Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers.The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data privacy best practices.Ultimately, ADH will enable advertisers to easily access a broader suite of privacy-protected data and measurement services.“IAS is thrilled to be the first partner to provide advanced viewability, fraud, and brand safety metrics via Google’s Ads Data Hub,” said Lisa Utzschneider, CEO at IAS.“Marketers are now even better equipped to provide quality advertising experiences for YouTube audiences while maintaining a high degree of data privacy.”Google Ads Data Hub allows advertisers to understand how their advertising is performing across screens while limiting the use of user data, adding another layer of privacy protection for users while still enabling marketers to measure their YouTube ad campaigns.Combining advertiser data with event-level data from ad campaigns allows marketers to unlock insights, improve advertising efficiency, help achieve data-driven business goals, and yield more effective campaign optimization.“Marketers have made clear that they see a future where we are delivering consumer insights and media measurement that are both actionable and privacy-centric.We’re pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in support of our continued effort and commitment to offering third-party measurement on YouTube,” said Prema Sampath, Senior Product Manager at Google.IAS is a member of the YouTube Measurement Program (YTMP) and is accredited to provide both Brand Suitability and Brand Safety services (including for Google’s premium ‘YouTube Select’ inventory).
 Azioes Technologies is one among the highest digital marketing companies in Hyderabad that vouches for growth and success to any business regardless of size and form with its tried and tested digital marketing strategies.This digital marketing agency features a crew of digital marketers who are adept at providing all the digital marketing services.Being a number one digital marketing services company, it provides PPC services, lead generation, program marketing and Google ads services, etc.to its global clients across the planet .Its lead generation services are availed by many brands and became the talk about the town because the marketers at Azioes Technologies are adept at bringing quality leads within the stipulated time.'
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This paid advertising is seen as the most effective digital marketing strategy, you can apply to your marketing campaigns.PPC ads run on a variety of platforms viz social media channels and search engines like Google, Bing, etc.In Google Ads, when you type any keyword search query, you’ll get results to appear at the top.Or these ads can also be seen on the websites, which are the components of the Google display network.Identify the objective .Since the goal of every research is to find a target audience that ultimately moves to conversions of running those paid advertisements campaigns.How to start customer research?Before launching an Ads campaign, you should first focus on your customer’s taste, what do they want, what they are exactly looking for?Start pulling the trigger by selecting some keywords, but wait, what if, your customers are not searching for the keywords and phrases you target?Whether you are planning to increase your sales or subscribers, it is very important to know, what are you starting with, otherwise, it will be too late to run ads and will ultimately give you no returns.Draw on customer data, you are currently having, go for buyer personas, to help yourself with relevant keywords, you want them to appear, when a user searches for the stuff you sell.Make a list and begin.2.There is various online free and paid keyword selections and planning tools, available in the market, what we recommend is Google Keyword Planner,What is (Top – 1) strategy?Prepare a separate spreadsheet.Generate keywords, usingkeyword analysis PickLong Tail keywords, which are less competitive.Choose the middle option.Include negative keywords in your first Google PPC campaign.This is a hyper-segmentation phase of paid advertising.This will exclude that category of audience, which has nothing to do with your items.It saves your money and turning out a best Google PPC strategy to avoid irrelevant clicks.5.
The EU has officially opened an investigation into Google's acquisition of Fitbit. Google announced it planned to buy Fitbit for $2.1 billion in November, but the deal has yet to get regulatory approval. The EU investigation will focus on whether the acquisition would give Google an unfair advantage over competitors by hoovering up Fitbit user data. Google's senior vice president of Devices and Services put out a blog post on Tuesday defending the acquisition. Visit Business Insider's homepage for more stories. The EU has officially opened an in-depth investigation into Google's planned $2.1 billion acquisition of wearables company Fitbit. The European Commission, which was already conducting a preliminary investigation of the deal, announced the probe on Tuesday. The investigation will center on whether Google's acquisition of Fitbit will allow it to hoover up health data, which could in turn give Google an unfair advantage over competitors. EU competition commissioner Margrethe Vestager said in a statement: "The use of wearable devices by European consumers is expected to grow significantly in the coming years. This will go hand in hand with an exponential growth of data generated through these devices. This data provides key insights about the life and the health situation of the users of these devices. Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition." Sources previously told Reuters a full-blown investigation was on the way, and that it will take about four months to complete. Google announced it had agreed to buy Fitbit for $2.1 billion in November. Last month the tech giant formally promised the EU it would not use health data from Fitbit to target ads at Google users. On Tuesday, Google's Senior Vice President of Devices and Services Rick Osterloh put out a blog post defending the acquisition. "This deal is about devices, not data. We've been clear from the beginning that we will not use Fitbit health and wellness data for Google ads," Osterloh wrote, referring back to Google's promise not to use health data for ad targeting. "We appreciate the opportunity to work with the European Commission on an approach that addresses consumers' expectations of their wearable devices. We're confident that by working closely with Fitbit's team of experts, and bringing together our experience in AI, software and hardware, we can build compelling devices for people around the world," he added.Join the conversation about this story » NOW WATCH: How waste is dealt with on the world's largest cruise ship
Google Chrome extension shows the types of personal data used to inform ad selection on any page.
Competition on the web has increased, but it isn’t the only reason for hiring a digital marketing agency California.For example, if your target audiences are business executives then you should put more focus on LinkedIn.Facebook with over 2.27 billion users is the only platform suitable for every need including business and personal.When new platforms are popping up every day; when there is a platform for specific needs and users, you shouldn’t take chances as compromising on marketing could cost your dearly in terms of website traffic, leads and sales.It is better to hire a digital marketing company California that is capable of optimizing your business for every platform.It works with a detailed plan that shows how the web traffic would grow.
New emails released as part of Wednsesday's Congressional tech antitrust hearing reveal a fascinating exchange between Google executives who were considering buying YouTube back in 2005. The emails reveal that Google thought it could buy YouTube for just $50 million. "They want something in the $500M range, something like 'the MySpace deal'" one exchange reads. Months later, Google acquired the company for $1.65 billion in a historic deal. Visit Business Insider's homepage for more stories. In the wake of the big tech CEO Congressional antitrust hearing over, many new documents obtained by the committee have been released. Among them is a fascinating exchange of emails between various Google executives who were once noodling on the idea of buying YouTube. Emails running back into 2005 reveal how product managers on the Google Video team were watching YouTube closely and kicking around the idea of either partnering with the startup — or just purchasing the company outright. "Just curious — have we talked to the YouTube guys about coming here?" reads one email from Jeff Huber, who at the time was working on Google ads. "They're cranking interesting features a lot faster than we are, but don't likely have a backed have a backend that will scale or plan to make money. We...have those." Further emails on the thread reveal the team estimated YouTube's valuation as of late 2005 to be $10-$15 million. Just months later, of course, Google would go on to acquire YouTube. But before that happened, the emails show that some employees even talked down the YouTube tech at the time. "They aren't doing anything on their site where I say 'wow they have some big video brains there,' reads an email from one product manager, Peter Chane. But Google was very aware that it had competition: Yahoo was also circling the video platform. "I think we should talk to them, if nothing else to make it more expensive for Yahoo," wrote Jeff Huber in an email including Susan Wojcicki, now the CEO of YouTube, but who at the time was VP or product management at Google proper. A couple of days later, on November 8, Google cofounder Larry Page also threw out the idea of a buy. "I think we should look into acquiring them... note they were recently funded by Mike at Sequoia," he wrote in an email to David Drummond, then Google's senior VP of business development and general counsel, in an apparent reference to venture capitalist and early YouTube investor Mike Moritz. As the various conversations continued, these newly-released emails reveal that Google originally valued YouTube far below the price it eventually paid. 'We think it will cost about $50M' According to the emails, in February 2006, then-Google CEO Eric Schmidt gave the go-ahead for Sean Dempsey, Google's principal of corporate development, to "discuss a serious offer from Google to acquire them." Schmidt asked for the likely cost of acquiring YouTube. "We think it will cost about $50M" was the response from Salman Ullah, Google's VP of corporate development. Larry Page replied: "Doesn't seem crazy to me…" But Dempsey returned with bad news in an email on February 13. "I spoke with YouTube on Friday, over the weekend and this morning. The net is that they want something in the $500M range, something like "the MySpace deal," he told Schmidt. "We had planned to meet in person this morning but when I floated a potential range up to $200M to test whether this myspace comment was real, they decided it wasn't worth having the meeting." Schmidt then responded, telling Dempsey: "Please do figure out a way for us to help them achieve their vision. We won't be pursuing them as an acquisition." Further exchanges reveal that, aware YouTube was looking for the "MySpace" valuation, Google wanted to find other ways to work with the company. But as photo and video became a growing point of interest for Google, so did the executives' awareness of YouTube's potential.  "If we pass the deal will go to Yahoo or Youtube," reads one email sent by Google product manager Peter Change in early February 2006 in a discussion over a potential partnership with videocamera manufacturer Pure Digital. "Yahoo wants to create a Yahoo branded camera and have a Yahoo video storage service on the backend." He later mentions the idea of "a Google branded camera." Google wouldn't acquire YouTube until October that year, but Yahoo was still a possibility right down to the last second, as YouTube's founders revealed in a tell-all to Business Insider. Google couldn't lgt go  And inside Google, emails reveal that executives couldn't let go of the idea of an acquisition. "So what did Eric say today...about video. Bill mentioned it was discussed," wrote Susan Wojcicki in an email on May 1, 2006. "Just that youtube kicked our butts," replied former Google Senior VP Jonathan Rosenberg. "I was surprised he just noticed. I guess I should send him competitor updates more regularly. We have been focused on them for the last few months," said Wojcicki. It was the YouTube cofounders Steve Chen and Chad Hurley who ultimately proposed the $1.65 billion to Google – in a deal that the search giant accepted that October. Larry Page, Sergey Brin, and Eric Schmidt all showed up at YouTube's San Bruno, California office to announce the acquisition with the cofounders. As one YouTube employee put it, it was "pretty balls to the wall." Be sure to read the full history of the acquisition from the perspective of YouTube's founders.Join the conversation about this story » NOW WATCH: The rise and fall of Donald Trump's $365 million airline
Google Cloud is competing with Amazon Web Services and Microsoft for bigger share in the fast-growing cloud market. These 22 executives are leading Google's bid to expand its reach in cloud computing. These executives are focused on expanding sales, partnerships, and customer relationships, as well as building technology like artificial intelligence and cloud infrastructure. Click here for more BI Prime stories.  With Amazon and Microsoft gobbling up large portions of the share on the cloud market, Google Cloud is playing catch-up. Still, with former Oracle veteran Thomas Kurian now well into his second year as Google Cloud CEO, the search giant has expanded on its cloud ambitions. Last year, it hired a new leader, Robert Enslin from SAP, to head sales, customer operations, and partnerships. During its most recent earnings call in April, Alphabet revealed that Google Cloud generated $2.8 billion in revenue in the past quarter, a 52% year-over-year increase. Google CEO Sundar Pichai had also said Google Cloud plans to triple its sales force in the next few years. On top of that, Google Cloud recently made changes in its sales organization to go after bigger customers and reward high-performing sales employees.  Google Cloud is also releasing more products to cater to the enterprise. For example, last year it launched Anthos, a hybrid cloud product – meaning it allows customers to run their applications and data not only on Google Cloud, but also on private data centers. Notably, it can even run on rival clouds – a strategy Kurian reportedly tried to execute at Oracle. With Anthos, Google Cloud beat Amazon to launching a generally-available hybrid cloud product. It's also launching products to hone in on specific industries like retail and telecommunications. Some analysts say that these changes at Google Cloud, which seem to be borrowed from Oracle, could drive a cultural clash. "Today, Google's enterprise division is very different than it was just a few years ago as it continues to change its attitude toward understanding customer needs and 'meeting the customer where the customer is,' David Smith, distinguished VP analyst at Gartner, wrote. "New bold leadership at Google Cloud is allowing more focus on opportunities that leverage synergies between its cloud business and advertising and marketing." Read more: Google Cloud has a new program to assign its best salespeople to go after the biggest customers — but Google employees say it makes it harder for current salespeople to advance Still, experts say Google Cloud is playing up its strengths. Some of its advantages, customers say, are its innovation. Another is its deep roots in Kubernetes, a cloud project for running large scale applications that was started by Google engineers. It's also partnering with smaller companies that built their business around open source software. As Google Cloud aims to become a larger cloud player, these are the 22 executives who are leading the charge.SEE ALSO: Here's how VMware is putting its $550 million acquisition of Heptio to work as it builds a new future around Kubernetes, the red-hot cloud software created by Google Thomas Kurian is making big changes as Google Cloud's CEO. Title: CEO, Google Cloud Thomas Kurian joined Google in November 2018. He took the place of former Google Cloud CEO Diane Greene, who announced her departure late last year.  Before Google, Kurian spent 22 years at Oracle, where he most recently served as the president of product development. And prior to Oracle, he worked at McKinsey as a business analyst and engagement manager. Currently, Kurian serves as a member of the Stanford Graduate School of Business Advisory Council and Princeton University School of Engineering Advisory Council. Recently, Business Insider reported that under Kurian, Google Cloud has changed how it compensates salespeople to focus more on bonuses and incentives – a move that's similar to what Oracle does. "He's basically applying the Oracle playbook," Jeb Su, vice president of advanced technologies at Atherton Technology Research, told Business Insider. "He's reinforcing the sales force and changing how salespeople are paid...What Kurian is doing is really transforming Google Cloud as a real enterprise software company with the right incentives in terms of sales and with the appropriate salesforce." Overall, David Smith, distinguished VP analyst at Gartner, believes that Kurian is doubling down on the enterprise efforts that former Google Cloud CEO Diane Greene began. "With the arrival of Thomas Kurian, we see more discipline in pricing and a renewed, more focused investment in building a larger, more capable enterprise sales team," Smith wrote. "These are encouraging signs, but we believe there will still be a transition period of several years as sales teams are built and/or reoriented to sell the traditional enterprise value propositions of the public cloud," Smith said.  Robert Enslin spent nearly three decades at SAP. Title: President of Global Customer Operations Robert Enslin joined Google Cloud in April to head up global customer operations, which includes sales and working with customers and partners. Before Google, Enslin spent 27 years at SAP and served in various sales and operations roles. Most recently, he worked as president of the cloud business group and an executive board member. At SAP, he developed and managed the company's cloud product portfolio. Besides working in tech, Enslin sits on the Board of Directors of Discovery Limited in South Africa and the container startup Docker. Jeb Su, vice president of advanced technologies at Atherton Technology Research, says Enslin is bringing a major focus on customers from SAP to Google Cloud. "He's doing two things," Su said. "First of all, he's really there to understand what are the needs of enterprise customers. That's really important because you can have the best technology in the world, but if you can't understand what customers need it's pointless. Then from that understanding of customers, he's really building solutions, and that's what Google lacks." Hiring Enslin was one of Google's "significant strides" to make its cloud business more viable, David Smith, distinguished VP analyst at Gartner, wrote. "Actions include hiring Thomas Kurian and Rob Enslin, strategic investments in sales and marketing, and partnerships with integrators and service firms to drive more enterprise adoption," Smith wrote. "We look for increased focus on the enterprise to pay dividends for Google as it gains greater adoption over the next year." Before Google, John Jester worked at Microsoft for nearly 20 years. Title: Vice President of Customer Experience John Jester is the vice president of customer experience at Google Cloud. This means he's responsible for developing and executing strategies that make sure customers are getting good value out of Google Cloud. In other words, this includes professional services, training, and customer support. Before Google, Jester worked at Microsoft for 20 years. Most recently, he was the corporate vice president of worldwide customer success, where he started a new organization to help Microsoft's customers adopt its Azure cloud.  He had also served as vice president of worldwide specialist sales, where he led enterprise sales strategy for Microsoft's cloud services, as well as general manager of global accounts, where he was responsible for Microsoft's top 100 enterprise customers. Kirsten Kliphouse joined Google Cloud from Red Hat in 2019. Title: President of North America Sales Kirsten Kliphouse leads Google Cloud sales across North America. She joined in July, and is based in Florida.  Most recently, she served as senior vice president and general manager of North America Commercial Sales at Red Hat. There, she led sales, marketing, consulting, among other things.  Before that, she was CEO of an early-stage connected devices company called Yardarm Technologies, and spent nearly 10 years at Microsoft in various leadership roles, such as vice president of enterprise sales and partners, and corporate vice president of the customer service and support division. "She's the next in the series of new leaders that Thomas Kurian and Rob Enslin are bringing in," Tony Safoian, CEO of SADA Systems, a Google Cloud partner, told Business Insider. "They're deploying certain structures in their go-to-market plan that are more meaningful to partners and create a better customer experience."   Urs Hölzle was Google's first Vice President of engineering. Title: Senior Vice President of Technical Infrastructure As senior vice president of technical infrastructure, Urs Hölzle oversees how servers, networks and Google's data centers are designed and operated, as well as how Google Cloud's software infrastructure is developed. He makes sure Google Cloud's infrastructure is available to developers worldwide.  Hölzle was Google's first vice president of engineering, and he helped the search giant scale up its technical operations in its early days to become the web giant that it is today.  Before that, he was an associate professor of computer science at the University of California, Santa Barbara. Kevin Ichhpurani is a 12-year SAP veteran. Title: Corporate Vice President of Global Ecosystem Kevin Ichhpurani serves as the corporate vice president of global ecosystem and business development. Over nearly 24 years in the technology industry, he has led global strategy, venture capital, mergers, and acquisitions. Most recently, he served as executive vice president and corporate officer of GE Digital. Prior to that, he was a senior partner of global markets at Ernst and Young. And before that, he spent 12 years at SAP, where he had served as executive vice president and head of business development and global ecosystem.     Before Google, Carolee Gearhart worked at GE Digital. Title: Vice President of Worldwide Channel Sales Carolee Gearheart has worked in the industry for over 20 years, including nearly seven years at SAP.  Currently, Gearheart is the vice president of worldwide channel sales at Google Cloud. In her role, she's responsible for global channel strategy and Google Cloud's relationship with reseller partners.  Before Google Cloud, she served as chief ecosystem at channels officer at GE Digital, where she led the strategy and execution for GE Digital's partner relationships. Andrew Moore has conducted research on big data and helping robots be more useful. Title: Head of Google Cloud Artificial Intelligence Andrew Moore, PhD, became the head of Google Cloud Artificial intelligence in January. But he's no newcomer to Google. Before Google, he worked for 13 years as a computer science professor at Carnegie Melon University. Starting in 2006, he worked at Google and was the founding director of Google's Pittsburgh engineering office, where he's still based.  From 2011 to 2014, he served as the vice president of engineering for Google Commerce, which includes Google's shopping and offers features.  He took a four-year hiatus in 2014 to become the dean of Carnegie Melon University's School of Computer Science. Now, he's back at Google heading up Google Cloud Artificial Intelligence. Moore conducts research in big data, meaning that he applies statistical methods and math formulas to analyze massive quantities of information like web searches, astronomy, and medical records. Previously, he has also conducted research on improving the ability of robots to sense and respond to the world around them. Will Grannis founded Google Cloud's CTO office. Title: Managing Director of CTO office Will Grannis founded Google Cloud's CTO office, which is a team of senior engineers that help Google work better with its largest and most important customers.  Before joining Google five years ago, Grannis had worked as an entrepreneur, enterprise technology executive, and investor. He spent over six years at Boeing as a general manager leading product. Prior to working in tech, Grannis served as a captain in the US Army.   Eduardo Lopez, a 20-year Oracle veteran, just joined Google Cloud in 2019. Title: President of Latin America Sales Eduardo Lopez just joined Google Cloud in July after working at Oracle for 20 years. Now, he's leading the Latin America sales team. At Oracle, he most recently served as senior vice president for solution engineering, enterprise architects, and industry innovation. Lopez has spent much time working with the Latin America region. For example, at Oracle, he had held executive positions at Oracle's Latin America division. Prior to that, he was vice president of Oracle Brazil. Javier Soltero used to head up Office strategy at Microsoft. Title: Vice President and General Manager of G Suite Before working at Google Cloud, Javier Soltero was the head of strategy for Microsoft's Office productivity suite before leaving in November 2018. Now, he heads Google's own productivity offering, G Suite, which competes directly with Microsoft Office. Soltero joined as the vice president of G Suite in October 2019, overseeing apps like Gmail, Sheets, Docs, and Calendar. Google's G Suite had 6 million paying business customers at last count. Prior to Microsoft, Soltero was the CEO and cofounder of the mobile email startup Acompli, which was then rebranded to become the official Outlook mobile apps. While at Microsoft, Soltero also led its Cortana voice assistant, which competes with the likes of Amazon's Alexa, Apple's Siri, and the Google Assistant. Yolande Piazza spent over three decades at Citigroup. Title: Vice President of Financial Services In June, long-time Citi executive Yolande Piazza joined Google Cloud as its vice president of financial services. She leads the company's North American financial services sales and customer engineering teams. Under Kurian's leadership, Google Cloud has been ramping up its efforts to attract Wall Street firms and banks as customers. In July, Google Cloud announced Goldman Sachs and Deutsche Bank as customers. As the head of financial services at Google Cloud, Piazza helps with creating products aimed specifically towards Wall Street. Piazza spent 32 years at Citigroup, most recently as CEO of Citi Fintech, which leads mobile efforts for Cit's consumer bank. Lori Mitchell-Keller is leading Google Cloud's initiative to target specific industries. Title: Vice President of Industry Solutions Lori Mitchell-Keller serves as the vice president of industry solutions at Google Cloud, after joining in May. Prior to Google Cloud, she worked at German database giant SAP for 13 years. Under Kurian's leadership, Google Cloud is targeting six specific sectors: retail, financial services, health care, manufacturing, media and entertainment, and the public sector. Going after specific industries has been a major focus for Google Cloud. Mitchell-Keller leads this strategy, and works with the sales and marketing teams for each of those industries. While she was at SAP, Mitchell-Keller led sales and partner strategy for 20 industries, including financial services, healthcare, and retail. George Nazi has years of experience in the telecommunications sector. Title: Vice President of Industry Solutions in Telecommunications, Media, and Entertainment George Nazi serves as the vice president of industry solutions in telecommunications, media and entertainment, and joined in May. Prior to Google Cloud, he worked at consulting giant Accenture for nearly seven years. Google Cloud has been focusing on going after customers in the telecommunications sector, amid the rise in video streaming and 5G. Just in March, Google Cloud announced a partnership with AT&T to launch a version of its Anthos product for the telecom industry to help customers in that sector run applications on both their private data centers and the cloud. Besides developing strategy to win customers in the telecom, media, and entertainment industries, he also collaborates with Google Cloud's artificial intelligence team to develop new products.  Nazi had served as the global communications and media industry lead at Accenture. Eyal Manor has worked at Google for nearly 13 years. Title: Vice President and General Manager of Application Modernization Platform Eyal Manor has worked at Google for nearly 13 years now. Currently, as vice president of engineering and product at Google Cloud, he leads the development of products for developers like Anthos, a recent product that allows customers to run their applications on Google Cloud, private data centers, and other clouds as well. He also leads Google Kubernetes Engine, as well as its serverless products that allow developers to run applications without having to manage any of the infrastructure.  Before leading engineering at Google Cloud, he was the vice president of engineering at YouTube and a senior engineering director for Google Ads. Sunil Potti has worked at companies like Nutanix, Citrix, F5 Networks, and Cisco. Title: Vice President and General Manager of Security Sunil Potti leads the Google Cloud Security team and the development of the company's security products. His team makes sure Google Cloud is as secure as possible, an important advantage in the cloud wars.  Before joining Google Cloud last year, Potti had worked at a variety of enterprise tech companies, including Nutanix, Citrix, F5 Networks, and Cisco. Brigette McInnis-Day is an HR veteran of SAP. Title: Vice President of HR  As Google Cloud aims to triple its salesforce in the next few years, Brigette McInnis-Day is responsible for growing the company's workforce and developing talent. Google Cloud has big ambitions to hire more salespeople to target companies in specific industries and more engineers to build products that can take on AWS and Microsoft, so recruiting, hiring. and talent development will be crucial.  She joined Google Cloud last year as a veteran of SAP and SAP SuccessFactors, which is the company's human resource management software business. Most recently, she served as COO of SAP SuccessFactors. Amit Zavery is a 24-year Oracle veteran. Title: Vice President and General Manager of Business Application Platform Amit Zavery is responsible for building and expanding Google Cloud's business applications, such as Cloud Storage and the data warehouse BigQuery.  Before joining Google Cloud last year, Zavery spent over 24 years at Oracle in a variety of leadership roles. Most recently he served as the executive vice president of product development, where he oversaw over 4,500 engineers and led the company's product vision, design, development, and sales strategy for products. He also helped start and build Oracle's cloud platform. Rick Harshman has led operations in the Asia-Pacific region for Google Cloud and AWS. Title: Managing Director of Asia Pacific and Japan Rick Harshman is in charge of leading sales operations for products like G Suite and the Google Cloud Platform across the Asia Pacific region. There, Google Cloud is not only competing with rivals AWS and Microsoft, but also Chinese giants like Baidu and Alibaba, which currently have a larger market share worldwide than the search giant. He's also building out the team and strategy to expand across that region.  Before joining in 2016, Harshman was in charge of the same region region for Amazon Web Services and has also worked at Akamai Technologies as a senior sales manager. Chris Ciauri has led operations in the EMEA region at Google Cloud and Salesforce. Title: President of EMEA  Chris Ciauri works in London as the president of EMEA at Google Cloud, meaning he leads the sales organization and expanding business in Europe, the Middle East, and Africa.  Before joining Google Cloud last year, Ciauri spent 10 years at Salesforce, where he most recently also headed up sales and operations in that same region. He has also worked across other regions worldwide including Latin America and Asia. Hamidou Dia is a 20-year Oracle veteran. Title: Vice President and Global Head of Solutions Engineering  Hamidou Dia heads the team that helps customers understand their business issues, helps them use Google Cloud to solve business problems, and builds solutions to help them.  Before joining last year, Dia spent almost 20 years at Oracle and served in a variety of leadership roles. Most recently, he headed solutions engineering and cloud customer success for North America at the database giant. Nina Harding is a veteran of SAP, Microsoft, and Oracle. Title: Chief of Global Partner Programs and Strategy Reports to: Carolee Gearhart, vice president of worldwide channel sales at Google Cloud Nina Harding serves as Google Cloud's chief of global partner programs and strategy. Before Google, Harding worked as SAP for over 12 years, where she launched partner programs and led the company's partner strategies. Prior to that, Harding worked at Microsoft for about two years, where she helped advise its top partners on using Windows and other technologies. She has also spent time with startups like Cacheon and Formida, as well as a stint with Oracle for over seven years, where she built customer and sales programs. Do you work at Google Cloud? Got a tip? Contact this reporter via email at [email protected], Signal at 646.376.6106, Telegram at @rosaliechan, or Twitter DM at @rosaliechan17. (PR pitches by email only, please.) 
Walmart is rolling out a measurement tool to all of its advertisers that shows how online ads drive in-store and e-commerce sales. The retailer says the tool is its first step towards building an ad manager akin to the technology that advertisers use to buy ads on Amazon, Facebook, and Google. Walmart is also eyeing a bigger opportunity to sell in-store ads alongside the digital ads it already sells. Visit Business Insider's homepage for more stories. Walmart is ramping up its advertising ambitions with a new dashboard that it claims differentiates it from Amazon by showing brands how many people buy products in its stores after seeing an ad for the product. The dashboard, called Walmart Ad Center, measures the performance of digital ad campaigns and tracks metrics like ad clicks and impressions of their campaigns. The idea is to measure advertisers' return on ad spend by using device and loyalty card data, said Jeff Clark, VP of product and product marketing at Walmart Media Group. The dashboard — which Nestle, Procter & Gamble, and Mondelez have beta-tested — is also supposed to make it easier for advertisers by housing all their data in one place and updating it daily. Advertisers have had access to such data previously but had to either ask Walmart to pull a report each time they wanted to see the data or access parts of the data through other tools.  Clark said that the dashboard is Walmart's first step towards creating an ad manager platform of the sort that companies use to advertise on platforms like Amazon, Google, and Facebook. He also said that the dashboard would help advertisers balance ad spend when products are in high demand. During the coronavirus, retailers have run out of products like toilet paper and disinfecting wipes, making it hard for advertisers to know how to adjust their advertising budgets. Walmart does not break out how much money it makes from advertising but is thought to make a few billion a year from ad sales. EMarketer estimates Amazon will make $13 billion from advertising this year. Walmart is battling Amazon and other retailers for ad share The dashboard is the second big step that Walmart has taken this year to grow its advertising arm Walmart Media Group to compete against Amazon and other retailers like Target for ad dollars. In January, Walmart rolled out a self-serve ad platform and an API with a handful of adtech companies that automates ad buying on Walmart's website and app. Walmart said that the API has increased the number of advertisers it works with fivefold but did not say how many advertisers it has. Clark said the program would expand to include more adtech companies this year. Walmart Media Group sells two types of digital ads: Sponsored Product ads that appear in search results and display ads. Clark said that Walmart sees an opportunity to pitch ad formats that appear in its 4,700 physical stores, like promotions and signage, and use the first-party data collected from its loyalty program. "We know a lot about how America shops and what they buy," he said. "As we scale over time, the idea is to run digital and in-store ads to be able to capitalize on our physical footprint."SEE ALSO: Amazon is rolling out a tool that shows just how much Google and Facebook ads drive people to do their shopping on the e-commerce site Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
How much money a creator on YouTube can earn from a single video varies depending on the audience that watches it, the amount of time they spend watching, and how long the video is, among other factors. YouTube's Partner Program allows influencers to earn money directly off their channels by placing ads within videos, which are filtered by Google. We spoke to 15 YouTube stars who each shared the most they've made from a single video, from nearly $4,000 to $97,000.  Click here for more BI Prime stories. This is the latest installment of Business Insider's YouTube money logs, where creators break down how much they earn. Creators on YouTube often have no idea how much money they will earn off a single video after they upload it to the platform. While creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program, the amount advertisers pay YouTube per 1,000 ad views (the CPM rate) can vary wildly. Why is that? The ads that play in their videos are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest. YouTube star Shelby Church (1.4 million subscribers) told Business Insider that extending her videos to over 10 minutes long helped her channel earn more money because she could place more ads and boost her rate. And some topics, like finance, get a higher rate because the audiences they attract are valuable to advertisers. Many creators also try to avoid swearing or copyrighted music in their content because those factors can increase a video's chance of getting flagged by YouTube and demonetized. So if a creator does everything right in the eyes of YouTube, how much can they expect to make? Business Insider spoke to 15 creators with very different channels and they shared the most amount of money YouTube has paid them for a single video. This article has been updated to include additional creators. Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.Cathrin Manning — $3,886 Cathrin Manning started her brand in 2016 when she realized she was unhappy with her career path. First she started her blog, thecontentbug.com. After a year, she was able to transition out of her full-time job and into freelancing work.  In October of 2017, she created her YouTube channel as an extension of her blog. Now YouTube is her main platform. She mainly shares YouTube tips for creators who are looking to grow on the platform. She shares anything from how to understand and use the algorithm to grow faster on YouTube to how much money she makes from the platform.  Her most viewed video, titled "How Long It Takes To Get Monetized On YouTube," with 541,000 views, has made her $3,886, she told Business Insider in April.    Jessica Stansberry — $4,091 Jessica Stansberry began creating online courses and tutorials in graphic design in 2016.  She used YouTube and her blog to push out free tutorials and content to customers. Now she runs the YouTube channel "Hey Jessica" with 66,000 subscribers.  Her content is created as a resource for beginning to mid-level business owners who are looking to grow their presence online and market their business using digital-marketing tactics, she said. Her channel has videos like how to start an email list, how to grow on YouTube, and how to use specific software related to online marketing.  In 2017, with 500 subscribers, she decided to go all in on YouTube content creation, and see where it could go.  Her highest-earning video on YouTube is about how to use Trello, which is a project management system. This video has earned over $4,091 in one year, and is repeatedly her top-earning video each month, she told Business Insider in April.  The video was published over 2 years ago, she said and isn't her most viewed video. It has 24,000 views.    Amanda Ramirez — $4,800 Amanda Ramirez is a college senior who runs the YouTube channel Amanda Monroe (32,000 subscribers).  Ramirez started her YouTube channel in 2016 and now she posts videos about her college experience, fashion, and beauty.  Her most popular YouTube video is a college move-in vlog where she tours the sorority house she will be living in at The University of Arizona (828,000 views).  The video earned $4,800 in revenue from Google-placed ads, she told Business Insider in June.  "I was surprised but also not at the same time because I knew that those are the types of videos that I like watching, especially a sorority-house move in," she told Business Insider. "I didn't expect it to do as well as it did, but it helped a lot." Read the full post: How much a college YouTube influencer with 30,000 subscribers earns per month and what she made from her most popular video, which was about moving into her sorority Jade Darmawangsa — $5,000 Jade Darmawangsa is a YouTube creator and entrepreneur. Darmawangsa, 18, has 311,000 subscribers on her channel, which she launched in 2015.  Her video, "How To Grow with 0 Views and 0 Subscribers," which has 2 million views, earned her around $5,000, which is the most amount of money she's earned from a single video on YouTube, she said.  In 2018, YouTube featured Darmawangsa for 24 hours on its worldwide trending page as a "Creator on The Rise."  Today, she helps other social media influencers and young creators build channels and businesses online.    Kyra Ann — $6,000 Kyra Ann is a minimalist who shares her experience and tips on YouTube with her 77,000 subscribers. Her three main revenue streams are her day job at a nursing home, her YouTube channel, and the commissions she earns through affiliate links.  She told Business Insider in March that the most she's earned from a single YouTube video was about $6,000.  "I didn't keep any of that money," she said. "I actually threw it all to my student loans." Kyra earns more money a month from her YouTube channel than at her day job, she said. In February, she earned $1,817 from AdSense.  Read the full post: A minimalist YouTube creator shares exactly how much money she makes in a month with 77,000 subscribers — and what she spends Natalie Barbu — $8,000 Natalie Barbu is a 22-year-old social-media influencer and YouTube creator with 227,000 subscribers.  Barbu posts videos twice a week to YouTube about her day-to-day life experiences.  She started her YouTube channel about eight years ago, while she was in high school. She'd post videos talking about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she said. Barbu graduated with an engineering degree from NC State University and said while she was attending college, she began to take her channel more seriously. She would post one video to her channel a week about her college life experiences and what it was like to be a girl studying engineering, she said.  The most amount of money she's earned from a single YouTube video was around $8,000 from her video on how to start an online store, which has 390,000 views, she told Business Insider in February.  Read the full post (and watch the video): CRASH COURSE: An influencer explains how YouTube ads work, her advice for making more money, and how much she earns Maya Lee —$8,900 Maya Lee is a YouTube creator with 259,000 subscribers and a full-time elementary-school teacher.  Lee started her YouTube channel in 2017 and now posts productivity videos and vlogs about her daily life. Lee has several videos on her channel about waking up early. Her popular 2019 video, "Waking up at 5AM | My Productive Morning Routine" has 4.8 million views and has earned $8,900, she told Business Insider in July. That video continues to earn money each month and bring in thousands of new subscribers to her channel, Lee said. Her goal is to eventually have YouTube be her primary career, she said. "My hope is to be able to turn this full time," Lee said. "But for now I'm OK with doing teaching and YouTube at the same time."  Read the full post: A YouTuber with 250,000 subscribers explains how much money she makes from her videos, which is more than her salary from her day job as a teacher Ruby Asabor — $9,000 Ruby Asabor is a 22-year-old YouTube content creator and motivational speaker. She has 140,000 subscribers on her YouTube channel, Lavish Ruby, which she started four years ago, and today she has established several revenue streams around her digital business.  She said on average she earns between $2,200 and $2,500 for a every 100,000 views on YouTube.  Asabor's finance- and business-related videos target an older audience, which is favorable to Google's advertisers. Her average viewer is someone who cares about financial education and the advertisements that play in her videos will often be for banks or stockbrokers, she said. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience. The most she's earned from a single YouTube video is around $9,000, she told Business Insider in February.  Read the full post: A recent college grad living in New York says she makes a 6-figure income as a YouTube influencer. She broke down how she does it. Alyssa Kulani — $23,000 Canadian YouTube creator Alyssa Kulani has 676,000 subscribers.  Kulani, 20, said her first YouTube video was a vlog, which she uploaded to her YouTube channel when she was 13 years old, around 2012. By the time she was in high school, she had around 100,000 subscribers.  Kulani never finished high school, dropping out her senior year, she said. That's when she began working in retail, and soon after, her friends on YouTube, who had channels of their own, encouraged her to take her channel more seriously because she was "missing out on a huge opportunity." In late 2018, YouTube's algorithm picked up and recommended a video she posted in October of that year titled, "Telling my best friend I like him...*PRANK*," which prompted the video to go viral and gain 4 million views.  She told Business Insider in November, that she earned $23,000 from that video, and that she continues to make money from it today.  Read the full post: A 20-year-old YouTube creator explains how she earned $23,000 in ad revenue from a single video Shelby Church — $30,000 Shelby Church is a YouTube creator with 1.4 million subscribers. In 2019, Church said she earned around $140,000 from YouTube ads, which is more than double what she made in 2018. Last year, she realized that if she extended her videos to over 10 minutes, she could include more ads and earn more money. She said she usually includes one pre-roll ad before the video (which is the default on YouTube), and two ads within the video, three or four minutes apart. Her videos are typically about 10 to 12 minutes. Her video about Amazon FBA (Fulfillment By Amazon) had an unusually high CPM rate, she told Business Insider in January. The video earned her about $30,000 in AdSense revenue from 1.8 million views. Read the full post: How much money YouTube paid a creator with 1.4 million subscribers during 2019 Kevin David — nearly $50,000 Kevin David is a YouTube influencer and entrepreneur with 900,000 subscribers.  David told Business Insider that he'd made as much as $50,000 in Google AdSense revenue from a single YouTube video. His how-to guide for using Facebook ads made just under $50,000 in Google AdSense revenue, and his "Shopify Tutorial for Beginners" video, which required minimal production because he filmed it using the screen-record feature on his laptop, had made over $40,000, he told Business Insider in August 2019.  David gets the ideas for his content by looking at the Google Ads Keyword Planner to see how often people are searching particular phrases, and at other combinations of video topics and thumbnails that have been successful in view count, he said. He said he made his Shopify tutorial video while staying in a cheap hostel in Australia, with no camera or equipment. Read the full post: A YouTube creator explains how he made nearly $50,000 in ad revenue from one video, without millions of subscribers Brian Barczyk — $50,000 Brian Barczyk, 50, is a YouTube creator and reptile influencer who posts vlog-style content about his life and the animals he breeds. He told Business Insider that he supports himself and his family financially from the money he earns as a YouTube creator.  Barczyk's highest-earning video is one he posted in July 2017, titled "MY SNAKE IS EGG BOUND!!! NOW WHAT?!!!" Today, the video has over 28 million views. Barczyk earned around $50,000 in AdSense from the video, and continues to earn about $300 to $500 a month from it, he said. That's the most he's made from a single video, according to a screenshot viewed by Business Insider in January.  He said his channel gained around 300,000 subscribers from the video as well.  Read the full post: How much money YouTube paid a creator for 28 million views — on a video about snakes Graham Stephan — $56,000 Graham Stephan is a YouTube creator with 1.6 million subscribers known for sharing personal-finance, investing, and real-estate tips with his followers.  Stephan launched his YouTube channel in 2016 with a video on his journey as a real-estate agent.  Last year, he switched to YouTube full time. He earns money through the ads that play in his videos, sponsorships, and Amazon's affiliate program. He also sells a course on how to grow a YouTube channel. Stephan has turned his YouTube channel into a lucrative career, with his channel making $141,000 in February alone, according to a screenshot of his YouTube dashboard, which was viewed by Business Insider.  His video titled, "How I Bought A Tesla for $78 per month" with 6.3 million views earned over $56,000 in under a year, he said in March.  Read the full post: $141,000 in monthly YouTube income: Graham Stephan describes how he grew his real-estate and finance channel into a lucrative business Marko Zlatic — $70,000 Marko Zlatic is a fiance YouTuber with 318,000 subscribers.  He started his channel two years ago and now he posts videos twice a week to YouTube about personal finance, stocks, and real-estate investing. He is part of a community of YouTubers who film videos dedicated to teaching their audiences about personal finance — which can make creators more money than many other subjects. He makes money from the ads that play in his videos, affiliate marketing, sponsorships, and financial consulting. His video, "How Car Dealerships Rip You Off" with 6.6 million views, has earned him around $70,000, he said. "A big part of my income is that ad revenue," Zlatic said. "It's scary not knowing if that's going to go away. You really have to keep pumping out good quality content." Read the full post: How much YouTube pays for a video with 100,000 views, according to a personal-finance creator Paul Kousky — $97,000 Paul Kousky has 11.8 million subscribers on his YouTube channel PDK Films. In 2015, Kousky dropped out of college to focus on online video as a full-time job. Now 24, he said that he earns a majority of his revenue through the ads in his YouTube videos.  He films videos about Nerf guns, and he told Business Insider in December that his video titled "Nerf War: Tank Battle," with 166 million views earned around $97,000.  "Some people think that's low; some people think it's high," he told Business Insider. "For me, that's just what I'm used to on my channel. Some people get a couple million views and pull in $100,000 in AdSense off that." He posted the video to YouTube in February 2018, and it went viral worldwide six months later, he said.  Read the full post: A YouTube influencer explains how he made $97,000 from a single video
On Wednesday, Google CEO Sundar Pichai will testify before Congress alongside the CEOs of Apple, Amazon, and Facebook in a grilling on antitrust. In his opening remarks, Pichai will argue that Google operates in a "highly competitive market" and make the point that users have access to search tools outside of Google's own. He'll also argue that competition in ads from the likes of Twitter has driven down costs that benefit consumers. He'll also say that free Google services like Search, Gmail, Maps, and Photos "provide thousands of dollars a year in value to the average American." Visit Business Insider's homepage for more stories. CEO Sundar Pichai will tell an antitrust committee on Wednesday that Google operates in a highly competetive market, and make the case that the company is a benefit both as an investor to America and a provider of free services to users. Pichai, who will be grilled by the Congressional committee over whether Google has acted anticompetetively, will argue that Google functions "in highly competitive and dynamic global markets, in which prices are free or falling, and products are constantly improving." He'll even name-check some competitors, according to an early version of the testimony seen by Business Insider, in order to make a point that users have access to search in other ways outside of Google. "You can ask Alexa a question from your kitchen; read your news on Twitter; ask friends for information via WhatsApp; and get recommendations on Snapchat or Pinterest," Pichai will say. "When searching for products online, you may be visiting Amazon, eBay, Walmart, or any one of a number of e-commerce providers, where most online shopping queries happen." As for ads, Pichai will say competition from the likes of Twitter and Facebook-owned Instagram "has helped lower online advertising costs by 40% over the last 10 years, with these savings passed down to consumers through lower prices." Pichai will also make the case that Google was the "largest capital investor" in America in 2018 by one estimate. And interestingly, he'll state the case that free Google services like Search, Gmail, Maps, and Photos "provide thousands of dollars a year in value to the average American," based on a study. Here are his prepared remarks in full: Chairman Cicilline, Ranking Member Sensenbrenner, and distinguished members of the Subcommittee, thank you for this opportunity to appear before you today. At its heart, a discussion about competition is a discussion about opportunity. This has never been more important, as the global pandemic poses dual challenges to our health and our economy. Expanding access to opportunity through technology is deeply personal to me. I didn't have much access to a computer growing up in India. So you can imagine my amazement when I arrived in the U.S. for graduate school and saw an entire lab of computers I could use whenever I wanted. Accessing the internet for the first time in that computer lab set me on a path to bring technology to as many people as possible. It's what inspired me to join Google 16 years ago. And it's what led me to help create Google's first browser, Chrome . . . not because I thought the world needed another browser, but because a better browser could open up the web to more people. I couldn't have imagined then that, eleven years later, so many people would experience the web through Chrome, for free. At Google, we take pride in the number of people who choose our products and services; we're even prouder of what they do with them — whether it's the 140 million students and educators using G Suite for Education to stay connected during the pandemic . . . the 5 million Americans gaining digital skills through Grow with Google, part of our $1 billion initiative to expand economic opportunity . . . or the millions of small business owners connecting with customers through Google products such as Maps and Search. Our work would not be possible without the long tradition of American innovation, and we're proud to contribute to its future. Founded in Silicon Valley, we now employ more than 120,000 Googlers around the world — more than 75,000 here in the U.S., across offices and data centers in 26 states. PPI estimated that in 2018 alone we invested more than $20 billion across the U.S., citing us as the largest capital investor in America that year. It's also ranked us in the top ve U.S. investors for the last three years. An important way we contribute is by building products that are helpful to American users in moments big and small, whether they are looking for a faster route home, learning how to cook a new dish on YouTube, or growing a small business. Survey research found that free services like Search, Gmail, Maps, and Photos provide thousands of dollars a year in value to the average American. Many are small business owners who have used our digital tools to grow. For example, Fat Witch Bakery is a New York City-based bakery that for decades has been known for its delicious brownies. For over 17 years, Fat Witch and its founder Patricia Helding have been Google Ads customers. The Fat Witch team uses free tools like Google My Business to interact with their customers and to keep them informed, with over 200 reviews on their profile and counting. They also use free tools like Google Analytics to track the effectiveness of their marketing spend. Online has been a lifeline for so many businesses, especially during the global pandemic. For example, by the time COVID-19 forced Texas to shelter in place, Kelebell Kings, an Austin-based fitness company, had already been investing in Google Ads and Analytics for nearly a decade. When the lockdown orders led to a surge in sales for home fitness equipment, Kelebell was prepared to adjust its digital offerings to capture the market, and its YouTube Channel grew 20%, helping them to grow their digital revenue and sales, which are up 3000% since COVID hit. Nearly one-third of small business owners say that without digital tools they would have had to close all or part of their business during COVID. I am deeply proud that because of our tools, businesses on Main Street can compete in a way that wasn't possible 20 years ago, including globally. For example, Berry Digital Solutions is a digital marketing firm in Urbana, Ohio, that supports local small businesses. They use Google tools to work remotely during the pandemic, coordinating meetings through Google Calendar and collaborating on content in Google Docs. They help their clients use Google Ads, and they appreciate that you only pay when someone clicks on your ad. The Berry Digital team also uses Google Analytics to learn more about the customers of their clients and how they can beer serve them. Another way we contribute is by making deep technology investments in America's future. Every year, we are among the world's biggest investors in research and development. At the end of 2019, our R&D spend had increased almost 10 times over 10 years, from $2.8 billion to $26 billion. We've invested over $90 billion over the last 5 years. Through these investments, our teams of engineers are helping America solidify its position as the global leader in emerging technologies like artificial intelligence, self-driving cars, and quantum computing. For example, last fall, our team of researchers based here in the U.S. was the first to reach a quantum computing milestone, a discovery that could eventually lead to new breakthroughs in medicine and more efficient batteries. Just as American leadership in these areas is not inevitable, we know Google's continued success is not guaranteed. Google operates in highly competitive and dynamic global markets, in which prices are free or falling, and products are constantly improving. Today's competitive landscape looks nothing like it did 5 years ago, let alone 21 years ago, when Google launched its rst product, Google Search. For example, people have more ways to search for information than ever before — and increasingly this is happening outside the context of only a search engine. Often the answer is just a click or an app away: You can ask Alexa a question from your kitchen; read your news on Twitter; ask friends for information via WhatsApp; and get recommendations on Snapchat or Pinterest. When searching for products online, you may be visiting Amazon, eBay, Walmart, or any one of a number of e-commerce providers, where most online shopping queries happen. Similarly, in areas like travel and real estate, Google faces strong competition for search queries from many businesses that are experts in these areas. A competitive digital ad marketplace gives publishers and advertisers, and therefore consumers, an enormous amount of choice. For example, competition in ads — from Twitter, Instagram, Pinterest, Comcast and others — has helped lower online advertising costs by 40% over the last 10 years, with these savings passed down to consumers through lower prices. We also deliberately build platforms that support the innovation of others. Using Android — a product I worked on for many years — thousands of device makers and mobile operators build and sell devices without any licensing fees to us or any requirement to integrate our products. This greatly reduces device prices, and today billions of consumers around the globe are now able to afford cuing-edge smartphones, some for less than $50. And in doing so they are able to access new opportunities — whether it's sharing a video with friends and family around the world, gaining an education for themselves or their children, or staring a business. Competition also sets higher standards for privacy and security. I've always believed that privacy is a universal right and should be available to everyone, and Google is committed to keeping your information safe, treating it responsibly, and putting you in control of what you choose to share. We also never sell user information to third parties. But more must be done to protect users across industries, which is why we've long supported the creation of comprehensive federal privacy laws. To this day, I haven't forgotten how access to innovation and technology altered the course of my life. Google aims to build products that increase access to opportunity for everyone — no matter where you live, what you believe, or how much money you earn. We are committed to partnering with lawmakers, including the members of this Committee, to protect consumers, maintain America's competitive technological edge in the world, and ensure that every American has access to the incredible opportunities that technology creates. Thank you.Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
If you have an ecommerce website, then you need to understand the concept of PPC and how you can generate maximum revenue by setting your advertising budget.let us read on to know how to set up a PPC ad for your Website:1.Designing a well-curated landing page can prove to beneficial for the better working of your e-commerce ad.When you have planned a budget for your Google Adwords, your Ad will directly take your potential customers to the landing pages.Hire a professional PPC expert to plan your Website’s landing pagein order to make the maximum profits.Keep in mind to work on your campaign budget optimization for good ROI.2.You might observe that during most of the holidays and weekends, these pages are the most visited.Your buyers want the ideal sales pitch every time they visit the product page, so put a bit of effort into that.Good product photography is also very critical, making sure your product images are effortless, clean, and well designed.It can be beneficial to add a promotional video, which not only improves the chances of sales but also adds interest.Your budget google ads have to be firm and well planned for perfect satisfaction.3.Use Of A Proper CartThere are primarily three types of shopping carts that you can try out if you’re not in those carts already.These are shop, woo trade, and big business.It also has a support team to support you when you need assistance.And make sure you try out one of those bikes if you don’t have them already.4.Dynamic CampaignsA dynamic campaign feature is a new choice for the operation of multiple campaigns.
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With a bit of research and using some simple hacks, you can increase it quickly.All you need to do is keep track of page speed, bounce rate, and the sources you are getting traffic.These hacks will not hamper your online advertising budget.However, they will help you earn more revenue in the same amount of investment.Track Your Speed Or Just Plan To Shut Your WebsiteWe don’t want to be harsh, but if your budget Google Ads account doesn’t track conversions correctly, you won’t be able to optimize anything until you get it right.It seems to be comfortable enough, but there is no setup for 42.3 percent of google ads accounts.To succeed, you will have to stay away from low budgeting advertising.Alternatively, you mostly throw away money.Only click “Predefined Time Reports” and either “Date” or “Geographic.”For a summary of the date, choose “Day-of-week” or”Hour-of-the-day “for a chart icon on the upper right corner of Google Ads.Try to run both reports to see if it’s worth disabling your entire day (or days) or if it’s harder to disable your advertisements for several blocks in the afternoon.Do not run blindly behind the enormous advertising budgets and work as per your choices with these hacks.Often B2B marketers find that the majority of their sales are obtained during the week.Yet over the weekends, they still spend money.See all it is a good google AdWord budget and proper research to let you enjoy earning without any hassles.Be Creative And Use Negative KeywordsThese are hacks, so you need to be open to anything that comes your way.At the campaign level or ad, community-level negative keywords may get applied.You incorporate them like every other keyword, but with a negative symbol opposite the keyword.Remember which negative keywords you carefully choose, then add them.
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PPC advertising helps create brand authority, generate quality leads, and boost sales but only when you hire a Google Adwords expert.According to Google Economic Impact Report, businesses that use Google Ads earn an average $2 in revenues for every $1 spent.As such, it becomes more important than ever to hire an Adwords expert who can help generate maximum ROI for your ad investment.However, the biggest challenge here is choosing the right Adwords agency.Do they have the expertise to deliver impressive results for your business?What are the proven PPC strategies they use to get quality leads?
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This article contains graphically sexual language. Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their ads, offered hundreds of keyword suggestions related to “Black girls,” “Latina girls,” and “Asian Girls” — the majority of them pornographic, The Markup found in its research. Searches in the keyword planner for “boys” of those same ethnicities also primarily returned suggestions related to pornography. Searches for “White girls” and “White boys,” however, returned no suggested terms at all. Google appears to have blocked results from terms combining a race or ethnicity and either “boys” or “girls” from being returned… This story continues at The Next WebOr just read more coverage about: Google
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If you don't have time and you want immediate conversions for your business and looking for fast returns on your investment, then Google Adwords or Pay Per Click is the best option for you.We at ioVista Inc are the certified google partners and Digital Agency in Dallas.We have a team of certified PPC experts that are also ready to help you to create and optimize your campaigns in Google Ads, Bing Ads, Social Media – Facebook, Instagram, LinkedIn, and more.For more info call us on 241-699-4391 or visit https://iovista.com/dallas-ppc-management/
Over the years countless businesses and advertisers have used Google Ads to increase their ROI and grow.So with that Let's optimise Google Ads campaigns with some tricks and tips.Contact QL Tech as PPC Marketing agency to Grow your business in paid marketing.
As white label digital marketing experts, we have come across this question dozens of times: “White label Facebook advertising or Google Ads – which is better to generate more ROI?Both Facebook and Google are fantastic advertising networks that deliver great PPC results.But in recent times, the battle has become tougher.The platform offers a perfect mix of high engagement level and comparatively lower costs.At the same time, Google Ads now provides better targeting with more options to innovate, engage, and drive quality leads.Audience TargetingDespite being a giant market shareholder in the world of paid advertising, Google’s targeting options are limited.
Google's corporate structure has once again shifted, streamlining certain groups and assigning new titles and responsibilities to CEO Sundar Pichai's team of executives. Pichai's inner circle of direct reports are helping the Google chief steer the company through a challenging period marked by increasing regulatory scrutiny, employee unrest and a pandemic that threatens to cause the first revenue decline in Google history. Business Insider has identified the key direct reports along with their new titles and responsibilities. Do you work at Google? You can contact this reporter securely using encrypted messaging app Signal (+1 628-228-1836) or encrypted email ([email protected]). Visit Business Insider's homepage for more stories. Google's senior leadership has gone through many incarnations over its 22-year history. But since CEO Sundar Pichai took the reins of the Alphabet parent company late last year — when Google cofounders Larry Page and Sergey Brin stepped aside — the senior leadership ranks have gone through some significant changes. With Pichai now running the entire operation, the 48-year old, India-born tech exec must build a team to help steer the company through a thicket of new challenges. In June, Pichai reshuffled several of Google's top executives in key businesses including search, advertising tech and maps.  The new "cabinet" has its work cut out for it. With the COVID-19 pandemic causing disruptions throughout the global economy and Google's advertising customers, the company must contend with rising competition, regulatory scrutiny, and employee unrest. And after more than two decades of astounding growth, Google's revenue is at risk of suffering the first ever decline in company history. Business Insider has identified the 15 senior executives at Google who report directly to Pichai. The list reflects the updated job titles and responsibilities that resulted from the latest management reorg.  Here is the who's who in Google CEO Sundar Pichai's inner circle:NOW READ: Lunch boxes, temperature checks, and no more sleep pods: Insiders reveal how Google is planning its return to the office Thomas Kurian — Google Cloud CEO Google has set 2023 as the deadline to overtake at least one of its major cloud rivals, and the pressure is on Cloud CEO Thomas Kurian to deliver. The former Oracle executive was named as Google's new Cloud chief in November 2018. "You will see us competing much more aggressively," he said just several weeks into his tenure. And so far, Kurian appears to be delivering on that promise as he pushes Google's enterprise business to catch Amazon Web Services and Microsoft Azure. Kurian succeeded Diane Greene, who was more focused on engineering, and who insiders say had a close professional relationship with engineering SVP Urs Hölzle. "Kurian is a move back to a sales-oriented culture at the top," said one person who worked with both Greene and Kurian. "That will probably help break through in markets that have been historically skeptical of Google within the enterprise." Kurian is wielding a great deal of power inside Google right now, and his stronger focus on enterprise sales is already helping Google pick up the pace. Under Kurian, Cloud is targeting more products and services specific to certain industries, and the Cloud chief said deals over $50 million more than doubled in 2019. Fun fact: Thomas has a twin brother named George, who is the CEO of NetApp. Ruth Porat — SVP and CFO of Google and Alphabet In 2015, just months before the company morphed into Alphabet, Ruth Porat left financial firm Morgan Stanley to join Google as its new Chief Financial Officer. The timing of Porat's arrival was not a coincidence, and since the reorganization she has continued to serve as CFO for both Google and Alphabet, making her one of the most important figures inside the internet empire. Insiders say Porat has become a more prominent figure within the company over time, particularly since Sundar Pichai became CEO of Alphabet and as the company has moved through the COVID-19 pandemic.  Porat's purview extends to Alphabet's so-called Other Bets — the hodgepodge of subsidiary businesses focused on autonomous driving, biotech and drones, among other things— where she controls the purse strings, headcount and future of the various efforts.   Kent Walker — SVP Global Affairs and Chief Legal Officer As senior VP for Global Affairs and Google's Chief Legal Officer, long-time employee Kent Walker is Google's top lawyer.  Walker advises Google's leadership team on legal and policy issues that involve everything from company acquisitions to antitrust investigations. Bloomberg once called Walker "the most powerful person in tech you've never heard of." That's not wildly off the mark. Before joining Google in 2006, the Stanford Law School graduate held top legal roles at eBay and at internet browser pioneer Netscape, as well as doing a five-year stint in the US Department of Justice. Walker is a key player inside Pichai's squad, and with a bigger antitrust storm brewing for the company in 2020 his job looks set to get a lot more complex. One bit of good news for Walker: With Brin, Page and former executive chairman Eric Schmidt no longer involved in the company's day-to-day affairs, the risk of a top exec saying something regrettable during company all-hands meetings has gone down considerably. That alone, suggest some insiders, should allow Walker to breath a lot easier. Rick Osterloh — SVP, Devices and Services For the past few years, Rick Osterloh has been attempting to wrangle Google's various hardware efforts – phones, laptops, wearables – into one cohesive vision. No easy task. The former president of Motorola Mobility, who Google hired back in 2016 to lead its hardware division, has perhaps most notably helped grow Google's own brand of Pixel smartphones into a household name. In 2018, Osterloh also took charge of Nest, once an independent company bought by Google and placed in a silo under Alphabet – before being absorbed back into the Google mothership. Now the pressure is on for Osterloh to prove that Google deserves to be taken seriously as a hardware giant. Google is said to be working on its own processors for future Pixel phones and Chromebooks, which would feasibly allow Osterloh and his team to do better and more interesting things with the surrounding hardware. Osterloh's own direct reports include Nest VP Rishi Chandra, and Clay Bavor, who oversees Google's virtual and augmented reality products.   Prabhakar Raghavan — Head of Search and Geo Insiders have described Prabhakar Raghavan as a major rising star within the company, and his latest promotion just proved it. In a recent executive reshuffle, Raghavan was named Google's new head of Search and Assistant. Prabhakar previous lead Google's ads and commerce team, and before that was in charge of G Suite in Google Cloud. But search is Raghavan's bread and butter. Before Google, he founded Yahoo Labs and led the company's search strategy, not to mention that he's published various books and papers on the subject, including a book co-authored with Rajeev Motwani called Randomized Algorithms. Not only will Raghavan be grappling with Google Search, the reorg puts Raghavan right at the top of the Google money tree, overseeing ads, Geo, commerce and payments — and the voice-based Assistant product too. With the new promotion, Raghavan has a sparkly new team of direct reports, which include Jerry Dischler, who now leads Google Ads; and new Geo leads Dane Glasgow and Elizabeth Reid. Insiders say Raghavan has already begun meeting with his new leads to learn about their progress, as he transitions into the new role. Hiroshi Lockheimer — SVP, Platforms and Ecosystems A founding member of the Android team, Lockheimer currently oversees Google's range of mobile products including Android, Chrome, Chrome OS, and Play. He joined the company in 2006, after Google acquired Android, where he served as executive director and later VP of engineering. In 2015, Google's fresh CEO Sundar Pichai, who once lead Chrome and Chrome OS development himself, appointed Lockheimer as SVP of Google's mobile software efforts. Insiders have described Lockheimer as having a "quiet strength" about him, calling him a well-respected leader in the company. Pichai's prior history working on Chrome means this is an area the Google chief is particularly close to. Lockheimer is also leading the charge on a new OS called Fuschia, an open-source sort-of-blend of Android and Chrome OS, which remains shrouded in much mystery. Susan Wojcicki — YouTube CEO Susan Wojcicki not only serves as YouTube's CEO, she's also a card-carrying member of the old-school Google club. In fact, it was Wojcicki's garage where Google founders Larry Page and Sergey Brin built their first office in 1998. It was also Wojcicki who proposed Google buy YouTube in 2006, and now almost 15 years later the founders are surely glad they listened. Wojcicki, who studied history and literature at Harvard University, has transformed YouTube into one of Google's biggest success stories. And now that the company has started revealing YouTube's revenue, we can see just how successful it is. The business brought in $4.04 billion in revenue for the last quarter alone, marking a 33% year-over-year growth. Check out our list of the 33 insiders who hold the most power at YouTube featuring, naturally, the CEO herself. Lorraine Twohill — SVP of Global Marketing Lorraine Twohill joined Google in 2003 as the company's first marketing hire outside of the US, and quickly rose through the ranks to lead the company's marketing division. Twohill, who also created Google's in-house advertising agency Creative Lab, has her own wide range of reports across Google products, from Search to Chrome. "She's humanized Google with Super Bowl Sunday ads," wrote Business Insider in its list of the most innovative CMOs of 2020. Throughout the COVID-19 pandemic, Twohill has worked with the World Health Organization and the Centers for Disease Control and Prevention to promote official health information across Google's products. Ben Gomes — SVP, Education Another early member of the company, Ben Gomes joined Google in 1999 where he was tasked with, among other things, scaling Google's 'PageRank' beyond 25 million pages. Gomes has been described as Google's search czar. "I think of Ben as our diplomat," Marissa Mayer once said during her Google tenure. However, it wasn't until 2018 that Gomes was appointed head of Google's Search business. Now, Gomes has transitioned to a new role overseeing Google's education and learning products. In this new position at Google, Gomes will tie together the company's various education-oriented efforts, which includes everything from school Chromebook programs to the Google Scholar service. "Ben has always had a deep interest in education innovation, and we're excited to see him build on our work here," said CEO Sundar Pichai when announcing Gomes' new role in June. Gomes will continue to report directly to Pichai in his new role. He will remain a technical advisor on Search, assisting Prabhakar Raghavan as he leads the division, and will work closely with Google.org on corporate philanthropy.   Jen Fitzpatrick — SVP of Core and Corp Eng Jen Fitzpatrick, who joined Google via its internship program in 1999, was one of the first 30 employees at the company. She was also one of Google's first women engineers. Fitzpatrick has led teams on Search, Google News, shopping, and AdWords. In 2014, she was appointed VP for Geo, overseeing the entire Google Maps business. Fitzpatrick has just transitioned into a new role, moving out of Geo to lead the company's core engineering teams, overseeing more than 8,000 employees. "Jen's deep product knowledge and experience focusing on important areas such as privacy will set her up well to lead these teams," Pichai wrote in a memo announcing the move. She continues to service inside Pichai's inner team, just in a different capacity. Google engineering VP and company veteran Luiz André Barroso will remain working in Core, and now report to Fitzpatrick. Jeffrey Dean — Head of Google AI Jeffrey Dean is a Google Senior Fellow and head of the Google AI division. Another 1999 member of the company, Dean gained a reputation for his exceptional coding talent and joined Google's X lab in 2011 to work on deep neural networks. That eventually led to the creation of Google Brain, the company's research group which Dean continues to lead. Dean was appointed the head of Google's entire AI division in 2018 during a leadership reshuffle, which spun AI into its own business. During college, Dean worked on the World Health Organization's Global Programme on AIDS, and continues to have a deep interest in Google's work in the health sector. Philipp Schindler — SVP and Chief Business Officer Google's Chief Business Officer has been extremely busy over the past few months, as the company continues to fend off the effects of COVID-19. Schindler, who joined Google in 2005, took the job of Chief Business Officer when Google restructured itself under Alphabet in 2015. Not just the face of Google's advertising business, Schindler also weighs in on everything from Google News to the company's moonshots. Insiders have talked up Schindler's friendly persona, and say his "P Staff" meetings have become famous inside the company. The German-born Schindler is a veteran of the early online days, having worked at AOL and Compuserve during the 1990s. While Google is seeing the coronavirus pandemic ravage its advertising business, some analysts have been encouraged by the work Schindler has done to push much larger ad deals that could bolster these effects. Under the new world order, expect Schindler to work more closely with Raghavan as he steers Google's search and advertising business.   Corey duBrowa — VP, Global Communications and Public Affairs When it comes to Google's communications, the buck stops with Corey duBrowa. After stints shaping the PR strategy for Starbucks and Salesforce, duBrowa joined Google in 2018 to help build the company's brand. Corey duBrowa has a direct line to Pichai and wrangles a team of more than 200 staffers. Early on in his Google tenure, duBrowa introduced 'objectives and key results' (OKRs) for the company communications team – something Pichai uses with his own direct reports. "For years, Google was data-rich and analysis poor," DuBrowa told listeners during an interview at a Holmes Report event last year. "We're in the process of building the kind of analytics engine and team to help us be more precise."  And if you happen to come across Corey duBrowa's byline in Rolling Stone and GQ, that's because he was also a music journalist in a past life. Ben Smith — Google Fellow Like Jen Fitzpatrick, Ben Smith joined Google in 1999 from the company's internship program. He was so enamored with the company at the time that he left his graduate program to join Google's Search efforts — and has remained with Google ever since. Smith is a member of the old guard, and a technical advisor to the office of the CEO. While he's less in the public eye than other members of Pichai's squad, you'll occasionally see his name appear alongside various Google blog posts. Tom Oliveri — VP, CEO Team Tom Oliveri joined Google in 2005 where he worked on Google's first payment service, before transitioning to lead marketing for various Google products, eventually overseeing marketing for Chrome and Android in a VP role. Oliveri is currently a VP of the CEO team, reporting directly to Pichai. Oliveri's reports include, Jeff Markowitz, who joined Google as a leadership advisor in 2019.
And the company which will help you in everything related to SEO is NA Digital Solutions.Increase your SERP rankingNA Digital Solutions provides SEO services with the help of which you will be able to gain higher ranking in SERP.NA Digital Solutions will help you in doing SEO by location, technology, industry and other factors.They will optimize your budget and provide more leads.Whether it is facebook marketing, google ads or programmatic advertisements, they will make most out of your budget.SMO ServicesSocial Media is the best platform to increase your online presence and sales.
Google Shopping Ads is a powerful digital marketing tool that helps drive audiences that convert.Google Shopping Ads management allows eCommerce businesses and online retailers to captivatingly promote their products to the right people at the right time, boosting conversions.Whenever a person searches for a related product on Google, your ad will appear at the top of the search results, helping you capture instant attention.Here are some quick reasons why you should consider Google Shopping management: Google Shopping Ads are highly “visual” and invaluable in driving qualified leads for your business.Each ad is displayed with an attention-grabbing image, a compelling product title, the price, the retailer’s name, and often reviews or shipping costs.With expert Google Shopping ad management, you can rank your product listings at the top of the Search Engine Result Pages (SERPs).In fact, shopping ads are displayed above Google Search Ads and organic results, giving your products more visibility and mileage.Google Adwords Shopping campaigns are visually attractive will get you a premium spot in the SERPs.For instance, you can create an ad group for your best-selling products, setting them apart from the rest of the inventory.This allows you to efficiently bid higher for clicks on your bestsellers than other products with low-profit margins.But here you cannot bid on keywords like in Google Ads.Here are few ideas for Google Shopping campaign management based on ad groups: Ad groups by brand name: This approach is suitable if you are an ecommerce store handling products of different brands.Suppose, you are an online cosmetics and makeup store having different brands of lipsticks like Lakme, Mac, Estee Lauder, etc.You can create separate ad groups for each brand.This will make it easier for you to set bids depending on the customer’s interest and likelihood to purchase.Ad groups by product themes: Your Google Shopping management agency can also create ad groups based on product themes or categories that define their brands.For instance, if you sell snacks, desserts and beverages on your website, you can group all products together belonging to one category – say salted peanuts, potato chips, rice crackers, nachos, sandwiches, etc.
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Having Small businesses, want to widen your business with a trending mobile app?All are in the digital Platform, due to its ease of availability in our hands.Life has changed its aspects with advanced technological innovations.Every business has to come forward to compete with this niche market with advanced technologies.Improve your business with the trending mobile app to improve your user's engagement and marketing strategies of your business.SmartphonesThe smartphone has adverse effects on all types of business differently as every day to day activities are even done through mobile apps.We have all types of services available in the mobile app starting from food, shopping, paying bills, etc.Everything is available in digital platforms, to improve your business you should have an app for your business.The more avenues you create to be able to connect with your customers, the more sales you’re going to be able to make!Enhanced Marketing StrategiesSmall scale business has very few marketing methods as they don't spend more money on marketing, like social media marketing, flyers and posters, and perhaps local radio advertising.To reach your Brand identity you have to do a lot of marketing strategies like Google Ads, PPC, SEO and these are quite costly but anyway it is going to be an investment for your business in the long run among the competitors.Once reached the brand identity it is easy to market your product with the mouth of word from a satisfied customer.
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Here’s a short video about Google Ads where you will learn all about creating Gmail ad group & keywords.Make sure you join us live every weekday on our YouTube channel, 1700 hours UK time.
Here’s a short video about Google Ads where you will learn all about how to set up Gmail ads budget. 
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Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign.To get that ROI, selecting the right marketing channels is the safest bet.But considering the significant transformations taking place in marketing all the time, how will you know which marketing channels are the ideal ones for you to benefit the most from the money and time spent on your ad.If you are going through the same situation, confused about where to start from, we are here to help.Since every platform has its own learning curve, it would be best if you can hire an agency to handle all these campaigns for you.In the pay-per-click advertising world, currently, there are two prominent forces –Search Ads — The Google search ads will help you to appear in front of the audience who is looking for products or services similar to what you offer.Display Ads — Google display ads, Facebook ads, and Instagram ads will help you in creating demand and introducing your products or services to people who might not be searching for them or even know about you.2.Consumers are actively searching for companies they like or are interested in hence increasing the number of people getting on with social media to research products or services and make purchasing decisions.Social Media also allows brands the opportunity to build their community, which you won’t find on any other platform.Whether you use social media to promote your products/services or create a group drawing in your business or just sharing BTS content, you must leverage this platform for all it’s worth.To ensure a better ROI from social media, there are a lot of things to cover.Let’s discuss the most crucial things to keep in mind:Focus on building relationships not making salesIf your audience wanted to be sold to, they would have visited your website directly.
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Paid search outsourcing is the best investment you can make today and beyond.It enables you to leverage one of the most effective digital marketing platforms – PPC advertising – to generate immediate and measurable results.Pay-per-click advertising is not just cheaper than other marketing channels but also helps you reach your target audience when and where they are most likely to make a purchase.According to a study, Google Ads PPC advertising garners 65% of total clicks, while organic search results get only 35% (Source: Craig McConnel).Another report by Google states that businesses generate an average income of $2 for every $1 that they spend in Google Ads (Source: Google).These statistics indicate why it is all the more important to outsource PPC to an expert.While you might consider DIY paid search advertising, but only a specialist has everything it needs to create a killer PPC campaign that works.Discussed here are the top reasons why you should consider hiring an outsource PPC agency.Best Reasons for PPC Outsourcing India For many businesses, pay-per-click advertising is like another job on their extensive to-do list.Many others try putting their “limited” knowledge into practice to run PPC campaigns.However, PPC outsourcing will help you capitalize on numerous lucrative opportunities this platform offers.Here’s why you should outsource PPC to India.Managing the Campaign Internally Only the big and privileged can afford to hire and maintain in-house PPC experts in the long run.However, considering the huge investment involved in recruiting, onboarding, training, and retaining a full-time team, the cost often exceeds that of outsourcing to the PPC agency.Therefore, many SMBs would consider hiring an outsourcing partner, offering more flexibility, than having a dedicated PPC team in-house.Professional PPC outsourcing services scale with your business, allowing you to invest only when you require running paid search campaigns.Generally, there are no long-term contracts or obligations, which further help you save more than paying month-on-month salary and perks to your full-time PPC experts.
 A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic.Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year.The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries.This data can be utilized by the marketers to compare the performance of their ad against the industry average.This will give the marketers an opportunity to think about the changes that need to be brought in their campaigns if any.Let’s see what this data has in for us.Industries With Boosted Ads PerformanceDuring this pandemic, some industries are seeing a rise in their demand, which has resulted in powerful ad performance.Here is a list of the 8 industries that have seen the most significant growth in their ad performance during this pandemic.Apparel — Their performance enhanced in April first, and then that momentum was carried into May.Beauty and Personal Care — Their conversion rates increased in April.During May, when these local services were resumed, shopping campaigns saw a reduction in the conversion rates but a rise in online booking.Hobbies and Leisure — With people having plenty of time to get involved in their indoor hobbies, marketers have observed a stable performance in the last few months.Arts and Entertainment — Although these advertisers faced challenges initially in April, the ad performance recovered once these attractions reopened.Computers and Electronics — As stimulus checks were mailed out during April and May, customers spent more on big-ticket electronics reportedly.Instead of traditionally purchased gifts, the sales of subscription boxes and delivered gift boxes skyrocketed.Health — The higher search volumes and lower cost-per-clicks enabled marketers to find lots of new customers and convert them at a little expense.Real Estate — The reduced CPCs have allowed marketers to keep costs low and CTRs perpetual.Industries With Mixed Ad PerformanceMany industries are on the edge of rain or shine as they respond to the changes brought in by this pandemic.Here’s the list of industries that have seen a mixed PPC performance during Covid-19:RetailSports and FitnessDining and NightlifeHome and GardenFood and GroceryJob and EducationLegal and GovernmentFinanceVehiclesBusiness and IndustrialHardest Hit Industries During Covid-19Several large industries have been severely affected and are still experiencing the impact of Covid-19, which is being reflected in their PPC campaign performance.These 3 industries have been the hardest hit during this pandemic:Internet and Telecom — Since this March, their conversion rates have sunk by nearly 30%.
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