GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.What The Heck Are Generally Accepted Accounting Principles?Generally accepted accounting principles (GAAP) refer to a common set of accounting principles, standards, and procedures issued by the Financial Accounting Standards Board (FASB).

Public companies in the United States must follow GAAP standards when their accountants compile their financial statements.

law requires businesses that release financial statements to the public, and companies that are publicly traded on stock exchanges to follow GAAP guidelines.Principle of regularity: GAAP-compliant accountants strictly adhere to established rules and regulations.Principle of consistency: Consistent standards are applied throughout the financial reporting process.Principle of sincerity: GAAP-compliant accountants are committed to accuracy and impartiality.Principle of the permanence of methods: Consistent procedures are used in the preparation of all financial reports.Principle of non-compensation: All aspects of an organization's performance, whether positive or negative, are fully reported with no prospect of debt compensation.Principle of prudence: Speculation does not influence the reporting of financial data.Principle of continuity: Asset valuations assume the organization's operations will continue.Principle of periodicity: Reporting of revenues is divided by standard accounting time periods, such as fiscal quarters or fiscal years.Principle of materiality: Financial reports fully disclose the organization's monetary situation.Principle of utmost good faith: All involved parties are assumed to be acting honestly.And What Are the Basic Principles of Accounting?The Business as a Single Entity Concept- A business is a separate entity in the eyes of the law.

All its activities are treated separately from that of its owners.

In the United States, all the numbers have to be expressed in US dollars.

The stock market crash of 1929 and the Great Depression that followed, shattered the public’s faith in the economy and it’s governance.

On July 18, 2016, VMware announced the results of its Q2 operations.

Their rating were not raised by any analyst whatsoever although the price target had been raised by many modestly.After reporting a disappointing Q3 earning in last October, VMware has got a new breather with the 19 percent increase in its shares.

As compared to the unchanged IGV index, VMW shares have appreciated by nearly 14 percent.The shares have remained cheap.

Growth still remains the biggest question.

When earnings got released in October, there was a sharp drop in the company's shares based on the operating performance.In the next two weeks, there was a drop in shares as they lost 37 percent of their existing value.

Growth of revenue in the quarter remained pretty consistent with the growth witnessed in previous several quarters.There was an overall growth of 6 percent in the quarter while service growth remained 9.3 percent for that specific period.

GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.What The Heck Are Generally Accepted Accounting Principles?Generally accepted accounting principles (GAAP) refer to a common set of accounting principles, standards, and procedures issued by the Financial Accounting Standards Board (FASB).

Public companies in the United States must follow GAAP standards when their accountants compile their financial statements.

law requires businesses that release financial statements to the public, and companies that are publicly traded on stock exchanges to follow GAAP guidelines.Principle of regularity: GAAP-compliant accountants strictly adhere to established rules and regulations.Principle of consistency: Consistent standards are applied throughout the financial reporting process.Principle of sincerity: GAAP-compliant accountants are committed to accuracy and impartiality.Principle of the permanence of methods: Consistent procedures are used in the preparation of all financial reports.Principle of non-compensation: All aspects of an organization's performance, whether positive or negative, are fully reported with no prospect of debt compensation.Principle of prudence: Speculation does not influence the reporting of financial data.Principle of continuity: Asset valuations assume the organization's operations will continue.Principle of periodicity: Reporting of revenues is divided by standard accounting time periods, such as fiscal quarters or fiscal years.Principle of materiality: Financial reports fully disclose the organization's monetary situation.Principle of utmost good faith: All involved parties are assumed to be acting honestly.And What Are the Basic Principles of Accounting?The Business as a Single Entity Concept- A business is a separate entity in the eyes of the law.

All its activities are treated separately from that of its owners.

In the United States, all the numbers have to be expressed in US dollars.

The stock market crash of 1929 and the Great Depression that followed, shattered the public’s faith in the economy and its governance.

Record Revenue of $47.7 million, up 21.8% sequentially and 113.1% year-over-yearGrid Dynamics Holdings, Inc. (Nasdaq: GDYN) (“Grid Dynamics”), a leader in enterprise-level digital transformation, today announced results for the second quarter ended June 30, 2021.We are very pleased to report the highest quarterly revenue in the company’s history.

As we enter into the second half of 2021, we continue to see strong demand and are confident of our third quarter and full year 2021 outlook as customers continue prioritizing their digital transformation initiatives by seeking our expertise around cloud transformation, data science and machine learning.Our non-retail industry verticals represented 73.3% of revenue in the second quarter and grew 15.4% on a sequential basis and 90.3% on a year-over-year basis.

Totaling 33.8% of our second quarter revenue, the Technology, Media and Telecom vertical grew 11.8% on a sequential basis and 34.6% on a year-over-year basis and represented the company’s largest vertical.

During the second quarter we had 212 customers, 161 coming from our acquisitions of Daxx and Tacit and the remaining of 51 from our organic business.

Since going public in March 2020, we have doubled our revenue, successfully navigated the company through the pandemic, completed two strategic acquisitions, and have announced the redemption of all unexercised public warrants on August 30, 2021.

Non-GAAP gross profit was $19.9 million or 41.8% of revenue, compared to non-GAAP gross profit of $15.4 million or 39.5% of revenue in the first quarter of 2021 and to Non-GAAP gross profit of $8.4 million or 37.8% of revenue in the second quarter of 2020.GAAP Net loss attributable to common stockholders was $(1.5) million, or $(0.03) per share, based on 54.4 million weighted-average common shares outstanding, compared to GAAP Net loss attributable to common stockholders of $(2.1) million or $(0.04) per share based on 51.6 million weighted-average common shares outstanding in the first quarter of 2021 and to GAAP Net loss of $(2.2) million, or $(0.04) per share, based on 49.6 million weighted-average common shares outstanding in the second quarter of 2020.

The original English books are actually known as International GAAP 2020.This guide takes into consideration each accounting standards along with other relevant rules issued before September 2019.Keeping the present amount of international convergence of accounting criteria needs continued dedication from all integrated jurisdictions.This can't be considered for granted provided the increasing desire within the world to deliver management returned from the international to the regional or national level.

In the opinion of ours, enabling IFRSs to migrate to hometown varieties in the optimism of broader acceptance would diminish the present advantages in terms of price, clarity and quality of international economic reporting in exchange for an unsure future not having a definite mechanism for longer term convergence.

Particularly, any upgrades and simplifications that could come up from the draft with value to impairment and goodwill will be evaluated by both compilers and auditors and users.

The IASB goes on to focus on different elements of its Improving Communication to come down with Financial Reporting initiative, for example main financial statements, managing commentary and taxonomy.

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced financial results for the third quarter ended September 30, 2021.“With the holiday season fast approaching, the improvements we’ve made this quarter to the MarinOne ecommerce module will help ensure our advertisers get the most from their marketing investments across retail media, search and social,” said Chris Lien, CEO of Marin Software.Third Quarter 2021 Product Highlights:Added new Insights, including Amazon Keyword Expansion, Amazon Negative Keyword Expansion, Top Performing Amazon Ads, Amazon Keyword Match Type Expansion, Low Volume Bid Strategies, and Bid Changes Preview.Integrated SEO data from Google Search Console to improve revenue and ROAS by focusing investment on those targets that can benefit the most.Expanded the eCommerce module to include Instacart, Google Shopping, Microsoft Shopping, and Criteo Retail, enabling a comprehensive view across publishers including Amazon.Added reporting support for Amazon Sponsored Display Audience targets.Introduced support for keyword recommendations on new Amazon groups, allowing advertisers with no existing keywords to get started quickly.Introduced ad extension reporting across Google Sitelinks, Call Extensions, Callout Extensions, and Mobile App Extensions.

An “All Extensions toggle” allows users to switch conveniently between just those extensions with traffic, or the complete list.Introduced client-level forecasting charts into the Dashboard to streamline decisions.Added optimization support for Google Dynamic Search Ads, to increase revenue and/or ROAS.Introduced the ability to apply Bid Overrides via the multi-edit workflow.Added the ability to roll up data by publishers and campaigns, allowing users to compare performance across publishers (i.e.

Google vs. Microsoft vs. Facebook).Introduced Client Tags in MarinOne, which allows users who run multi-client reports with Client Tags to do their reporting in MarinOne.Added additional options to the ‘More’ menu in MarinOne Engine, including History, Settings history, and Settings link.Introduced an Activity Log for MarinOne Social for users to see the status of their work more easily.Added the Sync button to MarinOne Social, allowing users to bring down changes from Facebook more easily.Enhanced the Help experience, serving guided tours, support center results, certification, What’s New content, and access to the support team from a comprehensive, in-app menu.Third Quarter 2021 Financial Updates:Net revenues totaled $6.2 million, a year-over-year decrease of 9% when compared to $6.8 million in the third quarter of 2020.GAAP loss from operations was ($3.3) million, resulting in a GAAP operating margin of (53%), as compared to a GAAP loss from operations of ($4.3) million and a GAAP operating margin of (63%) for the third quarter of 2020.Non-GAAP loss from operations was ($3.0) million, resulting in a non-GAAP operating margin of (48%), as compared to a non-GAAP loss from operations of ($2.8) million and a non-GAAP operating margin of (42%) for the third quarter of 2020.Reconciliations of GAAP to non-GAAP financial measures have been provided in the financial statement tables included in this press release.

An explanation of these measures is also included below, under the heading “Non-GAAP Financial Measures.”Cash, cash equivalents and restricted cash were $50.2 million in the aggregate at September 30, 2021.Raised net proceeds of $38.8 million from issuances and sales of common stock under the Company’s “at-the-market” securities offering facility, at a weighted average sales price of $9.27 per share.Filed a new $100.0 million shelf registration statement with the SEC, which includes a $50.0 million “at-the-market” securities offering facility, pursuant to which we may be able to issue and sell additional shares of our common stock.Entered into a new three-year revenue share agreement with Google.Financial Outlook:Marin is providing guidance for its fourth quarter of 2021 as follows:Forward-Looking GuidanceIn millions          Range of Estimate    From  To  Three Months Ending December 31, 2021       Revenues, net $5.6  $6.1  Non-GAAP loss from operations  (4.5)   (4.0)  The Q4 revenue guidance includes estimated Q4 revenues under the new Google revenue share agreement, under which the Company expects to earn quarterly revenue commencing October 1, 2021 that will be approximately $0.5 million less than the average quarterly revenue recognized under the expiring agreement with Google during the first three quarters of 2021.

Non-GAAP loss from operations includes the impact of a non-recurring charge of approximately $0.7 million related to incentive-based compensation for achievements expected to occur in the fourth quarter and excludes the effects of stock-based compensation, amortization of internally developed software and intangible assets, impairment of goodwill and long-lived assets, capitalization of internally developed software, CARES Act employee retention credits and non-recurring costs associated with restructurings and divestitures.Additionally, the Company does not reconcile its forward-looking non-GAAP loss from operations, due to variability between revenues and non-cash items such as stock-based compensation.

The GAAP loss from operations includes stock-based compensation expense, which is affected by hiring and retention needs, as well as the future price of Marin’s stock.

Our accounting experts can discover work in a wide range of various work settings.

Fiscal reports mirror a substance's past presentation and current position dependent on a lot of norms and rules known as GAAP (Generally Accepted Accounting Principles).

GAAP alludes to the standard system of government for money related bookkeeping utilized in some random locale.

This, by and large, incorporates bookkeeping models (for example Worldwide Financial Reporting Standards), bookkeeping shows, and decides and guidelines that bookkeepers must follow in the readiness of the budget reports.

Financial bookkeeping requires nitty gritty learning of the bookkeeping system utilized by the peruse of an organization's budget summaries, for example, Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS).

If you've at any point applied for separate company credit, you realize you have to give specific financials to the bank to consider.

IntroductionAccounting is an art of recording classifying and summarizing transactions which are financial in a dignified manner and to interpret the results thereof.

There are numerous concepts involved in Accounting.

In given below these concepts are discussing in detail:General Accounting FrameworkThe General Accounting Framework is a lot of arrangements and guidelines for bookkeeping which the organizations and their bookkeeping experts ought to pursue while setting up the budget reports of the firm.

Sound accounting guidelines are a blend of bookkeeping norms set by the Federal Accounting Standard Board (FASB).

These gauges are valuable for a firm to set up its budget summaries.Aims and Objectives of the General Accounting Framework The fundamental points and destinations to shape Generally Accepted Accounting Framework (GAAP) are to ensure that the monetary announcing practices of a firm are translucent.

Additionally, the Generally Accepted Accounting Framework (GAAP) likewise fills the need to realize that the detailing practices of a firm are clear and pursued consistency from one business substance to the next business element.Generally Accepted Accounting PrinciplesThe following are the Generally Accepted Accounting Principles (GAAP) that are used by firms over the entire globe to make their financial reporting practices transparent.Regulatory PrinciplesIt is obligatory on the accounting professionals to stick with the accounting policies and principles at the time of preparing the financial statements of the firm.Consistency PrinciplesBookkeepers and Accountants should necessities to follow the same models all through the bookkeeping revealing so as to make the announcing free from misquotes and mistakes.

There are various sorts of accounting which the association can pursue according to the extent of its work to provide food the decent variety of the need of the different partners of the organization.Our accounting experts can discover work in a wide range of various work settings.

Fiscal reports mirror a substance's past presentation and current position dependent on a lot of norms and rules known as GAAP (Generally Accepted Accounting Principles).

GAAP alludes to the standard system of government for money related bookkeeping utilized in some random locale.This, by and large, incorporates bookkeeping models (for example Worldwide Financial Reporting Standards), bookkeeping shows, and decides and guidelines that bookkeepers must follow in the readiness of the budget reports.Tax Accounting This field is worried about the conglomeration of budgetary data into outer reports.

Financial bookkeeping requires nitty gritty learning of the bookkeeping system utilized by the peruse of an organization's budget summaries, for example, Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS).Or on the other hand, if an organization is freely held, it requires the learning of the benchmarks gave by the administration substance liable for open organization detailing in a particular nation.There are a few vocation tracks engaged with monetary bookkeeping.

If you've at any point applied for separate company credit, you realize you have to give specific financials to the bank to consider.This field is worried about the correct consistency with charge guidelines, charge filings, and duty wanting to lessen an organization's taxation rate later on.

There are different expense strengths, following the assessment supervisor position.Assessments Accounting Duty bookkeeping is basically what it seems like.

FinAlyzer a robust & simplified Financial Consolidation, Analysis & Reporting SoftwareFinAlyzer accelerates automation for Finance & Accounting officeFinAlyzer is useful for CFO’s, Financial Controllers & Financial Analysts for their financial close & reporting It is especially useful for organizations that are either Multi-entity, Multi-segment or have Multi-reporting requirements such as Management financial reporting, Investor reporting, statutory financial reporting etc.FinAlyzer supports IFRS, US-GAAP, In-GAAP, IndAS Any other local statutory reporting formats can be supported through simple configuration.It is Fast to implement, Cost-effective & Easy to learn & useAccelerate Digital Transformation of Reporting Function with FinAlyzerImplementing FinAlyzer takes Half the Time & a fraction of the cost compared to traditional EPM solutions.

It cuts down the time to consolidate & report by as much as 60-65%FinAlyzer helps in setting up Automatic Cost Allocation Rules thereby allowing Profitability Tracking to your P owners.Eliminates Compliance Risks & huge compliance costs, through Fast & Accurate Reporting.

FinAlyzer provides Pre-configured Models for MIS, IndAS, IFRS & USGAAP, thereby making Roll-outs Faster.FinAlyzer is the only Unified Platform that automates all aspects of management & statutory financial consolidation & reporting.Scheduled Interface helps in Straight through Processing, reporting & keeping the data current.FinAlyzer is the only Unified Platform that automates all aspects of management & statutory financial consolidation & reporting.