Domino's Pizza is adding 5,000 UK staff, plus more than 1,000 six-month placements. It has already hired 6,000 new UK stuff during the pandemic.
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Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options from HBO and Disney emerge. Some say a chief marketing officer with huge personal stardom can risk overshadowing the very brands they're hired to promote. Visit Business Insider's homepage for more stories. Shortly after noon on a recent Saturday, Bozoma Saint John appeared on thousands of women's computer screens. It was the inaugural livestream of her event The Badass Workshop. Viewers paid $25 to learn Saint John's personal and work philosophies. Ciara's "Level Up" began playing, and in danced Saint John, blue stars glittering off her black jumpsuit. "I've seen all the descriptions of what it looks like to be a global CMO, and it's not supposed to look like this," Saint John said through fuchsia lipstick, half her hair pulled into a braided topknot.  Even when the livestream suddenly crashed, the expert marketer spun it positively: "WE BROKE THE INNANET!" Saint John proclaimed on Instagram. Saint John, who was named chief marketing officer of Netflix in June, has always taken an unconventional path. While the role has become increasingly the domain of data geeks, she's a glamourous executive who goes with her gut and is known for her work tying brands like Pepsi and Apple to cultural trends. Before joining Netflix, Saint John served as a marketing executive for Apple, Uber, and Endeavor. Netflix is one of the most popular streaming-video players. But it needs to convince people to keep subscribing as new options launch from competitors like HBO and Disney. Her hiring also comes at a moment when Silicon Valley, along the rest of corporate America, desperately needs more executives of color. Saint John, with her cultural magic touch, could be just what Netflix needs — but as her persona grows, some question if she risks overshadowing the companies she serves. Business Insider spoke with 18 of Saint John's colleagues, friends, and competitors for this story. Netflix declined to make Saint John available for an interview. Saint John stood out from others since childhood Until age 12, Saint John lived in Ghana. After the country's government fell to a military coup in the 1980s, Saint John's family relocated to Colorado Springs, Colorado. Now 43, the 5-foot-11 executive says she always stood out among mostly white faces in classrooms and boardrooms. Over time, Saint John has built a robust list of connections from the worlds of media, politics, entertainment, and tech, including Anna Wintour, the Obamas, and Facebook's Carolyn Everson. A recurring theme of Saint John is the idea of "bringing your whole self to work," which she frequently evokes in conversations and interviews. In 2014, Saint John captivated a crowd when she was named to the American Advertising Federation's Hall of Achievement. She gave a moving speech and talked about the loss of her husband, Peter, who died from cancer one year prior. "She won over not just the room but the whole industry," said Ross Martin, the president of the marketing services company Known, who received the same honor that year. Those high-profile ties and that honest nature are captured in Saint John's Instagram account, where she broadcasts a jet-setting life as "badassboz" as well as her role as the mother of a 10-year-old. She has also made rounds in the glossy lifestyle-magazine circuit — with interviewers calling her the "Queen of Silicon Valley" and "a better brand than Uber." Her acquaintances, like Tiffany R. Warren, the senior vice president and chief diversity officer at the ad giant Omnicom, speak of Saint John's open-book approach to life, informed by her African heritage and religious faith. "What you see is what you get," Warren said. "That's how I think of Boz." Other stories tell of her praying with the investor Anjula Acharia before a high-stakes presentation and subbing in for Arianna Huffington at the Cannes Lions festival at the last minute when Huffington was recovering from hip-replacement surgery. She uses her position as one of the few visible Black women in her field. She teamed up with Luvvie Ajayi Jones, Glennon Doyle, and Stacey Bendet to launch #ShareTheMicNow, an Instagram campaign to magnify people of color, and served as the Ghana ambassador for the education nonprofit Pencils of Promise. She built a career on emotional and cultural connections At a time when chief marketing officers increasingly live and die by the numbers, Saint John's stock-in-trade is connecting with consumers on an emotional level, and, in her own words, trusting her gut. This approach can open her to criticism that she doesn't care about return on investment as much as a chief marketing officer should. "There are some marketers that lead with logic and data, and there are other marketers that lead with instinct and culture. She sits far out on the instinct and culture side," her friend Jonathan Mildenhall, who is a cofounder of the consulting firm TwentyFirstCenturyBrand, said. At Pepsi, Saint John spearheaded projects like a series of livestreamed Twitter concerts with Katy Perry and others that marked a new union of social media, advertising, and pop music, the former Pepsi executive Shiv Singh said. She helped land Beyoncé for the 2013 Pepsi Super Bowl Halftime Show in New Orleans and assembled the trio of Kerry Washington, Mary J. Blige, and Taraji P. Henson for a buzzy Apple Music Emmy night ad in 2015. "She has such a strong understanding of culture that she gets how to embed a brand in it without it seeming inauthentic," said Joe Anthony, the founder of the agency Hero Collective, who met Saint John while working with Pepsi. At Apple's 2016 Worldwide Developers Conference, Saint John introduced a revamped Apple Music by leading the typically staid crowd through a raucous rendition of "Rapper's Delight." That and other public appearances paved the way for other Apple executives to develop public profiles, said Justina Omokhua, the senior vice president of brand marketing at Endeavor who also worked under Saint John at Apple. Putting out fires in Silicon Valley At Uber and Endeavor, Saint John also put her emotionally and celebrity-driven approach to work to fix crises. She joined Uber in 2017 as its chief brand officer. The company's reputation was being dragged by a series of punishing revelations about its corporate culture and treatment of drivers. After an eight-hour meeting with former CEO Travis Kalanick and board member Arianna Huffington, Saint John was hired. She and Huffington had first met six months earlier at a private dinner at the CES trade show. "I didn't know who she was, but she was such a force of nature that I was just taken by her," Huffington told Business Insider. "She recalled the story of how she once took her Uber driver to an Iggy Pop concert, and that's when I realized that she could really help humanize the brand." Saint John helped shift Uber's marketing focus from being a mere utility to something more essential in people's lives. Under her direction, the company worked with celebrities like LeBron James and ESPN's Cari Champion to promote that message, and she helped craft a 2018 spot that featured a heartfelt apology from Uber's new CEO, Dara Khosrowshahi, about the company's toxic culture. Ari Emanuel, a Hollywood dealmaker and Endeavor's CEO,  wooed Saint John away from Uber in 2018. There, she rubbed elbows with celebrities like Wintour and Tom Ford at the Endeavor-owned New York Fashion Week, spoke with would-be investors for an ultimately unsuccessful initial public offering, and helped the ad agency 160over90 win new work from clients like McDonald's and Lowe's. She also helped Papa John's take responsibility for founder John Schnatter's racist missteps by using angry customer tweets to apologize. 'She's the CMO of herself' As her career has grown, so has Saint John's personal brand. In recent years, she's flirted with the idea of a Starz docuseries, started an iHeartMedia podcast with Katie Couric, and launched The Badass Workshop. Acharia, who is Priyanka Chopra's manager in addition to being an investor, saw all these activities as a natural progression for Saint John, whom she called a "born star." To Saint John, her sense of social responsibility is interconnected with the work she does as a marketer. But where some see stardom, others see a potential problem. Multiple people interviewed for this article said Saint John's outsize personality risked outshining the very brands that she's been hired to promote. "She puts on other coats, jackets, and uniforms sometimes, but she's only worked for one company the entire time, which is the Bozoma company," one marketing executive said. "She's the very definition of the CMO of herself."  This tension can be more intense for executives of color, who already face systemic bias. To Mildenhall, the bigger Saint John's profile gets, the greater tensions could become with the brands that employ her.  "Everybody should figure out what their authentic brand is, but that personal brand can never be bigger than the brand that you're in service of, or bigger than the company that you're working at," Mildenhall said. Netflix wants to have a bigger role in pop culture Netflix added 10.1 million paid streaming subscribers during the second quarter of 2020, even as the coronavirus pandemic decimated many other legacy and digital-media companies. It had a global marketing budget of $2.65 billion in 2019. But new competitors are challenging its service, including upstarts like Quibi and more successful launches like Disney Plus and HBO Max. Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon. Netflix has also sought to deepen its relationship with the Black community through investments in Black-owned businesses and colleges, as well as collaborations with influencers like former first lady Michelle Obama and the filmmaker Ava DuVernay.  Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries. "It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said. There may be no one better-suited to help it than Saint John, who built a career by ignoring the rules and finding a place in culture for everything from high-end headphones to canned sugar water. And for that, Saint John isn't apologizing. "You know how many times I've been told I'm too much? A lot. All the time," she said during her inaugural Badass Workshop. "But it's the reason I'm successful. It's the same things that they'll celebrate you for that they'll criticize about you too."SEE ALSO: We mapped out Netflix's 56 most powerful executives including its new co-CEO and CMO in an exclusive interactive chart Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
TikTok isn't meant to be your big sister's old Vine account, and it's found a home in every nook and cranny.
June 2018: Founder John Schnatter uses the n-word during a training call.July 2018: Schnatter claims the brand’s agency, Laundry Service, tried to extort him.August 2018: We revealed Schnatter secretly hired another agency to make ads starring him.August 2018: Schnatter takes out an ad begging employees to “Save Papa John’s.”August 2018: Papa John’s switches creative agencies, choosing Endeavor Global Marketing.Max Wetzel, who acted as the vp of consumer brands at PPG Industries, is the new CMO.
Papa John's knows that you don't want to stay cooped up inside this summer, and is now delivering its pizza to over 150 outdoor public spots so you don't even have to pack your own picnic.Just head to the Papa John's website or open up the app, and pop in your location to find out if daddy delivers.Now that you're all sufficiently creeped out, let's see what Paps has to say about all of this."We’re excited to be the first UK delivery service to offer this unique service nationwide, with the weather heating up we want to give people more choice, and what better food to share with friends and family than pizza!’ says UK marketing director, Giles Codd."We want to encourage people to take life a little slower and make the most of the longer evenings and warmer weekends, without having to rush home to enjoy their favourite pizza."Truly, we're living in a golden age, although these wonders appear to be reserved for those of you situated in places like London, Birmingham, Glasgow and the like, where you can get your piping hot pizza delivered to you as you chill out in London's Hyde Park, Birmingham's Selly Oak Park, or Glasgow's George Square, to name a few of the available spots.
Spider-Man: Far From Home opens in theaters July 2Papa John’s: Better ingredients, better pizza and better augmented reality?The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box.When activated, the pizza box transforms into a European landscape, which includes the Palace of Westminster and Tower Bridge in London and the Rialto Bridge in Venice, Italy.Spider-Man’s alter ego, Peter Parker, is on a European class trip in the Marvel Studios feature film, which opens in U.S. theaters July 2.Snapchatters can watch a Papa John’s web span across the landmarks, in 360 degrees, and they can also unlock a custom Papa John’s Snapchat face lens that includes a game in which players trap pizzas using Spider-Man’s web from Papa John’s pizza box toppers or within the Snapchat application.
Nine years ago today, the first ever Bitcoin BTC transaction for a consumer product took place after a Florida man spent 10,000 BTC on two pizzas.Since then, cryptocurrency enthusiasts across the globe have celebrated ‘Bitcoin Pizza Day,’ not because the man in question paid 10,000 BTC, but because at the time said transaction represented a milestone for Bitcoin adoption.So, while buying pizza with Bitcoin today doesn’t seem too far-fetched, I can assure you it was a relatively big deal at the time because no merchant accepted the cryptocurrency as payment.On May 22, 2010, programmer Laszlo Hanyecz paid a fellow Bitcoin Talk forum – the main gathering place for bitcoiners at the time – user 10,000 BTC in exchange for two Papa John’s pizzas.At the time, when Bitcoin was a little over a year old, the amount paid equated to approximately $40.I’ll pay 10,000 bitcoins for a couple of pizzas.. like maybe 2 large ones so I have some left over for the next day.
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In its recently published report, QY Research has provided unique insights about global Pizza market for the given period.One of the main objectives of this report is to categorize the various dynamics of the market and to offer latest updates such as mergers and acquisitions, various technological developments, new entrants in the market, which make an impact on different segments of the global (United States, European Union and China) Pizza market.Request a Complete Sample of this report at http://www.qyresearchglobal.com/goods-1790233.htmlThe scope of the global (United States, European Union and China) Pizza market:For the better understanding of the market, this report has provided a detailed analysis of trends, drivers and restraints that dominate the present market scenario and also the future status of the global (United States, European Union and China) Pizza market during the projected period of 2018-2025.The report is segmented this market on the basis of regions, (segment name) and (segment name).While classifying these segments, the expert team of analysts have listed downa the relative contribution of each segment for the growth of global (United States, European Union and China) Pizza market.Detail information of segments is required to recognize the key trends influencing the global market for Self Contained Breathing ApparAatus (SCBA).Each segment of the market provides an in-depth information on the qualitative and quantitative aspect of the market.While giving a brief idea about the revenue opportunities for all the segments, this report has also provided the value of absolute dollar opportunity for all the segments over the predicted period of 2018-2025.Crankshaft Tortional Vibration Damper Market: Key Players    Boston Pizza    California Pizza Kitchen    Domino's    Papa John's Pizza    Papa Murphy's    Telepizza    The Little Caesars    Chuck E. Cheese's    Cici's Pizza    Godfather's Pizza    Hungry Howie's    Marco's Pizza    Mellow Mushroom    Pizza Capers    Pizza DelightMarket Size Split by Type    PanPizza    Hand-tossedStylePizzaMarket Size Split by Application    Chain Operators    Independent OperatorsCrankshaft Tortional Vibration Damper market regional AnalysisThe global (United States, European Union and China) Pizza market is spread across the globe which not only includes the market of North America but covers the other regions such as Europe, the Asia Pacific, the Middle East, and Africa and the rest of the world.North American countries, especially the US and Canada represents remarkable growth in this market.In a similar way, Western European regions are also ahead in influencing the global markets.
Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies.Accordingly, many companies are adjusting their marketing strategies in an effort to reach Gen Z.For example, businesses that are investing all of their marketing dollars into influencers may soon find that method ineffective, as Gen Z finds new influencers to follow or new spaces to occupy.Even if modern brands can pull off blanket marketing, they won't be able to in 10 or 15 years.So, what's the way to go?The answer is that big brands are investing in customer data platforms, marketing clouds and AI.
My Sprint Rewards is a brand-new perks program that appears to compete directly with the popular T-Mobile Tuesdays -- or perhaps to dovetail, given the planned merger of the two carriers (which is still on hold for now).To access the program, you simply install the My Sprint Rewards app (Android|iOS) and sign in to your account.Among the perks that are available immediately:A free large one-topping pizza from Papa John's$20 off a Sam's Club membership, plus a $5 Sam's Club gift card and $15 "entertainment credit" (it's not immediately clear what that is)Up to 38 percent off AMC movie tickets
Even agencies that avoided their own public drama faced the potential of getting swept up in high-profile issues like the resignation of Papa John’s founder John Schnatter amid accusations of racist comments (reportedly made during a call with an agency).No ad industry leader was too powerful to avoid fallout from their personal actions or business decisions.Even Martin Sorrell, long considered the most powerful person in advertising, had to surrender his role as CEO of the massive holding company he founded, WPP, amid scorching pressure from his own board following allegations of personal misconduct.But true to 2018’s themes of unpredictability and rapid change, he soon returned at the head of S4 Capital, a new holding company that promptly proved its potential by snatching up production house MediaMonks.But even in an ominous and relentlessly challenging year, Adweek’s most-read agency stories of 2018 also highlight that creativity and bold ideas can still shine.24: SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say
Papa John’s is ready to embark on a new chapter—one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John’s marketing) following his use of the N-word and other racially insensitive comments on a conference call back in May.Since then Papa John’s has moved quickly to show the world that the brand is not defined by one man’s actions—from rolling out a new marketing campaign without Schnatter to making plans to drop the apostrophe from the company’s name and branding.Adweek caught up with the brand’s chief of diversity, equity and inclusion, Victoria Russell, at the inaugural Brandweek event in Palm Springs, Calif. Papa John’s was a hot topic at the event, as Brandweek keynote speaker and Endeavor CMO Bozoma Saint John gave a shoutout to Russell during her session, saying there would have been no way to have a productive conversation about the future of the brand without Russell in the room.Endeavor Global Marketing took on the role of agency of record for Papa John’s in early August.In the week following Brandweek, Adweek spoke with three leaders from the brand, including Russell, to understand what went on internally following Schnatter’s comments and how the brand will—hopefully—bounce back.“Ultimately, when a brand has an experience like ours has, there’s a real desire to put a stake in the ground for who we are.
But Venmo has come of age, according to a study of over 10 million payments.A social spending technology that distributes advertising revenue back to data-providing consumers, Rubiix has unveiled new data collected from its thriving millennial community that paints a detailed picture about the spending habits of millennials and which brands the millennial generation — who constantly make the headlines for “killing” brands — prefers.“It’s not surprising that Venmo is now outpacing ATMs in terms of volume of transactions, because cash is certainly less convenient,” CEO and cofounder at Rubiix Oren Berdichevsky told me.This shows that Venmo has gone from a fun ‘pay me back’ app to a serious tool for transacting, and shows a definitive trend toward a cashless economy.”The study also shows many striking trends as consumers move to use technology more to make their daily lives more comfortable.For example, ride-sharing apps like Lyft and Uber are used 22X more frequently than regular taxis, 7X more regularly than public transportation, and 35X more than renting a car, with the average price of a ride being $10.89.
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