Creatio, a global software company that provides a leading no-code platform for process management and CRM, today announced it has been named a Leader in the September 2021 GartnerMagic Quadrant for B2B Marketing Automation Platforms (previously Gartner Magic Quadrant for CRM Lead Management) (1).

It is the 3rd time Creatio has been named a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms.The report evaluates 13 vendors, on the basis of their Ability to Execute and Completeness of Vision to provide readers with an unbiased assessment of how well these vendors are performing against Gartner market views.

Creatio has received a position in the Leaders Quadrant.Gartner defines “B2B marketing automation platforms as software that supports lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels”.

According to Gartner, “B2B marketing automation platforms are designed to primarily support B2B use cases, but they may also be applicable to B2C organizations selling high-consideration products and/or B2B2C models with more complex, indirect sales processes.” In their market overview, Gartner notes that “to help maintain the integrity of lead workflows, integration between marketing automation and SFA systems is critical.”The evaluated product, Marketing Creatio, is a marketing automation platform that helps organizations to streamline lead-to-revenue cycle with no-code.

Marketing Creatio offers powerful capabilities for segmentation and audience management, end-to-end lead engagement, omnichannel campaigns, ABM workflows, AI/ML models to increase conversions and pipeline contribution, improve productivity and efficiency of go-to-market teams.

Marketing Creatio can be used as standalone product or as part of the unified no-code CRM platform to accelerate sales, marketing, service and operations.“Driving top-notch customer engagements is one of the key priorities for organizations today.

The relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organizations are thinking about the future, according to Gartner, Inc. Today’s new employment deal centers on positively impacting employees’ lives while improving talent outcomes for employers.Gartner analysts are discussing talent issues, and the challenges critical to all HR executives as they reimagine the future of work, at the Gartner ReimagineHR conference, taking place virtually in the Americas and EMEA today through Thursday.“Employers are focused on providing employees more flexibility than ever before, creating a shared purpose and building deeper connections with employees,” said Brian Kropp, chief of research in the Gartner HR practice.

“The organizations that get this right will have a more engaged workforce, greater employee retention and better ability to attract the best talent.”Flexibility Fuels PerformanceWhen the COVID-19 pandemic struck, nearly every employer shut down their workplace and employees began working from home full time.

While some employees are now back in the office, many continue to work remotely.

Progressive organizations have embraced radical flexibility, giving employees control over where, when, and how much they work.Gartner’s 2020 ReimagineHR Employee Survey of 5,000 employees from 1Q20 revealed that at typical organizations where employees work a standard 40 hours per week in the office, only 36% of employees were high performers.

When organizations shift from this environment to one of radical flexibility where employees have choice over where, when and how much they work, 55% of employees were high performers.“Offering employees more choices over when, where and how many hours they work, is not only better for employees, but also better for employers who end up with more high performing employees as a result,” said Mr. Kropp.The Need for a Shared PurposeCreating a shared purpose goes beyond corporate messages to real behaviors; leaders must actively get involved with the societal, cultural debates of the day.CEOs commonly get involved in current societal or cultural events by issuing a corporate statement, believing that by making a statement they will meet employees’ desires for the organization to get involved.However, Gartner research found that issuing a corporate statement degrades employee engagement when compared to doing nothing.

When organizations act – reallocating resources, changing suppliers, giving employees time off to volunteer – the number of highly engaged employees increases significantly.

Lots of trends come and go in this modern period of time, but few trends last longer than We Could Imagine.

Custom Software Development is one of them, which helps businesses to drive growth and revenue.In the few years, critical buzzwords have already occupied the Custom Software Development industry's reality and prove their value to many other businesses.

AI-First Software According to a Gartner study, Companies who have developed more than 4 AI projects are more likely to grab success for their projects in the coming years.

The latest is now about integrating AI in the existing web development solutions, It’s about emphasizing AI-first Software Development Engineering.

Artificial Intelligence becomes the centre point of Web Development Design.

The Mechanism behind security measures is that, in Blockchain data is encrypted, and chained with other Data entries.Benefits of Blockchain Technology are:- Transparency in TransactionsData Storage SafetySmart Contracts Low Code Development  Low Code is positively adopted by the top custom web application development.

It has been reported by media such as newspapers, TV, radios that most of the established brands, SMBs, and startups industries are being affected by COVID19 across the world.

The way it is increasing, it looks like Indian enterprises especially non-IT SMBs and Startups will struggle to deal with COVID19 circumstances.Globally, many organizations have adopted work from home or remote working concepts to avoid this situation.

But, as per Gartner report, In India, 54% of organizations do not have sufficient technology and resources that can help them to overcome this situation.

But still, there is a way for companies that remote working ideas will reduce the coronavirus’s effect on business productivity.Let me tell you that remote working technology is a part of unified communications as a service (UCaaS).

It’s not very expensive, any type of business whether a brand, SMBs or Startups can choose the unified communications based technology.

This technology has powerful features that enable users to work from anywhere at any time.

The emergence of new technologies in recent years has fuelled the progress of web development.

Starting from dynamic websites to web app solutions, standards of web design and development changed faster than they can be implemented.

Every year web development trends change to a greater or lesser extent, crafting new directions for businesses and web development companies.

Here’s the list of trends that will shape the future of web design and development ahead.Related Reading – COVID-19 Outbreak & Its Impact on On-Demand Delivery BusinessAccelerated Mobile Pages will lead the market.

However, it got noticed a few years back and is in huge demand these days due to its nature to help organizations build websites that load instantly and work seamlessly across all kinds of mobile devices.

Unlike any other technology, this technology pushes the boundaries of web design and development to bring a native mobile app-like experience for website users.

Customers wanted to integrate their CPQ and Billing with B2B Lightning while leveraging existing pricing rules and engines to automate the processes.

Once done, the subscription records will be displayed in the storefront.

Managed Self-Service The subscriptions accelerator functionality lets the user stay at the helm of his product purchases and licenses.

From adding seats to the contract and making amendments to the product, its quantity, and installment frequency to renewing, pausing, or canceling existing contracts, the user can do them all without any assistance.

For instance – If a buyer applies for a discount, they can raise a code request and the CSR will be notified, who will look into the details and offer discounts that will then reflect in the cart in real-time and the buyer will be notified of it.

The same validations can help add additional licenses to the existing subscription.

How does cloud computing technology benefit businesses?

In this section, we take a look at various factors through which cloud computing helps banking and financial companies 1.

Data SecurityA study by Gartner predicted that cloud workloads would reduce security incidents by 60% compared to traditional infrastructures.A breach of data is a major setback and bottleneck.

Businesses need to use only the amount of storage currently required; cloud computing works on a pay-as-you-use model.A cyber security professional ensures the best cloud security when you opt for cloud-based services.

A cloud computing architecture for such companies can streamline operations, helping them optimise all the departments within the organisation.What does this mean?

4. Business AgilityWith legacy IT infrastructure the overall growth of a finance-based service is staggered.