The rapid exodus of clients from The Richards Group in recent days has created painful uncertainty about the agency's future and the fate of its 700 employees. But in the brutally competitive world of advertising, the fallout means there's also a number of sizable accounts suddenly up for grabs. This week, Motel 6 ended its...
Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, with strategies that will inspire consumer engagement.
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After cutting its advertising in the beginning of the coronavirus, Amazon has ramped up its ad spend.
Amazon has spent 70% more year over year since May to promote its core retail business including Amazon.com, Amazon Prime, and Whole Foods, according to MediaRadar.
Michael Levine, an analyst at Pivotal Research said the increase shows Amazon's supply chain has steadied since the beginning of the coronavirus when it prioritized shipment of essential products.
Amazon is also spending more to promote its non-retail businesses like Amazon Prime Video and Amazon Prime Music as the streaming wars heat up.
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Amazon is increasing its advertising again after slashing it in response to coronavirus-related demand.
The e-commerce giant cut spending on Google ads in March as demand soared for essential items like masks, hand sanitizer, and toilet paper.
New data from three ad-tracking companies shows Amazon's advertising spend has since increased. The top-spending US marketer last year, spending $7 billion, according to Kantar and AdAge DataCenter, also pumped money into promoting its media products such as Amazon Prime Video as the streaming wars heat up.
Michael Levine, an analyst at Pivotal Research, said the increase shows Amazon's supply chain has steadied since the beginning of the coronavirus, when Amazon stopped accepting nonessential items from sellers to focus on high-demand categories like baby products and grocery and cut spending to avoid pushing more people to the website.
"If they cooled off on spend and are turning the gas back up, it says to me that they're in a better position from a fulfillment perspective," he said.
Amazon spending on its core retail business that includes Amazon.com, Amazon Prime, and Whole Foods increased 70% year over year since May, according to MediaRadar.
Meanwhile, Kantar and Pathmatics data shows that Amazon's ad-buying has increased across the board.
Kantar, which does not track digital or social media ad spend, said Amazon spent $144 million in May, up from $101 million in April, but down from $192 million in January.
Instagram got a particularly big boost. Amazon spent $22 million on Instagram ads in July, from $9 million in May, according to Pathmatics, which tracks digital and social media spend.
Amazon declined to comment.
Amazon is also spending more to market Prime Video as Disney, HBO, and Quibi have launched competing streaming rivals.
From January to July, Amazon spent $19 million advertising its video-streaming service Amazon Prime Video as well as music-streaming service Amazon Music Prime, a 10% year-over-year increase, according to MediaRadar.
Other streaming TV marketers have been spending more. Apple spent $47.7 million running TV ads for a two-month period last year to launch Apple TV Plus while Disney spent $24.9 million in preparation for launching Disney+.Join the conversation about this story » NOW WATCH: The rise and fall of Donald Trump's $365 million airline
CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl’s Jr. and Hardee’s brands.The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners.As creative agency of record, 72andSunny will be tasked dual-brand creative as well as brand-specific creative for both the Carl’s Jr. and Hardee’s brands.CKE Restaurants spent around $108 million on marketing for Carl’s Jr. and Hardee’s in 2018 and nearly $32 million in the first six months of 2019, down from around $59 million over that period last year, according to Kantar Media.“72andSunny helped make Carl’s Jr. and Hardee’s ‘impossible to ignore’ for six years,” Crawford said in a statement.“I’m confident they can make both brands ‘impossible to ignore’ again, but in a fresh, new way that reflects the ever-changing marketplace, and I’m excited about the insight and positioning that we have unlocked as a foundation for our new creative expression and look forward to seeing that come to life.”
Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review.Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media.The company also spent almost $1.2 million on marketing for Truly Hard Seltzer in the first six months of the year, according to Kantar Media.“The team has a strong track record of success and creativity, and we’re looking forward to working together to get the word out and grow our brands,” Boston Beer Company CMO Lesya Lysyj said in a statement.“These are two brands that are solidly in the middle of the conversation,” GS co-founder and co-chairman Jeff Goodby said in a statement.“They are so interestingly different from each other and enjoy enthusiastic followings that will be such fun to galvanize.
To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Most of Amazon's ad business comes from ads run on its own site and app, but it's recently moved to build its programmatic display and video advertising.Amazon also increased spending to promote its annual Prime Day sale more than usual, according to Kantar and MediaRadar data.Marketers may increasingly see Amazon as a threat to the duopoly of Facebook and Google, but Amazon's growth rate is slowing down.That still trails Facebook, which reported $16.6 billion in ad revenue during the second quarter alone, and Google's parent company Alphabet, which reported $32.6 billion in the same period.Amazon's ad business is comprised of ad formats including sponsored products and sponsored brands on Amazon's website and a programmatic arm that places display ads on publishers' sites and Amazon's video properties.
Amazon increased its Prime Day ad spend by more than 25% this year—to the tune of $40 million, according to media analysis company MediaRadar.The uptick comes amid increased competition in the fifth year of the online retail giant’s marquee sales event.More than 300 retailers offered copycat summer sales of their own this year.Amazon did not respond to a request for comment.However,MediaRadar CEO Todd Krizelman said in a statement that Amazon’s efforts reflect a desire to protect its territory and lure more Prime members, something Amazon said it accomplished last week.“With more of Amazon’s competitors offering competitive shipping, Amazon heavily promoted the other services that users receive from a Prime Membership in the months leading up to Prime Day,” Krizelman said.
Huawei has already confirmed that the U.S. trade ban against it resulted in a major drop in smartphone sales, but founder Ren Zhengfei thinks the company can still reach 270 million units shipped in 2019.The Huawei founder revealed the shipment target in an interview with Yahoo Finance, and it’s actually higher than what the company expected before the trade ban took place.It was reported in February that Huawei expected 2019 smartphone shipments to come in between 250 and 260 million units.The murky U.S. trade ban situation may make it difficult for Huawei to hit Ren’s new goal.In fact, Kantar’s Q2 2019 statistics showed that Huawei’s market-share was down by almost two percent quarter-on-quarter in five major European nations (the drop was thought to be related to the U.S./Huawei trade situation).Kantar’s data also showed that Huawei’s June market-share in these nations was down nine percent compared to the previous month.
Kantar’s latest market analysis report shows that in the second quarter of 2019, Huawei’s smartphone business was affected by the US ban.The report pointed out that the performance of Huawei in the Q2 is still better than the same period in 2018.However, in May and June this year, Huawei’s sales in the European market decreased by 1.9% and 9% respectively compared with the same period of last year.But there have been at least two companies that benefited from this situation the most.That’s not difficult to guess we are talking about Samsung and Xiaomi.Analysts believe that since Huawei entered the US entity list, it made consumers reconsider whether to purchase Huawei phones.
In the Second Quarter of 2019, Huawei started to experience the negative impact caused by the struggle with US authorities.The research published by Kantar came today to shed some light on this situation.While still achieving a better Q2 compared to Q2 2018, Huawei’s sales in Europe’s large markets were down 1.9% over the first quarter and 9% from May to June.The Chinese Behemoth started to feel the biggest impact during the past two months.While Huawei lost presence, Samsung and Xiaomi both lifted their numbers thanks to the situation.According to Kantar, the negative press surrounding Huawei since it went on the US’ Entities list, caused customers to second guess acquiring a Huawei device.
Huawei founder Ren Zhengfei has already confirmed Huawei smartphone sales were down by at least 40 million units following the U.S. trade ban against it.Now, a new report by insights firm Kantar has shed more light on Huawei’s market share in the wake of the ban.According to Kantar’s Q2 2019 OS report, which we received via email, Huawei finished the quarter with higher market-share in five major European Union countries (France, Germany, Great Britain, Italy, Spain) compared to Q2 2018.That sounds like good news, until we delve a little deeper.“Quarter on Quarter Huawei share is down -1.9%pts in EU5 and most tellingly, June vs. May 2019 share, is down -9.0%pts (sic),” Kantar Consumer Insights Director Dominic Sunnebo was quoted as saying in an emailed press release.The Huawei trade ban took place in mid-May, which would explain the massive drop-off between the two months.
Amazon has become the world’s most valuable brand this year by overtaking Google and Apple, according to a report.The 2019 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Kantar put amazon on top.Smart acquisitions by the brand have led to new revenue streams and combined with the ability to stay ahead of its competitors by offering a diverse eco-system of products and services, has allowed the e-commerce giant to accelerate its brand value growth.“Amazon’s phenomenal brand value growth demonstrates how brands are now less anchored to individual categories and regions.The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints,” said Doreen Wang, Kantar’s Global Head of BrandZ.Disruptive ecosystem models are flourishing
Pharmaceutical and CPG giant Johnson & Johnson will soon part ways with chief marketing officer and former Coca-Cola executive Alison Lewis, who spent nearly six years in the role.“To reach the more than 1 billion people who use our products every day, we have established a new business model that streamlines priorities, allows us to operate more efficiently and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers’ lives,” said a spokesperson.It would appear that Johnson & Johnson has simply eliminated the consumer CMO role after naming Lewis as the first to hold that position in 2013.When asked who will oversee the work formerly handled by Lewis, the spokesperson said, “These responsibilities will be shared by leaders within the Consumer organization.”Michael Sneed, who joined the company in 1983, will continue to lead global marketing, communications and philanthropic efforts while sitting on J’s management committee.Ad Age first reported the news on Thursday afternoon.
Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1.He hails from Microsoft, where he has spent the last 14 years.Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients.He will report to Kantar CEO Eric Salama.“Reed understands what it means to deliver for clients,” Salama said in a statement.“He is tech-savvy, entrepreneurial [and] a clear thinker who puts an emphasis on execution and accountability and has built strong teams that have performed at a high level.”