Illustration by Alex Castro / The Verge Facebook reportedly cleared misinformation “strikes” against several posts by conservatives in an apparent attempt to prevent them from being banned, BuzzFeed News reported. A Facebook employee reported that Joel Kaplan, the company’s vice president of global public policy, flagged for review an Instagram post from conservative commentator Charlie Kirk that had earned a “partly false” rating from a third-party fact-checker, according to BuzzFeed News. The same employee also noticed misinformation strikes against conservative website Breitbart had been “cleared without explanation,” although it was not clear whether Kaplan or another person was involved in that decision. “It appears that policy people have been intervening in fact-checks... Continue reading…
Facebook CEO Mark Zuckerberg's net worth just passed the $100 billion mark. Zuckerberg, Amazon CEO Jeff Bezos, and Microsoft cofounder Bill Gates are now the only three people in the world to be worth at least $100 billion, per Bloomberg. The executive's ballooned fortune comes as Facebook unveils its Instagram Reels, a TikTok-like feature in the app, and as Facebook has experienced a booming stock price during the pandemic. Visit Business Insider's homepage for more stories. Facebook CEO Mark Zuckerberg's net worth just passed the $100 billion for the first time as the social media firm has enjoyed a soaring stock price during the COVID-19 pandemic. Per a Bloomberg report, the ballooned fortune lands Zuckerberg with the likes of Amazon CEO Jeff Bezos and Microsoft cofounder Bill Gates, both of whom crested the $100 billion mark already. The three are reportedly the only people in the world worth at least $100 billion.  Zuckerberg, who has a 13% stake in Facebook, and other executives of online companies have enjoyed a surge in sales during the COVID-19 pandemic as people are ushered into their homes and more so onto their devices. News of Zuckerberg's expanded fortune comes soon after Facebook released Instagram Reels, a feature largely perceived as a TikTok competitor. Facebook is also still in the limelight following the Big Tech and Congress showdown on July 29 in which Zuckerberg and the CEOs of Amazon, Apple, and Google were grilled by lawmakers over antitrust concerns.  Zuckerberg has claimed in the past that he intends to give 99% of his Facebook shares away during his lifetime.SEE ALSO: Jeff Bezos is reportedly now worth over $171 billion, more than he was worth before his divorce Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
Conservatives have long accused social media platforms of being politically biased. A new report suggests they might be right — but not in the way they claim. The Tech Transparency Report (TTP) found that Instagram pushed searches about Joe Biden towards negative hashtags about the former vice president, but blocked them for President Trump. The action was apparently triggered by Instagram‘s related hashtags, which direct users to content related to their previous hashtag searches. TTP compared searches for 20 popular hashtags about the presidential candidates. It found that all the related hashtags were disabled for searches about Trump, but appeared for searches… This story continues at The Next WebOr just read more coverage about: Instagram
While the short-form video app TikTok offers relatively few ways for its creators to make money, the app's top stars have found a variety of means to earn a living from their large followings. TikTok creators can earn big paychecks by doing brand deals, paid song integrations, app marketing, merchandising, and pushing product sales for storefronts on other websites like Etsy and Depop. We broke down the seven main ways influencers on TikTok can earn money. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. TikTok is still in the early stages of releasing features that allow its creators to make money. Unlike competitors like YouTube and Facebook that run advertising alongside videos and share revenue with creators, TikTok's built-in monetization features remain relatively limited. The company offers a "virtual gifts" feature that allows creators to earn money while livestreaming by receiving digital "gifts" from fans that can be converted into cash. It built a creator marketplace platform to help marketers connect with its top stars for potential brand deals. And TikTok announced in July that it's setting aside $200 million (and up to $1 billion over three years) to pay influencers who are "seeking opportunities to foster a livelihood through their innovative content." But many creators hoping to earn a living from TikTok don't rely on the app's built-in monetization features, turning instead to a variety of alternative revenue streams like paid song integrations, brand deals, app marketing, merchandise, and promoting product sales on other websites like Etsy and Depop. And often with the help of a manager or agent, creators land lucrative sponsorship deals with major brands like American Eagle or Chipotle. The top TikTok creators are earning huge paychecks. On Thursday, Forbes released a ranking of the top-earning TikTok stars in the last year, with Addison Rae Easterling taking the top spot at $5 million, followed by Charli D'Amelio at $4 million.  Business Insider spoke with influencers across a variety of content categories to learn how they're making money on the app. Here are the seven ways that creators are generating revenue through their TikTok accounts:Music marketing (song integrations) TikTok has become a major promotional tool for the music industry. Songs can take off on TikTok by accident, as with the sudden surge in popularity of Matthew Wilder's 1983 hit "Break My Stride" earlier this year. In other instances, marketers or artists try to make songs trend by tapping into existing TikTok fads, creating original songs, or adapting tracks for TikTok's short-video format and hiring influencers to promote them. For TikTok influencers, promoting songs can be a reliable (and quick) way to earn extra income from the app. "The biggest marketplace on TikTok is music sponsored posts," TikTok creator Jack Innanen said. "I don't do dance videos, and I don't do videos with music, so I miss out on that entire market." Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, said his company would facilitate four to five paid song integrations a week for the company's TikTok creators. "It seems like a lot, but in the music industry there's about 100 songs a week, " Yahid said. "Every music label, every record label, they have a budget now for TikTok because it's becoming so huge." The starting rate for a song integration is in the low hundreds of dollars but can go well above $5,000 for a single post, industry insiders said. Read more on TikTok music marketing: TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry How a media company that turns songs into TikTok trends helped 'Sunday Best' appear in over 20 million videos and become a global hit on Billboard and Spotify App marketing Influencers and marketers told Business Insider that a single TikTok app promotion can generate tens of thousands of dollars in revenue for a creator.  "I started doing apps around four weeks ago, and it was a gamechanger," said Reagan Yorke, a 19-year-old college student who was recently paid tens of thousands of dollars to promote the group video chat app Bunch to her 2.5 million TikTok followers. Yorke worked with the app-marketing company Yoke, which provided her with a tracking link to add to her TikTok bio that would give her credit for any app installs she drove from her account. On June 14, she posted a video promoting Bunch to her followers, and the video took off, driving 11.5 million video views, 2.5 million likes, and 531,000 shares to date. "I literally posted it right before I went to sleep," Yorke said. "I woke up the next day and I had like $20,000 in my account, so I was just like, is this real?" Read more about app marketing on TikTok:  TikTok influencers say they're making tens of thousands of dollars by promoting apps in videos: 'There's not really a limit on how much you can earn' Working with a brand on sponsored content Influencers can land sponsorships through TikTok's monetization team (which reaches out to creators), using a brand or agency, or from a record label. For an official TikTok campaign, such as a "Hashtag Challenge," TikTok will provide the sponsorship to the creator directly. TikTok creator Cosette Rinab (2 million TikTok followers) told Business Insider in January that she earns most of her revenue through sponsored posts on TikTok.  Rinab has landed sponsorships with brands like Bumble, Hollister, and Universal, and there are also some management firms, like Whalar Stars and Amp Studios, that help creators land deals and opportunities. In the beginning, Rinab managed her TikTok business on her own. Now she is represented by the talent agency CAA. "At the end of the day, they are paying for a commercial to be produced and posted on the page," she said. "It's really important to know the value in that and know what they are getting out of it, and how your time should be compensated."  David White, the head of influencer management at Whalar Stars, told Business Insider in January that the factors considered when pricing a TikTok campaign generally are the creator's audience size, commercial licensing, brand exclusivity, and campaign scope. He said an audio integration for a record label was priced significantly less than an official brand sponsorship. Read more on sponsorships:  A college TikTok influencer with 1.6 million followers explains how much money she makes — and her 3 main sources of income How a pair of 30-year-old video producers turned TikTok from a side gig to their main job Selling branded merchandise and apparel For some top creators, especially those whose content is not particularly friendly to advertisers, merch has become a main source of revenue.  On TikTok, users can link to things on their profile page, like a website that will direct followers to buy their branded products.  TikTok star Addison Rae Easterling (54 million TikTok followers) sells her merchandise with the popular influencer ecommerce company Fanjoy, which handles merch sales for top creators like Jake Paul, David Dobrik, and Tana Mongeau. Selling merch is a popular revenue stream for top creators, often through companies like Fanjoy, Killer Merch, and Teespring. The current coronavirus pandemic has also shown how direct sales can stabilize an influencer's income in a time when advertising revenue decreases, and brands cancel influencer-marketing campaigns or put projects on hold. Merch sales have actually increased since the pandemic, Chris Vaccarino, CEO and founder of Fanjoy, told Business Insider in April. Aside from clothing, perfume launches — which have been a staple among Hollywood celebrities and performers like Taylor Swift and Ariana Grande — have also been a popular product for some influencers, like Tana Mongeau and twin-influencers Ethan and Grayson Dolan.  Read more on merch:  Inside the rise of Fanjoy, from selling music T-shirts to dominating influencer merchandise with YouTube star clients like David Dobrik and Jake Paul Promoting sales for a storefront on another platform like Etsy or Depop Artists, clothing resellers, and even slime makers have found that their TikTok accounts can be a key tool for driving sales on their storefronts on other platforms like Depop, Poshmark, and Etsy. Graphic artist and animator Annie Morcos said she started taking TikTok seriously in January when one of her videos attracted 3 million likes and 18 million views. The Los Angeles-based creator added her Etsy shop name to her TikTok bio so her hundreds of thousands of followers would know where they could buy her art. "I really didn't sell a lot of my artwork before, and in the past two months, all my art on my Etsy is flying," she said. "Everybody that follows me on TikTok wants a piece of my work." Emma Rogue, a Depop clothing reseller, posted a video of her packaging up her recent sales and went viral within a few days with over 6 million views.  "The amount of sales that I got from that — it was just crazy," she said. "TikTok is definitely a huge driver and that's why I'm keeping up with TikTok." Rogue made over $7,600 in sales that one week when her TikTok went viral and now she makes between $7,000 and $8,000 in sales each month (before she was making $3,000 to $4,000 a month). Read more about how TikTok creators are driving sales off-platform:  How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales How artists are using TikTok to drive thousands of dollars in sales and find new customers A 15-year-old 'slime' influencer saw his sales and follower count soar after sending TikTok star Addison Rae samples of his homemade products Using affiliate marketing to get a cut of sales driven to retailers TikTok has a feature that allows users to include a link on their profile page and let followers click off the platform. With this feature, creators can then earn money from things like affiliate links. When it comes to affiliate marketing, influencers typically earn a rate anywhere between 1% and 20%. Retail programs generally offer a lower rate, and tech programs run higher, according to industry professionals. There are a number of factors that play into the percentage. Most affiliate programs are run on the same basic principles: members apply and once they are accepted they are granted access to brands and can earn a commission off of every sale made through their personalized links. Some networks offer varying rates, tools (like shoppable apps or special tracking information), and each network has specific qualifications to apply. But linking on TikTok is not as effective as other platforms like YouTube or Instagram, because users can only add one link to their profile and they cannot include hyperlinks within a video description or comment, like on YouTube. Read more on affiliate marketing: The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy Inside Amazon's efforts to be a major player in the influencer business, from affiliate commissions to livestreaming Sending personalized video messages to fans through Cameo The celebrity shout-out app Cameo lets people buy personalized video messages from their favorite celebrities, athletes, and influencers.  TikToker Tyler Bott, known as TyBott (2.5 million followers), charges $25 per video message through Cameo, where he sends fans short videos of him saying things like happy birthday. Bott posts comedy videos on TikTok and he also sells merch and has a YouTube channel. He launched his TikTok account in 2018.  Other influencers who have flocked to Cameo include comedy YouTuber Cody Ko (5 million subscribers), TikTok star Lauren Godwin (20 million followers), and YouTube creator Lizzy Capri (5 million subscribers).  Read more on Cameo:  The CEO of Cameo, which lets you buy personalized video messages from celebs, talks global expansion plans and trying to get politicians on the platform
The hashtags for both the president and his Democratic rival have been treated differently since at least June, Buzzfeed reports.
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Addison Rae Easterling, 19, is one of the top TikTok influencers in the world with over 54 million followers on the app. She began posting videos in July 2019 for fun and by December she decided to go all-in and moved out to Los Angeles from Louisiana. Easterling is known for her dance videos on TikTok and for being a member of the popular group the Hype House. She spoke with Business Insider in April about her rapid success online and how she is building a larger business with merchandise and lucrative brand partnerships.  Visit Business Insider's homepage for more stories. This article was originally published on April 16 and has been updated to reflect Forbes' estimate of Easterling's earnings. Before Addison Rae Easterling had millions of people watching her on TikTok, she was gearing up for her first year of college in her home state, Louisiana. "I initially found out about TikTok through a lot of young girls at my school and in my dance studio," Easterling, now 19, told Business Insider in April. "I remember being in a few of them, and after a while I downloaded it, not thinking I was going to post."  She eventually posted a video for fun in July 2019 that landed on TikTok's homepage, the "For You Page," she said. "I had never experienced that many likes or views," she said, and she continued to upload videos of herself dancing alone, with friends, or with her mom. In short order, she would experience more TikTok likes and views than nearly anyone on the planet. In only a few months, Easterling has become not only one of the biggest stars on TikTok, but one of the biggest stars across the internet, known to her fans as Addison Rae. Easterling has over 54 million TikTok followers, 24 million Instagram followers, and millions of views on her YouTube channel. And with her star continuing to rise, those numbers will no doubt be higher by the time you read this. Easterling's TikTok business has also been growing at a wild pace, from lucrative sponsorship deals with brands like American Eagle to merchandise. Her business earned an estimated $5 million in the last year, making her the highest-earning TikTok star right now, according to a Forbes estimate published in August.  What's her secret? Was she simply the one most beloved by TikTok's inscrutable algorithm? There is always a bit of luck when someone sees the kind of overnight success Easterling did — like when her dance to Mariah Carey's "Obsessed" caught Carey's attention and helped boost her budding fame. But there are other elements that made Easterling particularly suited to rise along with TikTok. Easterling has been dancing competitively since she was six years old, which has helped her put a spin on many of TikTok's viral "dance challenges." She was also able to go all-in on TikTok a few months after her follower count began to catch fire, and her family has enthusiastically supported her online career, especially her mom who appears in a lot of her videos and runs her own TikTok page with nearly nine million followers. Easterling has a knack for connecting with the right people, as well. She has collaborated with a lot of other influencers on videos, like Kourtney Kardashian and her son, and with YouTube celebrities like David Dobrik and James Charles. And she became a member of TikTok's first mega-popular group, the Hype House. All this has led to Easterling turning a fun hobby into a lucrative career — one that is only increasing as TikTok continues to cement itself as the platform of choice for Generation Z, and its homegrown stars move to the forefront of pop culture, despite political controversy. Easterling's rapid rise on TikTok  Easterling grew up dancing and watching Vine clips and episodes of "Dance Moms" with her friends.  She started competitively dancing when she was six and trained in many styles of dance like ballet, hip hop, jazz, and tap, she said.  "Dancing has always been a huge part of my life and honestly, I contribute so much of my TikTok growth to me being raised as a dancer," she said.  While Easterling was in her first semester at Louisiana State University, she was starting to get recognized on campus for her TikTok videos, which she said was "the craziest thing." "It didn't really bother me that I was doing TikTok and people knew it in my classes," she added. In the fall, she flew out to California with her mom and filmed a video for the prominent celebrity information site, Famous Birthdays, and that's when she began meeting up with other creators. After that trip, she'd fly out to Los Angeles over the weekend almost every two weeks, she said. At the end of October 2019, about three months into posting videos, Easterling's TikTok account gained over one million followers. She decided to leave LSU in late November. "I remember that's when it changed for me," she said. "I knew I wanted to take it more seriously and expand it to other platforms. I uploaded a video to YouTube and got really active on Instagram." Moving out to Los Angeles In December, Easterling moved out to Los Angeles and eventually her family bought a house there. They currently split their time between California and Louisiana, she said. Similar to other top creators, like Charli D'Amelio (76 million TikTok followers), Easterling's parents and siblings are all active on TikTok. Easterling said she's close with her family and is happy to have them be a part of her social-media rise, especially since they help keep her grounded. "You are who you hang out with and these are the people who are impacting my mind and work ethic the most," she said. "We're always filming," she said. "My house is never boring."  From viral success to a lucrative career path  Easterling has worked with companies like Reebok and L'Oreal on brand deals. She is signed with the Hollywood talent agency WME, and they work to connect her with top brands and other business opportunities like developing a content strategy, sourcing and negotiating deals, and exploring traditional-media opportunities. Influencers typically make a big chunk of their money through sponsorships and by selling consumer products to followers.  Easterling collaborated with the retail brand iamkoko.la in March on a limited apparel collection. And she launched  a merchandise line with the popular influencer ecommerce company Fanjoy, which handles merch sales for top creators like Jake Paul, David Dobrik, and Tana Mongeau. Overall, Easterling is planning to expand her business by becoming more involved in the beauty and hair space, she said, and brand herself beyond being "just an influencer." In July, she partnered with American Eagle on the brand's back-to-school campaign, and she launched a weekly podcast exclusive to Spotify with her mom. Later this month, Easterling will be releasing beauty products through her new makeup line, Item Beauty, which she cofounded with the beauty startup Madeby.  "This is a huge blessing and huge opportunity that's literally based off the people who support me and how much they interact with me," she said of her influencer career. "I've really valued the relationship with my supporters and I always try to comment back to my supporters and put all of my time and energy into that." Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox. For more on the business of influencers, according to TikTok stars, check out these Business Insider Prime posts:  The TikTok metrics that matter for a successful sponsorship deal between an influencer and a brand, according to industry insiders: We spoke with an influencer talent manager and a digital agent about some of the metrics they see brands paying attention to in 2020 on TikTok. The top 19 talent managers and agents for TikTok influencers who are helping build the careers of a new generation of digital stars: These leaders are helping to build businesses for the top TikTok influencers in 2020. Inside the rise of Fanjoy, from selling music T-shirts to dominating influencer merchandise with YouTube star clients like David Dobrik and Jake Paul: Fanjoy is one of the top influencer merchandise companies, creating products for digital stars like David Dobrik, Tana Mongeau, and Adelaine Morin. Join the conversation about this story » NOW WATCH: What it takes to be a PGA Tour caddie
Forbes estimated that Addison Rae Easterling had made over $5 million from her TikTok career in the past year, in a new report on the top earners on TikTok. Charli D'Amelio was not far behind, with Forbes estimating she made over $4 million.  Forbes reported the estimated earnings for seven top TikTok stars, each bringing in one million dollars or more in pre-tax income. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Charli D'Amelio has the most TikTok followers, but it's Addison Rae Easterling who makes the most money, according to Forbes. In a new report on the top-earning TikTok stars, Forbes estimated that the seven top TikTokers, including Easterling and D'Amelio, brought in over one million dollars in the last year. Forbes estimated that Easterling made over $5 million, making her the highest-earning TikTok star right now. Trailing not too far behind was Charli D'Amelio, making an estimated $4 million. The two are the most followed creators on the video app, with D'Amelio's following now over 76 million and Easterling's at over 54 million.  Both Easterling and D'Amelio started posting to TikTok in 2019 and quickly rose to fame. After three months of posting videos, Easterling hit over one million followers on the app. "I remember that's when it changed for me," Easterling told Business Insider earlier this year. "I knew I wanted to take it more seriously and expand it to other platforms. I uploaded a video to YouTube and got really active on Instagram." D'Amelio and Easterling joined the TikTok group Hype House as original members in early 2020, as did Charli's sister Dixie D'Amelio, who ranks No. 3 on Forbes' list at $2.9 million. The D'Amelios have formally left the group since. In March of 2020, D'Amelio became the most followed creator on the app, surpassing Loren Gray and Easterling. Gray appears on the Forbes list at No. 4, with $2.6 million. Both Easterling and D'Amelio have launched their own cosmetics products: Item Beauty (a new makeup line created by Easterling and Madeby Collective) and Morphe 2 (a collaboration between Charli and Dixie D'Amelio aimed at Gen Z). They have also partnered with brands like American Eagle and Hollister, as well as launching merchandise collections on their own.  The other top-earning TikTok stars on Forbes' list were Josh Richards ($1.5 million), Michael Le ($1.2 million), and Spencer X ($1.2 million). Forbes' report estimated these seven TikTok stars' pre-tax earnings between June 30, 2019 and June 30, 2020. "To estimate what they made, we talked to the influencers themselves, agents, managers, marketers and investors," Forbes said.  To read more about how TikTok stars are making money, check out these other recent Business Insider stories: TikTok influencers say they're making tens of thousands of dollars by promoting apps in videos: 'There's not really a limit on how much you can earn' TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry How a clothing reseller used TikTok to double her sales to over $7,000 per month on the social shopping app Depop Join the conversation about this story » NOW WATCH: Why YETI coolers are so expensive
And Meryl Streep holds a riding crop. And ... Digital satirist Ronald McDonkey's images challenge the idea of fame and our relationship to it.
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Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Amazon wants to be a major player in the influencer business. This week, I spoke with a YouTube creator who explained what it's like to work with the ecommerce giant's various programs and how she makes money, from affiliate commissions to livestreaming.  Kim Pratt, who is a skincare influencer and YouTuber, is a member of the Amazon Influencer Program, and for every purchase someone makes through one of her links, she earns a commission ranging from 4% to 10% through the program, she said. But still, she often doesn't make much money on that first purchase one of her followers makes, since the products she links to usually range in price from $5 to $20. Her secret weapon on Amazon is that she also gets a cut of what her followers buy for a day after being directed to Amazon with her link. "You get a cut of everything that person buys for that 24-hour period," she explained. So, how much money does she make as an Amazon Influencer? Typically, Pratt's Amazon affiliate revenue is higher than her monthly YouTube revenue (earned from the ads that play in her videos), she said. But those numbers can fluctuate. In June, Pratt had her best month on YouTube, earning around $7,000, according to a screenshot of her analytics dashboard viewed by Business Insider. On Amazon, she earned around $6,000, shes said, which was near her monthly average from the platform in 2020. In our conversation, Pratt also broke down Amazon's livestreaming program for influencers, which was released widely in July. Her take: It is better in theory than in practice. Read more about Pratt's business and on how features like livestreaming work on Amazon, here. Plant influencers are landing brand deals and growing their followings online While sheltering-in-place during the pandemic, many people are looking around their houses and apartments and wondering, "Should I buy more plants?" For advice on the subject, some turn to "plantfluencers," the social-media influencers who specialize in sharing content about — as their nickname suggests — plants. And during the last few months, several houseplant brands like The Sill have seen spikes in plant demand and sales. My colleague Sydney Bradley spoke with several "plantfluencers" and brands about the houseplant trends they've seen and how they're adjusting to the growing demand for greenery. "I think folks are looking for an opportunity to green-up their space and to make their homes that they're working in have a little more light to it," said Christopher Griffin, whose @plantkween Instagram account has grown by nearly 150,000 followers since March. Read more about how these influencers have increased their followings and continued to land brand deals, here. TikTok salary data shows pay for US jobs in engineering, product, data science, and more It's been a busy week for TikTok. On Friday, President Trump told reporters that he planned to ban the short-form video app outright. By Sunday, the ban was off, with Microsoft announcing that it was in talks to acquire the company's US operations by September 15. Despite political headwinds, TikTok is forging ahead with its hiring plans in the US, staffing up in roles that will help the company compete with digital-media powerhouses like Facebook, YouTube, and Instagram. And many of its new hires in the US are being offered six-figure salaries, according to wage data from the US Department of Labor. In order to better understand how much TikTok and its parent company ByteDance pay US-based employees, my colleagues Ashley Rodriguez and Dan Whateley analyzed the US Office of Foreign Labor Certification's disclosure data for permanent and temporary foreign workers. The data include salary offers from TikTok and ByteDance from roughly 240 foreign-labor certification applications that were submitted and certified between October 2019 through June 2020. Read the full post for more on how much TikTok pays employees, here.  More creator industry coverage from Business Insider: Instagram news Poshmark clothing resellers are becoming Instagram influencers to increase sales (by Sydney Bradley) We are seeking nominations for the top beauty and fashion brand ambassador programs for influencers (by Sydney Bradley and Amanda Perelli) TikTok news We spoke with a cosmetic nurse with TikTok star clients on the enhancements they ask for, like "glass skin" and lip and jawline fillers (by Amanda Perelli) Marketers are still planning ad campaigns for TikTok, but some are amending contracts so they can move spending to another social platform if needed (by Dan Whateley and Lauren Johnson) Ask an influencer: "What was your family and friends' reaction to your initial success online?" Ur Mom Ashley (833,000 YouTube subscribers): "When I first started YouTube, my family was apprehensive about me having a career in social media. However, as my channel has grown, they've come to appreciate all of the hard work that goes into my job and are incredibly supportive!" Dayna Bolden (83,000 Instagram followers): "My friends and family were surprised at the success because at the time being a full-time influencer was not a 'thing.' This world of influencer marketing was still relatively new, so to create a career on social media was something that they have not seen. They were definitely surprised by it but ultimately very happy to see my success and to see that I created something for myself doing something that I am very passionate about. I have been able to grow my business year after year and increase my earnings. Now all my family and friends understand what I am doing and are truly rooting for me every step of the way." Ramzy Masri (136,000 Instagram followers): "Everyone has been super supportive. It's always interesting what does well on social and I think some friends were surprised by how quick the reaction was to my work and how fast things went viral. What can I say, people love rainbows!" Submit your questions about the influencer industry or for creators to [email protected] We'll answer your questions in an upcoming issue of Influencer Dashboard. This week from Insider's digital culture team:  YouTuber Joey Graceffa is under fire for old blackface videos (by Palmer Haasch) LA influencers won't stop partying. Few have said whether they've spread the virus (by Kat Tenbarge) Jake Paul's Calabasas mansion was searched by the FBI on Wednesday (by Rachel Greenspan) Here's what else we're reading and watching: With the coronavirus crushing advertising, some YouTubers turn to subscriptions (by Lucas Shaw and Mark Bergen, from Bloomberg) Tatcha is debuting its new cleanser in Animal Crossing (by Lauren Rearick, from Nylon) Banning TikTok would be devastating for creators (by Travis M. Andrews, from The Washington Post) David Dobrik will host a dodgeball competition series for Discovery Channel (by Kimberly Nordyke, from The Hollywood Reporter) Why TikTok stars will survive no matter what (by Meg Zukin, from Variety)  Thanks for reading! Send me your tips, comments, or questions: [email protected] Subscribe to the newsletter here.Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly
Creators may be hesitant to immediately make the jump
On this Digital Trends Live, we talk the top tech stories, including the Samsung Galaxy Unpacked Event.
Reels has landed, so now users can enjoy this Instagram feature that no one asked for.
CASHDROP founder Ruben Flores-Martinez said the hopelessness he experienced as a young undocumented immigrant later helped motivate the creation of CASHDROP, a mobile commerce app that lets users quickly set up personal storefronts with their phones. On Tuesday the company announced completing a $2.7 million seed round led by Harlem Capital, with participation from investors including Founder Collective and Behance creator Scott Belsky. Flores-Martinez is hoping his dead-simple app can find a place among big competitors like Wix and Shopify. The inspiration for CASHDROP came from two things: an unanswered need among small business owners for a user-friendly platform, and a weekly flea market that used to set up shop outside Flores-Martinez's childhood home in Guadalajara, Mexico. After graduating high school in Wisconsin, without a clear future due to his undocumented status, Flores-Martinez taught himself to code using YouTube tutorials. Flores-Martinez said the despair and uncertainty he felt as a young adult have become motivators as he tries to succeed as a Latino in the notoriously non-diverse world of venture capital. Visit Business Insider's homepage for more stories. One key factor makes it difficult for undocumented immigrants to have a sense of community, according to CASHDROP CEO Rubin Flores-Martinez. "It's fear," Flores-Martinez told Business Insider. "One hundred percent. You don't want to trust anybody. You don't trust anybody." Flores-Martinez said the stress and isolation of his undocumented teenagerhood became powerful motivators for him to achieve as an adult. That eventually lead him to create CASHDROP, a mobile commerce app designed to let small business owners create digital storefronts from their phones in minutes. On Tuesday, CASHDROP announced the completion of a $2.7 million seed round led by Harlem Capital, which was joined by other investors including Founder Collective, Long Journey Ventures, and M25. Founder Collective and Behance creator Scott Belsky also participated in the round. CASHDROP is entering a crowded space. Big names like Shopify, Wix, and Squarespace already help business owners design websites and facilitate online sales and shipping. But Flores-Martinez, who used to build online storefronts using some of those services, believes there's room in the market for CASHDROP's dead simple design. He said small businesses needed a more user-friendly app. "The inspiration for it was, I started seeing so many people on Instagram trying to run a business on Venmo." Flores-Martinez said. "Like 'Hey, DM me for sizes,' or 'DM me for availability, and then Cash App me or Venmo me the money.' It was interesting that people try to hack this solution together when there's already incumbents in place." The other inspiration for CASHDROP was a flea market that Flores-Martinez said would assemble itself outside his childhood home in Guadalajara, Mexico every Saturday.  "So you have merchants from all over the city that would come and build these little tents with sticks and rags," Flores-Martinez said. "And then they would basically launch a business, and that was all of the infrastructure they needed." But Flores-Martinez's path from the flea market to founding CASHDROP was long and often difficult. He moved to Milwaukee, Wisconsin at 13 as an undocumented immigrant.  "Both of my parents were advanced chemical engineers, but there was no opportunity," Flores said. "So they came to America to work low-end jobs." Flores-Martinez fell in love with computer science in high school and dreamed of pursuing a PhD. That path would have started with college. "But I couldn't actually go to school because I was undocumented," Flores said. "It was one of those moments where everything just gets pulled from under you and you're kind of left in purgatory. Ultimately, I'm a child— I'm a 17, 18-year-old kid with no prospects anymore over a decision that ultimately wasn't mine." Flores-Martinez's way out was coding. His girlfriend at the time attended a local public university. Flores-Martinez bought himself a laptop. "When my girlfriend at the time would go to class, I would borrow her ID and would go to the cafeteria, to the library," Flores said. "And I just started teaching myself how to code on YouTube." Coding became the springboard for the rest of Flores-Martinez's life. He started picking up gigs building websites, apps, and digital storefronts. In 2014 he gained US citizenship, which he described as a "pivotal moment" in the furthering of his ambitions. The next year he founded Sugr, an app that used AI to give users customized restaurant recommendations. The app shut down in July 2019, but Flores bounced back by coming up with the idea for CASHDROP "on a whim." Flores-Martinez said the idea that he's a "minority within a minority" is motivating for him. "I'm an entrepreneur, venture-backed, in a world where less than one percent of all VC capital goes to Black and Latino founders," Flores said. "That, ultimately, is what drives me to where we're going. How do you inspire that 17-year-old version of myself, sitting hopeless in a chair, thinking this is the end of the road? How do we inspire them to keep trying, keep pushing? Become somebody."Join the conversation about this story » NOW WATCH: Why you don't see brilliantly blue fireworks
It's coming just as TikTok faces a potential ban.
Hailey Baldwin wedding dress unseen pictures are here which she shared on her official Instagram account saying that it was her dream dress.
Illustration by Alex Castro / The Verge Instagram has disabled its “related hashtags” feature after a bug restricted the feature for select phrases across the platform. Related hashtags did not appear on the tens of thousands of hashtag pages affected by the bug, potentially restricting available information to any user who tapped on one as it appeared in photo or video captions or sought it out via search. The issue came to light after a Tech Transparency Project (TTP) report, further explored by BuzzFeed News, found that the bug affected Trump-related hashtags but not those related to Joe Biden. Because many of the related hashtags were derogatory — including #creepyjoebiden, #joebidenpedophile, and #neverbiden — the disparity raised concerns Instagram might be favoring... Continue reading…
Instagram has added a new feature, Instagram Reels, but if you’ve used TikTok it’ll all probably feel very familiar. Focusing on looping videos, Reels shoots 15 seconds of footage at most, and then offers up an array of audio, effects, and editing tools to chop up and remix that clip. Multiple clips can be added together, though not to exceed … Continue reading
We all knew it was coming: Facebook has officially launched Instagram Reels – its answer to TikTok — across the world. Reels lets users create 15-second videos and spruce them up with various audio and visual effects. Starting today, users will have access to Reels straight from the Instagram camera — the option should appear at the bottom. You’ll also be able to browse Reels from other creators directly in the Explore tab. In an announcement today, Facebook said Reels comes with a bevy of editing tools including a catalog of tunes and AR effects. The company says Reels will… This story continues at The Next WebOr just read more coverage about: Facebook,Instagram
You can create 15-second videos with audio and effects
Apple's new operating system hasn't been released to the public yet, but its new permission notifications are already shaming developers into cleaning up their acts.
Tinder does not notify users of screenshots taken by others, unlike apps like Snapchat. This means that you can take screenshots of profiles and conversations on Tinder without the other person being notified.  You should always remember, though, not to share anyone else's personal information online without their consent. Visit Business Insider's Tech Reference library for more stories. The widespread use of Snapchat has acclimated most social media users to the concept of the screenshot notification. If you're a Tinder user, there have probably been multiple occasions in which you wanted to take a screenshot of something on the app.  Maybe you had a conversation with a match that was too funny not to save — after all, on the off chance that you get married, that conversation will be a great relic to show your future grandchildren, right?   Or, maybe you've had an unsettling conversation that you want to share with a friend to get validation or a second opinion on your interpretation. It may even be something as simple as trying to decide how to swipe on someone you're not sure about, and wanting to get a friend's advice on their profile.  Regardless of the reason, you may have felt hesitation about screenshotting any part of an interaction on Tinder, worrying you may ruin your chances with the person you're screenshotting if they see that you're doing it. Tinder does not notify users of screenshots The good news on that front, though, is that Tinder doesn't notify anybody when you take a screenshot, unlike apps like Snapchat (and Instagram, in one instance). You can capture anything on the app and save it, and nobody will know. You can take a screenshot on almost any device, such as your Lenovo, HP, Dell, Windows, or Mac computer, or on your Google Pixel, iPhone, or Galaxy S10 mobile device.  Now, it's important to remember that you should be careful with how you use this power.  You should never expose someone's personal information without their permission, and just because Tinder doesn't notify them doesn't mean they can't find out another way if you post about them online or share their messages or profile with a large group. If you want to post a funny or creepy conversation on social media, do the polite thing and censor the person's personal information out of the picture. Related coverage from Tech Reference: How to cancel your Tinder subscription on an Android device in 2 different ways How to connect your Spotify account to your Tinder profile to display your music taste How to screenshot on a Chromebook in 2 different ways, and then open those screenshots later 'Does Instagram notify you of screenshots?': Here's what you need to know How to take a screenshot on your Apple Watch, and find those screenshots in the Photos app on your iPhone SEE ALSO: I tested the Samsung Galaxy S10 Plus for 2 months, and it made me question everything about my 'iPhone or nothing' mentality Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
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