Link building is a must if you want to improve your website’s visibility & rankings and be on the first page of search engines! Whatever your industry is, the only key to improving your website’s visibility in the search engines is Link Building.But how do you find the right technique? Some practical ways to rank well in search engines are discussed below. 
From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users.As better language processing has become a major focus for improving search results, your brand’s site content is no longer speaking to search engines alone, but to actual people.A website content audit is the cornerstone of your entire content strategy.When done right, a content audit helps to determine whether your website content is relevant to not only your brand goals and marketing objectives, but also to the customer’s needs.Not every content audit is the same; it takes familiarity in many different digital marketing channels to set up a framework for success.Some of the tools we like to use include:
404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.A 404 is the response code that should be provided by your web server when a user attempts to access a URL that no longer exists/never existed or has been moved without any form of redirection.There is no web server to provide a response – see below:If you’re looking to pass time or have a penchant for intellectual self-harm you may enjoy this list of HTTP status codes, where you can discover the mysterious difference between a 301 and a 308…Impact of 404s on SEOWe can’t all be blessed with the foresight to develop a well-structured and future-proof site architecture first time around.
Speakers from brands including Google, Vodafone, Zoopla and Just Eat will converge in Manchester on Thursday 21 September to attend the annual Benchmark Search Conference, now in its third year.Focusing on topics including SEO, PPC, social media, content marketing or CRO, Benchmark 2017 aims to offer attendees insights and actionable advice from world-class experts to improve online engagement and visibility.Marketing prefessionals from brands including Tesco, Thwaites, Autotrader, RBS, Umbro, Man United, MoneySuperMarket, and JD Williams have already signed-up to attend.Alan Reeves of Click, the agency behind the conference, said: “We’re going interactive this year with a dual-track approach – in addition to our regular guest speaker sessions, Benchmark 2017’s all-new panel sessions offer you the opportunity to get involved in discussion with speakers and other search innovators, ask the questions that matter to your company, and find out how to apply what you’ve learnt to your own marketing strategy.”A limited number of free tickets are still available for the event.
Local search optimization is the process of optimizing a website in order to generate traffic from location based searches.Local SEO can help your business hit the top of search engines get featured in the carousel, by using your business’ name, address and phone number and customer reviews.Inside this article, you’ll find all the factors and tweaks you can make for making sure your business will be found when your target customers search online.
But that’s really not too far from the truth!People will also call you out on social media, but I’ve noticed that it doesn’t always happen with smaller sites that have smaller audiences.If I have built exactly three links for two clients in the same industry (let’s say gaming), and both of those sites improved five spots in rankings for their most important keyword, I could theoretically say that all gaming clients needed only three links to see an improvement in their rankings.But the fact is, such a small sample is unlikely to produce statistically significant results.Recently, I was appalled to see an agency sharing case studies with a potential client that were supposedly demonstrating the agency’s work, but guess what?It’s pretty easy to find this stuff out, but unsuspecting clients can easily fall for it.
Join us October 24-26 in New York City for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more.If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your company)!Constant change, constant challenge, constant opportunitiesTo borrow a famous marketing slogan, “The hits just keep on coming.” But for online marketers, this catchphrase has multiple meanings.Transform your SEO into a competitive advantageWith constant algorithm changes, machine learning influencing search results and an ever-increasing number of competitive websites appearing every day, it’s challenging for SEOs to keep up.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakesSep 11, 2017 by Brian WeissWe often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.Facebook tests a new ad format that puts it further ahead of its competitorsSep 11, 2017 by Wesley Young
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing.It turns out that a strong backlink profile and other prominent brand signals can make up for an awful lot of mistakes.You often have to merge very different sources of product data into a single system and make everything work.There are more pages than you could ever curate manually.Eventually, people are going to figure out how to address the issues that make e-commerce SEO so cumbersome and hard to scale.Sites that apply these new techniques will gain an advantage, and then everyone will race to copy them and this article will be outdated.
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers.Managing SEO programs requires that we not only drive SEO results, but we must also drive growth opportunities for our teams.Investing in the growth of our personnel allows for driving significantly more impact across the organization.Laura Dillon, a senior analyst on our Walgreens team, is a prime example of how SEO expertise can be leveraged to build stronger relationships with internal customers while driving value for the company.In addition to her SEO responsibilities, Laura owns the SEO contribution to site internal search.Exposing partners in the organization to the value of our SEO teams builds support for our SEO initiatives.
In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers.This feature is currently also available on mobile browsers.Here are some aspects of this new feature that business owners and marketers may need to be aware of.If you don’t see the feature, you might need to update the appI’ve spoken to many users who don’t see the feature on listings, but once they go to the Play Store and install an update to the app, they are able to see it.Customers don’t get notifications (yet)
Last week I addressed the data involved in the content optimization process, and what to base content decisions on.Many people skip straight to manually optimizing existing content because it’s the most obvious and usually the quickest to implement.If you have the personnel, the steps can happen simultaneously to move things along more quickly.Maybe you’d get more value out of a pattern like: “{Feature} {Color} {Product type} | {Store Name}.” Your keyword research will help you determine which patterns are the most valuable.Once you have all of the pages listed, identify the page name, URL, and current keyword targets, if you know them.Then assign one to three keywords to every page from the keyword research, noting their average searches per month from the keyword research.
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing.It turns out that a strong backlink profile and other prominent brand signals can make up for an awful lot of mistakes.You often have to merge very different sources of product data into a single system and make everything work.There are more pages than you could ever curate manually.Eventually, people are going to figure out how to address the issues that make e-commerce SEO so cumbersome and hard to scale.Sites that apply these new techniques will gain an advantage, and then everyone will race to copy them and this article will be outdated.
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”.However, unless you’ve been a conspiracy theory style recluse for the last two decades, you will have noticed that China is a country with a rather large amount of people, and this comes with new opportunities.The Chinese market represents significant opportunity across the board.Admittedly, the opportunities within ultra high growth manufacturing businesses may not be what they were a decade ago but for those willing to make the jump there is the opportunity to tap into one of the world’s largest economies.Baidu rules the roost in China, so if you want to tap into the Chinese search market, you best get acquainted.First of all: Get used to the differences
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Mobile & desktop SEO: Different results, different content strategiesSep 7, 2017 by Jim YuYou can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu.To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.How computer vision may impact the future of marketing
Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide.Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey.These days, a consumer might drop into your funnel at any point, from any channel, and it might be after an unknown number of touch points across platforms and devices that you didn’t see happening.Increasingly, consumers are doing all of these things from a mobile device.Recent research at BrightEdge (my company) shows that 57 percent of all online traffic now comes from mobile and tablet.Pair this consumer insight with the knowledge that Google’s mobile-first algorithm is coming, and we marketers have some work to do.
When Shawn Haynes joined Palladio Beauty as CEO in January, his top priority was to expand its distribution through e-commerce companies.At the time, the makeup company sold its products through five online platforms in addition to its own website.Nine months later, that number of distributors has doubled to include Amazon, Forever 21, Sally Beauty, Ricky’s NYC, Hush and, starting Sept. 9, e-commerce site Zulily.Palladio wouldn’t share specific data, but Haynes said revenue tripled this year due to its increased e-commerce presence and emphasis on SEO, online advertising and retargeting.“E-commerce is a top priority for Palladio, given the immense potential for growth there,” said Haynes.“We are just starting to see traction on those platforms by putting strong initiatives behind them.”
Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page.New York-based Conductor, for example, announced a new version of its SEO research platform that will focus more on the specific needs of those telling stories to engage B2B customers and prospects.The company described its offering as a a new role-based “experience” within its Conductor Searchlight tool, which has traditionally been used to understand keywords of interest to a particular audience, competition for keywords, a way to manage campaigns and report on them.“A part of the feedback we were getting is that the data from the platform is great, but at times it could be overwhelming for marketers,” Ray Mandaro, director of product management at Conductor, told B2B News Network.“We’ve been rooted in SEO but content marketers need a lot of the same insight in terms of understanding the voice of the customer.”Conductor Searchlight shows keyword information and organizes it not only based on monthly search volume but the customer journey stage.
SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.Measuring SEO, however, is often easier said than done.There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success.The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO.Yet, the prize is worth it.The SEO-Measurement Struggle Is Real
This article will give you a 10-step, in-depth walkthrough of one of Shopify's recently-established marketing funnels.James examines their whole process, starting with an impressive SEO strategy, going through blog monetization and content upgrades and ending with the most complete webinar funnel I've ever seen.We'll cover link-building, blog optimization, automated email marketing, video creation, timely sales prompts and much, much more.Along the way James will be stopping to give you actionable takeaways from each strategy implemented by Shopify.So look out for those!
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