickly and reliably for overseas users.Telecommunications companies are usually the ones building massive undersea infrastructure like this, but as the data needs of tech giants grow they want to take greater control over the networks they rely on.For example, Google teamed up with five Asian telecom companies to fund a $300 million underwater cable network connecting the US and Japan in 2014.Facebook has a slew of other initiatives to redesign telecommunications infrastructure, including tech to make radio towers more efficient and a wireless system tailored for dense urban areas.The duo is calling its project MAREA, and construction will begin in August.Though the two tech giants are collaborating on the cable, it will be operated and managed by the telecommunications-infrastructure company Telxius.NOW WATCH: This 14-year-old makes up to $1,500 a night eating dinner in front of a webcam in South KoreaLoading video...
Dubbed "MAREA", Spanish for "tide", the cable will reach over 6,600 kilometers of ocean and will be capable of providing up to 160 terabits per second of bandwidth.The cable will span from Virginia, a major hub for data centers, to Bilbao, Spain.Microsoft says MAREA will bring "lower costs and easier equipment upgrades which leads to faster growth in bandwidth rates."Microsoft runs its own cloud services like Azure and OneDrive, and Facebook is serving billions of people every day.By building their own internet cable, both companies will speed up their services without the need to work with telecoms.Most of the bandwidth will be utilized by Facebook and Microsoft, with the rest being sold to other companies.
The companies say the so-called MAREA cable will allow them to meet the growing customer demand for high speed, reliable connections for cloud and online services for Microsoft, Facebook and their customers.Once operational, MAREA will be the highest-capacity subsea cable to cross the Atlantic at least for the time being and will feature eight fiber pairs.The cable was designed to handle 160Tbps and will use a different route from other existing cable systems that also connect the U.S. and Europe.In order to better serve our customers and provide the type of reliable and low-latency connectivity they deserve, we are continuing to invest in new and innovative ways to continuously upgrade both the Microsoft Cloud and the global Internet infrastructure, said Frank Rey, director, global network acquisition, Microsoft Corp.This marks an important new step in building the next generation infrastructure of the Internet.Typically, companies like Microsoft and Facebook have joined larger consortiums of technology companies and telecom players to build — or invest in — these cables.