Destiny 2: Beyond Light Deep Stone Crypt raid completion offers tons of fresh new content for their fans.The new completion is packed with Europa Eclipse Zone, a new Sabotage mission, Exo Simulation, and three powerful exotic weapons – The Lament, Eyes of Tomorrow, and Cloudstrike.Among all these weapons, the Eyes of Tomorrow is a new and center of attention for every player.The random drop rewards it after encountering the last raid boss Taniks, The Abomination.Winning the raid is nowhere tough, but the reward is completely random.After winning the raid, it does not take enough time to collect the reward.A few months back, the developer of Destiny 2 made some improvements in drop rates.After winning the raid, players don’t get One Thousand Voices drop, which increases the chance of getting some other reward.What Eyes of Tomorrow Do?As mentioned earlier, the Eyes of Tomorrow is a powerful exotic rocket launcher.
Typically, approximately 10 percent of subscribers opt-out of web push notifications per year.However, when it comes to regular web notifications, the opt-out rates are not as high.Usually, users prefer receiving notifications from their favorite websites.They may be interested in knowing about the new content, offers, or services offered by the sites, and thus, wish to stay at the top of all updates on those sites.However, some people may want to disable web notifications.In this post, we will discuss the ways to turn off web notifications on all popular browsers.Disable Web Push Notifications on Google ChromeYou can disable web push notifications on Google Chrome by following these steps mentioned below: At first, launch Chrome and select the vertical ellipsis menu icon.When you see a pull-down menu, choose the Settings option.You should move down until you see the section of the ‘Privacy and Security’ option and pick the Site Settings option.Beneath the Permissions section, choose the Notifications option.Underneath the section of Allow, locate the problematic URL, and choose the vertical ellipsis menu icon.Then hit on the Block button.You may also select the ‘Use quieter messaging (blocks notification prompts from interrupting you)’ option.Disable Push Notifications on Mozilla FirefoxYou can disable push notifications on Mozilla Firefox by following these steps mentioned below: Launch the Firefox browser and choose the hamburger menu icon on the top right side of the screen.Once invoke the menu grid, choose the Options button.After opening the Settings, select the ‘Privacy & Security’ option.You should move down until you see the Permissions section.
Genshin Impact Account Genshin Impact is a remarkable game in many respects boasting vibrant visuals a rich sprawling world deep systems and finely-tuned action.Unfortunately the game’s free-to-play gacha business model often undermines its own sense of adventure and excitement.Genshin Impact is a good -- potentially great -- game locked in a loot box it can’t quite escape.Genshin Impact is available now on PC PS4 mobile devices and PS5 via backward compatibility.MiHoYo’s Genshin Impact has achieved an extraordinary feat by topping the worldwide revenue charts for mobile gaming for the month of October 2020.Surprisingly the game released on September 28 2020 and has been an astounding success so far.As per the estimates from SensorTower Genshin Impact beat the likes of PUBG Mobile Honor of Kings and Pokemon Go to attain the top position.Daniel Ahmad Senior Analyst at Niko Partners feels that the game’s performance is ‘extremely impressive’ for a new IP.By the way, you can buy cheap Genshin Impact Primogem Account from z2u.comGenshin Impact recently added brand-new content to the game with its 1.1 update.Alongside new systems coming into place the 1.1 update has brought in new characters including Tartaglia also known as Childe.In Genshin Impact's lore Tartaglia is from the nation of Snezhnaya the region of the Cryo element.
Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads. We’ll walk you through those new best practices and answer the following: How have native ads been impacted by COVID-19?How has consumer interaction with native ads changed?What campaign messaging is the most effective?What KPIs are other advertisers in your vertical targeting?What creative strategies perform best? COVID-19's impact on news sites and native ads There was a whole lot of uncertainty this past March, and as a result, many companies pumped the advertising breaks. Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. According to eMarketer, $47.33 billion will be spent on native ads in 2020 — a 4.8% growth spurt. They expect native ad spend to grow by 21% as digital ad spend recovers next year. The ads that did run, though, saw a lot of attention. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Nieman Lab reported that articles about the pandemic increased overall traffic to 350% week over week, totalling 980 million views. When the dust settled, it was clear consumer priorities had shifted, and where and when they were spending time on editorial sites did, too. Where and when consumers interact with native ads Editorial sites have the potential to serve native ads in a lot of different places. They can appear as promoted articles on a homepage or category page, as native display ads in the middle of an article, and at the bottom of the article, to name a few examples. We partnered with Nielsen using BrainVu, a cloud-based neurocognition technology, to measure consumer reactions to ads on the page, meaning we physically measured people's brain waves as they interacted with ads on editorial sites. Immersive AI and virtual reality technology (think headgear with a ton of wires attached) measured when and where they were paying the most attention and had the highest emotional response. We found that consumers were paying 20% more attention to ads at the bottom of the article and had a 17% higher emotional response than anywhere else on the page. Plus, research participants displayed an 8% lower cognitive load at the end of an article. Basically, they had more “brain space”, or memory resources, to pay attention to new content or ads. A follow-up study from Nielsen revealed that these moments occurred most often as we were on our way to bed or just waking up, taking a work break, or using the restroom. Lunch breaks, lines, and commutes had been deprioritized. When we're in those moments of next, primed and ready to discover content or advertising from brands, what are the topics engaged with the most? We've seen three major shifts in consumer interest that should shape the messaging for your next native advertising campaigns. Campaign messaging people engage with the most The news topics gaining the most attention on editorial sites have changed, which should signal to marketers a need for a shift in native ad messaging. Long-term trends in news are a reflection of consumers most relevant and immediate concerns. Aligning your campaign messaging with these long-term trends will improve your native ad performance. So, what are those long-term trends? First off, content related to the coronavirus and political climate has all but eclipsed consumer attention on editorial sites. Underneath those high-level basic interests, we've identified four trending topics that have emerged since the coronavirus was declared a pandemic, and with which we're seeing a lot of engagement: Investing: The combination of coronavirus and the 2020 election has resulted in some ups and downs in the stock market, and everyone wants to jump on the bandwagon. (Nerdwallet pushed a partnership with Fundrise just in time for the trend).Food: Quarantine baking has resulted in a burst of attention to the food category, specifically for topics related to desserts and baking. (Just Egg leaned into marketing as a faux egg alternative when quarantine baking took off.)Racism: George Floyd's murder and the Black Lives Matter movement have sparked a recent increase in engagement with topics related to racism and equality. (Mint promoted a webinar and video series on how to close the racial wage gap.)Work: How and when we're getting back to work is on our minds. (Nestlé released a series of content, including this article, about how parents were handling working from home.) Here's how interest in these content topics have broken down over the past six months, measured in pageviews: While specific news stories have created spikes of pageviews for content related to these topics, interest has stayed steady for all four since April. How coronavirus influenced native advertising KPIs Native advertising KPIs shifted after COVID-19 was declared a global pandemic. To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. If the percentage of spend allocated to one of those KPIs changed more than 5% after March or April, we included it here. Brand Awareness Brand awareness includes campaigns optimized for KPIs like impressions, clicks, and pageviews. For the fashion and technology verticals, brand awareness became a much higher priority after March 8th. Lead generation Lead generation includes KPIs like form fills, engagement on the page, or newsletter subscriptions. Both the entertainment and auto industries prioritized lead generation just after the pandemic was declared. They eventually focused more on brand awareness by April, when a need for education and finance products took their place. As consumers looked to support schooling at home, and make sure their finances were in order, education and finance brands started to prioritize lead generation over other KPIs. Purchase Purchase KPIs include cart checkouts, contacting a sales representative, or any digital step in the funnel that results in a sale. Directly after the pandemic hit, healthcare and home good brands prioritized purchase KPIs as consumers looked to stay healthy and improve their inside spaces. Healthcare has continued to prioritize purchase KPIs since the pandemic was announced. Moving into April, more and more education marketers also prioritized purchase KPIs to support homeschooling and professional development needs. Beauty advertisers also filled a need left by closing salons across the globe. Fashion marketers started prioritizing purchase KPIs again through April as it became clear how consumer priorities had shifted. Creative best practices since coronavirus When pen meets paper (figuratively speaking) and it's time to build your campaign creatives, you'll want to be sure to include creative elements that consumers find engaging. Below you’ll find insights for native ads that are either driven by sponsored content (think articles, e-books, photo galleries, and videos on the landing page) and video (think video creatives where a click isn't necessarily the goal). Sponsored content These ads are made up of a headline and photo to entice consumers to click and learn more about what you have to offer. Both require a bit of attention to make sure your ad performs as best as it can. We're seeing increases in click-through-rates (CTRs) for the following photo elements: Photos without text Photography over illustrations People over landscapes Colors over black and white​ Close-ups over photos at a distance We recommend A/B testing photos with one or two of these elements to see what works best for your campaign. Keywords After your photo catches your eye, your headline has to convince people to click and keep reading. We've seen certain keywords give advertisers a better chance at a user clicking through to their landing page. Over the past month, the following keywords have had a positive impact on CTRs: These keywords used to have a positive impact on CTR, but are now used in many different ad campaigns, meaning you'll likely have to bid higher in order to get in front of consumers. Finally, these keywords haven't quite made it into the 'strong engagement' bucket, but have had a positive CTR impact for a smaller selection of advertiser campaigns and might be worth testing if relevant to your brand. Video campaigns When producing video assets, there are specific action types and characteristics to include to make an impact on completion rate and viewability. High completion rate Consider showing scenes with swimming, air travel, stretching, and other high-movement related action types to encourage people to watch your video ad all the way to the end. In addition, video characteristics like winter scenes, men, videos without people, and food are also showing a positive impact on completion rates. High viewability When it comes to catching someone's eye, actions like eating, climbing, and stretching seem to be the most effective. Male actors, videos that aren't illustrated, colors, and food are also great characteristics to include to make sure your video isn't missed. Main takeaways ​The native advertising landscape has changed since March and the declaration of a global pandemic. Ad spend changed in response to consumer behavior, and we walked away with a new set of best practices to use as a basis for our native advertising campaigns. When you're building your next native advertising campaign, ask yourself: Can I incorporate a messaging angle related to investing, food, racial justice or work?Are other advertisers seeing success with my desired KPI in my vertical?Have I considered testing native ad placements at the bottom of the page where people are most likely to be engaged?Am I following creative best practices like including colorful, close-up images of people? You should always A/B test—best practices should always be taken with a grain of salt. Using these best practices as a basis for testing your native advertising campaigns moving forward will make your optimization process a bit easier, and ultimately lead to better performance marketing. You can stay up to date on the latest content topics and creative trends at Taboola Trends.Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading → The post How to Use Live Chat Data to Drive New Content Marketing Ideas appeared first on Content Marketing Institute.
When you yourself have spent time and effort in to creating a social media presence and a following on these sites, you need to use these tools to communicate with your visitors when downtime dilemmas do arise.Let's look at two case scenarios to see the huge difference that using social media together with your website tracking service can make.They have no social media coverage, no records, and no followings.They have number way of talking with their possible customers regarding the downtime they are experiencing or updating consumers as to when your website can be anticipated to be back up and running.When clients visit the website they get an error message expressing your website is down due to specialized problems, but number further information is شراء متابعين انستقرام.Consumers become discouraged with the continued downtime and as they do, they start looking different sites to meet their wants and produce purchases.Website 1 starts to lose consumers to the competition, whose websites are up and running and who've better means of communication.Site 2 has put social media profiles set up and the company has labored on getting a sizable social media following in addition to using a internet site tracking service.The business has organized for the worst and they know that when web site downtime occurs, they have to utilize the social media tools at their removal to communicate with customers regarding said downtime.Once the organization is notified of downtime by their website tracking service, they go to perform to ascertain what has triggered the downtime so they can speak the problem with the public, utilizing their social media accounts.
You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line.Building this type of content requires time, cooperative thought, and proper management, and that’s where the content strategy workflow comes into play.This sort of workflow can help you develop new content that fulfills the needs of your business and utilizes the content you have built fully.In this step-by-step guide, we will discuss how you can develop an effective content strategy workflow.WHAT IS A CONTENT STRATEGY WORKFLOW?A content strategy workflow defines the roles and responsibilities of the team members instead of just providing a repeated template for how good-quality content moves from request to return briskly.Since creating content is a recurrent affair, every member must know how to fuel ideas into results.Bringing great ideas to the table during a brainstorming session doesn’t really matter to SEO gains if they never manage to turn into feasible content.For example, you might begin with a primary goal of building brand awareness, and later that goal might smoothly transform into boosting conversions.Now the method you employ to build content around both these goals will change with the shifting goal.You should make it an inbuilt part of your content strategy workflow to visit your content to evaluate its strengths and weaknesses routinely.Moreover, running a content audit will help you determine places where you can potentially reuse your existing content to target new goals.However, if you are starting afresh or want to save time on acquiring high readability scores, you can use content templates available online.It might be essential to test a few possible outlining methods to find out the kind of content you need to create.
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ClickReady Marketing, a prominent SEO agency in Atlanta, is proud to announce a new member to the company to serve as content manager.In the role, Dean will focus on planning and writing digital content in collaboration with clients.Using SEO tools and her passion for wordsmithing, Dean will lead the way at ClickReady for creating innovative and engaging content that speaks to potential customers.A 2016 graduate of the University of Georgia’s Grady College of Journalism and Mass Communication, Dean worked as a print journalist in Georgia-based newspapers for four years, covering community, government and business before joining ClickReady in September 2020.Her skills at distilling large amounts of information into easy-to-read copy will be valuable for the digital marketing position, and her attention to detail and grammar will make sure every new piece of content produced for clients is “click ready.”“I’m hoping that my background in strong, audience-focused writing will be an asset to the job we’re doing here at ClickReady,” Dean said.“I want to help our clients succeed in their endeavors to reach more potential customers as well as broaden my skills at SEO and digital marketing with this great company.”Dean worked for ClickReady Marketing in college as a contract writer, and when the job became available, CEO Craig Lawson said he knew exactly who he wanted to fill the role.
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Next month Valve’s iconic zombie shooter, Left 4 Dead 2 turns 11.Today, the game gets a last, massive update that’s - The Last Stand, which is made by the Left 4 Dead people group update group and embraced by Valve itself.That was the network made by DLC Cold Stream.The update adds huge amounts of new content to the game: new maps, new weapons, unused dialogue, new enemy types, and even another mission.The update is allowed to download, and Left 4 Dead 2 itself is additionally allowed to play until September 28th — so there's no explanation not to grab it at this moment.As Polygon noticed, the declaration for this new update was made on the old authority Left 4 Dead site.The post reads that It has been numerous years since the contamination previously hit, Radio silence, no indication of life, only waiting expectations... CEDA is not going to spare us.A couple of bold spirits have proceeded with the battle despite seemingly fighting opposition, and soon we would all be able to profit by their flexibility.
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Illustration by Alex Castro / The Verge You know what you did. Or do you? Until recently, TikTok wouldn’t necessarily explain why it removed one of your videos from the platform. You’d simply be told that it violated the company’s “community guidelines” somehow. But today, TikTok is announcing that it will give you at least a vague idea of why your video is gone, by naming the specific policy it fell afoul of. That’s pretty similar to how other companies do it. Image: TikTok Here’s what TikTok’s new content violation notifications look like. The only real change is the name of the specific policy. As before, you’ll be able to submit an appeal. Maybe you’ll have some idea what you’re appealing now. TikTok says it’s been experimenting with these... Continue reading…
Snapchat will bring new content, partnerships and experiences to India to continue its strong growth.
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google's index. You wait for it to rank. It's a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Some very basic things and some more advanced things too. We're going to dive right in. Indexing 1. URL Inspection / Fetch & Render So basically, indexing content is not that hard in Google. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. It's in the new Search Console, previously Fetch and Render. As of this filming, both tools still exist. They are depreciating Fetch and Render. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. When you do that, they put it in their priority crawl queue. That just simply means Google has a list of URLs to crawl. It goes into the priority, and it's going to get crawled faster and indexed faster. 2. Sitemaps! Another common technique is simply using sitemaps. If you're not using sitemaps, it's one of the easiest, quickest ways to get your URLs indexed. When you have them in your sitemap, you want to let Google know that they're actually there. There's a number of different techniques that can actually optimize this process a little bit more. The first and the most basic one that everybody talks about is simply putting it in your robots.txt file. In your robots.txt, you have a list of directives, and at the end of your robots.txt, you simply say sitemap and you tell Google where your sitemaps are. You can do that for sitemap index files. You can list multiple sitemaps. It's really easy. You can also do it using the Search Console Sitemap Report, another report in the new Search Console. You can go in there and you can submit sitemaps. You can remove sitemaps, validate. You can also do this via the Search Console API. But a really cool way of informing Google of your sitemaps, that a lot of people don't use, is simply pinging Google. You can do this in your browser URL. You simply type in, and you put in the sitemap with the URL. You can try this out right now with your current sitemaps. Type it into the browser bar and Google will instantly queue that sitemap for crawling, and all the URLs in there should get indexed quickly if they meet Google's quality standard. Example: 3. Google Indexing API (BONUS: This wasn’t in the video, but we wanted to include it because it’s pretty awesome)Within the past few months, both Google and Bing have introduced new APIs to help speed up and automate the crawling and indexing of URLs.Both of these solutions allow for the potential of massively speeding up indexing by submitting 100s or 1000s of URLs via an API.While the Bing API is intended for any new/updated URL, Google states that their API is specifically for “either job posting or livestream structured data.” That said, many SEOs like David Sottimano have experimented with Google APIs and found it to work with a variety of content types.If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s APIGoogle’s Indexing API documentation Yoast announced they will soon support live indexing across both Google and Bing within their SEO Wordpress plugin. Indexing & ranking That's talking about indexing. Now there are some other ways that you can get your content indexed faster and help it to rank a little higher at the same time. 4. Links from important pages When you publish new content, the basic, if you do nothing else, you want to make sure that you are linking from important pages. Important pages may be your homepage, adding links to the new content, your blog, your resources page. This is a basic step that you want to do. You don't want to orphan those pages on your site with no incoming links. Adding the links tells Google two things. It says we need to crawl this link sometime in the future, and it gets put in the regular crawling queue. But it also makes the link more important. Google can say, "Well, we have important pages linking to this. We have some quality signals to help us determine how to rank it." So linking from important pages. 5. Update old content But a step that people oftentimes forget is not only link from your important pages, but you want to go back to your older content and find relevant places to put those links. A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content. Now what pages should you add from? One of my favorite techniques is to use this search operator here, where you type in the keywords that your content is about and then you do a This allows you to find relevant pages on your site that are about your target keywords, and those make really good targets to add those links to from your older content. 6. Share socially Really obvious step, sharing socially. When you have new content, sharing socially, there's a high correlation between social shares and content ranking. But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. Google can see those signals, see that social activity, sites like Reddit and Hacker News where they add actual links, and that does the same thing as adding links from your own content, except it's even a little better because it's external links. It's external signals. 7. Generate traffic to the URL This is kind of an advanced technique, which is a little controversial in terms of its effectiveness, but we see it anecdotally working time and time again. That's simply generating traffic to the new content. Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. They can see where those sites are coming from. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. You're paying for that traffic, but in theory Google can see that traffic because they're measuring things using the Chrome browser. When they see all that traffic going to a page, they can say, "Hey, maybe this is a page that we need to have in our index and maybe we need to rank it appropriately." Ranking Once we get our content indexed, talk about a few ideas for maybe ranking your content faster. 8. Generate search clicks Along with generating traffic to the URL, you can actually generate search clicks. Now what do I mean by that? So imagine you share a URL on Twitter. Instead of sharing directly to the URL, you share to a Google search result. People click the link, and you take them to a Google search result that has the keywords you're trying to rank for, and people will search and they click on your result. You see television commercials do this, like in a Super Bowl commercial they'll say, "Go to Google and search for Toyota cars 2019." What this does is Google can see that searcher behavior. Instead of going directly to the page, they're seeing people click on Google and choosing your result. Instead of this: this: This does a couple of things. It helps increase your click-through rate, which may or may not be a ranking signal. But it also helps you rank for auto-suggest queries. So when Google sees people search for "best cars 2019 Toyota," that might appear in the suggest bar, which also helps you to rank if you're ranking for those terms. So generating search clicks instead of linking directly to your URL is one of those advanced techniques that some SEOs use. 9. Target query deserves freshness When you're creating the new content, you can help it to rank sooner if you pick terms that Google thinks deserve freshness. It's best maybe if I just use a couple of examples here. Consider a user searching for the term "cafes open Christmas 2019." That's a result that Google wants to deliver a very fresh result for. You want the freshest news about cafes and restaurants that are going to be open Christmas 2019. Google is going to preference pages that are created more recently. So when you target those queries, you can maybe rank a little faster. Compare that to a query like "history of the Bible." If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. The way to tell this is simply type in the queries that you're trying to rank for and see how old the most recent results are. That will give you an indication of what Google thinks how much freshness this query deserves. Choose queries that deserve a little more freshness and you might be able to get in a little sooner. 10. Leverage URL structure Finally, last tip, this is something a lot of sites do and a lot of sites don't do because they're simply not aware of it. Leverage URL structure. When Google sees a new URL, a new page to index, they don't have all the signals yet to rank it. They have a lot of algorithms that try to guess where they should rank it. They've indicated in the past that they leverage the URL structure to determine some of that. Consider The New York Times puts all its book reviews under the same URL, They have a lot of established ranking signals for all of these URLs. When a new URL is published using the same structure, they can assign it some temporary signals to rank it appropriately. If you have URLs that are high authority, maybe it's your blog, maybe it's your resources on your site, and you're leveraging an existing URL structure, new content published using the same structure might have a little bit of a ranking advantage, at least in the short run, until Google can figure these things out. These are only a few of the ways to get your content indexed and ranking quicker. It is by no means a comprehensive list. There are a lot of other ways. We'd love to hear some of your ideas and tips. Please let us know in the comments below. If you like this video, please share it for me. Thanks, everybody. Video transcription by Interested in building your own content strategy? Don't have a lot of time to spare? We collaborated with HubSpot Academy on their free Content Strategy course — check out the video to build a strong foundation of knowledge and equip yourself with actionable tools to get started! Check out the free Content Strategy course!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.  Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. I am not an AV guy, so this has taken a little while longer than I had hoped. You've already seen some remote Whiteboard Fridays from Russ and Britney and Cyrus, and they're doing a great job. So hopefully we can have some fun, and now I know the ropes and can get this going a little easier.  So I want to talk about a serious topic today. Obviously, we're going through some tough times. Budgets can be tight, and when that happens, you're tempted to scale back marketing. Obviously, we're in the business of selling SEO tools, and we don't want you to do that because that's where our food comes from and the roofs over our heads. I'll be transparent about that. But I do think there are some real dangers to treating SEO like it's an on/off switch. So I want to talk about the reality of that, and what can happen, and some of what to do to mitigate that.  You can't do more with less A friend reached out to me and she said, "My boss is worried about budgets, and he wants to cut back paid search, and he wants to cut back content, and cut back social, but get the same results. What do we do?" Before the pandemic, I might have laughed at that. But it's a serious question and a serious situation, and the reality is there's no magic to this. We can't expect to do more with less. It's a nice thing to say. But especially when people are struggling, and when our workers are having problems, and they're stressed, and their time is being taken up doing mundane things — like grocery shopping — that are three times harder now, we can't expect them to do more with less, and we can't expect to do nothing and get results. So what do we do, and how do we deal with this problem? You can't treat organic like paid  So first of all, I just want to say that I think sometimes we look at the situation like this. If we scale back marketing, we can just wait until times are better, and then we can push it back up. So we turn on our search marketing. We get the traffic and things are great. We shut it off. Okay, that sucks. We don't get the traffic, but we're not paying. Turn it back on and boom the traffic is back.  That's not how it works, not even close.  This is more like how paid search works. I don't want to oversimplify. I used to work in paid search. Obviously, you're optimizing and improving and adding negative keywords and doing A/B testing and all these things to hopefully get better and better performance. But, generally speaking, one of the advantages of paid search is that when you turn it on, the leads come. You get traffic right away that day. When you turn it off, you get nothing. The money is not there. You don't get the leads. Okay, that's rough, but you expect that, right? But you turn it back on, the leads come back that day. So this is the double-edged sword in a sense. It's not that one is better than the other, but this is how paid search works. It's a machine that you can flip off and on.  That's not how organic works. Organic does take time. So what happens is you turn it on, and you see this gradual ramp-up. Finally, it starts to peak and level off, and then you turn it off. Let's say budgets are tight. Okay, I understand that you're not producing new content and you're not optimizing. It's not a thing you can just turn off frankly. But you still see positive results. You still see that traffic until this starts to trail off over time. Now that's a good thing about SEO. It doesn't immediately turn off. You still continue to get that traffic. But the problem with SEO is when you turn it back on and when the money comes back, you're going to have to go through this ramp-up again. The curve may be different shapes, and it may not go all the way down and it may not go back to where it was. But it's going to take time. There's going to be a lag, and it could be weeks or it could be months. So I think we make two mistakes. One we've already discussed. One is number two ironically, that this is going to take time to come back. So if you count on just turning the switch back on and things recovering, you're going to be disappointed, right? That's going to take time. So it's not just a situation of a pandemic. Let's say you close down for remodeling or let's say you had some kind of flooding or some kind of damage or something you needed to do to shut down for a month or two. You can't expect that, when you turn things back on, it will immediately come back. So you may have to get ahead of that. You may have to start spending again before things pick up. I know that's a difficult thing, but you have to anticipate this lag. You have to be realistic about that. The other problem, though, is I think sometimes we hit this point, and we shut off our efforts. We cut down content production. We don't optimize. We switch agencies, whatever we do. We don't see an immediate drop, and so we start to say maybe this isn't really working. I think it's a bit like exercise. I have this habit certainly over the years. You get motivated. You do really well for a few weeks or a couple of months. You're feeling good, and you start to plateau. You get a little frustrated, and then you stop. For a while, you still feel good, right? You have these dividends. That's how it works, and that's how organic search works. So you think, well, maybe it wasn't that big of a deal. Maybe it wasn't really helping me. Until two or three or six months later, when you realize how much worse you feel. Then by then, to start back up again takes effort, right? You don't feel good when you start exercising again after that six weeks of sitting around. So it takes a couple of months to get back to where you were. So I don't want you to go through that, and I want you to be a bit careful about that. What you can do So what can we do? By the way, I have no artistic skills. This is from my 10-year-old daughter. Any drawings you see on my Whiteboard Fridays will be probably from her. So thank you, Jordan. So a couple suggestions I have that are general. 1. Have a pulse First of all, and I mean this quite literally, you need to continue to have a pulse. If you shut down your business or your marketing, you may just think, "Well, okay, we're going to get less leads. We're going to get less of a good thing, but nothing bad is going to happen".  But the problem is this may be the only place people see you, and this may be where they come looking for you. So if you disappear, and especially in an environment like the pandemic where businesses are going under, people may look at that and say, "Oh, I guess they're not around anymore. I guess they're gone." They might not come back. They might not come looking for you again. I think there's a very real danger of that, especially for small local businesses. So you want to make sure that your presence at least continues to exist. You have that pulse.  It doesn't have to be as frequent — you don't have to do as much work, you don't have to put out as much content, you don't have to be as active on social — but I think you have to at least show people that you're still alive and kicking so that they know to come back when things improve. Otherwise, they might just forget and go somewhere else.  2. Tell your story I think it's okay, especially during times like this — and really any time that something is kind of going wrong — if you're remodeling, you're going to be closed for a couple months. That's a real negative thing that's hard. It's okay to be personal. It's okay to tell some of that story. My kids' orthodontist, they're a family-owned business locally here. They were really great when they were closed. They were closed for a couple of months, about two or three months. They were as responsible as I think they could be about it. They communicated their plans, but they talked to us. They sent emails. They told us about their story. They told us about being a family-owned business and why this was hard and why they thought it was the right thing to do. So when they reopened, there was a real trust there, and I was willing to send my oldest back and get her checked out and get the normal stuff done, that I might not have been if I wasn't sure what was going on. But I knew their procedures. I knew their story. I empathized with them, and I think that was a big deal. That's something you should do. It's okay to tell that, "Hey, this is hard. This is what's going on. Here's what's going on with us. We hope you come back. We're still here." 3. Try new things Then I think this is an interesting time to try new things. And maybe that sounds counterintuitive because when you have less money, trying something new seems like a bad idea. But it's okay to try new things. Maybe not as well as you normally would have. Ironically, this is a problem we've had with Whiteboard Friday. I've been remote my whole time at Moz, and so I've had to fly to Seattle to do recordings. So you see very few Whiteboard Fridays from me. There's a handful over the years and one that gets repeated a bit. Because we have a studio there, we were afraid that the quality might not be as good. It might not be up to par. It might hurt our brand, honestly. But when the pandemic came, we said, "Hey, you know what? Now we have no choice. The studio is closed. We can't go into the office for a while." Actually, currently we're moving the office, so again we're delayed. So it opened up this opportunity to try something new, try something different. Even with equipment, it costs less than one of us flying out there and staying for a few days one time. So it made sense, and we realized that during this time people were going to naturally be forgiving. If we could get to 70% or 80% quality and improve back up over time, it was going to be okay. So I encourage you to do that. Try some formats you might not have tried before. Try some video. Use some basic equipment. We did home recordings for MozCon this year. It was great. We had some basic equipment, Logitech web cam, a clip-on USB mic, much less sophisticated than what I'm using right now, a couple of ring lights. Maybe 200 bucks' worth of equipment and a backdrop that really I thought looked great. It was really professional once we got used to it. Try podcasting. Try something you haven't tried before. Don't worry about it being perfect, because I think this is a time that people will be okay with that. You can try some new things and hopefully come out stronger and come out with a new thing and resume what you were doing and maybe be ahead of where you were. So again, I just don't want you to think that if you turn this thing off, you can flip it back on. Be realistic. Don't disappear. Try something new. Tell people what you're going through. Be human. I hope you all get through this okay and that things are going all right. It's great to see you. Thank you. Video transcription by Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Welcome to the second episode of Inside Influence: What's working and what's not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B Influencer Marketing Report. This week, we're talking to Garnor Morantes, Group Marketing Manager at LinkedIn. Our team at TopRank Marketing has been fortunate to work with Garnor on an award-winning, ongoing influencer marketing program for LinkedIn over several years and his leadership has been instrumental in its success. Our conversation touches on: What Always-On influencer marketing is and why its valuable for B2B brands The challenges faced by campaign-focused influencer marketing efforts Advice for B2B marketers considering influencer marketing How LinkedIn Marketing and Sales Solutions (clients) has developed an influencer community with an Always-On approach Key statistics from the 2020 State of B2B Influencer Marketing Report How LinkedIn works with influencers to improve customer and prospect experience Whether marketers should pause or proceed with influencer marketing during the pandemic Who some of the rising star B2B marketing and sales influencers we should be paying attention to Predictions on the future of influencer marketing for B2B brands The work that we’re doing with influencers is not centered around campaigns, it’s centered around relationships. How would you explain an Always-On approach to Influencer Marketing to someone who is not familiar? Garnor: For us as we think about Always-On as a strategy, the biggest thing that comes to mind is that the work that we’re doing with influencers is not centered around campaigns,  it’s centered around relationships. What I mean by that is, who do we want to be working with, who do we want to tell our story, who do we want to engage with. It’s about building that relationship and finding people that are going to get mutual benefit out of this relationship and as a result we can have that type of engagement that isn’t just centered around different points in time like in a campaign based strategy. The other thing I think about when it's Always-On is really, are you activating this program through some channels that are always on? For us it’s our blog and our social channels and those are 24/7. I think that’s another way to think of an Always-On type of strategy. At LinkedIn Marketing and Sales you've take more of an Always-On approach to influencer marketing with some great results in terms of reach and engagement. Can you share a little bit about your objectives and approach? Garnor: Our objectives as we think about the influencer program is that it works really well in concert with our other programs, our other communities: customer advocates and even industry analysts is that we want to leverage and work with the influencer program in way that it is able to take the messages we want to deliver as a brand or business unit for Sales Solutions and Marketing Solutions, and empower those influencers to tell that story as well. Our objective (with influencers) is that they know what our story is, that they are familiar with it and can lend input into it as well. As I mentioned earlier, they have their own story to tell, their own brand, and their own narrative. So I feel that we are finding influencers that are already aligned with that message and that story. Our objective is that they know what our story is, that they are familiar with it and can lend input into it as well. They are the experts in many instances. They’re the feet on the ground who are talking to the marketers on a daily basis, talking to the sellers. So we want that feedback, that input into it. The objective is equally gathering that input, getting better at telling our story and developing our products and services, while at the same time empowering a set of advocates or people out there that have large followings, or developing followings or are just experts in their field to tell that story as well. That’s really at a high level the objectives we are trying to meet as we develop these programs. And we do that by keeping an eye out for the types of content that influencers might be creating that supports the message we’re telling. At the same time on occasion, creating some new campaigns in which we can arm these influencers with more information, with some assets that tell the story that we want to put out there - create some new content around that and have them be a key part of the delivery and the content creation. What do you think are some of the top challenges working with B2B influencers today? You put your message and your brand in the hands of someone else, what happens if that person says some things that are not in alignment with your brand? Garnor: I go back to what’s going on in society and really that backdrop that we all heavily need to consider with everything we’re doing these days. There is that risk: you put your message and your brand in the hands of someone else, what happens if that person says some things that are not in alignment with your brand? There’s a bit of that risk, there’s a bit of that challenge. For us, we have really placed a ton of emphasis on developing the trust and relationships with influencers - we feel pretty good about it, about where we stand, about the messages they're going to deliver and what they’re going to say. That’s a risk. Another challenge is one that you also mentioned earlier, is how do you find the right influencers? There’s so many people out there purporting to be experts. How do you find the right ones? We already talked about some of the ways to do that, being a more active part of the conversation. The number of B2B brands considering influencer marketing for the first time or elevating their efforts has actually increased in the past 6 months. At the same time, our research shows that 60% of marketers do not feel they have the right skills in house or capability to execute. What advice can you share with marketers considering an influencer marketing program? Garnor: I think the advice that I would give is take a moment and step back and not think of it as an influencer program. Think of it more as what is helpful for your buyers? What is important for your buyers and what they could benefit from? Start thinking about who the audience truly is and as a result, who might be able to speak to them better than you can? When you stop and take a look at that, then you start thinking about who that audience truly is and as a result, who might be able to speak to them better than you can? For example, if you think about our business lines, the ones that I support, we’re talking about marketers and sellers. Yes I work in marketing, but I don’t have the necessary skill sets that I think a lot of these marketers are asking for. So then you start to take a look at what are they asking for? What are those conversations and who is a part of that conversation and can we have a relationship with them? I think that’s the place to start. It removes some of the overwhelming nature of what setting up an influencer program can be. If you just think about who are the sales leaders and people who are experts in sales I should be talking to? Because that’s my end goal, to talk to sellers. Let me start there, let me build a relationship with them. Let me see what they need, or what they have to offer and what I can offer them. That can do some of the upfront work of identification of influencers and also what ultimate output, methodology and process are going to work best because it happens from those discussions and relationships. I think that’s the advice I would give. Check out the full video interview with Garnor here: To connect on all things B2B marketing with Garnor, be sure to follow him on LinkedIn. Next up on Inside Influence we will be talking with with Ursula Ringham, Head of Global Influencer Marketing at SAP about the behind the scenes role of influencer marketing operations from strategy to software. Be sure to check out our previous Inside Influence interview with Rani Mani, from Adobe. The post Inside Influence: Garnor Morantes from LinkedIn on the Power of Always-On Influence appeared first on B2B Marketing Blog - TopRank®.
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Valve Left 4 Dead 2, Valve’s iconic zombie shooter, turns 11 next month. Today, the game gets a final, massive update — The Last Stand, created by the Left 4 Dead community update team and endorsed by Valve itself. It’s also the first new content added to the game since 2012, according to Polygon. (That was the community-made DLC Cold Stream.) The update adds tons of new content to the game: new weapons, new maps, new enemy types, unused dialogue, and even a new campaign. The update is free to download, and Left 4 Dead 2 itself is also free to play until September 28th — so there’s no reason not to grab it right now. And this isn’t the first — or highest-profile — time that Valve has endorsed a fan-made update to one of its games. That honor... Continue reading…