This Independence Day weekend in India has fresh offerings on OTT platforms. Out of the many, we have chosen 5 --- two web series and three films. The web series are in Hindi. Among the films, two are in the South Indian languages of Tamil and Telugu.
Consumers in major global media markets are willing to subscribe to between two and four additional video streaming services, which translates to a possible 3 billion more SVoD contracts.
Streaming commercials — which are called over-the-top (OTT) ads because most cable and streaming boxes used to sit on top of televisions — can provide a level of audience targeting that is similar to search engine marketing, social media advertising, and affiliate marketing.
The post OTT Ads Are an Opportunity for Established Retailers appeared first on Practical Ecommerce.
This week our recommendations for offerings on India's streaming platforms include a web series, 3 movies in Hindi, a film each in Telugu and Malayalam. They cover a gamut of genres.
Jio now aims to disrupt the home broadband segment. The company has now announced new affordable JioFiber plans starting at Rs. 399 per month offering truly unlimited internet access, 30 days no question asked trial period.
Apple TV Plus appears to have shifted gears post the Covid-19 pandemic, investing in top-notch Hollywood movies, as well as directors to provide exclusive content to its subscribers.
Reliance Jio started the price war in the home broadband segment and Airtel has now reponded by announcing new data plans with unlimited internet access
Consumers in South Korea could soon end up paying twice to watch Netflix thanks a proposed new law.
The company is offering 6 months of access at no extra cost to premium content from eight OTT platforms as part of the Tata Sky Binge subscription
Sling TV has joined on-demand streaming services to become the first OTT live television streaming service to offer a watch together feature. Simply called Watch Party, this feature enables friends and family members to watch the same live content at the same time from the comfort and safety of their own homes, a feature that has become very popular during … Continue reading
Despite travel restrictions, Jio has announced in-flight connectivity for it's postpaid users
Anushka Shetty's Telugu-starrer 'Nishabdham' to be released on OTT platform on Oct 2: Najim Arshad
GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership comes as WPP's media buying arms adds video to its Premium Supply offering in the U.S. GroupM Premium Supply lets the agency's clients buy programmatic inventory more transparently and with pricing benefits...
The base packages offer solid streaming options, and you can also bundle them for the best of both worlds.
5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewPoint, shares his thoughts and expertise on the upcoming changes in CTV/OTT entertainment and advertising.
The post 5G-powered future of OTT entertainment and advertising: What is on the horizon? appeared first on ClickZ.
For consumers, video is wonderfully simple. They watch whatever they want, wherever they want and they shift seamlessly from OTT to connected TV to linear TV to digital video. But for buyers, trying to reach those consumers has become a fractured, non-intuitive mess. For more than a half-century, the magic of TV was that it […]
The post OTT, CTV, linear TV and digital video: How video can be managed in one place appeared first on Digiday.
by Mike Welch, head of Xandr What a year. We all expected radical change in the premium advertising industry — but none of us could have predicted this much, this fast. New technologies and emerging channels are giving advertisers prime access to their audiences, bringing more relevant messages at the right moments at scale. All […]
The post Why advertisers and innovators work better together appeared first on Digiday.
Hisense may launch the 65-inch variant of the Tornado TVs on a later date, while the 55-inch TV will be available to purchase starting December 24
These are the best movies, series and new releases on Netflix India, Amazon Prime Video, Zee5, SonyLiv, Disney+ Hotstar and other OTT platforms in India.
These are the best movies, series and new releases on Amazon Prime Video, Zee5, Disney+ Hotstar and other OTT platforms in India.