I cannot believe how many websites I m finding for businesses that do not work properly on mobile devices!Major news organizations, attorneys and even Apple s own website that introduces people to their new 7 Plus iPhone requires a magnifying glass to read the text even on one of the biggest phones in the world with one of the largest display screens.There is also a side scroll bug on the Apple website that prevents the entire top navigation menu from being displayed properly in vertical mode requiring users to flip to horizontal to even see the selections.In other words, your website needs to be responsive.No matter whether a visitor to your website is browsing on a laptop, iPad or a phone it simply needs to work.Scott Web Media specialists can redesign your website so that it is responsive to all devices.
A search engine, or web search engine, is software which is designed to search and retrieve information on the World Wide Web.A search engine uses web crawling, indexing and search processes in near real-time in order to search information on the World Wide Web.The first process used by a search engine is web crawling, whereby the search engine typically sends out a spider to go from website to website to fetch as many documents as possible.Then, via indexing, the information sent back by the spider is indexed.Indexing depends on many factors, such as titles, page content, headings, or metadata in HTML meta tags, among other fators.Indexing means associating words and other definable tokens found on web pages to their domain names and HTML-based fields.
Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did.The presentation included what Google s RankBrain actually is and why it matters, but the bulk of the talk dug into how to change focus in the face of algorithm changes like RankBrain and why exact term usage needs to be less of a focus moving forward.In the case of RankBrain, this change certainly does matter.Don t Forget: align your meta message to speak to the intent of the search audience you re targeting in order to encourage searchers to click your result.It s a quick-and-easy 2 step process:Step 1: Use broad match keywords to represent the variety of exact keywords that relate to the search audience you wish to reachStep 2: Replace old headlines with the winnerBe Memorable, Become FamiliarAnother important factor to consider is how non-SEO tactics actually make a huge impact on CTR from the SERP by creating a familiarity bias.Larry s tip: change your offer dramatically to increase conversion rate if you re not finding success.
Completely free to manage dozens of different websites, all you have to do is install a custom generated analytics script on your site to start tracking tons of detailed information about your traffic, including where your traffic is coming from, the behavior it takes on site and even monetary factors like your conversion rates.With Webmaster Tools, you ll get warnings if your site is down or broken, or if you re in violation of any Google policies.Sometimes professed as the search engine for links, Open Site Explorer exists to help you uncover and analyze all the links currently pointing to your site.This is incredibly valuable for determining your domain and page authority growth, as well as spying on competitors to determine what SEO tactics they re using.With it, you can generate tons of new ideas for target keywords and phrases, discovering information like search volume and competition level for your prospective targets.Moz s Keyword Explorer attempts to bridge the gap with a number of extra keyword research tools, such as more accurate information about factors like search volume and more concrete recommendations for which keywords to go after.
Websites that contain on-page search engine optimization are making active progress to gain higher rankings within search results through improved content.A sitemap makes for quicker and more frequent process of website indexing.Sitemaps weren't always seen as a must for SEO, but as more webmasters began implementing them, the more their benefits were recognized.Sitemaps are able to provide strong benefits for on-page search engine optimization and are one of the most reliable ways to ensure that all pages on a website will be indexed by search engines, thus delivering the most accurate results when accessed through a search engine.Related Article: 6 Technical SEO Tips to Increase Traffic and Conversions on Your WebsiteHow On-Page SEO Benefits From a Sitemap
Google is now starting to experiment with one of its biggest changes to search.The company is beginning to test a new "mobile first" version of its search index, meaning the company will prioritize mobile content in its search results.First, a refresher on how Google Search works: Google's bots crawl the web tracking more than 60 trillion web pages and the links within them.Google then categorizes them into a massive index based on hundreds of different factors.This index, along with a series of algorithms, is what enables Google to return relevant search results — that list of blue links — when you enter a query into the search box.With the new update, Google will determine the rankings of pages based on their mobile content.
As instant messengers IM are getting increased traction — even more than the classic internet and social networks for certain user categories — Intento offers a new way to explore their content, which is generally ignored by traditional search engines.The startup claims to have developed the only automatic crawl-and-search engine indexing the content of public channels and chatbots — including those in Telegram, Viber, ICQ IM and, since last week, Facebook.Heavily funded by venture capitalists, the chatbot ecosystem is developing fast.According to ManyChat and ChatFuel data, more than 34,000 bots have been created for Facebook, over 20,000 for Kik, and many thousands for Telegram.Discovery often fails in messengers and public chats as well, Intento cofounder and CEO Konstantin Savenkov said in an exchange with East-West Digital News.As a result, more and more messengers rely on external discovery engines that provide deep links for the web and graphic codes for scanning.Telegram Channels Catalog, Storebot.me , but their functionality is limited, he added.Referring to the change brought by Google in the late 1990s, when manually-curated catalogs were used to search information across the web, Savenkov added: For messengers and chatbots, a similar curation approach could work when they were just hundreds or thousands.The demand for such function will be all the more considerable as business activity on messaging platforms will explode, believes Savenkov, providing a myriad of interesting things to discover.
Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses.In fairly typical Google fashion, a few months on from the announcement, we re still no closer to a definitive date on when the change will take place.The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions.Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… seo mobile pic.twitter.com/LYoEVNUgOnAs alarming as it might seem, this situation isn t without precedent on Google.Google confirmed back in 2015 that it uses the desktop version of a site for ranking on mobile, while still comparing the two to check for any major discrepancies such as users creating a spammy desktop website purely for the purposes of ranking high .
Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site.Certainly, 404 errors aren t great for search engine indexing, but they also represent potential inbound links that are now broken and lost.I have two techniques you might want to try.Reclaiming broken links with Google Search ConsoleGoogle Search Console is free, making it a popular choice for attaining link information about a website.However, as Russ Jones, principal search scientist at Moz, wrote in a thought-provoking post about the true reliability of Google Search Console data, much of the data in Google Search Console, especially around linking, isn t always terribly accurate.
Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site.Or perhaps someone just inadvertently mistyped the URL they were linking to on your website.Certainly, 404 errors aren t great for search engine indexing, but they also represent potential inbound links that are now broken and lost.Or can those links be reclaimed?I have two techniques you might want to try.Read the full article on Search Engine Land.
To help you get the most benefit from Google Search Console, we outlined the four main areas within the tool to help you reach your search marketing objectives.Before we get into the four main areas within Google Search Console, let s discuss what the tool even is.One great thing about Google Search Console is that it is easy to use for whoever has access to the property.You will want to create a Google Search Console property for each version of your site including:You will get the complete view by setting up all the versions of your domain.There are multiple ways to verify your property within Google Search Console, including:
We had previously been in touch with Google after noticing some strange behavior in the search engine results.While their SEO starter guide PDF was ranking for relevant terms like “SEO” and “google SEO guide,” something wasn’t quite right….— Dan Sharp (@screamingfrog) November 7, 2016For the searches we performed, the listing for the starter guide PDF would appear, but it would link to various other websites that had uploaded it rather than to Google’s own website.We decided to look into why Google’s page wasn’t being indexed and other pages were seemingly showing in its place.We knew from previous experiments that identical content can be hijacked, but generally by more authoritative websites.
Much like it did with Translate, Google has been gradually incorporating its various services straight into search results for easy access – and the latest one to make the cut is its dedicated URL submission feature.As spotted by Search Engine Land, the tech giant has updated Search to include an easy-to-access URL submission form at the top anytime you search for ‘Submit URL to Google.’We’re not sure when the company added the feature, but the new addition essentially works exactly like the regular submission form – with the exception that it shows directly in search results now.All you have to do to submit a link is fill in the blank space with the page you want to index and pass the ‘I’m not a robot’ reCAPTCHA safety measure.The Big G will then review the page and see whether it wants to index the URL so other people can easily find it in their search results.Read next: Understand what your business numbers mean with the Ultimate Data and Analytics Bundle
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017.Technical SEO looks at the coding and technical issues which impact search engines, many of which will be mentioned in this blog.There are currently three mobile configurations that Google recognizes: ‘responsive web design’, ‘dynamic serving’ and ‘separate URLs’.User agent redirects are prone to mistakes3 focus areas of mobile technical SEOThese areas are fundamental for your mobile technical SEO:
You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI).It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there.Below I’ll explain not only what this means but also how you can use it to help boost your SEO strategy and grow your business.Latent semantic indexing is a concept that search engines like Google use to discover how a term and content work together to mean the same thing.In other words, in order to understand how LSI works, you need to understand that search engines are smart enough to identify your content’s context and synonyms related to your keywords.However, without LSI keywords it takes the search engines a lot of effort to look for these synonyms and the relation of your keywords to the content on your site.
Press releases are the most important instrument to let the word out about the developments, new launches and important news about a brand or a company.There was a time when only newspapers used to run press releases but nowadays a lot of online portals are publishing press releases to inform their readers about the upcoming events, launches, and other important news.
Google plans to help Adobe's Flash exercise its right to be forgotten – by gradually stripping the animated content from its search index, starting some time later this year.Flash was beloved by millions of netizens roughly two decades ago.In the years after its introduction in 1996, Flash provided a development platform that worked consistently across systems despite the quirks of browsers.It offered animation, sound, and interaction that web technology couldn't match at the time.But over the past decade, it has fallen out of favor.It suffered a mortal blow in 2010 when then Apple CEO Steve Jobs banned Flash from iOS because of security and performance issues, not to mention Apple's insistence on platform control.
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